Publishing Principles and Practice

ACP 2070, Semester 2, 2009with Les Thomas

Major Types of Publishing

• Book Publishing

• Newspaper Publishing

• Magazine Publishing

• Internet Publishing

• Academic Publishing

• Corporate Publishing

• Government Publishing

The Book Publishing Process

• Stage 1:

• Stage 2:

• Stage 3:

• Stage 4:

Preparation of Manuscript

Pre-Press

Printing

Distribution and Marketing

Stage 1: Preparation of Manuscript

• Planning and Research

• Writing

• Editing

Stage 2: Pre-Press

• Bibliographic Data(ISBN into retail & library catalogues)

• Text Design and Layout

• Permissions(copyright clearances)

• Cover Design

Stage 3: Printing

• Traditional OFFSET Printing (500+ copies)

• DIGITAL Printing

• Binding

Stage 4: Distribution & Marketing

• Launch• Distribution

(agency or own company)

• Promotion (publicity & advertising)

• Evaluation

Revenue from Sales

• For $11 bookGST $1

Retailer $4

Distributor $2.50

Publisher $3.50

Author’s Share of Revenue

• An author signed to a publisher usually receives a share of 10% of the RRP (recommended retail price)

• A publisher will usually pay an advance on royalties to the author of at least $5,000

• For example: $1500 on signing contract, $1500 on delivery of manuscript and $2000 on publication

Vanity Publishers

• Run “Authors Wanted” ads

• Accept any manuscript no matter how bad

• Do not offer advances

• May not bind all books

• Their website is not a “distribution network”

• Vantage Press (USA) sued for fraud and misrepresentation

Independent Publishers

Major Publishers

Book Publishing Expectations

• Until about 2004, debut sales of 2-3,000 copies over two years were generally acceptable

• Sales of 3-5,000 copies in Australia can put your book on the bestseller lists

• Some publishers are now expecting 5,000 even 10,000 copies on debut

Set Text• Could be called “Publishing

Made Simple”• Similar processes for big

and small publishers• Zines, blogs, own books• Lateral approaches• Future trends.

END

Publishing Principles and Practice

ACP 2070, Semester 2, 2008with Les Thomas

Major Types of Publishing

• Book Publishing

• Newspaper Publishing

• Magazine Publishing

• Internet Publishing

• Academic Publishing

• Corporate Publishing

• Government Publishing

The Book Publishing Process

• Stage 1:

• Stage 2:

• Stage 3:

• Stage 4:

Preparation of Manuscript

Pre-Press

Printing

Distribution and Marketing

Stage 1: Preparation of Manuscript

• Planning and Research

• Writing

• Editing

Stage 2: Pre-Press

• Bibliographic Data(ISBN into retail & library catalogues)

• Text Design and Layout

• Permissions(copyright clearances)

• Cover Design

Stage 3: Printing

• Traditional OFFSET Printing (500+ copies)

• Modern DIGITAL Printing

• Binding

Stage 4: Distribution & Marketing• Launch• Distribution

(agency or own company)

• Promotion (publicity & advertising)

• Evaluation

Revenue from Sales

• For $11 book

GST $1

Retailer $4

Distributor $2.50

Publisher $3.50

Author’s Share of Revenue

• An author signed to a publisher usually receives a share of 10% of the RRP (recommended retail price)

• A publisher will usually pay an advance on royalties to the author of at least $5,000

• For example: $1500 on signing contract, $1500 on delivery of manuscript and $2000 on publication

Vanity Publishers

• Run “Authors Wanted” ads

• Accept any manuscript no matter how bad

• Do not offer advances

• May not bind all books

• Their website is not a “distribution network”

• Vantage Press (USA) sued for fraud and misrepresentation

Independent Publishers• Players

Major Publishers

• Christos’

Book Publishing Expectations

• Until about 2004, debut sales of 2-3,000 copies over two years were generally acceptable

• Sales of 3-5,000 copies in Australia can put your book on the bestseller lists

• Some publishers are now expecting 5,000 even 10,000 copies on debut

Set Text• Could be called “Publishing

Made Simple”• Similar processes for big

and small publishers• Self-publishing as “punk”

publishing• Zines, blogs, own books• Lateral approaches• Future trends.

END