Digital Governance - Achieving Agility Without Risking DamnationAnne Caborn

print and be damned?

PRIVACY

CYBER CRIME

governance for digital content

Defining your protection

© Anne Caborn wwww.inthecontentlab.com

GOVERNANCE Good corporate governance is a system for structuring, operating and controlling based on: sound business ethics long-term strategic goals care of employees (past, present and

future), customers and suppliers, the environment and the local community

And proper compliance with legal and regulatory requirements.

Source: Applied Corporate Governance

Building on accepted definitions of governance

© Anne Caborn wwww.inthecontentlab.com

CLINICAL GOVERNANCE

Framework through which NHS organisations are accountable for continuously improving the quality of their services and safeguarding high standards of care, by creating an environment in which excellence will flourish.

Source: A First Class Service – Quality in the new NHS

Clinical governance: bridging the gap between managerial and clinical approaches to quality of care

Source: Stephen A Buetow, Martin Roland

Building on accepted definitions of governance

© Anne Caborn wwww.inthecontentlab.com

DIGITAL GOVERNANCE

Framework through which publishers are accountable for continuously improving the quality of what they offer audiences digitally, safeguarding high standards and creating an environment in which excellence will flourish.

Source: Anne Caborn

Digital governance: bridging the gap between managerial and digital approaches to quality of content and communication

Source: Anne Caborn

Building on accepted definitions of governance

© Anne Caborn wwww.inthecontentlab.com

WEB GOVERNANCE

Authoritative administrative structures that set policy and standards for web product management. Includes: the implementation of a Web

Governance Framework the establishment of Web Policy and the codification, implementation,

and enforcement of Web Standards.

Source: Lisa Welchman

Extending Web accountability to more senior levels of the organization.

Source: Lisa Welchman

Building on accepted definitions of governance

governance for digital content

My top 10 law tracks

March 2011 Advertising Standards Authority became responsible for regulating online marketing.

Weekly adjudications eg banned a series of online ads for Lynx spray that ran on Yahoo, Hotmail, Spotify... for being ‘likely to cause widespread harm and offence”

1

Privacy and Electronic Communications (EC Directive) Regulations 2003 prohibit unsolicited electronic marketing material unless covered by the “soft opt-in” rule.

Covers email & text messaging. Breach can result investigations, fines, damages and criminal liability. Criminal sanctions may be imposed on company directors.

2

Limitations of standard mobile screens don’t mean marketers can ignore the rules.

Give information about the marketing you intend to do before sending a marketing message or even before you collect the mobile number.

For example, in an advert, or on a website where the recipient signs up for the service.

Source: Information Commissioner’s Office

Since 2007 companies in the UK have needed to include regulatory information on their websites and in their email footers, such as company number and registered address (not always the main contact address) or risk being fined under the Companies Act.

Text message – company url.

3

Disability Discrimination Act (DDA) 1995 Part 3 made organisations responsible for making websites accessible. Legislation policed by Royal National Institute of the Blind (RNIB) which forced a number of companies to make changes to avoid prosecution.

4

Since October 2010 the Equality Act has replaced ‘most of’ the DDA. The RNIB points out that the newer legislation is ‘anticipatory’, which means you cannot wait until a disabled person wants to use your services, but you must think in advance and on an ongoing basis, about ‘potential’ illegality.

DDA applies to situations before October ‘10

4.1

May 26 2012 the EU Cookie Law will come into effect in the UK. The EU's Privacy and Communications Directive came into force on May 26 2011 but UK websites given one year to comply. Need to inform and obtain consent for the use of cookies - “Consumer Transparency Framework”

5

A green paper setting out the scope of a new communications act by the end of this year. It is expected to include regulation covering programming content on the internet. And what else online?

6

European Data Protection Framework (EDPF) Review – Jan 2012? Prohibition of any direct marketing without consent

Digital Economies Act, code drawn up by Ofcom... Courts... confusion

7+8

Hargreaves Review, Intellectual Property framework - the 'Hargreaves Hypothesis' - that the current copyright licensing system is not fit for purpose for the digital age... feasibility study

9

RIP Stop Online Piracy Act (SOPA) or its Senate counterpart, the Protect Intellectual Property Act (PIPA) but... a month later, the Senate is preparing to fast-track the Cybersecurity Information Sharing Act of 2012

10

Flexible, adaptable, human tools and methodologies to guide content projects, their rationale, implications and implementation, leading to...

More confident (risk assessed) deployment of content iacross channels and delivery mechanisms.

publish and be agile

Don’t reinvent the wheel – eg harness existing processes like editorial calendars

Don’t avoid risk – mitigate it eg content risk matrix

Educate, educate, educate

Make it doable

Realistic timescales / approaches

WhatWhenHowWhoNext!

Anne Caborn

01273 553393

https://twitter.com/#!/AnneCaborn

http://www.inthecontentlab.com/

anne@caborn.me.uk