[email protected] • portland ps - gm 2015 entry... · portland public schools community involvement...
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PORTLAND PUBLIC SCHOOLS Community Involvement & Public Affairs
501 North Dixon Street • Portland, OR 97227 (503) 916-3304 • Fax: (503) 916-3100
[email protected] • www.pps.net
March 11th, 2015
Submission by Portland Public Schools Community Involvement & Public Affairs for the NSPRA Gold Medallion Award
Go Mad! -‐ PPS Madison High School Open Enrollment Marketing Campaign
Campaign Overview
Portland Public Schools (PPS) Community Involvement & Public Affairs worked collaboratively with Madison High School parents, administrators, teachers & students to develop a modern, fully integrated branding & marketing campaign called Go MAD! The campaign is designed to build an emotional & intellectual connection between Madison High School and prospective students and parents who live within the Madison cluster boundary that feeds to the high school. The primary goal of the campaign is simple: to increase the percentage of families who live in the Madison cluster who choose to enroll their students in Madison High School rather than seek to transfer to another high school. The campaign’s secondary goal it to raise awareness in the PPS community about the strong academic offerings and diverse and inclusive school climate at Madison.
The campaign was designed in response to parent concerns and district enrollment numbers that showed Madison enrollment lagging behind district goals and projections. This lagging enrollment persisted despite dramatically improved academic program offerings and student achievement data. Madison cluster parent focus groups revealed that a meaningful percentage of elementary and middle grades parents in the Madison feeder pattern did not aspire to have their children attend Madison due to a persistent image that it is not an academically strong school.
The clearly identified target audience for the campaign was the 11 Madison cluster K-‐5 & K-‐8 feeder school principals, teachers, families and students.
The campaign included a complete overhaul of the Madison High School brand including logo & tagline development; development & co-‐branding of all marketing materials including posters, fact sheets & a comprehensive video; an integrated social media campaign (Facebook, Twitter & Instagram) co-‐developed and implemented by Madison students.
1. Research & Needs Analysis
In 2009, PPS implemented a new high school system with the goal of strengthening enrollments and academic offerings at all comprehensive neighborhood high schools. In order to achieve this goal, one high school was closed, transfers between high schools were essentially eliminated, and core academic offerings were more clearly defined and funded at all high schools regardless of size. The desired outcome of these changes was a more evenly distributed enrollment across PPS’ seven comprehensive
high schools. Madison High School is Portland’s most eastern school and serves one of the city’s most diverse and economically challenged communities. Madison has the largest catchment area and its 2014-‐15 freshman class had students from 36 different middle schools both from within PPS and other communities. In 2009, Madison’s enrollment had plummeted to 860 students. High school system design has reversed this trend. Madison’s enrollment in 2014-‐15 was up to 1,081. However, high school system design projected Madison would be up to 1,254 and well on its way to the target enrollment of 1,500 -‐ http://www.pps.k12.or.us/files/high-‐school-‐system/HSDesign_ReviesdPlan_V01withchanges.pdf.
In December of 2013 a large group of Madison parents sent a letter (attached) to the Superintendent expressing major concerns about the on-‐going lag in enrollment, and requesting further support from PPS to speed up Madison’s growth. The Madison parents also expressed a concern about a persistent image of Madison being an underperforming school, when, in fact, it has seen student academic achievement improve dramatically.
PPS responded to this letter in a systematic and comprehensive manner. Since this letter was received, PPS has instituted the following changes:
• Developed full Madison marketing campaign targeting Madison cluster K-‐8 students & families to boost enrollment through a stronger connection to Madison.
• Ended neighborhood-‐to-‐neighborhood lottery transfers at the K-‐5s & K-‐8s,which were draining the Madison cluster.
• Implemented a regional balance policy at Benson Polytechnic High School, which reduced the number and percentage of Madison cluster students who have been enrolled at Benson
• Capped Franklin & Grant high schools modernization projects at 1,700 enrollment • Officially named Madison as part of the 2016 School Improvement Bond. Madison will launch
full modernization master planning in a matter of months. • Launched district-‐wide boundary review, which will address the boundary and feeder issues,
and the lack of a middle school.
