Public Service Public Service AnnouncementsAnnouncements

And creating your own…And creating your own…

What is a Public What is a Public Service Service

Announcement?Announcement?

Public Service Public Service AnnouncementAnnouncement

A type of advertisement designed A type of advertisement designed to raise awareness, inform, or to raise awareness, inform, or educate the public about an issue educate the public about an issue with the intent of affecting public with the intent of affecting public attitudes and potentially attitudes and potentially stimulating action.stimulating action.

Common Examples:Common Examples: Your Brain on DrugsYour Brain on Drugs Drinking & DrivingDrinking & Driving

PSA ExamplesPSA Examples

FLASHBACK: Brain on DrugsFLASHBACK: Brain on Drugs http://www.retrojunk.com/details_commercial/http://www.retrojunk.com/details_commercial/

959/959/ CyberPredatorCyberPredator

http://teach.fcps.net/trt15/rs06/138.wmvhttp://teach.fcps.net/trt15/rs06/138.wmv What’s in your mailbox?What’s in your mailbox?

http://teach.fcps.net/trt15/rs06/9.wmvhttp://teach.fcps.net/trt15/rs06/9.wmv Hall PassHall Pass

http://http://video.google.com/videoplay?docidvideo.google.com/videoplay?docid=326688195277045740&q==326688195277045740&q=student+public+service+announcementstudent+public+service+announcement

Brainstorm some Brainstorm some PSA examples with PSA examples with your neighbor….your neighbor….

What are What are qualities of a qualities of a

good PSA?good PSA?We are going to watch some We are going to watch some

examples of “In the Media” PSAs. examples of “In the Media” PSAs. After each example, with your After each example, with your neighbor, you will brainstorm neighbor, you will brainstorm qualities that made the PSA qualities that made the PSA

effective.effective.

Steps to creating Steps to creating a Public Service a Public Service AnnouncementAnnouncement

With your With your neighbor, neighbor,

brainstorm the brainstorm the process of video process of video

making.making.What are things you need? What What are things you need? What are things to think about before are things to think about before actually recording? What do you actually recording? What do you do after you have your footage? do after you have your footage?

Etc.Etc.

Steps to Creating a PSASteps to Creating a PSA

Pre-ProductionPre-Production ProductionProduction Post ProductionPost Production

Pre-ProductionPre-Production

1.1. Choose TopicChoose Topic Get approval from Get approval from

teacherteacher

2.2. Brainstorm ideasBrainstorm ideas What will happen in What will happen in

videovideo Audience of the videoAudience of the video Major PointsMajor Points Minor PointsMinor Points Your opinion on the Your opinion on the

subjectsubject LocationsLocations CharactersCharacters

3.3. Research & list Research & list sourcessources

4.4. Create storyboardsCreate storyboards Examples in next few Examples in next few

slidesslides

5.5. Create scriptCreate script Get approval from Get approval from

teacherteacher Examples in next few Examples in next few

slidesslides

6.6. Decide on the parts of Decide on the parts of each group individualeach group individual

StoryboardStoryboard

StoryboardStoryboard

ScriptScript

ScriptScript

ProductionProduction FilmingFilming

Use different anglesUse different angles Try panningTry panning Prepare cue cards if necessaryPrepare cue cards if necessary Stay as close to the storyboard as possibleStay as close to the storyboard as possible Waivers must be signed from all individuals Waivers must be signed from all individuals

shown in the videoshown in the video Make changes if need be.Make changes if need be.

If you make major changes, you need to go back and If you make major changes, you need to go back and revise your storyboard.revise your storyboard.

If you make a minor change, like a different camera If you make a minor change, like a different camera angle then revising the storyboard is unnecessary.angle then revising the storyboard is unnecessary.

Post-ProductionPost-Production

Editing the videoEditing the video You will be using Power Director. I will You will be using Power Director. I will

show you how to use the program when show you how to use the program when we get to it.we get to it.

Making revisions where necessaryMaking revisions where necessary Credits & Special Thanks should be Credits & Special Thanks should be

included at the end of the video included at the end of the video during the editing process.during the editing process.

What is a Public What is a Public Service Service

Announcement?Announcement?

Your AssignmentYour Assignment

Group Public Service Group Public Service Announcement ActivityAnnouncement Activity