puget sound millennials survey findings on growth, · pdf filepuget sound millennials survey...

Click here to load reader

Post on 16-Apr-2018

221 views

Category:

Documents

1 download

Embed Size (px)

TRANSCRIPT

  • EMC #16-6007 Puget Sound Millennials | 1

    Puget Sound Millennials Survey Findings on Growth, Housing, and Affordability

  • EMC #16-6007 Puget Sound Millennials | 2

    Live telephone survey of registered voters ages 18-35 in King, Pierce, and Snohomish counties including landlines and cell phones

    Conducted August 16 September 8, 2016

    300 total interviews, margin of error: + 5.7 percentage points overall at the 95% confidence interval

    Interviewing conducted using trained, professional interviewers

    Data weighted to be demographically representative of population

    Findings refer to phone data except where noted

    Methodology Phone Survey

  • EMC #16-6007 Puget Sound Millennials | 3

    Online survey of 868 adults 18-35 in the Puget Sound region

    Conducted August 4 October 14, 2016

    Survey advertised via multiple channels, including ads on Facebook, Geekwire, and local neighborhood blogs

    Opinions represented are of those who chose to respond and are not projectable to the broader population of millennials in the region

    Methodology Web Supplement

  • EMC #16-6007 Puget Sound Millennials | 4

    Millennials in Puget Sound are optimistic about the future of the region but are concerned about the cost of living, and especially of housing

    Most want to stay in the area but half cant afford the life they want

    In choosing a place to live, proximity to parks and public transportation and having a short commute are most important

    While having a large home and living away from it all are not seen as important, just over half are willing to move further out so that they can own a home

    Millennials are divided on the pace of growth and whether growth benefits the whole community or just developers, but largely support rent control and policies to prevent sprawl

    Key Findings

  • EMC #16-6007 Puget Sound Millennials | 5

    Outlook & Affordability

  • EMC #16-6007 Puget Sound Millennials | 6

    52%

    67%

    23% 23%25%

    9%

    All Adults Regionally* Millennials

    Right Direction Wrong Track Don't Know

    *Heart+Mind Strategies web survey of adult residents of King, Pierce, Snohomish and Kitsap counties; conducted May, 2015Q5. Do you feel things in your own community today are going in the right direction or do you feel things have pretty seriously gotten off on the wrong track?

    Direction of CommunityCompared to a web survey conducted in May of 2015, millennials are noticeably more optimistic

    than adults overall about the direction of their community.

  • EMC #16-6007 Puget Sound Millennials | 7

    67%

    59%

    52%

    66%

    69%

    76%

    59%

    57%

    9%

    15%

    12%

    9%

    10%

    10%

    12%

    5%

    23%

    26%

    36%

    25%

    21%

    14%

    29%

    38%

    +44%

    +34%

    +16%

    +40%

    +48%

    +63%

    +29%

    +19%

    Millennials Phone

    Millennials Web*

    Puget SoundRegion**

    Born in PS (55%)

    Born Elsewhere(45%)

    Democrat (50%)

    Independent (28%)

    Republican (21%)

    Right Direction DK Wrong Track Net Right Direction

    Direction of CommunityMillennials are much more optimistic about the direction of the region when compared to all adults

    regardless of whether they are Puget Sound natives or transplants. Democrats are especially optimistic.

    *Other subgroups displayed represent phone respondents only**March, 2016. Survey of registered voters in the Sound Transit DistrictQ5. Do you feel things in your own community today are going in the right direction or do you feel things have pretty seriously gotten off on the wrong track?

  • EMC #16-6007 Puget Sound Millennials | 8

    Most Important Issue Affordable housing stands out when millennials are asked to name the most important issue in their

    community. Among all voters in the region, traffic and transportation are the biggest issues.

    Q8. What do you feel is the most important issue facing your community today? (Open-ended) *March, 2016. Survey of registered voters in the Sound Transit District

    12%

    8%

    7%

    7%

    6%

    6%

    5%

    5%

    4%

    4%

    4%

    4%

    3%

    2%

    2%

    2%

    9%

    8%

    1%

    Affordable housing/cost of living

    Homelessness

    Inequality/racism

    Education

    Traffic

    Lack of jobs/good paying jobs

    Crime

    Drugs/heroin

    Growth/overcrowding

    Politics/politicians

    Communication/unity

    Infrastructure/transportation

    Environment

    Lack of personal responsibility

    Morality/values/abortion

    Taxes

    Other

    Not sure

    Refused

    17%

    12%

    9%

    9%

    6%

    5%

    4%

    4%

    4%

    3%

    3%

    2%

    2%

    2%

    3%

    10%

    4%

    Traffic

    Transportation

    Homeless

    Affordable Housing

    Too much growth/Overopulation

    Pollution/Environment

    Crime/Drugs

    Politicians/Government spending

    Education

    Infrastructure/Road conditions

    Unemployment

    Income inequality

    Taxes

    Cost of living

    None

    Other

    Dont know/Refused

    Millennials Puget Sound Region*

  • EMC #16-6007 Puget Sound Millennials | 9

    Top Concerns Among Web RespondentsAs with phone respondents, affordability is the biggest concern.

