publication date: december 2018 · global m-commerce 2018 publication date: december 2018 page 2...

GLOBAL M-COMMERCE 2018 PUBLICATION DATE: DECEMBER 2018

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-8 TABLE OF CONTENTS I PAGE 9 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 10 METHODOLOGY I PAGE 11 RELATED REPORTS I PAGE 12 CLIENTS I PAGE 13-14 FREQUENTLY ASKED QUESTIONS

PAGE 15 ORDER FORM I PAGE 16 TERMS AND CONDITIONS

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Global M-Commerce 2018

Report

Mobile E-Commerce

Asia-Pacific, Europe, North America, Latin America, Middle East &

Africa

China, Japan, South Korea, Australia, India, Indonesia, Thailand,

Singapore, Malaysia, Vietnam, UK, Germany, France, Russia, Italy,

Netherlands, Spain, Belgium, Poland, Turkey, USA, Canada, Brazil,

Argentina, Mexico, Colombia, Saudi Arabia, South Africa, Egypt,

Nigeria

English

PDF & PowerPoint

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QUESTIONS

ANSWERED

IN THIS REPORT

What are the projections for global M-Commerce sales through 2021?

What is the mobile share of online retail in various European countries?

What are the top markets worldwide by M-Commerce sales?

How do the preferences of global online shoppers regarding devices for online shopping differ by

country?

What are the key M-Commerce trends worldwide?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

GLOBAL M-COMMERCE 2018

M-COMMERCE ACCOUNTS FOR OVER HALF OF GLOBAL ONLINE RETAIL

Global M-Commerce sales are projected to double between 2018 and 2021, with M-

Commerce’s share of total online retail increasing to almost three-quarters, according to a

forecast cited in this report by yStats.com. Although all global regions have experienced

growth in M-Commerce adoption in recent years, Asia-Pacific remains the global leader in

mobile shopping, accounting for around 50% of global online transactions conducted via

mobile devices. Moreover, China alone generated around two-thirds of global M-Commerce

sales in 2017 with a projection to further growth.

Among the main drivers of global mobile shopping are the increasing number of

mobile and Internet users, growing adoption of mobile payment methods and the

development of mobile shopping apps and mobile-enhanced websites. Asia had the highest

rate of Internet traffic stemming from mobile phones, followed by Africa and South

America, as of early 2018. One more important growth driver is the development of mobile

shopping apps. Already in 2017, almost one-third of online retail sales worldwide were

generated via mobile apps, with the highest share belonging to the global leader –Asia and

the second highest to North America.

Due to the wide success of M-Commerce worldwide, risk of fraud through the mobile

channels rises. Detecting fraudulent orders and security concerns with mobile platforms are

among the main challenges for the M-Commerce merchants worldwide. In order to reduce

the various fraud risks, M-Commerce merchants have adopted an array of fraud prevention

tools; among the most popular are card verification value (CVV), fraud scoring, address

verification service (AVS), authentication and velocity checks, as revealed by merchants

survey cited in yStats.com’s report.


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Global E-Commerce Intelligence we report, you grow

TABLE OF CONTENTS (1 OF 5)

Behringstr. 28a 22765 Hamburg Germany yStats.com GmbH & Co. KG © 2015

+ 49 40 39 90 68 50 + 49 40 39 90 68 51 [email protected] www.ystats.com


MANAGEMENT SUMMARY

GLOBAL DEVELOPMENTS▪ Overview of M-Commerce Market, November 2018▪ Mobile Phone Internet Users, in billion, and Penetration, in % of Internet Users, 2016 – 2021f▪ Breakdown of Internet Traffic Worldwide by Device, in %, by Region, February 2018▪ Retail M-Commerce Sales, in USD billion, and Share of Retail E-Commerce Sales, in%, 2016 - 2021f▪ Breakdown of E-Commerce Sales by Mobile App and Desktop and Mobile Web Browser, in %, and Total E-Commerce Sales,in USD billion, by Region, 2017▪ Share of Transactions Conducted via Mobile, in % Online Transactions, by Region, Q2 2018▪ China’ Share of Global M-Commerce Sales, in %, 2017 & 2021f▪ Shopping Channels Used at Least Weekly, by In-Store, PC, Tablet and Mobile, in % of Global Online Shoppers, 2013 & 2018e▪ Mobile Payment User Penetration, in % of Internet Users, by Regions and China, Q4 2015 & Q2 2017▪ M-Commerce Fraud Detection Tools and Services Used by Merchants, in % Merchants, March 2018