PPS Community Involvement & Public Affairs was tasked with developing a marketing campaign that address the expressed image concern about Madison that would effectively increase the number of families who choose to enroll their children in Madison High School.
Madison Cluster Focus Groups
To begin the process of developing the campaign, two cluster-‐wide focus groups were held with current Madison High School parents, and parents from the K-‐5s & K8s that feed into Madison. In a guided discussion, focus group participants were first asked to discuss their current feelings & perceptions of Madison. Then they were asked to provide examples of information that would change their perception of their school. And finally, they were asked to discuss the types of supports they would like to receive from PPS to address the persistently low enrollment at Madison High School.
Focus groups revealed the following major findings:
• Current Madison High School parents were overwhelmingly positive about their child’s experience. They found their experience to be completely incongruous to the “negative chatter” they heard about Madison prior to sending their children there.
• Madison High School parents described the teachers, academic offerings and school climate in overwhelmingly positive ways.
• Madison cluster K-‐5 and K-‐8 school parents reinforced the view that Madison was not seen as a “strong high school” and said that they were aware of many parents who had already decided against sending their children attending Madison.
• All parents agreed that Madison cluster lacked a singular identity and natural identification with Madison High School. All parents expressed a desire to feel more connected to the school.
• Madison cluster K-‐5 and K-‐8 school parents said that they had very little hard information about the academic offerings, teachers and school climate at Madison High School, leaving their opinions to be based almost entirely on the historic image. For example, they expressed great surprise when they learned Madison offered more AP classes they any other comprehensive high school in PPS.
• K-‐5 and K-‐8 school parents identified the following factors that would persuade them to more strongly consider Madison High School for their children: strong academic offerings; a diverse and inclusive climate for their children; stronger athletics; testimonials from teachers and students.
2. Planning
NOTE: The Madison High School cluster is one of the most economically and racially diverse in PPS. All materials described and produced were translated into all PPS supported languages: English, Spanish, Russian, Somali, Vietnamese and Mandarin.
A marketing campaign was planned and developed based on the focus group feedback. The campaign was planned to be launched and implemented during the three-‐month school open house period leading up to open enrollment in February, 2015.
Target Audiences:
1. Madison Cluster Prospective Freshman & Parents 2. All Madison Cluster K-‐5 & K-‐8 Feeder Schools, Students and Parents 3. Current Madison Cluster Students, Teachers & Parents to Promote Growth on Social Media.
Branding
PPS communications staff worked with Madison High School parents with backgrounds in marketing to develop a new modern logo & taglines that would appeal to the target audiences and respond to the key focus group learnings. A tagline was developed that appeals to both students and parents – a very difficult needle to thread. Student Tag Line: “Go Mad. Welcome to your new neighborhood launch pad.”
A new, contemporary logo was developed to partner with this tag line. The logo uses modern fonts and is designed to highlight the core academic programs that make Madison such a strong school. The logo threads the same needle as the tagline. It has a “hip” look and feel for prospective students, but also promotes strong academics for parents. This new branding collateral (seen in the attached materials) re-‐enforces the image and spreads the message that Madison is a strong high school with strong 21st century academic offerings.
New fact sheets and posters were designed with this new branding, and were distributed to all Madison feeder schools as the first phase of the campaign.
All branding, posters and other marketing materials were designed in-‐house by PPS lead Graphic Design Manager Richard Martin and Madison High School PTA President Brian Rupp.
Video/Multi Media Production
Next, the PPS video producer Brian Robertson created and produced a video that could be shown at Madison feeder school open houses and had strong appeal to current Madison students, parents and teachers to encourage multiple shares and likes on social media. The video creation had to have the dual function of being a strong viewing experience for prospective parents and students, while also having viral emotional appeal. Brian also created and designed video storyboard to directly address the learnings from the focus groups: strong academic offerings; a healthy climate for their children; strong athletics; testimonials from teachers and students.
The PPS video production team worked directly with students, teachers and administrators to produce the linked video -‐ https://www.youtube.com/watch?v=CZdVz_Xz9YE
Spreading the Word & Measuring Success
PPS Social Media Manager, Larry Bingham, built a social media campaign that worked directly with students to build momentum for the campaign. Larry organized a group of 50 Madison student leaders who agreed to share teaser messages on all of their social media platforms at Facebook, Twitter and Instagram using the hashtag #GoMad.
