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LeadingLeadingCommunication Group in the WorldCommunication Group in the World
$ bn$Billings Worldwide in 2010
NoNo.Media Buying Group
Who We Work With
Who We Work With
What we do
What we do
Change the conversationsfor clients in their category to the
advantage of their brands and products
How we do it
Through developing contagious ideas that change the
conversation
Conversations are at the heart of who we are
Connect us as human beings
Reflect our desires and aspirations
Allow us to share our dreams
The foundation of any transaction
That conversation is becoming more influentialwith the rise of digital content
WAS
One one ■
IS
■ One many
Local ■
Temporary ■
Casual ■
■ Borderless
■ Permanent
■ Searchable when neededCasual ■
Word of mouth speed ■
■ Searchable when needed
■ Word of click speed
Some Conversations We Have ChangedSome Conversations We Have Changed
How Orange Changed the Conversationabout Telecommunications
WHY IS THE IDEA CONTAGIOUS?Drawing in about human
THE CONVERSATION WAS:Minutes and cents Drawing in about human
stories
THE CONVERSATION IS:Optimism about all the things we can do as a
Minutes and cents
things we can do as a community
RESULTS:Orange brand rose 7 places to #44 in Interbrand rankings in 2008
How UBS Changed the Conversationabout Wealth Management
THE CONVERSATION WAS:About financial
THE CONVERSATION IS:Partnership to allow you to feel confidentAbout financial
expertiseyou to feel confidentabout your financial decisions
RESULTS:RESULTS:Rose...places in Interbrandrankings 2003-7
How Schweppes Changed the Conversationabout Soft Drinks
THE CONVERSATION WAS:When you get too old
THE CONVERSATION IS:It’s not girly to drink soft drinksWhen you get too old
for soft drinks, you drink beer
drinks
RESULTS:Now aired in 17 countries,as content 10 million as content, 10 million minutes of brand engagement
How Renault Changed the Conversationabout Cars
THE CONVERSATION IS:Cars should be good
THE CONVERSATION WAS:Cars are about the Cars should be good
to ride in an live in
RESULTS:Renault’s ‘Golden Age’ in the 1990s
Cars are about the driver and the driving experience
in the 1990s.Creation of people mover category
How Airbus Changed the Conversationabout Aircraft
THE CONVERSATION WAS:All aircraft are
THE CONVERSATION IS:Airbus specialises in creating more modern All aircraft are
inherently bad for the environment
creating more modern technology that’s more efficient and more environmentally friendly.
RESULTS:Within 18 months Airbus clearlyestablisheditself as the industry leader on the environment
- with aviation audiences, Airbus wentfromparitywithBoeing to a 50% lead
- withgeneralconsumersAirbus wentfrom a 3% l
How HP Changed the Conversationabout Laptops
THE CONVERSATION WAS:Laptops are grey boring
THE CONVERSATION IS:Laptops are a part of your life and entertainment. You Laptops are grey boring
boxes, and you’d always buy the cheapest
need one that can do all the things you want to do
RESULTS:RESULTS:HP is once more the #1 computer maker in the world, leaving Dell to struggle
Great Contagious Ideas…
Storyability Social Co-Storyability currency creatable
Our Specialized Divisions
Our Specialized Divisions
Publicis Dialog has
evolved the concept of
Holistic Communications
to a higher level of
effectiveness and
accountability by uniting
world-class services in
every major discipline,
from Advertising to Direct
Marketing to Sales
Promotion all under one
f roof.
Our Specialized Divisions
ZenithOptimedia is part p p
of the world's largest
media services group.
Fully owned by Publicis Fully owned by Publicis
Group, our 169 offices in
64 countries ensure that
we are able to offer a top we are able to offer a top
level service wherever
our clients require it.
Our Specialized Divisions
Launch Event 1996 ILEG – Dubai Police Dubai e-government Event Management
Headline ranked as the Event Management
Event Management
Media RelationsEvent ManagementEvent Management
Media Relations Event Management Launch Event Media Relations
premier communications
consulting firm with
regards to superior client
g
Media Relations Media Farm TripsMedia RelationsEvent Management
g
Media Relations
Event Management
service and level of
senior counsel to clients.
Media Relations
Media Relations
Event Management Media Relations
Event Management
Media Relations
Media Relations
Trade Show SupportEvent Management
Media Relations
New Model Launches
Media Farm Trips
New Model Launches
Media Farm TripsMedia Relations Media Relations
Our Specialized Divisions
One of the most distinguished digital
marketing agencies in marketing agencies in the region. eworks
creates and delivers, digital communication solutions for a diverse cache of clients across
various industries. eworks has got the eworks has got the expertise and the
experience to make every brand create an
i impact.
Our Specialized Divisions
Magic of light, rhythm
of music, ad strength
of image are now all
available under one
roof. CanDo, the
global event company
offers its clients the
best of technological
know-how using the
very best, cutting edge
equipment.