pull ahead for your competition with this facebook formula ... · they come to facebook to...

Pull AHEAD for your Competition with this Facebook Formula for Real Estate Success

Property of SOS, Inc. © 2018 1 www.powerwordsforrealestate.com

Pam Ostrowski’s Past Lives Fortune 1000 and Real Estate Marketing Consultant

Property of SOS, Inc. © 2018 2

Over 3500 Hours of Coaching Real Estate Agents

www.powerwordsforrealestate.com

www.powerwordsforrealestate.com Property of SOS Inc. ©2018 3

www.PowerWordsForRealEstate.com

What You’ll Get from Today

• The REAL story on what’s happening on Facebook

• Creating Target Audiences

• WHAT to WRITE in Facebook posts so they get engagement

• The RIGHT Frequency of posts

• Facebook Ads – What’s Working, What’s Not

Interrupt me and ASK your questions!


The Big WHY?

224 MILLION ACTIVE U.S. Leads on

Facebook


So you can advertise homes in YOUR market to leads in other parts of the country!

The Big WHY?

2.4 MILLION ACTIVE Phoenix

LEADS on Facebook


So what’s the secret to Facebook Success?


Our Goal – To Get CLIENTS, not just Email Addresses

An experienced Maryland/Virginia agent on a successful team reported spending more than $500 a month on Facebook and goes about scooping leads in a very organized fashion. “I post four ads a day. Three reach the general market; one targeting the Latino market. All ads generate on average 90 leads per month. All ads include a link to a particular listing on my website. “Once they click on the link, they receive a lead capture page. They register, they receive a welcome text and email and call, email or text from my customer care coordinator. My Facebook business page has over 4,000 likes.”


Setting Expectations

AGENT: I want LEADS from Facebook!

An Email address is NOT a Lead (and most likely isn’t even legit)




You are dead to Facebook if you use these posts:

HOME FOR SALE. MUST SEE. 555-555-5555. Won’t last long!

Or

OPEN HOUSE. Sunday, 1-3pm. 12345 Smith St. $350,000. MUST SEE. 555-555-5555. Jane Smith.




• Select and SPEAK to your Target Markets (Young Professionals, Empty Nesters, Buyers, Homeowners)

• Learn how to create Target Audiences in Facebook so all you have to do is BOOST your best posts

• Be consistent in posting to your business page.




• Don’t use external services who post generic content. Facebook penalizes you for this by not showing your posts to many people

• Your BEST bet with Facebook is Facebook Ads PLUS engaging posts


What’s a Target Audience?

Which people do you want to have as Clients?

• Buyers’ needs are different than Sellers’ needs

• Millennials speak differently than Seniors

• KNOW who you’re posting to and match your message to THAT audience

Generic Marketing gets ZERO results!

(Think “What problem am I solving here?”)


Let Me Show You

1. Go to the upper right corner of your business page and click on the down arrow

2. Select Manage Ads

3. If you don’t see a window of options, Click on the upper left corner where it says Ads Manager and scroll over More Tools at the bottom

4. Under Assets, select Audiences


It will look like this


Click in the upper left corner on Create Audience


Let’s Talk ENGAGEMENT

(no, we’re not getting married)


No More Single Line Posts!


Do you sound like a person?

“People don’t come to Facebook to ‘shop’ for a home; they come to Facebook to ‘shop’ for what’s happening that day. People use Facebook to find out who you are as a person and use that to make decisions.”

Those who are getting the most out of it are measuring and tracking what they do, posting consistently, investing more in ads that garner a good response and upping the ante.


EVERY post should do at least 1 of these

• Educate (“wondering what the first steps are in selling your home?”)

• Inform (“Have you seen what’s happening to interest rates?”)

• Demonstrate (“Need help staging your home? Watch this video”)

• Entertain (Video, cartoons, etc.)



