public relations - update. district conference district pr committee chairs 7070 chairman: dave...

PUBLIC RELATIONS - UPDATE

District Conference

District PR Committee ChairsDistrict PR Committee Chairs

7070 Chairman:

Dave Andrews, Oshawa – Parkwood

7080 Chairman:

Steve Rhodes, Brampton

District Conference

Our Goal TodayOur Goal Today

Our Goal today is to: Update you on the Multi District PR Grant

Application Show you a PR Checklist for your Club Provide some PR do’s and don’ts Show you some PR resources & tools Encourage the use of social media to enhance

Rotary’s Public Image Share your “best PR practices from your own

Rotary club with all of us

District Conference

Our Goal TodayOur Goal Today

A more detailed version of our presentation will be available to you on the 7070 and 7080 websites on Monday, October 22, 2012

So sit back, relax, and join in the fun as we travel through Rotary and Public Relations

District Conference

Why is Public Relations Important?Why is Public Relations Important?

District Conference

Survey- Who knows what about RotarySurvey- Who knows what about Rotary

• From Jan 2012 The Rotarian Magazine – page 53

– In 2010, RI surveyed 1,000 people in each of 6 countries: Argentina, Australia, Germany, Japan, South Africa, USA:

– • To gauge the general public’s awareness and perception of

Rotary

• The results are consistent with those found in 2006

District Conference

Survey- Who knows what about RotarySurvey- Who knows what about Rotary

• Pauline Leung, Rotary’s Public Image general coordinator says:

– "Sometimes Rotarians are doing too many things

and can get people confused about Rotary. – We must have consistency when promoting the

image of Rotary. – Rotarians should receive training so they can

clearly express our position, our vision, our values, and our areas of focus."

District Conference

From Rotary’s Strategic PlanFrom Rotary’s Strategic Plan

One of the 3 Strategic Priorities in the Plan:

• Enhance

Public

Image

and

Awareness

District ConferenceApril 19, 2023

Multi District PR Grant for 2012-2013Multi District PR Grant for 2012-2013

The Rotary International Board of Directors has approved the continuation of Public Relations (PR) Grants in 2012-2013.

PR Grants are designed to assist districts to reach the general public by promoting Rotary and improving Rotary’s public image.

Grants are awarded to districts worldwide on a competitive basis.


Multi District PR Grant DetailsMulti District PR Grant Details

Only districts are eligible to apply. One application will be considered per district

OR

Districts can combine their efforts and submit a Multi District Grant.



PR Multi District Grant application was signed and approved by 5 District Governors and sent to RI Headquarters before the March 4, 2012 deadline. Here is what we were awarded:

$45,000.00

Humanity In Motion V The Missing Piece



Humanity In Motion V Public Television Service Announcement entitled “The Missing Piece”…. …..



Humanity In Motion V Public Television Service Announcement entitled “The Missing Piece”…. It goes like this …..

“Making the world a better place is an intricate puzzle and piece by piece , the women and men of Rotary have worked hard to fight hunger, promote literacy, and move the world toward peace. But there is still much to be done, still some missing pieces, and one of those missing pieces is you. Learn how you can help Rotary put together a better world at Rotary.org…Rotary… Humanity in Motion.”


Multi District PR Grant Roll Out PlanMulti District PR Grant Roll Out Plan

Ask Club Presidents to

Inform all of their club members with the broadcast schedule.

Encourage the Club members to see the Humanity In Motion V Public Service Announcement. They must be familiar with the PSA in case they get questions from their friends and family and the general public.

District Conference

A PR checklist for your clubA PR checklist for your club

PR Checklist:1. The importance of getting Rotary's image out to the

public.

2. Does your club have a Public Relations Chair?

3. Do you know the media in your area?

4. Do you send out press releases? Regularly?

5. News media as members of your club?

6. News Media Theme Week at a weekly Rotary meeting?

7. Who are our publics? Who are your audiences?

8. Tools of the trade

District Conference

1. Getting Rotary’s image to the public1. Getting Rotary’s image to the public

Public Relations informs communities around the world that Rotary is a credible organization that meets real needs.

When your Rotary club has a positive public image, your members are motivated to be active and to be looking for prospective members to join your club.

District Conference

2. PR chair for your club2. PR chair for your club

Does your Club have a Public Relations Chair? Does your Club have a Public Relations

Committee? Do you have the Club PR Manual?

http://www.rotary.org/RIdocuments/en_pdf/26c_en.pdf

Has The PR Committee read the Club PR Manual?

Has The PR Committee met? Does your PR Committee have a plan?

http://www.rotary.org/RIdocuments/en_pdf/26c_en.pdf

District Conference

Club PR committee roleClub PR committee role

Your PR committee’s role in your club: Has your club developed a plan to provide

the public with information: about Rotary about your club’s service projects and

activities

District Conference

3. Know the media in your area3. Know the media in your area

Print – Daily, Weekly, Monthly, Regional, SNAP Radio – Local Stations TV – Local, National, Cable

Do you know the news editors at each media location?