The teaser messages were accompanied by a series of consecutive posters that were distributed and placed in all Madison feeder schools and Madison High School. The posters gradually revealed more and more information over a three-‐week period to build momentum toward a video launch party at Madison where hundreds of Madison students shared it all at once on their social media platforms using the hashtag. Madison feeder PTA leaders were alerted for this video launch and prepped to share it on all of their social media platforms, primarily their parent-‐driven Facebook pages. Finally, new student “swag” such as bucket hats were designed and provided to students who participated in the launch party. Student leaders designed #GoMad bucket hat distribution events to promote school pride and encourage fellow students to use popular social media tactics such as “selfies” to demonstrate the positive school culture and pride at Madison High School.
Measurements of Success
The campaign identified three identifiers of measurable success:
• Grassroots Goal: Show the video with a student presentation at all Madison cluster feeder school open houses resulting in an average of 50 interest forms being filled out and collected.
• Viral Marketing Goal: 4,000 video views and 100 shares on social media • Long-‐term Measurable Goal: Madison enrollment comes in 20% higher than projected.
Madison enrollment is projected to grow by 54 students from 2015-‐16. Campaign goal is 65. This would put Madison on a two-‐year track to reach the projected enrollment target in the PPS high school system design.
3. Timeline, Implementation & Evaluation Action Month Stakeholders/Target
Audience PPS Staff Lead Measurable/Specific
Outcome Develop New Madison Branding & Collateral
November, 2014 Parents, principals, students
CIPA, Erin Barnett, Family Communications & Production
Develop Creative concepts for marketing campaigns
Develop & Distribute new Madison marketing collateral
November, 2014 Madison cluster K-‐5 & K-‐8 parents, students, teachers & administrators
CIPA, Larry Bingham, Kimm Fox Middleton
All Madison feeder schools included
Produce video November, 2014 Madison students, teachers, parents, administrators
CIPA, Christine Miles Marketing video featuring powerful student & teacher stories
Madison cluster open house presentations
December – February, 2014/15
Madison cluster K-‐5 & K-‐8 parents, students, teachers & administrators
CIPA All Madison feeder schools included for first time. Interest forms collected. Mailings done to all middle grads families in the entire cluster for Madison high school open houses
Video pre-‐launch social media teaser campaign
January, 2015 Madison students, PTA leaders, parents, teachers
CIPA Tease video launch using #GoMad hashtag builds four week lead in. Teaser posters distributed and displayed in all Madison feeder schools. New T-‐shirts and hats distributed to Madison high school students in preparation for the video launch party. Culminate in video launch on February 2nd
Social Media promotion of Madison video
February, 2015 Madison cluster Parents, students, teachers, Principals,
CIPA Using no cost tactics, promote video on social media. All goals exceeded.
Debrief May, 2015 Madison high school parents, administrators, and student leaders.
CIPA After final enrollment numbers are in, debrief campaign to measure success, improve and prepare for next year.
4. Evaluation
Evaluation of the Go Mad! campaign will be based on the following four measurements:
1. Total number of interest forms collected at school open houses. Exceeded goal. 2. Total view, shares & likes (social media metrics) of Madison marketing video. Exceeded goal. 3. Total enrollment growth of Madison High School from 2014-‐15 to 2105-‐16. The target goal is an
increase of 65 year over year. 4. Focus group debrief with Madison cluster parent leaders, students and administrators in May,
2015.
All evaluation measurements will be improved and adjusted based on the metrics and the feedback from parents at debrief focus groups. The Go Mad! campaign is designed to be a multi-‐year campaign that reinforces a brand through repetition over multiple years. All materials, including the video, were designed to have multi-‐year utility. An adjusted and improved campaign using the same branding and marketing materials will be implemented in Fall, 2015.