You can’t go wrong if you follow this formula

For Facebook to Work

EVERY POST/ad MUST Have

• A Hook – A question

– Need a open-concept home with room for entertaining?

– Thinking of Selling?

– Is NOW the time to put your home on the market?

– Tired of searching for the PERFECT home?

Show a Gain, Logic or Fear in question form


A SOLUTION

• Then this 2400 sq ft Westerville home with party space indoors and out might be the right one for you.

• Imagine hiring someone AT NO CHARGE to do all this searching and refining FOR you!

• Allow me to help you with your questions so you can make the RIGHT decision for you.

• Tag 2 past clients or friends who might be interested in the post (@friend name)


What do you want them to do? This is a Call to Action (CTA)

• Check out this video

• Click on this link

• Go to this page

AND

• Have questions? Text, Call or Message me.

• Interested? Text, Call or Message me.

• Sound interesting? Text, Call or Message me.


Photos of buildings are BORING!


A Photo with PEOPLE in It!

TIP: Get $2 Photos from: 123rf.com DO NOT Copy from Google


Post Frequency

Facebook’s algorithms PAY ATTENTION to your Post Frequency!

• EVERY Day – post fun stuff – humor, tips, local events Just be SURE you have 2 lines of conversational text

• Listings – EVERY Day - Mix up the times

– 6am-8am

– 11:30 – 1pm

– 6pm – 8pm


Personal vs Business

Business Page

• Write like you speak – helpful buying and selling tips, listings (SHARE on personal page),

• Boost Posts that are getting activity to your target audience (better to use Facebook Ads Manager)

Personal Page

• SHARE your business page posts every day on your personal page. Be helpful, personal, funny. No complaining or grumbling and no opinions!


Sharing a Post

ALWAYS add a personal comment to ANY post you Share

Tag (@name) people or businesses that are relevant to your post.


Boosting a Post

• BEFORE you boost, have at least 10 posts on your business page. Otherwise, there’s no reason for someone to like your page!

• Boost ONLY those posts with engagement.

• If you have a new page, Boost what you believe is your most entertaining and informative post for 7 days at $5/day.

• VIDEO gets the most clicks & likes


Is This How You Feel About Video?

www.powerwordspowerprofit.com 33

Let’s Talk Video Marketing!

• Show of hands

• Want another $99 workshop for FREE? Use the card in front of you!

Join us Wednesday, June 20, for

Get and Convert MORE Leads with Real Estate Marketing Videos Workshop


www.powerwordsforrealestate.com DIY or DIFY

• DIY – Sign up for Power Words for Real Estate and have full access monthly to over 150 marketing tools and training

– $47/month

– 30 Day Trial period -$19.95 with PROMO CODE: 7firstmonth

• DIFY (Do it FOR you) – Want a Marketing Consultant in your pocket to design your marketing and Facebook posts & ads? Let’s talk!


THANK YOU!

Pam Ostrowski, CEO

SOS Inc. Marketing

[email protected]

Join us EVERY THURSDAY at 8amPT/11amET on the

SOS Inc., Marketing Facebook Business page

www.powerwordsforrealestate.com Property of SOS, Inc. © 2018 36

mailto:[email protected]

How much should I budget?

• Short answer: $100-$200/month

• The longer you run an ad, the more Facebook can find qualified leads.

• NEVER run an ad for just 24 hours

• Plan to run an ad for 5 days (Wednesday AM – Sunday late PM)

• To cold audiences - $10/day

• To warm retargeted audiences - $5/day


Want to Work Together on Implementing?

• PowerWords Hands-On Facebook Intensive Workshop

• WHEN: August, 2018

• 3 hours of YOU using Facebook with ME! – Create posts for the week

– Do a Facebook Live Video

– Create a Facebook Audience

– Learn how to track your Facebook results (metrics)

• Regular price $199. Facebook workshop attendee price: $149

• Promo Code: 50offworkshop


pull ahead for your competition with this facebook formula ... · they come to facebook to...

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