publish me a river
TRANSCRIPT
Publish Me a RiverA New Content Aggregation Tool
New Platforms
Social media presents new opportunities and challenges for content creators.
Challenges: - Content spread too thin - Isolation in a walled garden - Platforms vary in publishing speed
Aggregate
Wouldn’t it be nice to get everything in onecentral location?
How: - Social content marketing app$ - Syndication tools
YouTubeTwitter Delicious
Web MagazineWeb Magazine
feature
feature
youtube
twttr twttr
twttr twttr
twttr
article
article
Interlacer
Query external content, store in database.
Interlacer
Thread together with local content.
pressrelease
pressrelease
article
article report
feature
Whoops
feature
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr twttr twttr
twttr
article
article
Solving Sticky
How to prioritize articles displayed in reverse chronological order?
Reset publication date, time consuming.
Sticky: - Remember to “unstick” - Inelegant, objects drop off the page - All or nothing solution
Weighted Entries
Editors can assign a rank which degrades gracefully over time.
Algorithm moves “light” objects down thepage more quickly.
Your content stream is a river. Videos are like boulders, tweets are like pebbles.
Publish Me a Riverforterra.org philanthropyroundtable.org
Results
Saves time for content authors. No more toggling the sticky.
Centrally located content, serves as a jumpingoff point for engagement.
Lower bounce rate, 20% on Forterra news page, compare to 50% sitewide.
New Platforms
Social media presents new opportunities and challenges for content creators.
Challenges: - Content spread too thin - Isolation in a walled garden - Platforms vary in publishing speed
Aggregate
Wouldn’t it be nice to get everything in onecentral location?
How: - Social content marketing app$ - Syndication tools
YouTubeTwitter Delicious
Web MagazineWeb Magazine
feature
feature
youtube
twttr twttr
twttr twttr
twttr
article
article
Interlacer
Query external content, store in database.
Interlacer
Thread together with local content.
pressrelease
pressrelease
article
article report
feature
Whoops
feature
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr twttr twttr
twttr
article
article
Solving Sticky
How to prioritize articles displayed in reverse chronological order?
Reset publication date, time consuming.
Sticky: - Remember to “unstick” - Inelegant, objects drop off the page - All or nothing solution
Weighted Entries
Editors can assign a rank which degrades gracefully over time.
Algorithm moves “light” objects down thepage more quickly.
Your content stream is a river. Videos are like boulders, tweets are like pebbles.
Publish Me a Riverforterra.org philanthropyroundtable.org
Results
Saves time for content authors. No more toggling the sticky.
Centrally located content, serves as a jumpingoff point for engagement.
Lower bounce rate, 20% on Forterra news page, compare to 50% sitewide.
New Platforms
Social media presents new opportunities and challenges for content creators.
Challenges: - Content spread too thin - Isolation in a walled garden - Platforms vary in publishing speed
Aggregate
Wouldn’t it be nice to get everything in onecentral location?
How: - Social content marketing app$ - Syndication tools
YouTubeTwitter Delicious
Web MagazineWeb Magazine
feature
feature
youtube
twttr twttr
twttr twttr
twttr
article
article
Interlacer
Query external content, store in database.
Interlacer
Thread together with local content.
pressrelease
pressrelease
article
article report
feature
Whoops
feature
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr twttr twttr
twttr
article
article
Solving Sticky
How to prioritize articles displayed in reverse chronological order?
Reset publication date, time consuming.
Sticky: - Remember to “unstick” - Inelegant, objects drop off the page - All or nothing solution
Weighted Entries
Editors can assign a rank which degrades gracefully over time.
Algorithm moves “light” objects down thepage more quickly.
Your content stream is a river. Videos are like boulders, tweets are like pebbles.
Publish Me a Riverforterra.org philanthropyroundtable.org
Results
Saves time for content authors. No more toggling the sticky.
Centrally located content, serves as a jumpingoff point for engagement.
