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Page 1: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

In strategic partnership with

Publicity Report

July-August 2018

PR Department

Page 2: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

PRESS BLOGTROTTERS

Market Articles CirculationUnique

Visitors per Month

Broadcast Blog Posts & Vlogs

Unique Visitors per

Month

Germany 326 3.578.962 137.422.029 - 7 334.000

France 4 512.000 800.000 - 2 475.000

UK 4 482.064 1.500.000 - 4 166.000

IMO 6 25.000 - 11.400.000 3 10.000

Total 340 4.598.026 139.722.029 11.400.000 16 985.000

Publicity Coverage

* International Media Office (Marketing Greece direct PR)

JULY – AUGUST 2018

Page 3: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

Athens

Page 4: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

Travel show dedicates four episodes on Athens

ATHENS IN DEPTH – CANADIAN BROADCAST TRIP

COVERAGE• Broadcast• Audience: 1,850,000/week

Évasion, a Canadian specialty TV channel focusing on travel, holiday getaway and adventure worldwideand its 99 Envies d’ Evasion show aired four 45minutes episodes featuring Athens. The four episodeswhich will air for three years in a row are divided in Athenian neighbourhoods and highlight the city’sculture, gastronomy, habits and customs, as described by insiders.

ATHENS IN DEPTH – CANADIAN BROADCAST TRIP

Page 5: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

Exploring the very best of an ancient and modern city

ATHENS IN DEPTH – CANADIAN BROADCAST TRIP

“Behind its classic highlightsAthens hides a metropolislooking to the future. Artsgalleries, tavernas, boutiqueshops, engaging street art,cafés along the seafront … themix is truly surprising. “

View episode 1

COVERAGE• Broadcast• Audience: 1,850,000/week

ATHENS IN DEPTH – CANADIAN BROADCAST TRIP

Page 6: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

99 experiences on Athenian culture, gastronomy & customs

ATHENS IN DEPTH – CANADIAN BROADCAST TRIP

“And on to Pangrati…. Little visited by tourists but it deserves to be. It’s at the centre of amovement rightnow, with the opening of boutiques, bars and boutiques. A wonderfully relaxedambience reigns… Cool. And the beauty of it is that everything can be explored on foot.

COVERAGE• Broadcast• Audience: 1,850,000/week

View episode 2

ATHENS IN DEPTH – CANADIAN BROADCAST TRIP

Page 7: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

Insider tips on how to experience Athens like an Athenian

ATHENS IN DEPTH – CANADIAN BROADCAST TRIP

“I feel as if I’m going to remember this moment for therest of my life. This is a spiritual moment forme”.

View episode 3

COVERAGE• Broadcast• Audience: 1,850,000/week

ATHENS IN DEPTH – CANADIAN BROADCAST TRIP

Page 8: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

Whetting the appetite of viewers to visit Athens

ATHENS IN DEPTH – CANADIAN BROADCAST TRIP

View episode 4

“I don’t know much about Greek wine, but I’ve just fallen in love with what I have just tasted. It’struly good.”

COVERAGE• Broadcast• Audience: 1,850,000/week

ATHENS IN DEPTH – CANADIAN BROADCAST TRIP

Page 9: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

Leading UK magazine experiences a gourmet Odyssey

ATHENS GASTRONOMY– UK MEDIA TRIP

“We have corrupted the meaning of Greek-food related words. For the ancients, ‘diet’ meant‘way of life’, not calorie counting, and ‘gastronomy’, the ‘art and science of good eating’”.

COVERAGEPrint• Circulation: 32,000Online: • UVM: 100,000

Leading UK magazine Food &Travel details Athensgastronomic and wine revival ina 12-page feature focusing onchefs and producers who areinspired by country's ancienttraditions to create a modernfood scene.

ATHENS GASTRONOMY– UK MEDIA TRIP

Page 10: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

Food & Travel magazine pays tribute to the Athenian culinary heritage

ATHENS GASTRONOMY – UK MEDIA TRIP

“Today’s Athenian Agora, the Central Market, lies a 15-minute walk to the north. Even in the 1970’s this huge,block-long market, was the beating hearty of Athens, rightat the centre of its daily life.

During her trip, Rosemary Barron had theopportunity to meet chefs and producers, exploreGreek culinary traditions and be introduced to themodern Athenian gastronomy scene.

