public relations for entrepreneurs | workshop deck
TRANSCRIPT
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“Half the money I spend on advertising is wasted; the trouble is, I
don't know which half.”
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99%
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WHO AM I?
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What are the problems with public relations?
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PRICE RELEVANCE
ACCESSIBILITY TRANSPARENCY
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No way to measure activity.
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clear definitions
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PR = a process of building & maintaining key relationships
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Marketing = compelling specific people to take defined (commercially valuable) action
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Publicity = noise.
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Marketing communication = publicity with a clear call to action (CTA)
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Find what works
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Build actionable relationships
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workshop
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