Lower bounce rate, 20% on Forterra news page, compare to 50% sitewide.
New Platforms
Social media presents new opportunities and challenges for content creators.
Challenges: - Content spread too thin - Isolation in a walled garden - Platforms vary in publishing speed
Aggregate
Wouldn’t it be nice to get everything in onecentral location?
How: - Social content marketing app$ - Syndication tools
YouTubeTwitter Delicious
Web MagazineWeb Magazine
feature
feature
youtube
twttr twttr
twttr twttr
twttr
article
article
Interlacer
Query external content, store in database.
Interlacer
Thread together with local content.
pressrelease
pressrelease
article
article report
feature
Whoops
feature
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr twttr twttr
twttr
article
article
Solving Sticky
How to prioritize articles displayed in reverse chronological order?
Reset publication date, time consuming.
Sticky: - Remember to “unstick” - Inelegant, objects drop off the page - All or nothing solution
Weighted Entries
Editors can assign a rank which degrades gracefully over time.
Algorithm moves “light” objects down thepage more quickly.
Your content stream is a river. Videos are like boulders, tweets are like pebbles.
Publish Me a Riverforterra.org philanthropyroundtable.org
Results
Saves time for content authors. No more toggling the sticky.
Centrally located content, serves as a jumpingoff point for engagement.
Lower bounce rate, 20% on Forterra news page, compare to 50% sitewide.
New Platforms
Social media presents new opportunities and challenges for content creators.
Challenges: - Content spread too thin - Isolation in a walled garden - Platforms vary in publishing speed
Aggregate
Wouldn’t it be nice to get everything in onecentral location?
How: - Social content marketing app$ - Syndication tools
YouTubeTwitter Delicious
Web MagazineWeb Magazine
feature
feature
youtube
twttr twttr
twttr twttr
twttr
article
article
Interlacer
Query external content, store in database.
Interlacer
Thread together with local content.
pressrelease
pressrelease
article
article report
feature
Whoops
feature
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr twttr twttr
twttr
article
article
Solving Sticky
How to prioritize articles displayed in reverse chronological order?
Reset publication date, time consuming.
Sticky: - Remember to “unstick” - Inelegant, objects drop off the page - All or nothing solution
Weighted Entries
Editors can assign a rank which degrades gracefully over time.
Algorithm moves “light” objects down thepage more quickly.
Your content stream is a river. Videos are like boulders, tweets are like pebbles.
Publish Me a Riverforterra.org philanthropyroundtable.org
Results
Saves time for content authors. No more toggling the sticky.
Centrally located content, serves as a jumpingoff point for engagement.
Lower bounce rate, 20% on Forterra news page, compare to 50% sitewide.
New Platforms
Social media presents new opportunities and challenges for content creators.
Challenges: - Content spread too thin - Isolation in a walled garden - Platforms vary in publishing speed
Aggregate
Wouldn’t it be nice to get everything in onecentral location?
How: - Social content marketing app$ - Syndication tools
YouTubeTwitter Delicious
Web MagazineWeb Magazine
feature
feature
youtube
twttr twttr
twttr twttr
twttr
article
article
Interlacer
Query external content, store in database.
Interlacer
Thread together with local content.
pressrelease
pressrelease
article
article report
feature
Whoops
feature
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr twttr twttr
twttr
article
article
Solving Sticky
How to prioritize articles displayed in reverse chronological order?
Reset publication date, time consuming.
Sticky: - Remember to “unstick” - Inelegant, objects drop off the page - All or nothing solution
Weighted Entries
Editors can assign a rank which degrades gracefully over time.
Algorithm moves “light” objects down thepage more quickly.
Your content stream is a river. Videos are like boulders, tweets are like pebbles.
Publish Me a Riverforterra.org philanthropyroundtable.org
Results
Saves time for content authors. No more toggling the sticky.
Centrally located content, serves as a jumpingoff point for engagement.