COVERAGEPrint• Circulation: 32,000Online: • UVM: 100,000

ATHENS GASTRONOMY– UK MEDIA TRIP

Page 11: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

Brazilian travel show on Athens airs on second network

ATHENS UP CLOSE – BRAZILIAN BROADCAST TRIP

COVERAGE• Broadcast• Audience: 4 million

An episode of popular Brazilian travelshow Viagens Ao Redor Do Mundodedicated to Athens’ classic attractions,new cultural venues, gastronomy andsouthern coast was aired on Braziliannational broadcast network Band TV.Hosted by Rodrigo Ruas, the programme,then known as Viagem Cultural, was firstaired in 2016, following a press trip.

“Greece is certainly one of the most beautiful, interesting and diverse countries in theworld in terms of travel. 🌍 Athens, its capital, is considered the cradle of Westerncivilization, and houses some of the most important historical monuments on theplanet”

View Facebook video 1View Facebook video 2

ATHENS UP CLOSE – BRAZILIAN BROADCAST TRIP

Page 12: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

Canadian magazine hosts blogger’s feature on hip Athens

LUXURY ATHENS – MEDIA RELATIONS

COVERAGE• Print• Circulation: 25,000

Canadian luxury, design and lifestylemagazine Movato Home published aneight-page luxury travel destinationfeature on Athens written by Canadianfashion and lifestyle blogger La Carminafocusing on lesser-known cityneighbourhoods, street art, ancientattractions and dining out in the capital.

“Athens also has a hipster side. The city has become a hotbed for artists who hang outin coffee shops, cocktail bars, and galleries with live DJs”

LUXURY ATHENS – MEDIA RELATIONS

Page 13: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

German newspaper portraits Lavrio, city‘s first industrial city

INDUSTRIAL ATHENS – GERMAN MEDIA RELATIONS

COVERAGEPrint• Circulation: 239.946 Online• UVM:33,000,000

Frankfurter Allgemeine Zeitung corresponded in Evia,Richard Fraunberger, produced a story for Athens’ firstindustrial city, Lavrio, focusing on the long lastinghistory and the importance of the area to economy andthe development a century ago. Marketing Greeceprovided information and assisted on the trip’sorganization and implementation.

“Laureotike, this hilly, barren area in southern Attica, is a hugeopen-air museum dotted with ancient washing possibilities,cisterns, canals, oven, graves, residential complexes, ore mills,air shafts and tunnels.”

Read the article

INDUSTRIAL ATHENS – GERMAN MEDIA RELATIONS

Page 14: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

The islands

Page 15: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

RHODES & SYMI – FRENCH PRESS TRIP

COVERAGE• PrintCirculation: 404,000

Leading French women’s magazine, Avantages,considers Kastelorizo, Karpathos, Rhodes andSymi as the small gems of the Dodecaneseislands, shedding light on their culture,history, gastronomy and local traditions.

“Golden beaches, crystal clear waters, cute villages,but also castles and minarets: these islands of theDodecanese, on the borders of Greece, are likemany small paradises.”

French magazine features island gems of the Dodecanese

RHODES & SYMI – FRENCH PRESS TRIP

Page 16: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

PATMOS – UK PRESS TRIP

COVERAGEPrint• Circulation: 450,064Online• UVM: 1,400,000

Leading UK daily newspaper, TheTimes, published a double-page coverstory on Patmos, explaining whyPatmos is the ideal late-summergetaway to relax and reconnect.

“The moment you set foot on the island, a profound peace cloaks you. Time slows down. Amid an intense terrainthat’s simultaneously austere and abundant, wild and groomed, you feel stripped back to an elemental existence.There’s a spiritual energy that many who come to the island claim to tap in to – even the religiously ambiguous.”

Leading UK newspaper finds a slice of paradise on Patmos

Read article

PATMOS – UK PRESS TRIP

Page 17: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

COVERAGE• Print • Circulation: 70,000

Leading French luxury travelmagazine, Desirs de Voyage,proposes Hydra & Spetses as theideal island getaways in a fewhours’ trip from Athens.

“Hydra seems to live on a different tempo compared to the capital. Far from the dynamism of Athens, the perfectlypreserved small island does not welcome any motorized vehicle, or modern constructions.(In Spetses) The large terraces facing the port are the meeting place for all generations in the evening. The beachesline an emerald sea with rich seabed for diving enthusiasts.”

