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Public Health Preparedness in the Media Belen Moran State Health Risk Communicator Ethnic Media Family Weekend Athens, Georgia February 23, 2008

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Public Health Preparedness in the Media

Belen MoranState Health Risk CommunicatorEthnic Media Family WeekendAthens, Georgia February 23, 2008

Importance of ethnic/minority media:

Help navigate and understand U.S. culture and regulations.

Assist generations to communicate better.

Keep culture alive.

Profile success stories.

Why cover health:

Everybody gets sick.

Brings ad revenue.

Help your community be safe.

Help your community prepare for disasters.

Prevention: Life or Death

Minorities are less exposed to disaster warnings and evacuation information.

Minorities are more likely to encounter cultural and language barriers during a disaster.

Minorities experience higher mortality and injury.

Minorities often work in recuperation efforts where they can face health risks.

PH can help you cover preparedness stories:

Provide subject matter experts.

Provide radio and TV Public Service Announcements.

Provide information that can be put in sidebars, graphics.

Preparedness mantra

All response is local.

YOYO (You are On Your Own)

Goals of GA’s Disaster Plan

Every resident knows how to protect him/herself.

Every resident knows what to do if a family member gets ill.

Systems in place to assure access to care for large numbers of patients.

Essential services continue. Economic disruption is limited.

Keep your community safe

Information helps deal with disasters better.

Know what type of disasters are more likely to occur in your area, home.

People that take preparedness actions deal with disasters much more effectively when they do occur.

Recommendations

Powerful communities know how to prepare and plan for an emergency.

Develop partnerships and outreach efforts: with cities, churches, Red Cross, etc.

Keep them informed (flu season, West Nile Virus, possible Pandemic Influenza)

Resources:

1)Emergency Preparedness for Racially and Ethnically Diverse CommunitiesNational Emergency Management SummitNew Orleans, LA, March 5, 2007Drexel University Center for Health Quality

2) Centers for Disease Control and Prevention www.cdc.gov

3) www.ready.ga.gov www.ready.gov

4) U.S. Department of Health & Human ServicesThe Office of Minority Healthhttp://www.omhrc.gov/

Belen MoranState Health Risk CommunicatorE-mail: [email protected] Phone: (404) 657-3288

Questions/Comments

Resources for covering public health stories HandoutBelen Moran, Georgia Department of Human ResourcesEthnic Media Family WeekendFebruary 23-24, 2008

PREPAREDNESS WEB SITESwww.ready.ga.govwww.ready.gov

HEALTHThe Office of Minority Health, US DEPT. OF HEALTH AND HUMAN SERVICES http://www.omhrc.gov/Georgia Division of Public Health http://health.state.ga.us/National Public Health Information Coalition www.nphic.org

Georgia HospitalsDISTRICT RISK COMM/PIO PHONE E.MAIL

District 1-1, Rome, Northwest Logan Boss 706-295-6649 [email protected]

District 1-2, Dalton, North GA Jennifer Moorer 706-272-21245, x 346 [email protected]

District 2, Gainsville, North Dave Palmer 770-531-5679 [email protected]

District 3-1 Cobb-Douglas   678-784-1076 [email protected]

District 3-2 Fulton April Majors 404-730-1282 [email protected]

District 3-3 Clayton Veronda Griffin 678.610.7259 [email protected]

District 3-4, Lawrenceville, E. Metro Vernon Goins 678-442-6909 [email protected]

District 3-5 DeKalb Vickie Elisa 404-294-3700 [email protected]

District 4 LaGrange Hayla Hall 706-845-4035 [email protected]

District 5-1 Dublin, South Central Laurice Bentley 478-274-7600 [email protected]

District 5-2 Macon Jennifer Jones 478-751-6626 [email protected]

District 6 Augusta Emmitt (Larry) Walker 706-729-2194 [email protected]

District 7 Columbus Pam Fair 706-321-6265 [email protected]

District 8-1 Valdosta, South Courtney Sheeley 229-333-5370 [email protected]

District 8-2 Albany, Southwest Carolyn Maschke 229-430-1969 [email protected]

District 9-1 Coastal (Sav./Bruns.) Ginger Heidel (SAV) 912-644-5217 [email protected]

District 9-2 Waycross, Southeast Roger Naylor 912-338-5231 [email protected]

District 10 Athens, Northeast EC Kevin Wells 706-425-3310 [email protected]

DHR Director Office of Comm. Dena Smith 404-656-4937 [email protected]

State Health Risk Comm. Belen Moran 404-657-3288 [email protected]

State Public Health PIO Taka Wiley 404-657-1385 [email protected]

Maria-Belen MoranState Health Risk CommunicatorGeorgia Division of Public [email protected]

Maria-Belen Moran is the State Health Risk Communicator for the Georgia Division of Public Health (GDPH). She is in charge of developing communication plans and messages on preparedness, prevention and mitigation of man-made or natural public health emergencies. She also serves as the State Coordinator for 18 Public Health Risk Communicators/Public Information Officers in Georgia. In addition she is an active participant in many interdisciplinary teams that work on Bioterrorism and Pandemic Influenza detection and preparedness. As of October 2007 she is part of the Drought Joint Information Center established by the Georgia Emergency Management Agency (GEMA) after Georgia's Governor declared a State of Emergency due to the water crisis in several counties. Before joining GDPH Moran was a news and assignment editor, writer and producer for different media organizations such as Atlanta based Mundo Hispanico (a Cox Newspaper), Associated Press, Reuters, CNN en Español , Andina de Radiodifusion Canal 9, and El Comercio newspaper. Moran was born in Lima, Peru but grew up in South America, the United States and Europe. She is fluent in English, Spanish and French.

Maria-Belen Moran is the State Health Risk Communicator for the Georgia Division of Public Health (GDPH). She is in charge of developing communication plans and messages on preparedness, prevention and mitigation of man-made or natural public health emergencies. She also serves as the State Coordinator for 18 Public Health Risk Communicators/Public Information Officers in Georgia. In addition she is an active participant in many interdisciplinary teams that work on Bioterrorism and Pandemic Influenza detection and preparedness. As of October 2007 she is part of the Drought Joint Information Center established by the Georgia Emergency Management Agency (GEMA) after Georgia's Governor declared a State of Emergency due to the water crisis in several counties. Before joining GDPH Moran was a news and assignment editor, writer and producer for different media organizations such as Atlanta based Mundo Hispanico (a Cox Newspaper), Associated Press, Reuters, CNN en Español , Andina de Radiodifusion Canal 9, and El Comercio newspaper. Moran was born in Lima, Peru but grew up in South America, the United States and Europe. She is fluent in English, Spanish and French.