PUBLIC RELATION PUBLIC RELATION MANAGEMENT AND MANAGEMENT AND

ETHICSETHICS

PUBLIC RELATION PUBLIC RELATION MANAGEMENT AND MANAGEMENT AND

ETHICSETHICS

INTRODUCTIONINTRODUCTIONINTRODUCTIONINTRODUCTION

Public relations is a management Public relations is a management function which tabulates public function which tabulates public attitudes, defines the policies, attitudes, defines the policies, procedures and interest of an procedures and interest of an organization followed by executing a organization followed by executing a program of action to earn public program of action to earn public understanding and acceptance. understanding and acceptance.

The work of PRM is managing the goals The work of PRM is managing the goals of public and subordinating it with the of public and subordinating it with the organizational goals.organizational goals.

DEFINITIONSDEFINITIONSDEFINITIONSDEFINITIONS

PUBLIC RELATIONPUBLIC RELATION: is the practice of : is the practice of managing communication between an managing communication between an organizationorganization and its and its public. public.

PUBLIC RELATION MANAGEMENT:PUBLIC RELATION MANAGEMENT:. . It is a management of relationships It is a management of relationships between an organization and its public.between an organization and its public.

MANAGEMENT ETHICSMANAGEMENT ETHICS: Ethics is simply : Ethics is simply learning what is right and what is wrong learning what is right and what is wrong and then doing the right thing.and then doing the right thing.

CONTD…….CONTD…….

It simply means managing It simply means managing public locally and globallypublic locally and globally..

It is a broadly recognized, It is a broadly recognized, widely-implemented strategy widely-implemented strategy for managing and nurturing a for managing and nurturing a company’s interactions with company’s interactions with public and survival prospects.public and survival prospects.

BENEFITS OF A GOOD BENEFITS OF A GOOD PRMPRM

BENEFITS OF A GOOD BENEFITS OF A GOOD PRMPRM

Recognized Brand Name.Recognized Brand Name. Improved image (goodwill)Improved image (goodwill) Increase in Market Share.Increase in Market Share. Increase in Sales.Increase in Sales. Improvement in Productivity and Improvement in Productivity and

Quality.Quality. Hence, results in Increase in Hence, results in Increase in

Profits. Profits.

INTRO TO MANAGEMENT INTRO TO MANAGEMENT ETHICSETHICS

INTRO TO MANAGEMENT INTRO TO MANAGEMENT ETHICSETHICS

The profession of business ethics has long The profession of business ethics has long needed a highly practical resource that is needed a highly practical resource that is designed particularly for leaders and designed particularly for leaders and managers. managers.

Unfortunately, far too many resources about Unfortunately, far too many resources about business ethics end up being designed business ethics end up being designed primarily for philosophers, academics and primarily for philosophers, academics and social critics.social critics.

Ethics simply involves learning what is right Ethics simply involves learning what is right or wrong, and then doing the right thing.or wrong, and then doing the right thing.

MYTHS ABOUT BUSINESS MYTHS ABOUT BUSINESS ETHICSETHICS

MYTHS ABOUT BUSINESS MYTHS ABOUT BUSINESS ETHICSETHICS

Business ethics is more a matter of Business ethics is more a matter of religion than management .religion than management .

Our employees are ethical so we don't Our employees are ethical so we don't need attention to business ethics. need attention to business ethics.

Business ethics is a discipline best led by Business ethics is a discipline best led by philosophers, academics and theologians.philosophers, academics and theologians.

Ethics can't be managed.Ethics can't be managed. Our organization is not in trouble Our organization is not in trouble

with the law, so we're ethical. with the law, so we're ethical. Business ethics and social responsibility Business ethics and social responsibility

are the same thing. are the same thing.

BENEFITS OF MANAGING BENEFITS OF MANAGING ETHICS IN WORKPLACEETHICS IN WORKPLACE

BENEFITS OF MANAGING BENEFITS OF MANAGING ETHICS IN WORKPLACEETHICS IN WORKPLACE

Attention to business ethics has Attention to business ethics has substantially improved society.substantially improved society.

Ethics programs cultivate strong Ethics programs cultivate strong teamwork and productivityteamwork and productivity..

