Public Market & Food Hub Case Studies June 2015 Page | 1

PUBLIC MARKET AND FOOD HUB CASE STUDIES

 

Cases  profiled:  

• Central  New  York  Regional  Market  • Rochester  Public  Market  • Oxbow  Public  Market  • Grand  Rapids  Downtown  Market  • GrowFood  Carolina  •  (PDX  James  Beard  Public  Market)  

   

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Central  New  York  Regional  Market  (Public  Market)    Years  in  Operation:  77  #  of  Days  Open  per  Week:  7  Location:  Syracuse,  NY  (metro  population  –  662,577);  Outer  downtown  near  a  lake  Operational  Model:  State  Authority  Financials  Funding  Sources  Leasing  &  other  fees  from  vendors  Grants  &  donations  (only  for  small  projects)  Public  funding  (only  for  big  capital  improvements)  

Total  Revenue  (FY  ’13)  $1.4  million  Total  Expenses  (FY  ’13)  $1.2  million  

Break  Even?  YES  

Facility  Size  of  Building(s)  6  buildings  @  21,600  sf  129,600  sf  total  Each  building  houses  75  stalls  460  stalls  total  2200  parking  spaces  

Cost  of  Building(s)  ~$1.2m/building  

Features  Indoor/Outdoor  Marketing  Cold  storage  Community  programming  Not  limited  to  local  products  

 

     Building  construction  2013.  

Site  layout.  

 

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Rochester  Public  Market  (Public  Market)    Years  in  Operation:  110  #  of  Days  Open  per  Week:  3  Location:  Rochester,  NY  (metro  population  –  210,521);  Outer  downtown  next  to  railroad  tracks  Operational  Model:  Public  (City  owned  and  operated)  Financials  Funding  Sources  Leasing  &  other  fees  from  vendors  Grants  &  donations  Public  funding  (for  redevelopment)  

Total  Revenue  (FY  ’15)  $1.3m  Total  Expenses  (FY  ’15)  $726,639  

Break  Even?  YES  

Facility  Size  of  Building(s)  5  buildings  (9.5  acre  lot)  13,000  sf  for  new  enclosed  building  ~300  vending  spaces  in  outdoor  covered  sheds  &  enclosed  buildings  

Cost  of  Building(s)  ~$8m  (2  new  structures  and  several  free-­‐standing  food  stands)  

Features  Indoor/Outdoor  Marketing  Storage  Community  programming  Not  limited  to  local  products  

 

   

 Rendering  of  new  enclosed  winter  shed.  

Rendering  of  new  space  –  construction  begins  Fall  2015.  

 

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Oxbow  Public  Market  (Public  Market)    Years  in  Operation:  8  #  of  Days  Open  per  Week:  7  Location:  Napa,  CA  (metro  population  –  76,915);  Downtown  next  to  river  Operational  Model:  For-­‐profit  Financials  Funding  Sources  Leasing  &  other  fees  from  vendors  Private  investors  

Revenue/Expenditures  Not  available  (private  company)  

Break  Even?  UNKNOWN  

Facility  Size  of  Building(s)  1  building  32,000  sf  8,000  sf  deck  

Cost  of  Building(s)  ~$11m  

Features  Indoor/Outdoor  Marketing  Storage  Cold  storage  Community  programming  Not  limited  to  local  products  

 

         

 

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Grand  Rapids  Downtown  Market  (Public  Market)    Years  in  Operation:  2  #  of  Days  Open  per  Week:  7  Location:  Grand  Rapids,  MI  (metro  population  –  1  million);  Downtown  next  to  a  highway  and  a  park  Operational  Model:  Non-­‐profit  Financials  Funding  Sources  Leasing  &  other  fees  from  vendors  Grants  &  donations  Public  funding  (tax  credits,  Clean  MI  Initiative,  others)  

Total  Revenue  (FY  ’14)  $5  million  Total  Expenses  Unknown  

Break  Even?  UNKNOWN  

Facility  Size  of  Building(s)  3  story-­‐building  132,000  sf  total  

Cost  of  Building(s)  $32m  

Features  Indoor/Outdoor  Marketing  Food  processing,  food  growing  (greenhouses)  Storage  Community  programming  (demo  kitchen  for  kids!)  Not  limited  to  local  products  

 

     

 

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GrowFood  Carolina  (Food  Hub)    Years  in  Operation:  4  #  of  Days  Open  per  Week:  5+  Location:  Charleston,  SC  (metro  population  –  127,999);  Outer  downtown  near  a  state  highway  Operational  Model:  Non-­‐profit  Financials  

Funding  Sources  Leasing  out  an  office  space  in  their  warehouse  20%  Cut  of  sales  Grants  &  donations  (only  for  small  projects)  

Total  Revenue  (2014)  $660,000  Total  Expenses  (2014)  Unknown;  exceed  revenue  

Break  Even?  NO  

(would  have  to  reach  $2m  in  sales;  hope  to  

reach  by  2017)  Facility  Size  of  Building(s)  1  building  5,500  sf  Delivery  trucks  

Cost  of  Building(s)  $500,000  building  (gifted  warehouse)  

Features  Indoor  Aggregation  Distribution  Marketing  Storage  Cold  storage  Technical  assistance  Community  programming  Local  =  120mi  radius  

 

   

Inside  warehouse  

Processing  facility  

Outside  warehouse  

 

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James  Beard  Public  Market    Years  in  Operation:  0  –  Target  Opening  2018  (Planning  began  in  2000)  #  of  Days  Open  per  Week:  Targeting  daily  operation  Location:  Portland,  OR  (metro  population  –  2.2million);  Downtown  off  of  Morrison  Bridge,  close  to  river  Operational  Model:  Non-­‐profit  Financials  Funding  Sources  Leasing  &  other  fees  from  vendors  Grants  &  donations  Public  funding  (going  after  lottery-­‐backed  bonds)  

Revenue/Expenses  N/A  

Break  Even?  N/A  

Facility  Size  of  Building(s)  2  buildings,  2  stories  per  building  –  80,100  sf  total  22,750  sf  (lower  South)  22,350  sf  (lower  North)  17,700  sf  (upper  South)  17,300  sf  (upper  North)  

Cost  of  Building(s)  ~$10m  

Features  “2  Iconic  market  halls  100-­‐200  vendor  stalls  350  green  jobs  Teaching  kitchen  Event  venue  Sustainable  deliveries”  

 

 

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