Lower bounce rate, 20% on Forterra news page, compare to 50% sitewide.
New Platforms
Social media presents new opportunities and challenges for content creators.
Challenges: - Content spread too thin - Isolation in a walled garden - Platforms vary in publishing speed
Aggregate
Wouldn’t it be nice to get everything in onecentral location?
How: - Social content marketing app$ - Syndication tools
YouTubeTwitter Delicious
Web MagazineWeb Magazine
feature
feature
youtube
twttr twttr
twttr twttr
twttr
article
article
Interlacer
Query external content, store in database.
Interlacer
Thread together with local content.
pressrelease
pressrelease
article
article report
feature
Whoops
feature
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr twttr twttr
twttr
article
article
Solving Sticky
How to prioritize articles displayed in reverse chronological order?
Reset publication date, time consuming.
Sticky: - Remember to “unstick” - Inelegant, objects drop off the page - All or nothing solution
Weighted Entries
Editors can assign a rank which degrades gracefully over time.
Algorithm moves “light” objects down thepage more quickly.
Your content stream is a river. Videos are like boulders, tweets are like pebbles.
Publish Me a Riverforterra.org philanthropyroundtable.org
Results
Saves time for content authors. No more toggling the sticky.
Centrally located content, serves as a jumpingoff point for engagement.
Lower bounce rate, 20% on Forterra news page, compare to 50% sitewide.
New Platforms
Social media presents new opportunities and challenges for content creators.
Challenges: - Content spread too thin - Isolation in a walled garden - Platforms vary in publishing speed
Aggregate
Wouldn’t it be nice to get everything in onecentral location?
How: - Social content marketing app$ - Syndication tools
YouTubeTwitter Delicious
Web MagazineWeb Magazine
feature
feature
youtube
twttr twttr
twttr twttr
twttr
article
article
Interlacer
Query external content, store in database.
Interlacer
Thread together with local content.
pressrelease
pressrelease
article
article report
feature
Whoops
feature
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr twttr twttr
twttr
article
article
Solving Sticky
How to prioritize articles displayed in reverse chronological order?
Reset publication date, time consuming.
Sticky: - Remember to “unstick” - Inelegant, objects drop off the page - All or nothing solution
Weighted Entries
Editors can assign a rank which degrades gracefully over time.
Algorithm moves “light” objects down thepage more quickly.
Your content stream is a river. Videos are like boulders, tweets are like pebbles.
Publish Me a Riverforterra.org philanthropyroundtable.org
Results
Saves time for content authors. No more toggling the sticky.
Centrally located content, serves as a jumpingoff point for engagement.
Lower bounce rate, 20% on Forterra news page, compare to 50% sitewide.
New Platforms
Social media presents new opportunities and challenges for content creators.
Challenges: - Content spread too thin - Isolation in a walled garden - Platforms vary in publishing speed
Aggregate
Wouldn’t it be nice to get everything in onecentral location?
How: - Social content marketing app$ - Syndication tools
YouTubeTwitter Delicious
Web MagazineWeb Magazine
feature
feature
youtube
twttr twttr
twttr twttr
twttr
article
article
Interlacer
Query external content, store in database.
Interlacer
Thread together with local content.
pressrelease
pressrelease
article
article report
feature
Whoops
feature
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr twttr twttr
twttr
article
article
Solving Sticky
How to prioritize articles displayed in reverse chronological order?
Reset publication date, time consuming.
Sticky: - Remember to “unstick” - Inelegant, objects drop off the page - All or nothing solution
Weighted Entries
Editors can assign a rank which degrades gracefully over time.
Algorithm moves “light” objects down thepage more quickly.
Your content stream is a river. Videos are like boulders, tweets are like pebbles.
Publish Me a Riverforterra.org philanthropyroundtable.org
Results
Saves time for content authors. No more toggling the sticky.
Centrally located content, serves as a jumpingoff point for engagement.