SARONIC ISLANDS – FRENCH MEDIA RELATIONS

Leading travel magazine illustrates the beauty of Hydra & Spetses

SARONIC ISLANDS – FRENCH MEDIA RELATIONS

Page 18: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

UKNOWN ΑNDROS & TINOS – GERMAN MEDIA VISIT

COVERAGE• Print• Circulation: 80,000

German journalist Anna Stock visited Andros &Tinos and shows through several publications inGerman & Austrian print and online media whythese underestimated beauties are worth a visit.First publication in Austrian consumer travelmagazine Reiselust with a six page feauture.

“But in contrast to the popular trend island, the twoother Cyclades islands still seem to be an insider tip.They are in no way inferior to their neighboring islandMykonos and offer the perfect symbiosis of beach andculture, modernity and tradition. At the same time, theirclocks tick a little slower in a pleasant way - and even inthe high season you will find oases of peace”.

Austrian magazine presents the hidden jewels of the Aegean

UKNOWN ΑNDROS & TINOS – GERMAN MEDIA VISIT

Page 19: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

German lifestyle magazine gives island hopping tips

The second publication on the online version of theGerman lifestyle magazine DONNA gives travel tips forAndros and Tinos highlighting the originality & the wildbeauty of Andros and the gastronomy treasure ofTinos.

“Although the Andriotic landscape may seem a little barren atfirst glance, the island has rich water reserves and is morefertile than almost any other Cyclades island”.

“Tinos goes through the stomach: Louza and Nissos beer. Inaddition to olive oil and cheese, sausages also play animportant role in Greek cuisine. A specialty of the island ofTinos is "Louza", a piquantly spiced and then 14 days air-driedpiece of pork fillet”.

UKNOWN ΑNDROS & TINOS – GERMAN MEDIA VISIT

COVERAGEOnline• UVM: 128,000

Read the article

UKNOWN ΑNDROS & TINOS – GERMAN MEDIA VISIT

Page 20: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

German newspapers presenting the secret Cycladic islands

The third publication for Andros & Tinos on two Germannewspaper focusing on the islands’ rich history,exquisite cuisine, beautiful beaches and landscapes andwarm-hearted locals.

“Andros was able to maintain its untouristic originality. How isthat possible? The answer of the locals: Andros was a very richisland and therefore never dependent on tourism. The reasonfor this is the nautical past and the many rich seafaringfamilies”.

UKNOWN ΑNDROS & TINOS – GERMAN MEDIA VISIT

COVERAGEPrint• Circulation : 120,850

UKNOWN ΑNDROS & TINOS – GERMAN MEDIA VISIT

Page 21: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

MAGICAL MILOS & SIFNOS- GERMAN MEDIA VISIT

COVERAGEPrint• Circulation: 150,000

German journalist visited Milos andSifnos and fell in love with thebeauty of both islands, the bluewater and the stunning landscape,presenting the secret destinationsfrom a two page story and an onlinefeature.

“At some point I just have to jump headfirst into the blue sea to get a clear head. We are always the only boat: In thepirate bay Kleftiko lime sculptures protrude from the sea, in Sarakiniko frame white rocks - like cut from a sheet ofpaper - the bays, at the red and yellow beach of Paliochori hot volcanic springs gush in some places. Lying between thestones, they form natural jacuzzis. Wow, this is all in Europe? And above all: Wow, that's not overflowing?”

German newspaper for the two best kept secrets of Cyclades

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MAGICAL MILOS & SIFNOS- GERMAN MEDIA VISIT

Page 22: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

German newspaper praises the treasure from the sea island

German newspaper published an extensive article forthe Greek island Kalymnos that hardly anyone knows, asmall, sparse and off the beaten track, where the spongedivers of the Mediterranean come from here. The storywas also reproduced on 125 additional newspapers.

“The treasure from the sea is yellow like gold and quitevaluable, but with the best will in no vault fits”.

SECRET KALYMNOS – GERMAN MEDIA VISIT

TOTAL COVERAGEPrint • Circulation: 992.883Online• UVM: 17.392.489

Read the article

SECRET KALYMNOS – GERMAN MEDIA VISIT

Page 23: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

German newspaper digs into the Cycladic wine scene

Leading German newspaper published an extensivefeature detailing the culinary scene of Santorini. Thenewspaper offered a real feel of the island’s rich wineheritage and tradition, a place where the oldest vines in theworld produce tiny, aromatic grapes. The story has alreadybeen produced in 66 newspapers.