List of attached documents
1. Letter from Madison parents to PPS board 2. Madison High School identity system 3. Various collateral designs 4. Madison fact sheet, English 5. Madison fact sheet, Spanish 6. Open house postcard 7. Q and A postcard 8. Link to Go Mad! YouTube video 9. Social Media screenshots and links 10. Go Mad! Social Media campaign posters
Madison Parents [parent signatories here] November 16, 2013 Portland Public School Board Ruth Adkins Matt Morton Bobbie Regan Steve Buel
Pam Knowles Tom Koehler Greg Belisle Andrew Davidson
Dear Board Members, Superintendent Smith, and District Staff, Madison High School is a welcoming, cosmopolitan community where students are challenged academically, enriched culturally, and given the support they need to grow and thrive. Having made significant gains in its aggregate test scores, Madison is closing the achievement gap, and its enrollment, historically low for a community-‐comprehensive high school, has increased steadily (if incrementally) over the past two years.
Nevertheless, various district decisions and policies have unfairly impeded Madison’s progress, effectively creating barriers to our efforts to solidify and strengthen our community and achieve the target enrollment of 1,350 students, which would give Madison the “critical mass” it needs to offer students the same options and opportunities that Portland’s larger high schools can offer. We are writing this letter to identify these barriers and to request a meeting with the superintendent so that we may learn what PPS will do to address our concerns and begin providing adequate support for the Madison community.
Attaining Optimal Enrollment
PPS has made it clear (High School System Design, etc.) that balancing enrollment between the community-‐comprehensive high schools is an essential component of its High School System Design strategy. Madison parents understand and endorse the reasoning behind this strategy, and, until recently, we have been cautiously optimistic that the District would make a sustained and concerted effort to ensure that Madison attained the optimal enrollment number. Yet, two school years have passed since the High School System Design was implemented, and Madison continues to struggle to achieve optimal enrollment.
Feeder Pattern Issues
Madison’s feeder pattern includes both a split-‐feeder (Beaumont) and two dual-‐assignment feeders (Vernon and Faubion). Because Beaumont is in the Grant cluster, students who leave Rigler for Beaumont begin to identify with and become part of the “Grant” community. Having adapted to what is essentially a new neighborhood for them (Beaumont), Rigler eighth-‐graders and their parents are naturally disinclined to embrace yet another transition to yet another unfamiliar neighborhood (Madison).
The dual-‐assignment feeders pose a similar problem. Their neighborhood is splintered into several comprehensive schools and Jefferson’s focus option. The distance from Vernon and Faubion to Madison is long and requires circumvention of the Grant boundary. Naturally, these families do not identify with the Madison neighborhood, and the distance they must travel is a barrier to full participation at Madison. Once a family realizes they must commit to an inexplicably long commute to Madison, it’s no wonder that they would decide to commute elsewhere, or out of PPS entirely.
The lack of a middle-‐school option is another reason families choose to leave the Madison cluster. Students who want a middle-‐school experience must leave the Madison feeder pattern for either DaVinci, Mt. Tabor or Beaumont. This is another point at which many students lose the connection to the Madison community.
Lack of Focus Programs
The Madison cluster has far fewer focus option programs than other clusters. We are pleased that Madison will have a Spanish-‐Immersion program beginning in 2014. However, at the elementary and K-‐8 levels, most focus options are in the Southeast: Sunnyside Environmental, Buckman Arts, Richmond Japanese, Winterhaven Science-‐Technology-‐Math, DaVinci Arts, Kelly Russian Immersion, and Creative Science School.
While we wholeheartedly support choice in PPS, we would like to point out that these options provide an enticing route away from the Madison cluster at the elementary and K-‐8 levels, and none of these programs feed into Madison. As a consequence, every freshman class that enters Madison lacks a reassuring sense of belonging, and building a cohesive community is challenging at best.
Boundary Issues
Madison’s boundary simply does not make sense. First of all, it consists primarily of the 82nd Avenue corridor, which is not a neighborhood. At the south end, Madison’s boundary begins at Holgate (south of both Franklin and Cleveland high schools) and extends northward all the way to Lombard. Our boundary’s east edge begins at 82nd and, to capture Faubion, extends all the way west to 9th Avenue—27 blocks west of Grant high school.
This boundary—and the fact that incoming freshmen hail from 27 different schools—has determined Madison’s status as a “commuter school,” and the commute that Madison requires of its students and parents creates an imposing barrier to community cohesion, outreach to families, increasing enrollment, and full participation in Madison activities.