    Findings from web surveyQ9-25. Please indicate how concerned you are personally about each of the following issues using a scale of 1 to 7 where 1 means not at all concerned and 7 means very concerned.

    52%

    54%

    48%

    37%

    43%

    43%

    40%

    35%

    35%

    29%

    30%

    24%

    22%

    20%

    8%

    4%

    2%

    25%

    22%

    22%

    26%

    23%

    22%

    20%

    24%

    21%

    20%

    19%

    21%

    20%

    20%

    12%

    4%

    3%

    14%

    12%

    17%

    23%

    17%

    16%

    19%

    19%

    16%

    21%

    17%

    21%

    23%

    23%

    17%

    11%

    4%

    92%

    88%

    87%

    87%

    83%

    82%

    78%

    78%

    71%

    69%

    66%

    66%

    66%

    63%

    37%

    20%

    9%

    The cost of living

    The availability of affordable housing

    The state of the environment

    The extent of homelessness

    Income inequality

    Racial inequality

    The cost of higher education

    The adequacy of public transportation

    Gun control

    Traffic congestion

    Homophobia and transphobia

    The quality of public K-12 schools

    The fast growth of the region

    Employment opportunities

    The amount of crime

    The threat of terrorism

    The amount of immigration

    7 - Very Concerned 6 5 Total Concerned

  • EMC #16-6007 Puget Sound Millennials | 10

    Best Thing About Living in Puget SoundMillennials prize the natural beauty of the region.

    Includes responses from web surveyQ6. In a few words, what do you think is the best thing about living in the Puget Sound Area?

  • EMC #16-6007 Puget Sound Millennials | 11

    Desire to Stay in Puget SoundThere is near unanimous desire to remain in the region long-term.

    Q42. Please tell me whether you strongly agree, somewhat agree, somewhat disagree, or strongly disagree with each of the following statements: I want to make Puget Sound my long-term home

    I want to make Puget Sound my long-term home

    Strongly 56%

    2%

    Somewhat 27%

    5%

    Agree83%

    Disagree

    6%

    Phone Web

    Strongly 60%

    4%

    Somewhat 28%

    7%

    Agree87%

    Disagree

    11%

  • EMC #16-6007 Puget Sound Millennials | 12

    AffordabilityJust over half say they can afford to lead the kind of life they want in their current community.

    Q58. Which statement comes closer to your views, even if neither is exactly right?

    54%

    45%

    I can afford to lead the kind of life I want in my currentcommunity

    To afford to lead the kind of life I want I would need tomove somewhere with a lower cost of living

  • EMC #16-6007 Puget Sound Millennials | 13

    Affordability by SubgroupWomen, millennials in their mid-twenties, and those earning less than $50,000 a year are among

    those more likely to say they would need to move somewhere with a lower cost of living.

    *Other subgroups displayed represent phone respondents onlyQ58. Which statement comes closer to your views, even if neither is exactly right?I can afford to lead the kind of life I want in my current community OR To afford to lead the kind of life I want I would need to move somewhere with a lower cost of living

    54%49%

    65%46%

    53%42%

    64%

    59%49%

    35%55%

    64%69%

    58%58%

    46%51%

    5%

    3%

    6%

    3%

    45%46%

    35%52%

    47%56%

    35%

    40%50%

    59%45%

    36%31%

    39%41%

    54%49%

    +10%+2%

    +30%-6%

    +7%-14%+30%

    +19%-2%

    -23%+10%+27%+37%

    +18%+16%-7%+2%

    Overall Phone

    Web Respondents*

    Male (47%)

    Female (51%)

    18-24 (37%)

    25-29 (26%)

    30-35 (37%)

    Born in PS (55%)

    Born Elsewhere (45%)

  • EMC #16-6007 Puget Sound Millennials | 14

    Housing AttributesAccess to parks and wild places, proximity to good schools, and a short commute rise to the top of

    millennials priorities in choosing a place to live.

    Q45-57. For each of the following, please tell me if that attribute is very important, somewhat important, not very important, or not

View more