Lower bounce rate, 20% on Forterra news page, compare to 50% sitewide.
New Platforms
Social media presents new opportunities and challenges for content creators.
Challenges: - Content spread too thin - Isolation in a walled garden - Platforms vary in publishing speed
Aggregate
Wouldn’t it be nice to get everything in onecentral location?
How: - Social content marketing app$ - Syndication tools
YouTubeTwitter Delicious
Web MagazineWeb Magazine
feature
feature
youtube
twttr twttr
twttr twttr
twttr
article
article
Interlacer
Query external content, store in database.
Interlacer
Thread together with local content.
pressrelease
pressrelease
article
article report
feature
Whoops
feature
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr twttr twttr
twttr
article
article
Solving Sticky
How to prioritize articles displayed in reverse chronological order?
Reset publication date, time consuming.
Sticky: - Remember to “unstick” - Inelegant, objects drop off the page - All or nothing solution
Weighted Entries
Editors can assign a rank which degrades gracefully over time.
Algorithm moves “light” objects down thepage more quickly.
Your content stream is a river. Videos are like boulders, tweets are like pebbles.
Publish Me a Riverforterra.org philanthropyroundtable.org
Results
Saves time for content authors. No more toggling the sticky.
Centrally located content, serves as a jumpingoff point for engagement.
Lower bounce rate, 20% on Forterra news page, compare to 50% sitewide.
New Platforms
Social media presents new opportunities and challenges for content creators.
Challenges: - Content spread too thin - Isolation in a walled garden - Platforms vary in publishing speed
Aggregate
Wouldn’t it be nice to get everything in onecentral location?
How: - Social content marketing app$ - Syndication tools
YouTubeTwitter Delicious
Web MagazineWeb Magazine
feature
feature
youtube
twttr twttr
twttr twttr
twttr
article
article
Interlacer
Query external content, store in database.
Interlacer
Thread together with local content.
pressrelease
pressrelease
article
article report
feature
Whoops
feature
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr twttr twttr
twttr
article
article
Solving Sticky
How to prioritize articles displayed in reverse chronological order?
Reset publication date, time consuming.
Sticky: - Remember to “unstick” - Inelegant, objects drop off the page - All or nothing solution
Weighted Entries
Editors can assign a rank which degrades gracefully over time.
Algorithm moves “light” objects down thepage more quickly.
Your content stream is a river. Videos are like boulders, tweets are like pebbles.
Publish Me a Riverforterra.org philanthropyroundtable.org
Results
Saves time for content authors. No more toggling the sticky.
Centrally located content, serves as a jumpingoff point for engagement.
Lower bounce rate, 20% on Forterra news page, compare to 50% sitewide.
New Platforms
Social media presents new opportunities and challenges for content creators.
Challenges: - Content spread too thin - Isolation in a walled garden - Platforms vary in publishing speed
Aggregate
Wouldn’t it be nice to get everything in onecentral location?
How: - Social content marketing app$ - Syndication tools
YouTubeTwitter Delicious
Web MagazineWeb Magazine
feature
feature
youtube
twttr twttr
twttr twttr
twttr
article
article
Interlacer
Query external content, store in database.
Interlacer
Thread together with local content.
pressrelease
pressrelease
article
article report
feature
Whoops
feature
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr twttr twttr
twttr
article
article
Solving Sticky
How to prioritize articles displayed in reverse chronological order?
Reset publication date, time consuming.
Sticky: - Remember to “unstick” - Inelegant, objects drop off the page - All or nothing solution
Weighted Entries
Editors can assign a rank which degrades gracefully over time.
Algorithm moves “light” objects down thepage more quickly.
Your content stream is a river. Videos are like boulders, tweets are like pebbles.
Publish Me a Riverforterra.org philanthropyroundtable.org
Results
Saves time for content authors. No more toggling the sticky.
Centrally located content, serves as a jumpingoff point for engagement.