Increasing Capacity in Neighboring High Schools
The proposals to increase capacity at Grant and Franklin to 2,000 students and increase the enrollment cap for Benson represent yet another threat to our enrollment numbers. Achieving an enrollment of 1,350 is critical not only to Madison’s ability to offer its students the same options and opportunities as PPS’s larger high schools, but also to Madison’s ability to compete at the 6A level.
For example, Madison’s JV football team began the year with only 14 players. Without substitutes, many players had to stay on the field the entire game, increasing their risk of injury. Indeed, several students quit mid-‐season due to injury, and the prospects of building an even marginally successful varsity program are dim at best.
Madison Parents Seek Your Help
Our community is increasingly concerned for the continued success of Madison and alarmed by the District’s apparent disregard for its health and its potential value as a vital community hub. The Madison community urgently requests a meeting with the superintendent and a representative from the school board to discuss strategies for bolstering Madison’s enrollment and better supporting Madison staff, students, parents and community members in their efforts to build a truly comprehensive community high school.
Respectfully yours,
MAD Parents
MA D I S O N
B A S K E T BA
LL
VOLLEYBALL>>>>>>> > > > > >
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SENATORST R A C K & F I E L D
SENATORS
M A D I S O N
C R O S S C O U N T R Y
MADISON
SWIM TEAM
S E N A T O R S
M A D I S O N
FINE ARTS MUSIC THEATER
MATHEMATICS
MADISONARTS & SCIENCES
MADISONSPORTS & ACTIVITES
HEALTH SERVICES
ENGLISH LANGUAGE LEARNERS ENGLISH
ENGINEERING
SCIENCE
SUSTAINABLE AG
COUNSELING
DIGITAL DESIGN
M A D I S O N
2 0 1 4
A T H L E T I C S
MADISON HIGH SCHOOL DRAMA PRESENTS
ANOTHERMAD THEATERPRODUCTION
NOVEMBER 18-22MADISON AUDITORIUM$5/STUDENT | $8/ADULT
“The Madisoncast kills!”
– The Constitution
“You’ll laugh! You’ll cry!”
MADISON ARTS & SCIENCES 2014 - 2015
DEPARTM
ENT CO
URSES
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M A D I S O N H I G H S C H O O L
Dear Senators, Fall is ly here and the end of the quarter is upon us! Please note that the last day of st quarter is November 7th and that you should be expecting report cards to follow soon after. Now is the time to check in with your student to make sure that they are on track. At this point you should have received a password and instructions on using the ParentVue which gives you access to your student’s grades. If you are not able to access this view into his/her grades, please contact us. We are happy to help. If you have any questions about how your students are doing, please do not hesitate to contact teachers, counselors or administrators. Speaking of tracking academic progress, parent/teacher conferences are coming up soon which are a wonderful opportunity to talk one-one-one with your student’s teachers. Please note the following schedule for conferences this year:
Please note that the freshman teachers are organizing student-led conferences which will be an amazing opportunity to talk
through the learning that your student is doing. As there will be some priority conferences scheduled, all parents of freshmen will get noti cation of when freshmen teachers already have appointments and are not available. We have a great event coming up this month that I would like to encourage you to attend. On Wednesday, November 13, 2013 Madison will host College Night Out. It will be a free event focusing on college admissions ancial aid process, scholarships and other college-related topics. Visit the College Night’s website at www.collegenights.org for more information.
al note – our Site Council has just formed for this year and will be working on keeping our work sustainable post-grant. If you are interested in being part of the Site Council, please contact me at [email protected] . Have a wonderful rest of your fall and I look forward to seeing you in our halls.
MAD I S O NH I G H S C H O O L
MONDAY, November 25th
Morning Session8:30-11:30 a.m.In teachers’ classrooms
Morning Session8:30-11:30 a.m.In teachers’ classrooms
Morning Session8:30-11:30 a.m.In teachers’ classrooms
TUESDAY, November 26th
Morning Session8:30-11:30 a.m.In teachers’ classrooms
Morning Session8:30-11:30 a.m.In teachers’ classrooms
Morning Session8:30-11:30 a.m.In teachers’ classrooms
CONFERENCESCHEDULE
SENATOR NEWS
A Word from Principal Callin...