“Experts praise Santorini's dry white wine Assyrtiko as a product ofworld class, even the sweet wine Vinsanto made from overripegrapes is praised. Unlike in Germany, the shoots do not grow alonga scaffold but thrive on the ground. “

ALTERNATIVE SANTORINI – GERMAN MEDIA VISIT

TOTAL COVERAGEPrint• Circulation: 758,225Online • UVM:1,411,395

ALTERNATIVE SANTORINI – GERMAN MEDIA VISIT

Page 24: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

French outdoor magazines hikes all 100klm of Andros Routes

The editor in chief of theFrench outdoor magazine,Sylvain Bazin ran all 100klm ofAndros Routes and describeshis experience of hikingthrough authentic villages andmagnificent landscapes in a4pages feature.

“I will remember for a long time, in the evening of our second day of walking - the most difficult and wildest of thejourney - our arrival in the village of Sariza, where the most famous spring of the island flows.”

ANDROS ROUTES– FRENCH MEDIA TRIP

COVERAGEPrint• Circulation: 38,000

ANDROS ROUTES– FRENCH MEDIA TRIP

Page 25: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

French magazine digs deep into Tinos’ culinary culture

Prominent travel title published anextensive feature on the Tiniangastronomy and wines focusing on theauthentic tastes, culinary experiences andwarm-hearted locals that the island’svisitors must search out in every village

“If the faithful disembark in numbers, especially around August 15, few ofthem venture however beyond the limits of its port. However, the OrthodoxLourdes is also a foster mother with lively gastronomic traditions, an excellentgateway to the culinary diversity of the Cyclades. To sink into one's land insearch of taste pleasures is to take the risk of discovering a raw beauty,authentic and moving, and to fall in love with it.”

TINOS’ CULINARY DELIGHTS – FRENCH MEDIA TRIP

COVERAGE• UVM: 800,000

Read article

TINOS’ CULINARY DELIGHTS – FRENCH MEDIA TRIP

Page 26: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

The mainland

Page 27: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

The land of the heart of the British romantic Lord Byron

Following a group press trip to Western Greece in May2018, a travel feature was published in German top tiernewspaper DIE WELT, noting that Western Greece, anunderestimated destination, has white spots, althoughthere is the longest sandy beach in the country andsome picturesque lagoons.

UNIQUE WESTERN GREECE – GROUP PRESS TRIP

COVERAGEPrint • Circulation: 280,742

“Western Greece has to offer a place that everyone has heardbefore: the ancient Olympia, where the Olympic fire has beenlit since 1936, lies only two hours by car south of Nafpaktos onthe Peloponnese. Non-hellenes, however, often have to googleMesolongi, founded in the 13th century by pirates: Despite thecontinuing travel trend in Greece, which is attracting millionsof German tourists in particular to the islands, the originalregion around the lagoon city is still one of the well-keptsecrets of Greek visitors.”

UNIQUE WESTERN GREECE – GROUP PRESS TRIP

Page 28: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

A destination for active travellers

Following a road trip to Kavala, Xanthi, Drama andAlexandroupoli, two additional stories were publishedfor the land where turtles sometimes fly, where there isa lot of history, wine tasting, kayaking and an excitingstalactite cave to experience.

“Very slowly the kayak drives down the Nestos. The rivermeandering through a national park is framed by steep rocksin the crevices of which young willow trees are looking for afoothold. Only a few corrections are required to keep the boaton course in shallow water.”

UNKNOWN NORTHERN GREECE – GERMAN MEDIA VISIT

COVERAGEPrint • Circulation: 208,300

UNKNOWN NORTHERN GREECE – GERMAN MEDIA VISIT

Page 29: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

Blogtrotters

Page 30: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

German blogger fascinated by the island of Virgin Mary

German travel blogger visited Tinosand Andros and discovered thehidden gens of both destinations. Inher list for Tinos she praises thebeauty of the stone built villages andthe local gastronomy.

“Although it is hardly possible to visit all 65 villages in Tinos, you should put as manyon your list as possible. Because each has its own charm and inspires with its veryindividual character”.

