Futuristic View of the Publishing Industry

Disclaimers

Futuristic

I won’t be using the term “Publishing” very often

I’m not recommending the vendors, just the concepts

Not a commercial…but…

Trends Realities

Realities…….Shift to mobile….

35% 201680%

Realities….Shift to “social”

Realities…. Influence of mobile and social on behavior

Realities….Social Commerce

Economic Realities……

Economic Realities….Commercial Pressures

Impact On Behavior

How we conduct commerce?

Immediacy Experience

Experience……

Old models are being challenged by….…..

Choices Expectations

Expectations….…..

Today’s Behavior

Mobile has redefined expectations regarding immediacy

“Social” has redefined expectations regarding the “experience”

Technology has created an expectation of “frictionless transactions”

Opportunities (or threats)

Opportunity (or threat)….. Monetization of those trends

Focus your technology investment on………

Discovery

“High value” customers

Commerce innovation

Discovery….

“Amazon is the best place in the world to buy the stuff you know that you need; be the best at connecting your customers to the things they don’t know about.”

Discovery…. Curate your metadata

Discovery…. Connect the dots for your customers

Discovery…. Connect the dots for your customers

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Discovery…. Create and communicate product relationships

Example:2 Subscription products1 Subscription collection (multiple subscriptions)

1 Book1 E-Book1 Pack of Books3 Articles (Pick 3 from selection of 5)1 Subscription (Pick 1of 3)

Items grouped and options applied

Focus your technology investment on….. High Value Customers

“In an ecommerce world, the heaviest social media users (opinion leaders) are 3 to 4 times and iPad owners (early adopters) are 10 times more “valuable” than other customers.”

High Value Customers….. Stay close

High Value Customers….. Stay close

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High Value Customers….. Direct Marketing to Social Networks

Focus your technology investment on….. Commerce Innovation

Customers are different and have varying needs. There is not a single model that is best for everyone. Convenience, a lack of friction, and business models that reflect user needs are key.

Commerce Innovation…..Convenient and frictionless environments

Relationship Management

Customer Management•Model consortia, institutions, companies and individuals in ever expandable multi-parented hierarchy

•Keep all customer and product data in a single place

•Create targeted campaigns and promotions

•Engage social media

Commerce Innovation….Tomorrow’s business models

Product Management

Product Management•Model your full set of product in granular form in ever expandable multi-parented hierarchy

•Mix and Match to create new products.

•Share product information

Commerce Innovation….Tomorrow’s business models

Business ModelsBusiness Models

•Create simple and compound license and sales models

• Implement new models including ‘N clicks when referred from services’, ‘PPV’, ‘Pay post use’ etc.

•Spot the gaps in your current sales offerings and fill them

• Ingest revenue from all sources

Commerce Innovation….Tomorrow’s business models

Information/Content

Commerce System

Customer Management•Model consortia, institutions, companies and individuals in ever expandable multi-parented hierarchy

•Keep all customer and product data in a single place

•Create targeted campaigns and promotions

•Engage social mediaProduct Management•Model your full set of product in granular form in ever expandable multi-parented hierarchy

•Mix and Match to create new products.

•Share product informationBusiness Models•Create simple and compound license and sales models

• Implement new models including ‘N clicks when referred from services’, ‘PPV’, ‘Pay post use’ etc.

•Spot the gaps in your current sales offerings and fill them

• Ingest revenue from all sources

Commerce Innovation….Tomorrow’s business models

Person’s name

Place info

Detail

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Person’s name

Place info

Detail

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Person’s name

Place info

Detail

01

Person’s name

Place info

Detail

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Person’s name

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Detail

01

Person’s name

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Detail

01

Person’s name

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Detail

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Person’s name

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Detail

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Person’s name

Place info

Detail

01

Person’s name

Place info

Detail

01

Person’s name

Place info

Detail

01

who?(customers products)

Person’s name

Place info

Detail

01

Resource A

Thing

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Resource A

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Resource A

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Resource A

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Resource A

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Resource A

Thing

what?(products)

how?(licenses/promotions)

valid 1 year (calendar dates)

valid 1 month (from first use)

100 concurrent users

3-day trial

10 downloads

$500 annually

$100 at time of purchase

$25 one month in arrears

$10 recurring per quarter

free

Commerce Innovation….Putting it all together….