pullnotpush presents on & off page seo
DESCRIPTION
PullnotPush President Dan Ronken takes you through the best practices for On & Off Page search engine optimization (SEO). Practicing good SEO tactics is an essential component to any inbound marketing strategy and one of the best ways to get found by new customers.TRANSCRIPT
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On & Off Page SEOPresented by
Dan RonkenPresident PullnotPush
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Clarion Music Society Case Study
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Keywords
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On Page SEO: Title Tags
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On Page SEO: Title Tags – Keywords in URL
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On Page SEO: Meta Description
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On Page SEO: H1 Header
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On Page SEO: Images – “Alt Attribute”
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Off-Page SEO
• Components of a Quality Link• ‘Link Neighborhoods’• Where to Begin???
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Credit: Adam Audette http://www.audettemedia.com/blog/link-building-fundamentals/
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Off Page SEO: Directories
Local Directories:
• Loopt.com• Localeze.com• Biglocal.com• Openlist.com• Outside.in• Superpages.com
Use Getlisted.org to apply for Yahoo, Google, and Bing.com Local Business listings.
Blog Directories:
• DoFollowBlogs.com
• PlaceBlogger.com• Bloglines.com• Blogserach.Google.com• Technorati.com• Blogged.com
• BlogCatalog.com• Blogmarks.net• MyBlogLog.com• Zimbio.com
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How Search is Changing
Social Media Results:
1. Twittergeo-tweets
promoted tweets
2. Foursquare – location based
3. Facebook (f8 conference today)
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Search Engine 2009
Ranking Factors by seomoz.org