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Public Relations Scavenger Hunt

Go anywhere on campus you like to identify at least 10 examples of thepublic relations concepts listed below. To count, you must photograph theexample and include a description of the item on your PR scaenger hunt

list. !y "pril 1#, submit a document with all of your pictures on $anas anddon%t forget to include your name and the item so & can gie you credit'

" single item can only be used for one category. (or the purpose of theexercise we%ll use )attimore et al.%s de*nition as criteria for the largerconcept of public relations+

Public relations is a leadership and management function that helps achieveorganizational objectives, dene philosophy, and facilitate organizationalchange. Public relations practitioners communicate with all relevant internaland external publics to develop positive relationships and to create

consistency between organizational goals and societal expectations. Publicrelations practitioners develop, execute, and evaluate organizationalprograms that promote the exchange of inuence and understanding amongan organizations constituent parts and publics.

1. Public relations

. -neway public information

/. Twoway symmetrical communication

. Relationship management

#. mployee relations

2. $onsumer relations

3. $ommunity relations

4. 5edia relations

6. &nternal communication

10. xternal communication

11. thical communication

1. 7nethical communication

1/. $ommunication that includes research

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1. $ontrolled media

1#. 7ncontrolled media

12. $orporate social responsibility

13. Role of technology in public relations

14. -rgani8ational image

16. -rgani8ationpublic relationship

0. "ctiist publics

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