PUBLISHER ANALYSIS

BAUER

Bauer publish many music magazines such as Mojo, Q and Kerrang!They publish other genres of magazines such as Gossip, Sport, Biking, Cars, Birds and even Golf.

FACTS:

Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations.

Bauer Media joined the Bauer Media Group in January 2008. They have employed around 6,400 people.

Worldwide circulation of Bauer Media Group's magazine titles amounts to 38 million magazines a week.

BAUERAs you can see from the NRS Figures, Kerrang! Mojo and Q all vary in age range, this could reflect the

popularity for each genre/content of the magazines, matching to a different age. Stereotypically, Kerrang’s highest percentage of readers are aged between 15-24, again this may have been predicted due to this age range being the target audience of Kerrang!

Mojo on the other hand, their highest percentage is 28.8% at the age’s of between 45-54, due to this percentage not being high, this tell us that mojo’s ages are spread out across a wide range rather than one section.

Q is similar to both Kerrang and mojo in 2 different ways, Q’s majority of readers are between the ages of 15-24, but like mojo Q’s age range is quite spread out.

http://www.bauermedia.co.uk/press/nrs

All 3 magazines share having the majority of their readers being male.

ROCK SOUNDRock sound is a self-publishing magazine.Patrick Napier is in charge of publishing Rock sound and doesn’t rely on any large publishing business to get out this magazine.

As a result, this means they only publish their magazine, therefore they can focus purely on Rock Sound, this could have lead to the popularity and demand for Rock Sound.

Facts:• It is a British magazine and the UK edition of the magazine was first launched in March 1999 by

French publishers Editions Freeway.• Rock Sound was bought out by director, Patrick Napier, in December 2004.• The magazine doesn't have a top publishing company, it has its own called 'Rock Sound LTD'.

AGE RANGE: 15 - 24 YEAR OLDS - 57% up to 17 years - 31% 18 - 25 years - 6% 26 - 35 years - 4% 35 - 44 years- 3% 45 and over

Gender: 58% Female 42% Male

General Interests: Music, clothes, X-box, Ps.

Readers Attend Gigs Regularly.

54% are Musicians or play an Instrument.

ALTERNATIVE PRESS

Alternative Press, like Rock Sound, are an independent publisher. They chose to publish their own magazine, their company name is Alternative Press Magazine Inc.

AUDIENCE:

The magazine content and informal language use indicates that the target audience is based between the ages of 15-30. Also, the magazine is aimed more towards males than females, this could be due to the colour scheme that is used throughout the magazine.

The content of the magazine includes 2 specific genre’s of music Rock/pop, although the magazine bases itself on Rock music mostly. This is shown by Bands and Artists featured.The target audience that would associate themselves with these music genres will be teenagers and young adults.

The Magazine mainly includes information on:

• Music• Books• Movies• Fanzine• Reviews• upcoming release listings• music charts