NOVEMBER 2013
1
For more info, go to: www.pps.org/madison
MA D I S O N
B A S K E T BA
LL
SWIM TEAM
S E N A T O R S
M A D I S O N
16 AP classes. 4 career-technical pathways. 14 sports. 28 clubs. Senator Scholars, coding, robotics, engineering, forensics, biomedical sciences, art, music, drama, Spanish immersion...Welcome to your neighborhood launch pad.
PORTLAND PUBLIC SCHOOLS 2014-2015
adison High School is a welcoming community where students from many backgrounds learn,
grow and thrive under the guidance of experienced, passionate educators.
OVERVIEWAdvanced Placement coursework, extensive Science Technology Engineering Math (STEM) offerings, college-readiness training through the Advancement Via Individual Determination (AVID) program, and a wide range of engaging electives support a college- preparatory culture of high expectations.
Madison’s new Senator Scholars program is opening up AP coursework to more students. New tutoring resources, the Step Up mentoring program, onsite health clinic, and SUN Community School program support the whole student.
An expansive arts program engages student singers, musicians, painters, actors, writers, and designers. And the Portland School Board voted in November to take a bond to voters in 2016 that would pay for the modernization of Madison High School.
WELCOME TO THE WORLDMadison students speak more than 30 languages, from Spanish and Somali to Thai and Turkish. In an increasingly global economy, Madison students are a step ahead in their exposure to multiple perspectives and cultures. The school’s diversity fosters a culture of inquiry and inclusivity. Students are able to develop, and are embraced, as individuals.
Madison is among the most diverse student bodies in the state, making campus life an enriching, mind-expanding experience
that helps prepare students for life after high school.
AP COURSE OFFERINGS
MADISON HIGH SCHOOL2735 NE 82nd AVENUE PORTLAND,OREGON503 916-5220 | www.pps.net/schools/madison
BiologyCalculus AB & BCChemistryComputer ScienceEnglish Language Comp.English Literature & Comp.Environmental ScienceHuman Geography
Music TheoryPhysicsPsychologySpanishStatisticsUS GovernmentUS HistoryMore to come...
SCIENCE & MATH
ARTS
ATHLETICS
• Principles of Biomedical Science
• Human Body Systems• Medical Interventions• Biomedical Innovations
(Capstone Course)
• Painting & Drawing• Ceramics &
Sculpture• Digital Design• Print Publication
• Concert Band• Drumline• Madison Singers
& Top Notes• AP Music Theory
• Theater• Stagecraft
• Intro to Sustainable Agriculture*
• Urban Farming*• Sustainable Agriculture
Endorsement *Earns college credit.
SUSTAINABLE AGBIOMEDICAL SCIENCES
“I was really excited when I heard about the engineering class. I love engineering and design, and the class helps me understand how I’ll use these tools in the field.” Olivia, sophomore
9 State Championships, 67 P.I.L. titles. What’s your sport?
SoccerVolleyballFootball
Cross CountryBasketballWrestling
SwimmingTrack & FieldBaseball
SoftballGolfTennis
CheerleadingDance
• Algebra through Advanced Placement Calculus BC (Calculus II)
• Statistics through Portland State University
MATHEMATICS
An impressive arrayof courses prepares students for higher education and 21st Century careers:
TOOLS of the TRADE...• 3D printer• Robotics equipment• Circuit boards• Industry-standard 3D
modeling software
• Engineering Design, including 3D modeling
• Digital Electronics• Coding
ENGINEERING
FINE & APPLIED ARTS MUSIC
• Full range of English courses
• Contemporary Lit. & Creative Writing for Publication
• Journalism• Spanish Immersion
LANGUAGE ARTSTHEATER
“Many teachers here are so inspiring. They get you to think about your future—
beyond your four years of high school.”
Mustaf, seniorStand for Children “Beating the Odds”
scholarship recipient
A wide variety of fine and applied-arts courses, including AP options in Music Theory and Studio Design:
Portland Public Schools is an equal opportunity educator and employer.