ASIA-PACIFIC3.1. REGIONAL

▪ M-Commerce Sales in Asia-Pacific, in USD billion, and Share of Retail E-Commerce Sales, in%, 2016 - 2021f▪ Share of Internet Users Accessing the Internet via Smartphone, in %, by Australia, China, India, Indonesia, Malaysia, Philippi-nes, Singapore, South Korea, Taiwan, Thailand, Vietnam, 2017▪ Mobile Share of Traffic to E-Commerce Sites, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June

2017

3.2. CHINA

▪ M-Commerce Sales, in CNY billion, and Share of Retail E-Commerce Sales, in %, 2015 – 2020f▪ Number of Mobile Internet Users, in millions, and Penetration, in % of Internet Users, 2012 - 2017▪ Number of Mobile Shoppers, in millions, and Penetration, in % of Mobile Internet Users, 2012 - 2017▪ Devices Used for Shopping Online, in % of Online Shoppers, 2013 - 2017▪ Breakdown of the Use of Browsers and Apps in Online Shopping, by Use for Placing Orders and for Browsing, by Device, in %of Urban Middle-Class Internet Users, January 2017

3.3. JAPAN

▪ M-Commerce Sales, in JPY trillion, and Share of B2C E-Commerce Sales, in %, 2015-2017▪ M-Commerce Sales, in USD billion, in % of Total Retail E-Commerce Sales, in %, 2016 - 2021f

3.4. SOUTH KOREA

▪ M-Commerce Sales, in KRW trillion, and Share of E-Commerce Sales, in %, 2013-2017▪ Online Shopper Penetration, by Device, in % of Internet Users, 2016 & 2017▪ M-Commerce Sales by Product Category, in KRW million, and M-Commerce▪ Share of E-Commerce Sales in Each Category, in %, 2016 & 2017▪ Top 10 E-Commerce Mobile Applications by Unique Users, in millions, and Reach, in %, March 2018

3.5. AUSTRALIA

▪ Breakdown of Devices Used For Shopping Online, in % of Online Shoppers, February 2017

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ASIA-PACIFIC (CONT.)

3.6. INDIA

▪ Mobile Internet Users, in millions, October 2015, December 2016 & 2017 and June 2018f▪ Categories Researched on the Mobile Internet, in % of Mobile Internet Users, and Breakdown of Daily Time Spent on MobileInternet by Category, in %, incl. “Shopping”, Q2 2017▪ Share of Online Shoppers Who Installed 2 to 5 Retail and Shopping Apps on Their Smartphone, in %, 2017

3.7. INDONESIA

▪ Breakdown of Devices Used to Access the Internet, in % of Internet Users, 2017▪ Activities Performed via Smartphone, incl. “Shopping Online”, in % of Smartphone Users, July 2017▪ Top Local E-Commerce Websites by Unique Visitors, in thousands, by Total, Mobile and Desktop, incl. Total Minutes Spent, inmillions, Total Views, in millions, and Average Minutes per View, June 2017

3.8. THAILAND

▪ Devices Used to Access the Internet, in % of Internet Users, Q1 2016 & Q1 2017▪ Breakdown of Devices Used for Online Shopping, in % of Online Shoppers, by Age Group,▪ June 2017▪ Breakdown of B2C E-Commerce Sales by Mobile and Desktop, in %, 2017e & 2021f

