pubcon 2013 - post mortem banned site forensics

SEO ForensicsPresented by:

Brian McDowellDirector of Search Intelligence

Conductor, Inc

THE CONDUCTOR TEAM

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WHO WE ARE•Founded in 2006•Offices in New York and San Francisco

SEO LEADERSHIP•150+ pieces of SEO thought leadership in 2012•C3, the largest user conference in enterprise SEO•Dedicated to raising the profile of search marketers

CONDUCTOR SEARCHLIGHT•Supporting SEO success for over 5,000 leading brands•$4.5B in SEO revenue under management•6TB of SEO data collected weekly

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AGENDA SLIDE

WHY WAS I BANNED?

CASE STUDY – FILTERED BY REDESIGN

CASE STUDY – IMPACT/RECOVERY OF A LINK PENALTY

GRASS ROOTS FORENSICS TOOLS

CASE STUDY – FILTERED BY IT LIMITATIONS

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Penalty vs Filter

http://gg.tigweb.org/yarinos/6606/

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Penalty Case Study

http://www.youtube.com/watch?v=ES01L4xjSXE&feature=player_embedded#t=0

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Traffic by Search Engine

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Unique Landing Pages by SE

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Webmaster Tools Necessity

http://razorfishsearch.com/2013/08/15/anatomy-lesson-a-look-inside-google-webmaster-tools/

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SEO Platform

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Russ Jones, CTO Virante

Technical Resource

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Backlink Analysis

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Webmaster Tools Notifications

http://www.business2community.com/seo/google-helps-with-those-webmaster-tools-messages-0229579

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Filter

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Penalty Case Study

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Clean Up & Reconsideration

http://galacommunity.org/archives/782

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THANK YOU

We are hiring!http://www.conductor.com/about/careers

BRIAN MCDOWELLDirector of Search Intelligence

Conductor, Inc

pubcon 2013 - post mortem banned site forensics

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