Give them a call. Invite them to a Rotary Meeting

District Conference

Some media tipsSome media tips

What the media don’t need Another bingo/fundraiser function Another handing over a cheque

You are competing for time and space.

Spoonfeed when necessary.

District Conference

4. Press releases4. Press releases

Do you currently do your own press

releases?

Use the RI Website:Use the search bar and type in:

“How to write an effective press release”

District Conference

5. News media as club members5. News media as club members

Do you have any News media as members of your club?

Are they on your PR Committee?

Are you actively searching for one to become a Rotarian?

District Conference

6. “News Media Day” Rotary meeting6. “News Media Day” Rotary meeting

Do you have a News Media Day at one of your regular weekly Rotary meetings ?

Once a year?

Do you ask one of the media to be your guest speaker?

District Conference

7. Who are your publics or audiences?7. Who are your publics or audiences?

Rotarians and potential members

Potential organizations or people who may become good sources

for fundraising

Potential organizations or people you have helped or may need

Rotary’s help.

General public – building social capital

8. Tools of the trade

Evangelists Newsletters- District and ClubMarketing/advertisingEmail/regular mailThe media (press releases)Community eventsE newsletters (ClubRunner)Websites (ClubRunner)Social Media – FB, Twitter, LI, Pinterest,YouTube, Flickr, Google+

PR resources

Training Manual (267)

Handbook (515)

Downloadable from the rotary.org website. Search media and news or search public relations

Other resourcesClub and District newsletters ..do you have one?

Websites – RI, District, club – do you keep yours up to date

Social MediaVisit www.rotary.org

District ConferenceApril 19, 2023April 19, 2023

The good old daysThe good old days

We talk.You listen.

Web 2.0 - interaction

• Content is king • Help people find information on membership• Outline programs and activities• Invite to experience Rotary• Add videos – You Tube• Post more photos - Flickr• Cross promote

(use social media)

RI’s Social Media Presence


Rotary is on FacebookRotary is on Facebook

Facebook pages:

Rotary International, Rotary Foundation, End Polio Now, Rotary peace Centres, RI President Sakuji Tanaka, RI Secretary John Hewko

Rotaract Clubs

Rotary Districts

Rotary Clubs

Why not your Rotary Club?

District ConferenceApril 19, 2023April 19, 2023

What is Twitter?What is Twitter?

• Take advantage of @rotary7070 @rotary7080

• Post tweets with links

• Retweet

• Use the hashtags

“Simplicity has played an important role in Twitter's success. People are eager to connect with other people and Twitter makes that simple. Twitter asks one question, ‘What are you doing?’ Answers must be under 140 characters in length and can be sent via mobile texting, instant message, or the web.” – Twitter

District Conference

Cost effective PRCost effective PR

Are you active in promoting your club?

Local media

Events

Speakers tour

Online

In Social Media

Do you allow club members to advertise and link to your website?

District Conference

PR chairs and your Local Media:PR chairs and your Local Media:

District Media databases for 2012-2013:

Please send to Dave Andrews and to Steve Rhodes

Your Club Name

Your PR Chair name and contact info

The media that you use or would like to use in your area.

Media name Name of news editor and email address


District PR AwardsDistrict PR Awards

2012-2013 District Awards for the Club with the “best”

Public Relations Practices

Show us what you have done in throughout 2012-2013.

The PR Committees recommend to our District Governors who should receive this high honour


For More Information:For More Information:

Go to the 7070 and 7080 websites look under Public Relations Tab

• Links to RI• PR newletters • Press release writing tips• Ads you can use• And a gaggle of downloadable resources.


District websites:District websites:

www.rotary7070.org www.rotary7080.org

Provides on-line resources and up-to-date information on all aspects of Rotary in District 7070 and 7080.

The 7070 website is totally new . GO Surfing.

http://www.rotary7070.org/

http://www.rotary7080.org/


Best PR PracticesBest PR Practices

We want to hear from you:

What has worked for your club so far this year? Any success stories?

What has not worked for your club so far this year?


Are you Interested?Are you Interested?

• Interested in serving on the District PR committees?

• We can use your talents to help increase Rotary’s Public Image.

• For 7070, Contact Dave at 905 576 0187 or [email protected]

• For 7080, Contact Steve at 416 801 1323 or [email protected]

mailto:[email protected]

mailto:[email protected]

public relations - update. district conference district pr committee chairs 7070 chairman: dave...

Documents

district conferencehumanity

district governors

pr checklist

pr resources

pr dos

image of rotary

rotarys public imageshare

best pr practices