PHOTOGENIC TINOS – GERMAN BLOGGER TRIP

COVERAGE• Blog UVM: 27,000• Instagram: 26,800• Facebook: 8,459

Read the blog post

PHOTOGENIC TINOS – GERMAN BLOGGER TRIP

Page 31: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

Next stop the undiscovered by mass tourism island

Second stop for the blogger,Andros, an island greenerthan any other Cycladicisland, an island ideal forexplorers.

“An island that will conqueryour heart in no time with itsVenetian relics, untouchedbeaches and countless hikingtrails along rippling springs andidyllic villages.”

GREEN ANDROS – GERMAN BLOGGER TRIP

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GREEN ANDROS – GERMAN BLOGGER TRIP

Page 32: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

Lifestyle blogger presents the unique side of the island

High-end German lifestyle bloggervisited Ikaria, made numerous socialmedia posts on Instagram presentingthe beauty and the secrets of Blue Zoneisland, while published an extendedstory giving 7 tips of what to enjoy onthe island among which gastronomy,hiking trails and surfing lessons.

“It reminds me of a beautiful time in aunique landscape. Fig trees on the roadside,warm pine trees next to the beach, pinkoleander in the mountains and the smell offresh tarragon.”

IKARIAN TRANQUILITY – GERMAN BLOGGER TRIP

COVERAGE• Blog UVM: 160,000• Facebook : 109,536• Instagram: 30,500

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IKARIAN TRANQUILITY – GERMAN BLOGGER TRIP

Page 33: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

An ideal destination for family vacations

Following the blogger’svisit to Rhodes in May, shepublished three differentstories presenting hiddentips for the destination,highlighting that is ideal forfamilies.

“The most beautiful is the old town in the early morning. The light is especially nice for photos, it is still cool and notvery busy. Or in the evening, when it gradually gets dark and creates a special atmosphere, open the taverns and barsand fill the seats with people.”

IDYLLIC RHODES– GERMAN BLOGGER TRIP

COVERAGE• Blog UVM: 27,000

Read blog post Read blog post Read blog post

IDYLLIC RHODES– GERMAN BLOGGER TRIP

Page 34: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

UK blogger praises effort to promote Tinian gastronomy

TINOS FOOD PATHS – GROUP BLOGTROTTERS TRIP

COVERAGE• Blog UVM: 120,000• Instagram: 55,000

Influential UK food blogger HelenBest-Shaw published her first blogfollowing the Tinos Food PathsBlogtrotters group trip. In it shereferred to the charcuterie andcheese producers she met, theisland’s dovecotes and the revival ofTinos’ wines.

“What is remarkable about Tinos Food paths is the entire movement is voluntary, withpeople giving of their time, expertise, food, skills and equipment, because they lovetheir island, its food and culture. It is a movement that I’d love to see spread across thesea from Tinos to other communities.

Read blog post 1

TINOS FOOD PATHS – GROUP BLOGTROTTERS TRIP

Page 35: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

Food blogger recreates Tinos beet salad in her UK kitchen

TINOS FOOD PATHS – GROUP BLOGTROTTERS TRIP

Helen published a second blogpost, namely a recreation of atraditional beetroot salad shesampled on Tinos, adapting it toingredients available in the UK.

“Of course this is never going to be truly authentic – I’ve used chard in place of thebeetroot greens, regular Greek olive oil, and the oregano for sale in a Britishsupermarket is a far cry from the highly intense and fragrant herb which grows onTinos”

Read blog post 2

TINOS FOOD PATHS – GROUP BLOGTROTTERS TRIP

Page 36: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

French food blogger pins Tinos among top culinary destinations

TINOS FOOD PATHS – GROUP BLOGTROTTERS TRIP

Further to its participation in the Tinos Food Paths group trip,leading French food blogger, Bernard Laurence published anextensive feature describing in details this unique culinaryfestival and how a whole island comes together under a commongoal, which is to showcase their rich gastronomy culture.

Of all the culinary trips I've made, and there are already a lot of them, the Tinos will remain engraved as one of themost incredible. For the food of course, but especially for all the people who took part and who did everything toprepare us the best dishes possible.

COVERAGE• Blog UVM: 450,000• Facebook: 100,373

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TINOS FOOD PATHS – GROUP BLOGTROTTERS TRIP

Page 37: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

German vegan food blogger brings Tinian food in her kitchen

TINOS FOOD PATHS – GROUP BLOGTROTTERS TRIP

German food bloggers couple published theirblogpost presenting their unique experience inTinos Food Paths group trip. They showcasedthat even a vegan can enjoy the stunninggastronomy of the island offering a big varietyof choices and local specialties.