“You get to meet lots of different people from different backgrounds and cultures.”
Jae, freshman
16 clases de Estudios Avanzados. 4 vías hacia las carreras técnicas. 14 deportes. 28 clubes. Estudios Avanzados de los Senadores, codificación, robótica, ingeniería, medicina forense, ciencias biomédicas, arte, música, drama e inmersión en español... Bienvenido a la plataforma de despegue de nuestro vecindario.
PORTLAND PUBLIC SCHOOLS 2014-2015
a Escuela Preparatoria Madison representa una comuni-dad acogedora, donde los estudiantes de diferentes orígenes
aprenden, crecen y prosperan bajo la guía de educadores dedicados y experimentados.
INFORMACIÓN GENERALUbicación en cursos de Estudios Avanzados, amplias ofertas de Matemáticas, Ciencias, Tecnología e Ingeniería (STEM), prepa-ración con vistas a la universidad a través del programa Vía de Determinación Individual para el Avance (AVID), y una amplia gama de asignaturas electivas que apoyan a los estudiantes crean-do una cultura de preparación con vistas a las elevadas expectati-vas de la universidad.
El nuevo programa de Estudios Avanzados de los Senadores de Madison ha incrementado las capacidades para los estudiantes en los cursos de Ubicación en Estudios Avanzados (AP). Los nuevos recursos de tutoría, el programa Step Up, la Clínica de Salud en la escuela y el pro-grama SUN apoyan integralmente al estudiante.
Un amplio programa de artes involucra a los estudiantes que practican diferentes manifestaciones como canto, música, pintu-ra, actuación y a los escritores y diseñadores. El Consejo Escolar de Portland hizo una votación en noviembre para someter a los votantes una propuesta de bono en 2016 que pagaría por la mod-ernización de la Escuela Preparatoria Madison.
BIENVENIDO AL MUNDOLos estudiantes de Madison hablan más de 30 idiomas, desde es-pañol y somalí hasta tailandés y turco. En una economía cada vez más global, los estudiantes de Madison están un paso adelante en su exposición a múltiples perspectivas y culturas. La diversidad de la escuela promueve una cultura de conocimiento e inclusión. Los es-tudiantes son capaces de desarrollarse y aceptarse individualmente.
El cuerpo estudiantil de Madison es uno de los más diversos en el estado, lo que hace que la vida en la escuela sea una experiencia enriquecedora y de expansión mental que ayuda a preparar a los
estudiantes para la vida después de la preparatoria.
OFERTAS DE CURSOS DE UBICACIÓN EN ESTUDIOS AVANZADOS
MADISON HIGH SCHOOL2735 NE 82nd AVENUE PORTLAND,OREGON503 916-5220 | www.pps.net/schools/madison
Biología Cálculo AB & BC Química Ciencias de la Computación Idioma Inglés Comp. Literatura Inglesa y Comp. Ciencias del Medio Ambiente Geografía Humana
Teoría de la Música Física Psicología Español Estadística Gobierno de EE.UU.Historia de EE.UU
CIENCIA Y MATEMÁTICAS
ARTES
ATLETISMO
• PrincipiosdelaCienciaBiomédica
• Sistemasdelcuerpohumano
• IntervencionesMédicas• InnovacionesBiomédicas
(Curso Capstone)
• IntroducciónalaAgri-culturaSostenible*
• Agriculturaurbana* • CertificaciónAgriculturaSostenible* Obtienen créditos universitarios.
AGRICULTURA SOSTENIBLE CIENCIAS BIOMÉDICAS
“Estaba muy entusiasmada cuando me enteré de la clase de ingeniería. Me encanta la ingeniería y el diseño, y la clase me ayuda a entender cómo voy a utilizar estas herramientas en el campo de trabajo.” Olivia, estudiante de segundo año
9 campeonatos del estado, 67 títulos P.I.L. ¿Cuál es tu deporte?
