pull them into the game
TRANSCRIPT
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Pull them into the game
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why it matters
experience economny
gamers‘ world
game design
basic rules
implementation pitfalls
your turn
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no one gives a f*ck
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Jezevec
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Jezevec
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registration and first login
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Experience economy
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automatization
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customization
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personal experience
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devil is in the details
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nerds & geeks
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casual players
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real UX
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1985 - Shigeru Miyamoto
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but...
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Skynet
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?
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decrease drop-off after sign-up
increase free - paid conversions
speed up trial - paid period
improve user engagement
reduce CHURN
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[ guess the number ]
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who? | why?
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map the journey
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check real data
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do not believe blindly to the sponsor
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identify right customer
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capture authentic user activities
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„Onboarding is standalone design.“
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pull them into the game
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it won‘t last forever
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onboarding is a group activity
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Petr Pouchlý | Court of Moravia
+420 724 004 855 | linkedin.com/in/petrpouchly