publication summer 2014files.ctctcdn.com/78fa2816001/c37e8646-bd03-4870-bd6f... · 2015-08-03 ·...

Publication Summer 2014

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Professional Camcorder WorldTM2014 is the eigth GLOBAL

survey of professional camcorders and is seen as the most

comprehensive, census-style syndicated market research

survey ever conducted of these products globally. As in the

recent past, this study organizes camcorders by sensor.

© 2013 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED

Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM

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The survey, in terms of

product and market coverage,

is far-reaching. Overall reporting detail focuses on those

market segments of interest to the client, including installed

base (number and type of camcorders owned), actual 2013

and actual/anticipated 2014 plans and a 5-year forecast of all

sales. We will publish a comprehensive report, showing all

results by type, sub-market and world regions surveyed. End-

user data will be collected by phone, and augmented by

questionnaires completed online.



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Broadcast, Cable Networks & Satellite Stations

Production and Post-Production

Mobile/Outside Broadcast

Independent Film & Video Companies

Event Videographers

Institutional Facilities

(Religious, Government, Corporate,

Medical and Educational)

Equipment Rental Houses



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• USA

• Europe

• Middle-East/Africa

• Asia-Pacific

• The Americas

(includes Canada)



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Counting units by type/size of image sensors

Now tracking 4/3-inch, 35mm and 16mm

Camcorders replacing studio cameras

The rise of All-Digital Cinema and demise of film based production

4K and 8K (and other UHD Ks) emerge

D-SLRs proliferate

Disappearance of tape

Competing formats and the proliferation of HD

Plummeting prices are eroding manufacturer’s profits

3D’s role

Native RAW recording increasingly ties field features

to editing

Maintaining rugged strength despite miniaturization

News contribution from mobile phones

Lowering power drain becoming important

Use of wireless (WiFi) contribution



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The report sections are delivered as:

Electronic Files via e-mail containing Power Point

and 5-Year Forecast in Excel

CD upon request

PDF Files upon request

Hard copy provided

at additional cost



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The Professional Camcorder WorldTM 2013 project uses a list

of stations and facilities culled from IBC, the NAB Show, and

Broadcast Asia. We target chief engineers or the equivalent

senior technology executive at stations in the U. S., Europe,

the Middle East, and Africa, Asia and the Americas.



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10095

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USA

EUROPE

M-E/A

ASIA

AMERICAS



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FRONT MATTER

Executive Summary

Industry 5-Year Forecasts

(by product genre)

SURVEY QUESTIONS

CLASSIFICATION

Type and size of operation

Leading applications as such: Sports, Events, News,

TV Production, Training, Motion Pictures, etc.

Number of employees

Type of audio applications

Number of staff having access to camcorder systems

Extent of purchase authority

Type of station or facility



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TECHNOLOGY TRENDS

Type of programs created

Recording formats for video

Length of programs

Departments responsible for camcorder

equipment

Native origination to edit transfers

Workflow patterns

Compression use

Computer platforms used

Disk versus tape

2D versus 3D

Year of first purchase

Year of latest purchase

Use of Fiber Channel, Ethernet or SCSI

Troublesome problems

Summary of key features

Systems integration

SURVEY QUESTIONS

BUDGETS & REVENUES

2013 Budget for All Equipment

All Equipment Budget Increasing, decreasing

or remaining the same

Percent 2013-2014 All Equipment budget

increase

Percent 2013-2014 All Equipment budget

decrease

2013 Budget for Professional Camcorders

Professional Camcorders Budget increase,

decrease or remain the same?

Percent 2013-2014 Professional Camcorders

Budget increase

Percent 2013-2014 Professional Camcorders

Budget decrease

Total 2013 Revenues from all sources

Budget dedicated to the manufacturer’s

service or support



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PRODUCT REPORTS – BY SENSOR

By Vertical market & Region Globally

Batteries, Format, Lenses, Tripods Number of each owned (installed)

Number of units by brand

Number of units purchased in 2013

Number of units planned for 2014

Average Price

PRIMARY RECORDING FORMATS

AVC-HD, Mini-DV, HDV, HD-CAM, HD-CAM/SR, Mini Disk, HD CD, IMX, Iomega, DVCPRO/PRO50/PRO HD, DVCAM, BetaCam, Beta SP, Beta SX, Digital Beta, D6, DLT, DVD, P2 & Solid State Media, Prof Disk/XD Cam, Portable Hard Drives and other formats.

MAGAZINES & TRADE SHOWS: Trade Magazines read

Trade shows attended

SURVEY QUESTIONS



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BRAND IMAGE REPORT

General criteria: Awareness and Brand Image Rankings of major brands of Channel in a Box

products including:

Awareness

Price

Quality

Reliability

After-sales-service

BRANDS TO BE INCLUDED - But Not Limited To:

ARRI, Aaton, BlackMagic, Canon, Grass Valley, Hitachi,

Ikegami, JVC, Kodak, Leica, Nikon, Olympus, Panasonic,

Pentax, RED, Sony, etc.

SURVEY QUESTIONS



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The executive summary,

forecasts and color charts

show both quantitative and

qualitative results in each

section or product

category.

Charts show global results

including all segment and

regional information for

each question asked of the

respondents.



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As in previous years and studies, D.I.S. has

consulted with all its front end sponsors

as well as non-sponsoring companies,

in an effort to be comprehensive regarding brands and types and

other factors in the questionnaire.

D.I.S. now employs a hybrid methodology including:

1) telephone calls and interviews with professional respondents and

2) Invitations to potential respondents to visit an on-line site to

complete an identical questionnaire.

3) All gathered data is combined into tables, charts are created,

analysis derived and forecasts made. Raw gathered data is

then weighted and projected to the number of sites and individuals

that populate the professional cinematography markets, globally,

thereby illustrating the Total Addressable Market (TAM).



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The questionnaire is designed to inventory installed

brands, models and stations by product category. Data

entry and computer tabulation is then done using a

network of personal computers running the proprietary

tabulation program.



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The design of Professional Camcorders

World TM 2014 was based on previous

surveys by D.I.S. and on the 32-year

record that D.I.S. Consulting Corporation

has had in conducting custom, large-

scale multi-client and proprietary end-

user and dealer market research in

professional imaging and

communications, worldwide, since 1982.

In all, D.I.S. Consulting have served more

than 1,600 industry clients, in 550+

studies and custom projects.

D.I.S. is the strategic partner of the NAB

Show and China Infomedia.



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Global (total) Report $9,950 USD.

Partial reports available by region

or product categories

Purchase will include general

report sections.

Contact us for details on

applicable pricing.



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Douglas I. Sheer CEO & Chief Analyst

D.I.S. Consulting Corporation

Box 477

Woodstock, NY 12498-1101 USA

[email protected]

Mobile: (917) 692-0975

http://www.disresearch.com



http://www.disresearch.com/

publication summer 2014files.ctctcdn.com/78fa2816001/c37e8646-bd03-4870-bd6f... · 2015-08-03 ·...

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