3.9. SINGAPORE

▪ Breakdown of Online Shoppers by Device Used, in %, 12 Months to July 2017

3.10. MALAYSIA

▪ Portable Devices Used to Access the Internet, in % of Internet Users, Q2 2017▪ Share of Online Shoppers Who Made Their Most Recent Purchase via Mobile, in % of Online Shoppers, August 2017

3.11. VIETNAM

▪ Breakdown of Internet Traffic by Device, in %, March 2018▪ Devices Used for Shopping Online, in % of Online Shoppers, 2016 & 2017

EUROPE 4.1. REGIONAL

▪ M-Commerce Share of Retail E-Commerce Sales, by Selected Countries in Western Europe, in %, 2016 - 2021f▪ Mobile Shopper Penetration in Selected Countries in Europe, in % of Online Shoppers, June 2018

4.2. UK

▪ M-Commerce Sales, in GBP billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f▪ Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017

4.3. GERMANY

▪ M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f▪ Breakdown of B2C E-Commerce Sales by Device, in %, 2016 & 2017▪ Devices Used for Online Shopping, in % of Online Shoppers, 2014, 2016 & 2017▪ Reasons for Cancelling a Purchase via Smartphone, in % of Smartphone Shoppers, 2017▪ Share of Purchases Preceded by Online Research via Smartphone, in %, by Online and Offline Purchases, 2017▪ Top 10 E-Commerce Platforms by Market Share, 2017/2018

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EUROPE (CONT.)4.4. FRANCE

▪ M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f▪ Devices Used in Online Shopping, in % of Online Shoppers, 2016 & 2017▪ Top 15 E-Commerce Websites/Applications, by Number of Unique Visitors per Month, in thousands, and Devices Used forAccess, in % of Unique Visitors, Q1 2018

4.5. RUSSIA

▪ Mobile Shopper Penetration, in % of Online Shoppers, 2017▪ Breakdown Mobile Purchase by Purchase Made Through App and Browser, in % of Mobile Shoppers, in %, 2017▪ Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender, Location Type and Total, 2017

4.6. ITALY

▪ M-Commerce Sales, in EUR billion, and M-Commerce Share of B2C E-Commerce Sales, in %, 2015 - 2017e

4.7. NETHERLANDS

▪ Breakdown of Online Purchases by Device, in %, 2017

4.8. SPAIN

▪ Mobile Shopper Penetration, in % of Online Shoppers, 2016 & 2017

4.9. BELGIUM

▪ Breakdown of Online Spending by Device, in %, Q1 2017 & Q1 2018▪ Share of Online Shoppers Who Made Their Latest Online Purchase via Smartphone, in % of Online Shoppers in Belgium, Q32016 & Q3 2017

4.10. POLAND

▪ Devices Used for Online Shopping, in % of Online Shoppers, April 2017 & April 2018

4.11. TURKEY

▪ Breakdown of Page Views and Orders in Online Stores, by Desktop and Mobile, in %, 2017

NORTH AMERICA 5.1. USA

▪ M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2018f - 2022f▪ Breakdown of the Number of Retail Apps Installed on the Smartphone, in % of Online Shoppers, and Frequency of OnlineShopping via App, in % of Online Shoppers With Shopping App, March 2018▪ Awareness and Usage of Emerging Technologies in Shopping, in % of Consumers, December 2017

5.2. CANADA

▪ Devices Used to Access the Internet, in % of Internet users, 2016 – 2018e▪ Devices Used to Make Purchases Online, in % of Online Shoppers, 2016 – 2018e

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LATIN AMERICA 6.1. REGIONAL

▪ M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2017 - 2022f▪ Breakdown of E-Commerce Transactions by Channel/ Device, in %, Q4 2017

