public relations and marketing in naples
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Public Relations and Marketing in Naples
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It is not enough to have built your business, created a website, or distribute fliers around town. To truly get the word out about the solutions and services your business offers, you need to craft the perfect message that resonates with potential customers. It is important to craft a marketing strategy to pinpoint who your ideal customer is, how to engage with them, and how to get them to buy. Knowing who your customer is the first step to finding them and marketing to them. A reputable Naples Marketing firm can help you do just that.
How can Public Relations Help You?If you are not familiar with the term, Public relations are the act of spreading information from your business to the public. There is a careful dance to craft the perfect PR message to the media to ensure they provide media coverage for your business. Public relations are common place when something negative comes out about a company. PR professionals create statements for the company to use during interviews or submit articles to news outlets to help mitigate the negative effects.
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PR should not just be used during negative events; it should also be used to promote your business’s accomplishments. A new product launch, winning an award, running an event, hiring new employees -- all these should be communicated to the public to further your brand. Marketing Your BusinessNo company can survive without good marketing. Even staple items like gasoline have been branded and many people have developed their preferences. Your business, along with the best team in Marketing and PR Naples has to offer, can create an effective strategy to get your products and services to the right people. The most valuable form of marketing is a feature editorial which can be found in print, TV and radio. Editorial coverage provides potential customers an opportunity to learn about you or your business, but in an editorial way, not passive advertising like print or TV ads. There are also many local publications to consider. Some include e Bella Magazine, Gulf shore Life Magazine, Naples Illustrated, and Entree Magazine. Each magazine has its own target audience so it is important to find out which works best for your business.
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A restaurant would likely target the readers of Entree Magazine, while a business focused on women will want to try e Bella Magazine. A local Naples PR team can help find the right outlets for you, help craft a message, and get your name in front of the right audience. Get introduced to the right people and get your business out there! Naples is a growing city with tons of potential customers. New and existing local businesses will want to make use of a marketing and PR firm with the expertise to guide them through the Naples marketing world. MARKIT Group is a leader in the industry with connections to major local publications, and experience in every facet of marketing. You want them on your side when you need to create your brand, website, or perfect marketing strategy. Contact Nannette Staropoli CEO & Chief Marketing strategist of MARKIT Group to understand how marketing and pr can you're your Naples and Southwest Florida business grows. [email protected] or 239.676.9756. Visit: www.markit-group.com.
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www.markit-group.com
Markit Group811 Myrtle TerraceNaples, FL 34103
Toll Free 800.755.6441phone 239.676.9756