Ethics programs support employee Ethics programs support employee growth and meaninggrowth and meaning..

Ethics programs help avoid criminal Ethics programs help avoid criminal acts “of omission” and can lower acts “of omission” and can lower fines. fines.

Ethics programs promote a strong Ethics programs promote a strong public image.public image.

PROFESSIONALPROFESSIONAL CODECODE: : PUBLIC RELATION CODE OF PUBLIC RELATION CODE OF

ETHICSETHICS

PROFESSIONALPROFESSIONAL CODECODE: : PUBLIC RELATION CODE OF PUBLIC RELATION CODE OF

ETHICSETHICS Adopted by the public relation society of Adopted by the public relation society of

India on April 21,1968 at the All India India on April 21,1968 at the All India Public Relations Conference.Public Relations Conference.

The following PR Code of Ethics presents The following PR Code of Ethics presents the core values of PRSA members and of the core values of PRSA members and of pr profession.pr profession.

These values provide the foundation for These values provide the foundation for the Member Code of Ethics and set the the Member Code of Ethics and set the industry standard for the professional industry standard for the professional practice of public relations. practice of public relations.

CODES OF CONDUCTCODES OF CONDUCTCODES OF CONDUCTCODES OF CONDUCT Code of Ethics – Advocacy:Code of Ethics – Advocacy:

We serve the public interest by acting as We serve the public interest by acting as responsible advocates for those we represent.responsible advocates for those we represent.

We provide a voice in the marketplace of ideas, We provide a voice in the marketplace of ideas, facts, and viewpoints to aid informed public debate.facts, and viewpoints to aid informed public debate.

Code of Ethics – Honesty:Code of Ethics – Honesty:

We adhere to the highest standards of accuracy We adhere to the highest standards of accuracy and truth in advancing the interests of those we and truth in advancing the interests of those we represent and in communicating with the public. represent and in communicating with the public.

CONTD….CONTD….Code of Ethics – Loyalty:Code of Ethics – Loyalty:

We are faithful to those we represent, while We are faithful to those we represent, while honoring our obligation to serve the public interest. honoring our obligation to serve the public interest.

Code of Ethics – Expertise:Code of Ethics – Expertise:

We acquire and responsibly use specialized We acquire and responsibly use specialized knowledge and experience.knowledge and experience.

We advance the profession through continued We advance the profession through continued professional development, research, and education.professional development, research, and education.

We build mutual understanding, credibility, and We build mutual understanding, credibility, and relationships among a wide array of institutions relationships among a wide array of institutions and audiences.and audiences.

CONTD…….CONTD…….

Code of Ethics – Independence:Code of Ethics – Independence:

We provide objective counsel to those we We provide objective counsel to those we represent.represent.

We are accountable for our actions.We are accountable for our actions.Code of Ethics – Fairness:Code of Ethics – Fairness:

We deal fairly with clients, employers, We deal fairly with clients, employers, competitors, peers, vendors, the media, and the competitors, peers, vendors, the media, and the general public.general public.

We respect all opinions and support the right of We respect all opinions and support the right of free expression free expression

REASONS FOR REASONS FOR ESTABLISHING ESTABLISHING PROFESSIONAL PROFESSIONAL

STANDARDSSTANDARDS

REASONS FOR REASONS FOR ESTABLISHING ESTABLISHING PROFESSIONAL PROFESSIONAL

STANDARDSSTANDARDS Corresponds to basic human needs and Corresponds to basic human needs and compel the organization to be ethically compel the organization to be ethically oriented.oriented.

Standards create goodwill and credibility Standards create goodwill and credibility with the publicwith the public

Professional standards give management Professional standards give management credibility with the Internal Public.credibility with the Internal Public.

CONCLUSIONCONCLUSIONCONCLUSIONCONCLUSION Hence PRM is equally Hence PRM is equally

imp for any imp for any organization as much organization as much as making Profit.as making Profit.

No company can No company can survive without survive without taking together its taking together its ASSESTS and moving ASSESTS and moving further.further.

Ethics is simply Ethics is simply learning to do the learning to do the right thing in a right right thing in a right manner.manner.