“What is Tinos Foodpaths for you? "One of thevolunteers asked me on the last evening of my trip."Actually, I thought it was just a food festival," wasmy honest answer. "But then it was so much morethan that!"

COVERAGE• UVM: 120,000

Read the blog post

TINOS FOOD PATHS – GROUP BLOGTROTTERS TRIP

Page 38: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

German vegan food blogger brings Tinian food in her kitchen

TINOS FOOD PATHS – GROUP BLOGTROTTERS TRIP

Apart from the blogpost, thebloggers published a 2.5minutesvideo presenting to their followerstheir experience of being part ofTinos Food Paths festival,showcasing with the best wayTinos unique gastronomy andhospitality.

View the video

TINOS FOOD PATHS – GROUP BLOGTROTTERS TRIP

Page 39: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

Special projects

Page 40: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

SPANISH GROUP TRIP – BLOGTROTTERS 2018

Lifestyle bloggers cruise their way through the Aegean

Three Spanish travel and lifestyle digital influencers participated in a seven-day Aegean island-hoppingadventure with Celestyal Cruises in early July. Throughout the group trip, the influencers published multiplereal-time posts on their social media channels, followed by several blog posts and vlogs highlighting theirfavourite beaches, traditional villages and culinary experiences on Mykonos, Milos, Santorini, Samos andCrete.

SPANISH GROUP TRIP – BLOGTROTTERS 2018

Page 41: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

SPANISH GROUP TRIP – BLOGTROTTERS 2018

Travel blogging couple live the absolute romance in Mykonos

COVERAGEOnline• UMV: 10,000

Spanish travel blogging couple Sonja & John, ofElmundoesmejorcontigo.com, published their first blogs onMykonos, Santorini and Milos following the Celestyal Cruises trip.On the blog post dedicated to Mykonos, they describe in detailsthe experiences lived and especially the feelings created bysimple things like the sunset at Little Venice, a delicious meal, etc.

“Before the sun starts to fall, we arrive at the Mykonos Windmills area,one of the most symbolic. They are in the Chora area, on a hill overlookingthe sea and little venice. In their origin they served to grind the grain ofthe fields of the island, taking advantage of the strong winds of the zone,although at the moment they are no longer in operation.”

Read blog post

Social media • Instagram: 29,637• Facebook: 546• YouTube: 286

SPANISH GROUP TRIP – BLOGTROTTERS 2018

Page 42: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

SPANISH GROUP TRIP – BLOGTROTTERS 2018

Sonja & John found their paradise in Milos

Sonja & John published a separate blog post on Milos,where they explain the reasons why they consider Milosan unexplored paradise, with secret beaches, hiddencaves, delicious food and locals who have a story to tell.

“We arrived at the amazing beach of Sarakiniko, we could notimagine at first that this island had so much to offer, I have I havealready told John that I want to return to this island soon becauseit has stolen my heart. Sculpted naturally by volcanic eruptions, itseems that in a matter of seconds you have moved to a totallylunar landscape”.

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Social media • Instagram: 29,637• Facebook: 546• YouTube: 286

SPANISH GROUP TRIP – BLOGTROTTERS 2018

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SPANISH GROUP TRIP – BLOGTROTTERS 2018

The Spanish couple raises its glass to Santorini wines

On their third stop, Sonja & John, had the opportunity to spendtwo days in the magnificent island of Santorini, and a lifetimeexperience, as described. During their visit, they exploredSantorini’s cute back alleys, enjoyed the famous sunset andenjoyed a private wine-tasting experience of famous Santoriniwines. Their blog posts on Samos and Heraklion will soon bepublished.