Lower bounce rate, 20% on Forterra news page, compare to 50% sitewide.
New Platforms
Social media presents new opportunities and challenges for content creators.
Challenges: - Content spread too thin - Isolation in a walled garden - Platforms vary in publishing speed
Aggregate
Wouldn’t it be nice to get everything in onecentral location?
How: - Social content marketing app$ - Syndication tools
YouTubeTwitter Delicious
Web MagazineWeb Magazine
feature
feature
youtube
twttr twttr
twttr twttr
twttr
article
article
Interlacer
Query external content, store in database.
Interlacer
Thread together with local content.
pressrelease
pressrelease
article
article report
feature
Whoops
feature
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr twttr twttr
twttr
article
article
Solving Sticky
How to prioritize articles displayed in reverse chronological order?
Reset publication date, time consuming.
Sticky: - Remember to “unstick” - Inelegant, objects drop off the page - All or nothing solution
Weighted Entries
Editors can assign a rank which degrades gracefully over time.
Algorithm moves “light” objects down thepage more quickly.
Your content stream is a river. Videos are like boulders, tweets are like pebbles.
forterra.org philanthropyroundtable.org
Results
Saves time for content authors. No more toggling the sticky.
Centrally located content, serves as a jumpingoff point for engagement.
Lower bounce rate, 20% on Forterra news page, compare to 50% sitewide.
New Platforms
Social media presents new opportunities and challenges for content creators.
Challenges: - Content spread too thin - Isolation in a walled garden - Platforms vary in publishing speed
Aggregate
Wouldn’t it be nice to get everything in onecentral location?
How: - Social content marketing app$ - Syndication tools
YouTubeTwitter Delicious
Web MagazineWeb Magazine
feature
feature
youtube
twttr twttr
twttr twttr
twttr
article
article
Interlacer
Query external content, store in database.
Interlacer
Thread together with local content.
pressrelease
pressrelease
article
article report
feature
Whoops
feature
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr twttr twttr
twttr
article
article
Solving Sticky
How to prioritize articles displayed in reverse chronological order?
Reset publication date, time consuming.
Sticky: - Remember to “unstick” - Inelegant, objects drop off the page - All or nothing solution
Weighted Entries
Editors can assign a rank which degrades gracefully over time.
Algorithm moves “light” objects down thepage more quickly.
Your content stream is a river. Videos are like boulders, tweets are like pebbles.
forterra.org philanthropyroundtable.org
Results
Saves time for content authors. No more toggling the sticky.
Centrally located content, serves as a jumpingoff point for engagement.
Lower bounce rate, 20% on Forterra news page, compare to 50% sitewide.
New Platforms
Social media presents new opportunities and challenges for content creators.
Challenges: - Content spread too thin - Isolation in a walled garden - Platforms vary in publishing speed
Aggregate
Wouldn’t it be nice to get everything in onecentral location?
How: - Social content marketing app$ - Syndication tools
YouTubeTwitter Delicious
Web MagazineWeb Magazine
feature
feature
youtube
twttr twttr
twttr twttr
twttr
article
article
Interlacer
Query external content, store in database.
Interlacer
Thread together with local content.
pressrelease
pressrelease
article
article report
feature
Whoops
feature
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr twttr twttr
twttr
article
article
Solving Sticky
How to prioritize articles displayed in reverse chronological order?
Reset publication date, time consuming.
Sticky: - Remember to “unstick” - Inelegant, objects drop off the page - All or nothing solution
Weighted Entries
Editors can assign a rank which degrades gracefully over time.
Algorithm moves “light” objects down thepage more quickly.
Your content stream is a river. Videos are like boulders, tweets are like pebbles.
forterra.org philanthropyroundtable.org
Results
Saves time for content authors. No more toggling the sticky.
Centrally located content, serves as a jumpingoff point for engagement.
Lower bounce rate, 20% on Forterra news page, compare to 50% sitewide.
