public face

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Page 1: Public Face
Page 2: Public Face

In a nutshell…

Public Face is a boutique communications agency working with brands, corporations, individuals and agencies to help them meet their business objectives through effective, meaningful and creative communication.

In PF, we believe that communication strategy goes hand in hand with business strategy. Looking at the forest instead of the tree, we tackle every project with a 360 approach. Knowing that it is hard to stand out in today’s cluttered media environment, we concentrate all our effort and skill to craft the “message” that will get through to the selected audience.

Page 3: Public Face

From logic to magic

• Business need Communication strategy

• Audience definition Message formulation

• Budget Medium selection

Creative implementation

Page 4: Public Face

Stand out

Page 5: Public Face

IT IS NOT HOW YOU SAY IT AS MUCH AS

WHAT YOU SAY

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Page 6: Public Face

Marketing Communication

-Finding opportunities for big impact @ low cost

-Reaching consumers at a place of their interest

-Creating unique content for different media

-Building relationships with different stakeholder groups

Page 7: Public Face

Corporate Communication

-Communication strategy and consulting

-Building relationships with the company’s key stakeholder groups

-Managing and building corporate reputation

-Spotting opportunities for CSR initiatives and communicating them

-Press office

Page 8: Public Face

Media relations

-Building & nurturing relationships

-Not just a typical press office but more personalized approach

-Continuous scan for opportunities

-Monthly publicity reports

Page 9: Public Face

Creating shared value & spreading the word

- Create shared value through day to day operations and through expertise relevant to the company’s operations

-Spread the word

-Involve people that matter and create a connection with your name (ambassadors)

-Public Face is constantly looking out for new CSR initiatives, compatible with the clients business

Page 10: Public Face

PR 2.0.

-Creation & management of social media channels(facebook, twitter, youtube)

-Creating original content for social media on a daily basis

-Integrating 360° campaigns into social media

-Engaging in the conversation (pushing messages & responding to issues)

Page 11: Public Face

PR 2.0.(social media monitor)

-Monitoring & reporting of company’s/ brand’s presence in social media (17.000 + blogs, facebook, twitter)

-Monitoring of competition’s presence in social media

-Monthly reports categorized by themes and including evaluation of presence

Page 12: Public Face

Event Management

-Creating unique events to engage with consumers or

-Finding third party events matching our target audience

-Event production

-Guest handling & logistics

-Post event publicity