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TRANSCRIPT
Interview with Kathleen Pellechia, RD Author of the eBook:
Do You ‘Like’ Us? Using Social Media and Technology in WIC, Head
Start and Other Public Health Programs
Public Health and Wellness 2.0
(c) 2014 Skelly Skills 2
Learning Objectives At the conclusion of this webinar, the learner will be able to:
State demographic characteristics of social media use in the US
List 3 common uses of social media and technology in health communication
List 3 risks of use of social media for health communication
State two specific ways Facebook can be used by a public health program
State two specific ways Pinterest can be used by a public health program
Describe a use of gaming to teach nutrition education to SNAP-Ed eligible participants
List one resource to assist in managing social media in a public health program
(c) 2014 Skelly Skills 3
Social Media: The Landscape
73% of online adults now use a social networking site of some kind
42% of online adults now use multiple social networking sites
Your clients and potential clients are, too!
From: Pew Research Center, Internet and American Life Project. Social Medial Up-date. 2013.
http://pewinternet.org/Reports/2013/Social-Media-Update.aspx
(c) 2014 Skelly Skills 4
Social Media: The Public Health Landscape
U.S. Department of Agriculture (USDA) Western Region WIC Programs – Electronic Technology Project 2011. goals:
– to identify trends in WIC participant use of technology/social media
– to find innovative ways to communicate with WIC participants
8,144 WIC participants surveyed:
– the top reported communication tools were email, Facebook and text messaging.
– technology services respondents prefer to have:
appointment reminders via text message
online nutrition education classes
counseling via video chat
(c) 2014 Skelly Skills 5
Social Media for Health Communication: Benefits and
Common Uses
providing answers to medical questions
facilitating dialogue between patients and health professionals
collecting data on patient experiences and opinions
enhancing health promotion and education efforts
From: Moorhead, S. et al. A New Dimension of Health Care: Systematic Review of the Uses, Benefits, and Limitations of Social Media for Health Communication. J Med Internet Res 2013;15(4):e85
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Social Media for Health Communication: Risks
Information quality can vary
Channels are informal and mostly unregulated
concerns about security and patient/client information;
posted information instantly becomes part of the permanent social and technological landscape
How to effectively use and maintain these tools?
**Public Health and Wellness Programs Need a Strategy!**
(c) 2014 Skelly Skills 7
Social Media Strategy Components
Establish digital goals, objectives and strategies, aligned with your organization’s
Segment and prioritize your target audience(s). The ‘general public’ is NOT a target audience!
Optimize content by listening first.
Evaluate
From: Ogilvy Washington and the Center for Social Impact Communication at Georgetown University.
Using Social Media to Amplify Public Health Messages: An Examination of Tenants and Best Practices for Communicating with Key Audiences. 2010. http://smexchange.ogilvypr.com/wp-content/uploads/2010/11/OW_SM_WhitePaper.pdf
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Case Study #1: Social Media for Outreach,
Caseload Building and Nutrition Education
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San Bernardino County WIC Facebook Page
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San Bernardino County WIC Facebook Page
(c) 2013 Skelly Publishing
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San Bernardino County WIC Facebook Page
(c) 2013 Skelly Publishing
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Case Study #2: Social Media for Motivation, Advocacy and Awareness-
Building
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National Head Start Association Pinterest Board
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National Head Start Association Pinterest Board
(c) 2013 Skelly Publishing
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Case Study#3: Technology for Nutrition
Education
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BodyQuest: Food of the Warrior Alabama SNAP-Ed
4-year study and program to prevent child obesity
Target: 3rd graders in Alabama:
– increase fruit and vegetable consumption,
– increase physical activity,
– improve sleep hygiene as it relates to nutrition
– enhance family involvement in diet & physical activity
Curriculum:
– seven iPad apps
– printable support materials and leader’s guide
Initial pre/post test results show increase in fruit and vegetable consumption
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BodyQuest: Food of the Warrior Alabama SNAP-Ed
(c) 2013 Skelly Publishing
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BodyQuest: Food of the Warrior Alabama SNAP-Ed
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Evaluation and Troubleshooting: Some Considerations
Resource constraints make management planning crucial. Consider:
– a Social Media Management System (SMMS): procedures to manage work flow in social media
–CDC HealthCommWorks
Evaluation: –Not just about ‘Likes’ and ‘followers’! –4 core aspects:
exposure (amount of people reached), engagement (amount of people who take action), influence (positive, negative or neutral) results (did you meet goals?)
From: Centers for Disease Control and Prevention. In the Know: Social Media Measurement and Evaluation for Public Health Success (Webinar). 2013. http://www.slideshare.net/CDCNPIN/itk-eval-measurement-presentation-june-4
(c) 2014 Skelly Skills
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Question & Answer
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For Your Continued Learning
Do You ‘Like’ Us? Using Social Media and Technology in WIC, Head Start and other Public Health Programs (7 CPEU/CEU) Available at: http://www.skellyskills.com/Social_Media_and_the_RD_p/techph-01.htm
(c) 2014 Skelly Skills 22
Thank You!
Thanks for joining us! Please click the link below to give us your
feedback on this program: https://www.surveymonkey.com/s/57PZRY5
(For attendees of LIVE presentation only): your CPEU/CEU Certificate of Completion will be emailed to you tomorrow