New Platforms
Social media presents new opportunities and challenges for content creators.
Challenges: - Content spread too thin - Isolation in a walled garden - Platforms vary in publishing speed
Aggregate
Wouldn’t it be nice to get everything in onecentral location?
How: - Social content marketing app$ - Syndication tools
YouTubeTwitter Delicious
Web MagazineWeb Magazine
feature
feature
youtube
twttr twttr
twttr twttr
twttr
article
article
Interlacer
Query external content, store in database.
Interlacer
Thread together with local content.
pressrelease
pressrelease
article
article report
feature
Whoops
feature
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr twttr twttr
twttr
article
article
Solving Sticky
How to prioritize articles displayed in reverse chronological order?
Reset publication date, time consuming.
Sticky: - Remember to “unstick” - Inelegant, objects drop off the page - All or nothing solution
Weighted Entries
Editors can assign a rank which degrades gracefully over time.
Algorithm moves “light” objects down thepage more quickly.
Your content stream is a river. Videos are like boulders, tweets are like pebbles.
forterra.org philanthropyroundtable.org
Results
Saves time for content authors. No more toggling the sticky.
Centrally located content, serves as a jumpingoff point for engagement.
Lower bounce rate, 20% on Forterra news page, compare to 50% sitewide.
New Platforms
Social media presents new opportunities and challenges for content creators.
Challenges: - Content spread too thin - Isolation in a walled garden - Platforms vary in publishing speed
Aggregate
Wouldn’t it be nice to get everything in onecentral location?
How: - Social content marketing app$ - Syndication tools
YouTubeTwitter Delicious
Web MagazineWeb Magazine
feature
feature
youtube
twttr twttr
twttr twttr
twttr
article
article
Interlacer
Query external content, store in database.
Interlacer
Thread together with local content.
pressrelease
pressrelease
article
article report
feature
Whoops
feature
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr twttr twttr
twttr
article
article
Solving Sticky
How to prioritize articles displayed in reverse chronological order?
Reset publication date, time consuming.
Sticky: - Remember to “unstick” - Inelegant, objects drop off the page - All or nothing solution
Weighted Entries
Editors can assign a rank which degrades gracefully over time.
Algorithm moves “light” objects down thepage more quickly.
Your content stream is a river. Videos are like boulders, tweets are like pebbles.
forterra.org philanthropyroundtable.org
Results
Saves time for content authors. No more toggling the sticky.
Centrally located content, serves as a jumpingoff point for engagement.
Lower bounce rate, 20% on Forterra news page, compare to 50% sitewide.
New Platforms
Social media presents new opportunities and challenges for content creators.
Challenges: - Content spread too thin - Isolation in a walled garden - Platforms vary in publishing speed
Aggregate
Wouldn’t it be nice to get everything in onecentral location?
How: - Social content marketing app$ - Syndication tools
YouTubeTwitter Delicious
Web MagazineWeb Magazine
feature
feature
youtube
twttr twttr
twttr twttr
twttr
article
article
Interlacer
Query external content, store in database.
Interlacer
Thread together with local content.
pressrelease
pressrelease
article
article report
feature
Whoops
feature
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr twttr twttr
twttr
article
article
Solving Sticky
How to prioritize articles displayed in reverse chronological order?
Reset publication date, time consuming.
Sticky: - Remember to “unstick” - Inelegant, objects drop off the page - All or nothing solution
Weighted Entries
Editors can assign a rank which degrades gracefully over time.
Algorithm moves “light” objects down thepage more quickly.
Your content stream is a river. Videos are like boulders, tweets are like pebbles.
forterra.org philanthropyroundtable.org
Results
Saves time for content authors. No more toggling the sticky.
Centrally located content, serves as a jumpingoff point for engagement.
Lower bounce rate, 20% on Forterra news page, compare to 50% sitewide.