6.2. BRAZIL

▪ Breakdown of E-Commerce Transaction Volume, by Device Used, in % Transactions, February 2017▪ M-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2016 - 2021f▪ M-Commerce Sales, in BRL million, Average M-Commerce Order Value, in BRL, and Number of Purchases, in millions, Q12017 & Q1 2018▪ B2C E-Commerce Conversion Rate, in %, by Computer and Mobile, 2017▪ Product Categories Purchased via Mobile, in % of Mobile Shoppers, March 2018▪ Breakdown of Payment Methods Used in M-Commerce, in % of Mobile Shoppers, August 2018▪ E-Commerce Apps or Websites Most Used for Mobile Shopping, in % of Mobile Shoppers, March 2017 & March 2018

6.3. ARGENTINA

▪ M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2017 - 2022f▪ Breakdown of Devices Used in Last Online Purchase, in % of Online Shoppers, 2016 & 2017

▪ Top 10 E-Commerce Websites/Apps Ranked by Number of Orders Received, February 2018

6.4. MEXICO

▪ Number of Internet Users by Device Used to Access the Internet, in millions, and Penetration, in % of Internet Users, May2016 & May 2017▪ Product Categories Purchased Online by Device, in % of Online Shoppers, August 2017▪ M-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2016 - 2021f▪ Transactions Conducted via Mobile App, in % of Mobile Device Owners, August 2017▪ Online Payment Methods Used in E-Commerce, by Device Used, in % of Online Shoppers, August 2017

6.5. COLOMBIA

▪ Devices Used to Access the Internet, in % of Internet Users, July 2017▪ Breakdown of Devices Used in E-Commerce, in % of Online Purchases, 2017

MIDDLE EAST & AFRICA7.1. REGIONAL

▪ Smartphone Penetration, in % of Adults, by Jordan, Lebanon, Qatar, Saudi Arabia, and UAE, March 2017▪ Devices Used to Access the Internet, in % of Adults, by Jordan, Lebanon, Qatar, Saudi Arabia, and UAE, March 2017▪ Share of Internet Users Accessing the Internet via Smartphone, in %, by Egypt, Kenya, Morocco, Nigeria, South Africa, Q22017▪ Online Activities Performed via Smartphone at Least Weekly, in % of Internet Users, by Kenya, Morocco, Nigeria and SouthAfrica, 2017

7.2. SAUDI ARABIA

▪ Devices Used to Connect to the Internet, in % of Adults, March 2017▪ Share of Online Shoppers Who Make Purchases via Smartphone, in %, May 2017

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MIDDLE EAST & AFRICA (CONT.)

7.3. SOUTH AFRICA

▪ Breakdown of Devices Preferred in Online Shopping, in % of Online Shoppers, August 2017

7.4. EGYPT

▪ Devices Used to Access the Internet, in % of Adults, July 2017▪ Shopping Activities Conducted Online, in % of Individuals, 2016 & 2017

7.5. NIGERIA

▪ Breakdown of Internet Traffic by Device, in %, February 2018▪ Share of Internet Users Shopping Online via Smartphone At Least Weekly, in % of Internet Users, 2017

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GLOBAL M-COMMERCE 2018 REPORT-SPECIFIC SAMPLE CHARTS

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GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research

The reports are compiled based on secondary market research.

Secondary research is information gathered from previously published

sources. Our reports are solely based on information and data acquired

from national and international statistical offices, industry and trade

associations, business reports, business and company databases,

journals, company registries, news portals and many other reliable

sources. By using various sources we ensure maximum objectivity for all

obtained data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to ensure

validity and reliability.

The source of information and its release date are provided on

every chart. It is possible that the information contained in one chart is

derived from several sources. If this is the case, all sources are mentioned

on the chart.

The reports include mainly data from the last 12 months prior

to the date of report publication. Exact publication dates are mentioned in

every chart.

