public media 2.0: developing new skills for the sector
DESCRIPTION
Jessica Clark from American University's Center for Social Media gave this presentation on Dec. 4 in Belem, Brazil,, at the Forum Internacional de Conteudo, which examined content and policy strategies for Brazilian public TV. (http://www.forumdeconteudo.tv.br/forum.htm)TRANSCRIPT
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Public Media 2.0:Developing New Skills for the Sector Jessica Clark
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Moment of TransitionIncreasingly cheaper production &
distribution tools
Escalating broadband mobile use
Explosion in social media, social gaming
Work, play and civic action “in the cloud”
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Public Media 2.0A working definition
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Our Assumptions Media for public knowledge and action
Mídia para conhecimento e ação pública
Designed to support formation of publics so they can tackle problems togetherDesenvolvido para apoiar a formação de público com o objetivo de enfrentar problemas juntos
A balanced and impartial mediaUma mídia balanceada e não partidária
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New User HabitsChoice
Conversation
Curation
Collaboration
Creation
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From Closed to Open
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The Challenge
How can we train people to make public media?
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Rethink impactRepensar o impacto
Prioritize social value
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www.bbc.co.uk/bbctrust/
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Learn with your peers
Aprenda com seus colegas
Throw your own unconference
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www.publicmediacamp.org
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CollaborateColaborar
Develop public interest partnerships
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www.publicmediacorps.org
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Develop standardsDesenvolver
princípiosDefine best practices together
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CPB: Journalism Practices
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Learn More:www.futureofpublicmedia.net