New Platforms
Social media presents new opportunities and challenges for content creators.
Challenges: - Content spread too thin - Isolation in a walled garden - Platforms vary in publishing speed
Aggregate
Wouldn’t it be nice to get everything in onecentral location?
How: - Social content marketing app$ - Syndication tools
YouTubeTwitter Delicious
Web MagazineWeb Magazine
feature
feature
youtube
twttr twttr
twttr twttr
twttr
article
article
Interlacer
Query external content, store in database.
Interlacer
Thread together with local content.
pressrelease
pressrelease
article
article report
feature
Whoops
feature
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr twttr twttr
twttr
article
article
Solving Sticky
How to prioritize articles displayed in reverse chronological order?
Reset publication date, time consuming.
Sticky: - Remember to “unstick” - Inelegant, objects drop off the page - All or nothing solution
Weighted Entries
Editors can assign a rank which degrades gracefully over time.
Algorithm moves “light” objects down thepage more quickly.
Your content stream is a river. Videos are like boulders, tweets are like pebbles.
forterra.org philanthropyroundtable.org
Results
Saves time for content authors. No more toggling the sticky.
Centrally located content, serves as a jumpingoff point for engagement.
Lower bounce rate, 20% on Forterra news page, compare to 50% sitewide.
New Platforms
Social media presents new opportunities and challenges for content creators.
Challenges: - Content spread too thin - Isolation in a walled garden - Platforms vary in publishing speed
Aggregate
Wouldn’t it be nice to get everything in onecentral location?
How: - Social content marketing app$ - Syndication tools
YouTubeTwitter Delicious
Web MagazineWeb Magazine
feature
feature
youtube
twttr twttr
twttr twttr
twttr
article
article
Interlacer
Query external content, store in database.
Interlacer
Thread together with local content.
pressrelease
pressrelease
article
article report
feature
Whoops
feature
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr twttr twttr
twttr
article
article
Solving Sticky
How to prioritize articles displayed in reverse chronological order?
Reset publication date, time consuming.
Sticky: - Remember to “unstick” - Inelegant, objects drop off the page - All or nothing solution
Weighted Entries
Editors can assign a rank which degrades gracefully over time.
Algorithm moves “light” objects down thepage more quickly.
Your content stream is a river. Videos are like boulders, tweets are like pebbles.
forterra.org philanthropyroundtable.org
Results
Saves time for content authors. No more toggling the sticky.
Centrally located content, serves as a jumpingoff point for engagement.
Lower bounce rate, 20% on Forterra news page, compare to 50% sitewide.
New Platforms
Social media presents new opportunities and challenges for content creators.
Challenges: - Content spread too thin - Isolation in a walled garden - Platforms vary in publishing speed
Aggregate
Wouldn’t it be nice to get everything in onecentral location?
How: - Social content marketing app$ - Syndication tools
YouTubeTwitter Delicious
Web MagazineWeb Magazine
feature
feature
youtube
twttr twttr
twttr twttr
twttr
article
article
Interlacer
Query external content, store in database.
Interlacer
Thread together with local content.
pressrelease
pressrelease
article
article report
feature
Whoops
feature
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr twttr twttr
twttr
article
article
Solving Sticky
How to prioritize articles displayed in reverse chronological order?
Reset publication date, time consuming.
Sticky: - Remember to “unstick” - Inelegant, objects drop off the page - All or nothing solution
Weighted Entries
Editors can assign a rank which degrades gracefully over time.
Algorithm moves “light” objects down thepage more quickly.
Your content stream is a river. Videos are like boulders, tweets are like pebbles.
forterra.org philanthropyroundtable.org
Results
Saves time for content authors. No more toggling the sticky.
Centrally located content, serves as a jumpingoff point for engagement.
Lower bounce rate, 20% on Forterra news page, compare to 50% sitewide.
New Platforms
Social media presents new opportunities and challenges for content creators.