Definitions

The reports take into account a broad definition of B2C E-

Commerce, which might include mobile commerce. As definitions may

vary among sources, exact definition used by the source (if available) is

included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts, rankings,

line graphs and tables. Every chart contains an Action Title, which

summarizes the main idea/finding of the chart and a Subtitle, which

provides necessary information about the country, the topic, units or

measures of currency, and the applicable time period(s) to which the data

refers. With respect to rankings, it is possible that the summation of all

categories amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the following

order: Cover page, preface, legal notice, methodology, definitions, table of

contents, management summary (summarizing main information

contained in each section of report) and report content (divided into

sections and chapters). When available, we also include forecasts in our

report content. These forecasts are not our own; they are published by

reliable sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance by using

evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data collection, for

example the time of survey and number of people surveyed, is provided in

the form of a note. In some cases, the note (also) contains additional

information needed to fully understand the contents of the respective data.

When providing information about amounts of money, local

currencies are most often used. When referencing currency values in the

Action Title, the EUR values are also provided in brackets. The conversions

are always made using the average currency exchange rate for the

respective time period. Should the currency figure be in the future, the

average exchange rate of the past 12 months is used.

METHODOLOGY OF OUR GLOBAL M-COMMERCE 2018

Report Coverage

This report covers the global M-Commerce market.

For the purposes of this report, M-Commerce is defined as the

sale of products and services through electronic transactions via mobile

Internet-enabled devices, such as smartphones and tablets. The specific

definitions of M-Commerce, mobile sales and mobile shoppers used by

the original sources cited in this report may vary.

The report contains relevant information about global trends,

international comparisons, M-Commerce sales and mobile shoppers.

All global regions are covered in this report, including major

advanced and emerging markets.

Report Structure

The report starts with a global chapter which includes regional

and country comparisons in terms of criteria relevant to M-Commerce,

such as mobile Internet subscriptions and mobile shopper penetration. The

rest of the report is divided into regional chapters, ranked by B2C E-

Commerce sales. Within each region, regional information is included first,

where available; followed by the countries of the region, presented in the

order of descending B2C E-Commerce sales.

In each country description the following information is

presented, where available: M-Commerce sales, share of M-Commerce

among total B2C E-Commerce sales and online purchase transactions,

mobile shopper penetration, devices used for accessing the Internet and

for shopping online, reasons for buying via mobile, smartphone and mobile

Internet penetration. Not each type of information is presented for each

country due to varying data availability.

A ranking of M-Commerce market players, such as by number of

mobile visits or by usage among mobile shoppers may be included for

selected top countries.


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METHODOLOGY

Europe M-Commerce 2018

Asia-Pacific M-Commerce 2018

Global M-Commerce 2017

Global B2C E-Commerce Market 2018

Global E-Commerce Marketplaces 2018

Global B2B E-Commerce Market 2018

Global B2B Payment Trends 2018

Global Online Travel Market 2018

Global Cross-Border E-Commerce 2018

Europe Cross-Border E-Commerce 2018

Asia-Pacific Cross-Border E-Commerce 2018

Asia-Pacific B2C E-Commerce Market 2018

North America B2C E-Commerce Market 2018

Latin America B2C E-Commerce Market 2018

Europe B2C E-Commerce Market 2018

Middle East B2C E-Commerce Market 2018

Africa B2C E-Commerce Market 2018

Global Online Payment Methods: Full Year 2017

Global Alternative Online Payment Methods: Full Year 2017

North America Online Payment Methods: Full Year 2017

Latin America Online Payment Methods: Full Year 2017

Europe Online Payment Methods: Full Year 2017

Asia-Pacific Online Payment Methods: Full Year 2017

Middle East and Africa Online Payment Methods: Full Year 2017

November 2018

November 2018

June 2017

July 2018

March 2018

September 2018

October 2018

October 2018

September 2018

September 2018

September 2018

June 2018

November 2018

November 2018

September 2018

January 2018

March 2018

July 2018

July 2018

July 2018

July 2018

June 2018

June 2018

July 2018

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UPCOMING RELATED REPORTS

REPORT PUBLICATION

DATE

PRICE*

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publication date: december 2018 · global m-commerce 2018 publication date: december 2018 page 2...

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