publishing in the age of globalization - tech forum 2015 - ed nawotka
TRANSCRIPT
Edward Nawotka Conceived in Toronto...circa 1971
www.publishingperspectives.com@pubperspectives / @EdNawotka
PUBLISHING in
THE AGE of
GLOBALIZATION
TECHNOLOGY vs
TRADITION
INTRA-NATIONAL vs
INTERNATIONAL
America’s 3% Problem
• 2000: 75% Analog, 25% Digital
• 2013: 2% Analog, 98% Digital
Information
Disruption is InternationalAsia: Tencent, Alibaba
Europe: Epubli, Bookmate, Pentian
Africa: Paperight, Snapplify
South America: E-Libros, Ghandi
Middle East: Israel’s Total BooX
DEMOCRATIZATION of
PUBLISHING or
RISE OF THE REST
NORTH vs
SOUTH
WEST vs
EAST
TrendsPop Quiz: name the top selling authors in...
Asia: Bigger Rights Deals, Lack of Translators
Europe: Self publishing, Politics, Experimentation
Africa: More authors emerging, Digital slowly emerging
South America: This is where everyone is looking for growth
Predictions
Yes, it is still Amazon vs. The World (Sorry!)
Mass market, direct-to-consumer custom print
Lawsuits in over fixed price laws, taxation
More direct translations selling into foreign markets with localized names, settings
5 Do’s1. Find common ground with other markets
2. Seek unexploited niches relevant to Canada
3. Licensing is the key to expanding market and revenue
4. Monetize your backlist in creative ways
5. Remember: It’s a marathon, relationships matter
5 Don’ts1. Overvalue copyrights — because tastes change
2. Believe all data — first consider the source
3. Over-engineer your systems — or over print books
4. Abandon good business – they will continue to work
5. Undervalue the “CanLit Brand” — or your skills
WHY not
WHAT
PUBLISHERS help
ANSWER the
WHY
