Public Affairs CommiteeMWM 2009

Capt Johan Bitsch Nielsen (DK)Chair PA COM

PA Committee 1

Work in PA COM

PA Committee

Mission/Vision

ResourcesCapabilites

Tasks

CommunicationObjectives

Situation

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Work in PA COM

PA Committee

Mission/Vision

ResourcesCapabilites

Tasks

CommunicationObjectives

Situation

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CIOR Mission

PA Committee

The CIOR will foster the professional development of Reserve Officers, promote sharing of best practices in policy development for Reservists, and be a voice to stakeholders for all Reserves on issues of common interest.

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CIOR Vision

PA Committee

CIOR is the premier forum for international reserve issues directing its resources to the professional enhancement of reservist capabilities and communicating these capabilities to all stakeholders.

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Work in PA COM

PA Committee

Mission/Vision

ResourcesCapabilites

Tasks

CommunicationObjectives

Situation

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CIOR Image

PA Committee

Among some MOD representatives, CIOR might be considered as a necessary and working organization, although also characterized by great social activities and low cost effectiveness (including little output from activities).

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Work in PA COM

PA Committee

Mission/Vision

ResourcesCapabilites

Tasks

CommunicationObjectives

Situation

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Communication Objectives• Raise awareness and understanding within NATO and

MODs of the best practices in policy development for reservists and the issues of common interest within CIOR .

• Increase appreciation by leadership of national ROAs and MODs regarding the value of membership of CIOR, resulting in increased and continued financial support.

• Establish/maintain CIOR as the premier forum for reserve issues

• Achieve an understanding of reservist capabilities within NATO and MODs

PA Committee 9

Work in PA COM

PA Committee

Mission/Vision

ResourcesCapabilites

Tasks

CommunicationObjectives

Situation

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Current TasksTask StatusNew CIOR website specification Drafted – TBD

with PCYParticipation on Symposium WG OngoingPrepare story on 60th anniversary (for May 2009) DoneUpdate CIOR-section of NATO handbookWrite CIOR Wikipedia-pageUpdate NATO website – CIOR-section

Done

Initial preparations for media workshop 2009 OngoingUpdate and supplement military media database (specifically association magazines)

Ongoing

Story on general Bill presentation Done

Story on personal wiew from experienced CIOR-people Done

PA Committee 11

Current TasksTask StatusNew CIOR website specification Drafted – TBD

with PCYParticipation on Symposium WG OngoingPrepare story on 60th anniversary (for May 2009) DoneUpdate CIOR-section of NATO handbookWrite CIOR Wikipedia-pageUpdate NATO website – CIOR-section

Done

Initial preparations for media workshop 2009 OngoingUpdate and supplement military media database (specifically association magazines)

Ongoing

Story on general Bill presentation Done

Story on personal wiew from experienced CIOR-people Done

PA Committee 12

Website ambition• To be the primary communcation tool

– Externally: News releases and articles– Internally: Events, contact info, documents

• To function as the CIOR archive• To support administration (registration, contact info)• To be used across presidencies• Webmaster is editor - not tech person• No technical skills needed for updates

PA Committee 13

Types of content• News stories (from PA COM)

• Background information (from PA COM and presidency)

• Info on presidency (from presidency)

• Info on ”groups” (from group itself)– Public: Description, common contact info, public documents– Private: Internal documents, contact info for all members

• Info on events (from event responsible)– Public: Dates, location, description, contact info, public documents– Private: Internal documents

• Info on members (from nations/presidency/PA COM)– Public: General information, member status, contact info– Private: Contact info for all participants

PA Committee 14

Front Page

PA Committee

CIOR Header

NewsEventsPresidencyGroupsMembersAbout CIOR

Search box

Upcoming Events

Latest News

Featured Content(group, story, event...)

Internal Information?Login: Login box

Latest Documents

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Group/committee page

PA Committee

CIOR Header

NewsEventsPresidencyGroups> DEFSEC

MembersAbout CIOR

Search box

Description

Common contact info(spam safe mail link)

Latest Internal Docs(only when logged in)

Latest Documents

Logged in as: name@domain.xx

DEFSEC

Member List(only when logged in)

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Update Process

PA Committee

Webmaster (Technical)

StaticWebsite

Primarily ”Articles”

Webmaster (Editor)

DynamicWebsite

News

Documents

Event info

Contact info

Group info

Content Management

System (server)

RegistrationsContact lists

Etc.

Today

Proposal

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Current Issues• Finalize specification• Development costs (external contractor)• Placement of webmaster responsibility• Confidentiality decisions (public/private content)

• To be discussed between PCY and PA COM

PA Committee 18

Work in PA COM

PA Committee

Mission/Vision

ResourcesCapabilites

Tasks

CommunicationObjectives

Situation

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PA COM members• 8 participants during the MWM• 0-2 members are full time employed within communications,

marketing, journalism or PR• 0 members are trained journalists• 1 member is trained as a military PIO• 0 members are designated as military PIOs or similar• 1 member has experience with web

• We need capabilities!• We need continuity!• We need some dedication between meetings!

PA Committee 20

Reflections...

PA Committee

StakeholdersStakeholders

The CIOR will foster the professional development of Reserve Officers, promote sharing of best practices in

policy development for Reservists, and be a voice to stakeholders for all Reserves on issues of common interest.

Current tasking of PA COM: Communicating CIOR results.

(staff function?)

Military PI – sharing of best practices and professional development?

(committee work?)

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