publishing in latam - international publishers
TRANSCRIPT
PUBLISHING IN LATAM
Roberto Banchik RothschildCEO Mexico and US Hispanic
LONDON, APRIL 10, 2016
The emerging geographical superpowers of the publishing world
LATIN AMERICA TODAY - POPULATION
122.3
48.8
43.6
31.5
31
18.2
16.7
16.5
11.3
11
10.1
8.7
6.9
6.7
6.5
4.9
3.8
3.5
3.5
50
0 20 40 60 80 100 120 140
México
Colombia
Argentina
Perú
Venezuela
Chile
Guatemala
Ecuador
Cuba
Bolivia
República Dominicana
Honduras
Paraguay
Nicaragua
El Salvador
Costa Rica
Panamá
Uruguay
Puerto Rico
Hispanic USA
Dominican Republic
Panama
Peru
Mexico
450 million spanish speakers
in LATAM
MEGAN TRENDS IN LATAM
40% drop in Spanish
market sales over
the past 4 years
Rise of non-reader
mega bestsellers
in LATAM
Growing readership
among the young
and youngest
Digital making
its way through
US Hispanic and Mexico
Consolidation
in the industry(PRH and Planeta leading)
Improvement in
disposible income
in last decade
LEADING PUBLISHERS IN LATAM
Trade Text book
TOP PUBLISHERS – February 2016
6 countries [Mexico, US Hispanic, Colombia, Chile, Argentina, Uruguay]
Top 10 bestsellers
50%
20%
6%
4%
20%
NON FICTION
PRH Planeta Ediciones B
Urano Other
48%
31%
6%
4%4%
7%
FICTION
PRH Planeta Harper Collins
Oceano V&R Other
BEST SELLING TITLES IN LATAM – FICTION
PENGUIN RANDOM HOUSE CHILE [6] PLANETA UK [5]
PENGUIN RANDOM HOUSE USA [3] PLANETA SPAIN [2]PENGUIN RANDOM HOUSE UK [2]
PLANETA LICENSE [2] PENGUIN RANDOM HOUSE AUSTRALIA [2]
6 countries [Mexico, US Hispanic, Colombia, Chile, Argentina, Uruguay]
Top 10 bestsellers – February 2016
6 countries [Mexico, US Hispanic, Colombia, Chile, Argentina, Uruguay]
Top 10 bestsellers – February 2016
BEST SELLING TITLES IN LATAM
50% Spanish original language
34% translations from English
16% translations from other languages
2% 6%4%
2%
21%
6%
4%19%
16%
2%
10%
6% 2%
FICTION
Chile Argentina Uruguay
Sweden UK Portugal
France USA Colombia
Venezuela Spain Australia
50%
34%
7%
5% 4%
Spanish English Portuguese
French Swedish
6 countries [Mexico, US Hispanic, Colombia, Chile, Argentina, Uruguay]
Top 10 bestsellers – February 2016
BEST SELLING TITLES IN LATAM
17%
13%
11%
5%2%
15%
11%
2%
13%
7% 2% 2%
NON FICTION
USA Chile Spain
Ukraine Japan Argentina
Uruguay Portugal Mexico
Colombia Puerto Rico Canada
71%
21%
4% 2% 2%
Spanish English Russian
Portuguese Japanese
71% Spanish original language
21% translations from English
7% translations from other languages
BEST SELLING AUTHORS – FICTION AND NON FICTION
ISABEL ALLENDE [6]
6 countries [Mexico, US Hispanic, Colombia, Chile, Argentina, Uruguay]
Top 10 bestsellers – February 2016
PAULA HAWKINS [5] PAULO COELHO [1]
EL RUBIUS [3] E.L. JAMES [2] SVETLANA ALEXIEVICH [1]
GABRIEL ROLON [2] JOHANNA BASFORD [1] ESTANISLAO BACHRACH [1]
CESAR LOZANO [1]
THANK YOU