Challenges: - Content spread too thin - Isolation in a walled garden - Platforms vary in publishing speed
Aggregate
Wouldn’t it be nice to get everything in onecentral location?
How: - Social content marketing app$ - Syndication tools
YouTubeTwitter Delicious
Web MagazineWeb Magazine
feature
feature
youtube
twttr twttr
twttr twttr
twttr
article
article
Interlacer
Query external content, store in database.
Interlacer
Thread together with local content.
pressrelease
pressrelease
article
article report
feature
Whoops
feature
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr twttr twttr
twttr
article
article
Solving Sticky
How to prioritize articles displayed in reverse chronological order?
Reset publication date, time consuming.
Sticky: - Remember to “unstick” - Inelegant, objects drop off the page - All or nothing solution
Weighted Entries
Editors can assign a rank which degrades gracefully over time.
Algorithm moves “light” objects down thepage more quickly.
Your content stream is a river. Videos are like boulders, tweets are like pebbles.
Publish Me a Riverforterra.org philanthropyroundtable.org
Results
Saves time for content authors. No more toggling the sticky.
Centrally located content, serves as a jumpingoff point for engagement.
Lower bounce rate, 20% on Forterra news page, compare to 50% sitewide.
New Platforms
Social media presents new opportunities and challenges for content creators.
Challenges: - Content spread too thin - Isolation in a walled garden - Platforms vary in publishing speed
Aggregate
Wouldn’t it be nice to get everything in onecentral location?
How: - Social content marketing app$ - Syndication tools
YouTubeTwitter Delicious
Web MagazineWeb Magazine
feature
feature
youtube
twttr twttr
twttr twttr
twttr
article
article
Interlacer
Query external content, store in database.
Interlacer
Thread together with local content.
pressrelease
pressrelease
article
article report
feature
Whoops
feature
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr twttr twttr
twttr
article
article
Solving Sticky
How to prioritize articles displayed in reverse chronological order?
Reset publication date, time consuming.
Sticky: - Remember to “unstick” - Inelegant, objects drop off the page - All or nothing solution
Weighted Entries
Editors can assign a rank which degrades gracefully over time.
Algorithm moves “light” objects down thepage more quickly.
Your content stream is a river. Videos are like boulders, tweets are like pebbles.
Publish Me a Riverforterra.org philanthropyroundtable.org
Results
Saves time for content authors. No more toggling the sticky.
Centrally located content, serves as a jumpingoff point for engagement.
Lower bounce rate, 20% on Forterra news page, compare to 50% sitewide.
New Platforms
Social media presents new opportunities and challenges for content creators.
Challenges: - Content spread too thin - Isolation in a walled garden - Platforms vary in publishing speed
Aggregate
Wouldn’t it be nice to get everything in onecentral location?
How: - Social content marketing app$ - Syndication tools
YouTubeTwitter Delicious
Web MagazineWeb Magazine
feature
feature
youtube
twttr twttr
twttr twttr
twttr
article
article
Interlacer
Query external content, store in database.
Interlacer
Thread together with local content.
pressrelease
pressrelease
article
article report
feature
Whoops
feature
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr
twttrtwttrtwttr twttr twttr twttr
twttr
article
article
Solving Sticky
How to prioritize articles displayed in reverse chronological order?
Reset publication date, time consuming.
Sticky: - Remember to “unstick” - Inelegant, objects drop off the page - All or nothing solution
Weighted Entries
Editors can assign a rank which degrades gracefully over time.
Algorithm moves “light” objects down thepage more quickly.
Your content stream is a river. Videos are like boulders, tweets are like pebbles.
Publish Me a Riverforterra.org philanthropyroundtable.org
Results
Saves time for content authors. No more toggling the sticky.
Centrally located content, serves as a jumpingoff point for engagement.
Lower bounce rate, 20% on Forterra news page, compare to 50% sitewide.
My name is Pete Nice.
petenice.comniceworld.org