“This island, and its contiguous islets, are today the rest of the calderaof a volcano that exploded in the seventeenth century BC. Although itspopulation is small, it must be taken into account that it is a spectacularstopover for dozens of holiday cruise ships and hundreds of sailboatsmoored in its small coves, at the foot of its steep slopes or in the middleof the natural anchorage formed by the sunken caldera of the ancientvolcano.”Read blog post

COVERAGEOnline• UMV: 10,000

Social media • Instagram: 29,637• Facebook: 546• YouTube: 286

SPANISH GROUP TRIP – BLOGTROTTERS 2018

Page 44: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

SPANISH GROUP TRIP – BLOGTROTTERS 2018

Spanish travel & lifestyle blogger shares digital postcards of Greek islands

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Spanish travel and lifestyleblogger Sara CaballeroNavarette participated in the7days Celestyal Cruises trip,sharing her experience with herfollowers through Instagramposts and stories, ahead of herblog posts.

“Hello from #Greece! 🇬🇷I am loving this experience and there is still muchahead 😍 I didn’t know if I would like the idea of acruise but Greece is beautiful everywhere!

SPANISH GROUP TRIP – BLOGTROTTERS 2018

Page 45: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

SPANISH GROUP TRIP – BLOGTROTTERS 2018

Spanish IGer falls for the Greek islands

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Spanish travel and lifestyleIGer participated in theCelestyal Cruises trip andheavily posted on eachdestination, triggering hisfollowers’ interest andgiving tips on hiddentreasures. Benji Thorpeposted in total 115instagram posts andaround 250 instagramstories.

SPANISH GROUP TRIP – BLOGTROTTERS 2018

Page 46: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

UK GROUP TRIP – BLOGTROTTERS 2018

Vlogger highlights Samos’ beaches and winemaking tradition

COVERAGE• YouTube: 92,000• Instagram: 17,800• Twitter: 12,100• Facebook: 3,925

UK beauty and lifestyle blogger-vlogger Mikhila McDaid, ofMikhila.com, published a sixthvlog following the CelestyalCruises trip, in which she speaksabout the uniqueness of Samos’beaches, winemaking traditionand towns. The post hasgenerated over 150 comments.

View vlog 6

“The water is so clear. I really thought you had to go further afield to findthat sort of stuff”

UK GROUP TRIP – BLOGTROTTERS 2018

Page 47: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments

UK GROUP TRIP – BLOGTROTTERS 2018

Travel blogger enjoys wine and beach life on Santorini

COVERAGE• Blog UVM: 46,000 • Instagram: 45,500• Twitter: 57,300• Facebook: 11,001

UK travel blogger PedroRichardson, of Travel with Pedro,published a travel blog post onSantorini, singling out the island’swines, old port and watching localsdive off cliffs at Kamari among thehighlights. Further blog posts arescheduled.

“Cliff diving is a popular sport among locals, so you will see many islandersclimbing up the rocky hill and jumping into the water from 20 or 30 metreshigh.”

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UK GROUP TRIP – BLOGTROTTERS 2018

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UK GROUP TRIP – BLOGTROTTERS 2018

UK blogger describes an ideal day on Samos

COVERAGE• Blog UVM: 46,000 • Instagram: 45,500• Twitter: 57,300• Facebook: 11,001

In his second blog post featuring Samos,UK travel blogger Pedro Richardson, ofTravel with Pedro, outlines the bestexperiences to live on Samos such as avisit at the Wine Museum of Samos, swimat Tsamadou beach or exploring theisland’s capital, Pythagorion, when visitingthe island for one day.

“Wine has been produced in Samos since ancient times. In fact, back then,Samos was particularly rich because of its wine production. Up until today,the island is covered with vineyards and you can taste the local wines at theWine Museum of Samos..”

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UK GROUP TRIP – BLOGTROTTERS 2018

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French blogger explores Aegean with Celestyal Cruises

FRENCH GROUP TRIP–BLOGTROTTERS 2018

Further to his participation in the 7days cruise trip to the Aegean islands,French lifestyle and travel blogger, Nicolas Plasmondon ofLepetitfrancais.com published an extensive blog post describing his cruisetrip and highlighting the most significate experiences from each islandsuch as the visit at Delos island, Sarakiniko beach in Milos, black sandbeach at Kamari, etc.

COVERAGE• Blog UVM: 25,000• Instagram: 53,800• Facebook: 2,957

The hour of the aperitif arriving we made a stop on the way back to the restaurantKivotos, we tasted local dishes including Koufeto a dessert made of cottage cheese,almonds, pickles and honey. Make a stop if the opportunity arises because theplace is worth seeing.

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FRENCH GROUP TRIP–BLOGTROTTERS 2018

Page 50: Publicity Report€¦ · world in terms of travel. 🌍Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments