GROUP 8CAUCUS

CASE STUDY ON PULSAR

Group members

• Dipin• Sreejith• Rahul KR• Mohammed

Shameer• Vijila Vincent• Sudheesh• Priyan

SOME FACTSBajaj Pulsar is a motorcycle brand owned by Bajaj Auto in India

The two wheeler was developed by the product engineering division of Bajaj Auto in association with motorcycle designer Glynn Kerr Tokyo.

Pulsar is the leader in the 150 cc segment in India with a market share of 43%.

Currently there are four variants available -with engine capacities of 135 cc, 150 cc, 180 cc and 220 cc.

previously it was also offered with 200 cc DTS-i oil cooled engine, which now has been discontinued.

In past ten years pulsar has grown tremendously from spoke rings to alloy wheels, From kick starter to self electric starter

Pulsar 220 is highest selling sports bike in India

The upgraded version of pulsar to 250, 300 and 350 cc to be launched in collaboration with European bike company KTM

Bajaj is already exporting pulsar to Middle East Asia, Sri Lanka and Nepal with collaborative name of Kawasaki it distributes in Thailand and Malaysia

Bajaj has its main manufacturing unit in Pune in Maharastra. it has manufacturing units in other parts of India also

Bajaj has its authorized showrooms and factory shops with proper service center E.g. Suryoday Bajaj Vasai. Sai service borivili

PRODUCTS

Marketing Strategies

Personal Selling: Personal selling is main source of marketing in showrooms by the employees.

Advertisements: Bajaj advertise on television media

and press media regularly and is known for its advertisement in the industry.

Press Release: Press release is regular about pulsar

as and when any new news or new launch in pulsar variants occurs.

R&D:Bajaj has proper R&D department because of which a brand like pulsar which is 10 years old is still strong competitor in market for other bikes

Competitors :Pulsar is known as its own competitor because it has bike from low 135 cc to high 220 cc engines so customers have wide choice to suit their requirement.Pulsar is the best known Brand and Quality Product in the Automobile Industry when it comes to Bikes.

THANK YOU