Fútbol Voleibol Fútbol Americano
Campotraviesa Baloncesto Lucha
Natación Campo y pista Béisbol
Softbol Golf Tenis
Porristas Danza
• Álgebratotal• UbicaciónenclasesdeEstudiosAvanzados
• CálculoBC(CálculoII)• EstadísticasatravésdelaUniversidadEstataldePortland
MATEMÁTICAS
Una impresionante variedad de cursos prepara a los estudiantes para la edu-cación superior y las carreras del Siglo XXI:
HERRAMIENTAS de TRABAJO...• Impresora3D• EquipodeRobótica• Placasdecircuitos• Softwaredemodelado3Destándardelaindus-triamodelingsoftware
•Diseñodeingeniería,in-cluyendo el modelado 3D
•ElectrónicaDigital•Codificación
INGENIERÍA
• PinturayDibujo•CerámicayEscultura•DiseñoDigital• Publicaciónimpresa
BELLAS ARTES Y ARTES APLICADAS
•BandadeConciertos• Percusión•CantantesdeMadison
& Notas Altas • TeoríadelaMúsica.
Clases Avanzadas
MÚSICA
•Unaampliagamade cursos de inglés
• LiteraturaContem-poráneayEscrituraCreativaparaPublicación
• Periodismo• Inmersiónenespañol
LENGUAJE
• Teatro• Escenografía
TEATRO
“Muchos maestros aquí nos sirven de fuen-te de inspiración. Nos llevan a pensar en nuestro futuro más allá de los cuatro años de la escuela preparatoria.”
Mustaf, senior Merecedor de la beca Stand for Children
“Beating the Odds”
Una amplia variedad de cursos de artes,bellasartesyartesaplica-das,incluyendoopcionesdeAPenTeoríadelaMúsicayenEstu-diodeDiseño:
Las Escuelas Públicas de Portland son un educador y empleador igualitario.
“Tienes la oportunidad de conocer muchas personas diferentes de diferentes orígenes y culturas.”
Jae, estudiante de primer año
PORTLAND PUBLIC SCHOOLS
Español • Tiếng Việt
Open House for 8th graders Thursday, Dec. 11, 6 pm Madison High School 2735 NE 82nd Ave.
Learn how you can get your future off the ground!• 16APclasses.4career-learningprograms.14sports.28clubs.• Biomedicalscience,computerscience,engineering,sustainableagriculture,Spanishimmersion,art,drama,musicandmore.
www.pps.net/schools/madison
Madison High School 2735 NE 82nd Ave. Portland, OR 97220
Bienvenido a la plataforma de lanzamiento de tu barrio…
• 16 Clases de nivel avanzado (AP). 4 Programas de carrera y aprendizaje. 14 Deportes. 28 Clubes.
• Ciencia biomédica, informática, ingeniería, agricultura sostenible, inmersión en lengua española, artes, teatro, música y más.
¡Entérate de cómo puedes hacer que despegue tu futuro!
Jornada de puertas abiertas para estudiantes del 8vo grado
Jueves 11 de Diciembre de 2014, 6pm Madison High School, 2735 NE 82nd Ave.
Chào mừng đến với chương trình phát động trong vùng của các bạn…
• 16lớphọcAP.4Chươngtrìnhhọctậpnghềnghiệp.14chươngtrìnhthểthao.28câulạcbộ.
• KhoahọcSinhhọc,khoahọcđiệntoán,kỷthuật,nôngnghiệpbềnvững,SongngữTâyBanNha(Spanish),nghệthuật,kịchnghệ,âmnhạcvànhiềuhơnnữa.
Tìm hiểu làm thế nào có thể khởi đầu tốt đẹp tương lai của các bạn!
Ngày Tham Quan (Open House) cho các Lớp 8
Thứ Năm, ngày 11 tháng Mười Hai, năm 2014, 6pm Madison High School, 2735 NE 82 Ave.
GO M
AD.
?YOU HAVE QUESTIONS. WE HAVE ANSWERS.JOIN US WEDNESDAY JANUARY 28 FOR A Q&A WITH PRINCIPAL PETRA CALLIN AND MADISON FACULTY.
www.pps.net/schools/madison
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https://www.youtube.com/watch?v=CZdVz_Xz9YE
#GoMad
the secret is getting out#GoMad
Madison is a Great School!
#GoMadthe secret is getting out
#GoMadthe secret is getting outMadison is a Great School See for yourself Feb. 5th