PUBLIC RELATIONS BASED ON AN EXAMPLE OF UNIVERSITY OF SCIENCE AND TECHNOLOGY (UST-AGH)BAKU 2013

MA AGATA WZOREK UST-AGH

WHAT IS PUBLIC RELATIONS?

Public relations is a function of management that establishes and maintains mutually beneficial relationships between the institution and the public groups on which success or failure is determined.

AIMS OF PR

In public relations activities, two types of aims can be distinguished:

Strategic - long-term, aimed at creating the desired image of the subject,

Operational - current operations, dealing with current problems of the organization and at the same being an intermediate tasks used for achieving strategic goals.

AREAS OF PUBLIC RELATIONS

• Media relations• Internal PR• Organizational culture• Crisis management• Corporate identity• Sponsoring• Lobbing• e-PR

The internal environment, that is government institutions, academic staff, administrative staff, and students.The external environment, that is authorities and the local community, the media, businessmen, sponsors, donors, alumni, prospective students and their families.

SOCIAL SPACE OF UNIVERSITY

PUBLIC RELATIONS OF AGH

• Special TV series about AGH• Special publications about AGH• Coining• 1200 graduates particicated in 90th Anniversarry• 120 ton steam locomotive was placed on University’s

ground • Sculpture Park was opened

For public relations and image management at the University of Science and Technology Team Department of Information and Promotion is responsible.

The team consist of six people, including University’s prees spokesman. The main tasks of the team is to ensure access to information about education process at the University as well as organizing actions that promote University. In fact, the performed work can be described in greater detail. 

MANAGING OF AGH’S IMAGE

THANK YOU FOR YOUR ATTENTION