.

Group Members : Kanika sharma(48) , Rupesh Aggarwal (), Shameesh vasudev(49), Shrey Deepum (39) and Tanvi Joshi (09)

Dharampal Satyapal Group, a rapidly growing multi-diversified conglomerate with a turnover of more than Rs.6500 crores.

It has a strong presence in high growth sectors such as F&B, Hospitality, Mouth Fresheners, Tobacco, Packaging, Agro Forestry, Rubber Thread and Infrastructure. The Group has further strengthened its presence in the F&B category by entering into Dairy and Confectionary segments.

Founded in the year 1929, DS Group has remained committed towards creating premium quality products and has been credited with several breakthrough innovations over the last eight decades.

The product range of DS Group has evolved magnificently over the years and its undeterred pursuit for ‘Quality & Innovation’ has given impetus to consumer loyalty and satisfaction.

• .About DS Group

.

Vision – Mission Statement and Core Values

MOUTH FRESHENERS (Rajnigandha,

Tansen , Tulsi & Baba)

TOBACCO (Baba)

CONFECTIONARY (Pass Pass, Chingles &

Pulse)

DAIRY (Dairymax &

Ksheer)

PACKAGING (Canpac)

FOOD & BEVERAGES

(Catch, Piyoz & Yomil)

DHARAMPAL SATYAPAL GROUP

HEAT RESISTANT

LATEX RUBBER THREAD (Unitex)

AGRO FORESTRY

INFRASTRUCTURE (Cement, Power & Steel- Meghalaya)

Competitive RivalryConsolidated Industry Structure (closely knit of group of companies)Slow growth High exit barriers (high fixed cost)…price wars, creation of new product line, sales promotions

Threat of New EntrantsExistence of Economies of Scale in productionProduct differentiation (effective advertising | Brand Loyalty)Lack of access to distribution channel

Bargaining Power of Buyers

Buyers are large in numberLack of threat of backward integrationPurchase product constitutes the low % of buyers cost Low switching cost

Threat of Substitutes ProductsIndustry must compete with other snaking optionsConsumption (substitutes are available)Gifts (substitutes are available)

Bargaining Power of Suppliers

Few number of suppliersIngredients or substitute products are not easily availableLow switching cost

ImpactMedium

ImpactMedium

ImpactLow - ModerateImpact

Moderate - High

ImpactHigh

StarPass Pass Pulse

Catch spicesCanpacUnitex

Question MarksPass Pass ChinglesKsheer & Dairymax

InfrastructureAgro Forestry

Piyoz

Cash CowsPass Pass Mouth

freshenerBaba, Tulsi

Rajnigandha

DogsYomil

Relative Market Share

High Low

High

LowM

arke

t Gro

wth

Rat

e

BCG Matrix

SWOT Analysis (Pulse Candy)

Recommendations

The company should increase its penetration and start making use of the distribution network of DS Group. Like its current launch of pulse in southern India

It should increase the number of flavors, if possible more nostalgic Indian flavors on lines of Paperboat juices.

It should increase its production to meet the demand.

It should involve in more aggressive marketing and start using above the line marketing techniques.

It can come up with larger packaging with more than one candy.

•Participative type of management•Formation of network teams from intra departments•Effective leadership

•Strong Networking among retailers and wholesaler.•Excellent value chain.

•Shared value among strategies and implementation..•Want to make the transition from being a tobacco company to a diversified conglomerate

•Less Hierarchy•Clear roles and responsibilities.•Coordination among stakeholders•High networking

•Identifying skill gaps and consequent skill updating of operators, maintainace-SCM team and control systems.

7S Model DS Group

•Selecting information providers and kiosk operators.•Awards and incentives•Social recognition.•Awareness Generation.

The Kolkata-based giant has successfully become more than its cigarette brand.Broadening Rajnigandha brand into other products. Creating new FMCG brands and being patient in getting results.

STRATEGY

SYSTEMSSHARED VALUES

STRUCTURE

SKILLS

STAFFSTYLE

Conclusions