Publication Plan

Title: Midnight mood(from dafont)

Positioning statement: Connecting with the music

Frequency of publication: Monthly

Price: £3.50

Distribution: Supermarkets, newsagents, music shops, digitally, websites, apps and subscriptions.

Rationale: This magazine is created for indie rock fans. It is going to include updates of upcoming artists/bands and interviews. This is going to be different to other magazines, with the style and fonts but I am still going to follow standard format. It is going to connect with the readers by giving free music downloads and giving them a voice by having an article of fan mail every month. This magazine will compete with magazines like Q, NME, Empire and Mojo.

Style: The style will consist of the same colours and will follow the house style throughout. It will be informal with a normal level of language. Everything the artist says will be included into the magazine so there is a very high possibility that there will be slang and maybe swearing. There will be shorter paragraphs to keep the reader interested. It will also include key quotes in bold to catch the reader’s attention.

Regular content:

Gig updates Competitions Free music downloads Gig reviews Exclusive information on the bands Fan mail Album/song reviews Word search

Featured articles:

Behind the scenes with Arctic Monkeys Interview with You Me At Six- Cavalalier Youth New album and tour 10 Bands and artists which changed the music industry Best festival of the year Cheapest way to download music legally Background of The Beatles How Indie music has evolved How Jake buggs life has changed –Before and after he became big Exclusive interview with Paramore Interview with Liam Gallagher- Feud with Noel and will they ever get back together

Mumford and sons most embarrassing moments Interview with the killers- new song “just another girl” Interview with The smiths- How they made it big Interview with The courteeners- new album “ Lose control” Greenday behind the music Life as a member of the strokes Nirvana making it big again Dinosaur jr aiming for the charts Interview with Muse Singer Matt Bellamy- How he really feels about the band The rolling stones- How they dealt with the fame R.E.M break up

House style

Cover lines: Franklin Gothic Heavy

Headlines: Franklin Gothic Medium

Stand first: Franklin Gothic Book 14 pt

Featured first paragraph: Arial Rounded MT Bold 12pt drop capital 5 lines

Body text: Arial 11pt

Colour scheme: Black, white, red and yellow