pulse spa magazine july 2016

J U L Y 2 0 1 6 P U L S E . E X P E R I E N C E I S PA . C O M

SEPTEMBER13 – 15, 2016THE VENETIANLAS VEGAS, NEVADA

ISPA CONFERENCE & EXPO PREVIEW ISSUE

—MICHAEL TOMPKINS, CHAIRMAN

2 PULSE � July 2016

ISPA BOARD OF DIRECTORS

CHAIRMEN’S COUNCIL

Past ISPA Chairmen who are current members:

Gayle Brady • Brady Spa Consulting

Jeff Kohl • Spa & Club Ideations

Jean Kolb • Well By Choice

John Korpi • Korpi & Korpi

Kate Mearns • 5 Spa Consulting LLC

Jim Root • Glen Ivy Hot Springs

Jane Segerberg • Segerberg SpaConsulting, LLC

Deborah Waldvogel • Sedona Resorts

2016

ELECTED OFFICERS

CHAIRMAN Michael TompkinsHutchinson Consulting

VICE CHAIRMANTodd ShawLa Quinta Resort & Club

SECRETARY/TREASURER Laura ParsonsESPA International (US) Ltd. (Spa Division)

IMMEDIATE PAST CHAIRMAN Ella StimpsonThe Spa at Sea Island

DIRECTORSSharilyn AbbajayISPA Foundation Vice Chairman

Noel AsmarNoel Asmar Group, Inc.

Blake FeeneyFeeney & Co.

Michael HarmsworthESPA International (US) Ltd.

Todd HewittShangri-La International

Kristine HuffmanHuffman Hospitality Concepts

Garrett Mersberger Kohler Co.

Julie Oliff St. Regis Aspen

Frank PitsikalisISPA Foundation Chairman

Eric StephensonWell World Group

Dawn TardifBodiScience Wellness Center & Spa

Todd WalterRed Door Spas

Lynne McNeesInternational SPA Association

MEDICAL ADVISORBrent A. Bauer, MDMayo Clinic

FROM YOUR

CHAIRMAN

Have you ever had a “light bulb” moment?

es, those moments when, after exhausting all possible solutions, one

unorthodox idea suddenly comes to mind? The road to innovation often starts with

a “light bulb” moment—a “crazy” idea, a seemingly “laughable” solution or a “silly”

strategy. Those who have the heart of an innovator never allow critics and nonbe-

lievers to cast their doubts or dampen the creative spirit.

This is why this year’s ISPA Conference & Expo theme—innovate—is timely and fitting.

After we explored new ideas last year, we must now embrace the challenge to act upon those

ideas and innovate. But why has it become more imperative than ever for us in the spa industry

to innovate? As spa leaders, it is no longer enough to thrive and compete, we need to make bold

choices and take risks, even at the risk of failing. Brené Brown, one of this year’s General Session

keynote speakers and this issue’s featured Conversations (page 30) expert, said it best:

“Innovation requires failure and risk. We have to be willing to try new things, to take chances,

to have bold ideas. When we’re too afraid to fail, we stop innovating.”

At the 2016 ISPA Conference & Expo, we inspire you to innovate by creating the right

environment that nurtures the innovative spirit. We don’t only recognize industry innovators

through our annual ISPA Innovate Award but also bring in a diverse group of experts and

speakers who can help spark creative solutions for your spa and business. ISPA Conference also

creates networking opportunities—from the ISPA Expo to the ISPA Foundation Live & Silent

Auctions and many other highlight events—so you can connect and exchange ideas with peers,

mentors and industry leaders.

I invite you to join us at this year’s ISPA Conference & Expo on Sept. 13-15 at The Venetian

in Las Vegas, Nevada. As one community, let’s remain curious, challenge the old ways and share

a “light bulb” moment. After all, we are ISPA. We are fearless. We innovate.

Don't miss an important ISPA Board announcement!Click here to watch a video of Tompkins sharing the latest

leadership news to the ISPA community.

BREAKINGISPA NEWS!


THE MAGAZINE FOR THE SPA PROFESSIONAL

Pulse is the official publication of the International SPA Association, a member organization for the spa and wellness industry. Copyright 2016.

All rights reserved. No part of this publication may be reproduced without written consent

of ISPA. All inquiries should be sent to Pulse, 2365 Harrodsburg Road, Suite A325,

Lexington, KY. 40504 USA. Canadian publication agreement No. 40042114.

PULSE ACCEPTS LETTERS TO THE EDITOR. Please include your name, title, company,

address, phone and email address. Only your name, title, company and location will be

published in the magazine. The editor reserves the right to edit for clarity and content. By

submitting the letter, you are giving ISPA publishing rights.

Pulse (USPS 017-893, ISSN 15259226) is published 10 times a year – January/February,

March/April, May, June, July, August, September, October, November and December

by Associations International, 2365 Harrodsburg Road, Suite A325, Lexington,

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offices. POSTMASTER: Send address changes to Pulse, Attn: Member Services, 2365

Harrodsburg Rd., Suite. A325, Lexington, Kentucky, 40504, USA.

PULSEis the magazine for the spa professional. As the officialpublication of the InternationalSPA Association, its mission is to serve as the preeminentresource of expert insights,trends, tools and research tohelp spa professionals createinnovative solutions and makeinformed business decisions.

EXECUTIVELynne McNees • ISPA President

EDITORIALMae Mañacap-Johnson • Editor

DESIGNMarja Walker

ADVERTISING AND SALESTara Finn

ADVERTISING COORDINATORAshley Roberts

PRODUCTION MANAGERChris Guzicki

EDITORIAL OFFICESInternational SPA Association2365 Harrodsburg Road, Suite A325Lexington, Kentucky 40504, USAPhone: 1.859.425.50621.888.651.ISPA (4772) • Fax: 1.859.226.4445experienceispa.com

FOLLOW US ON TWITTER! @ISpaDoYou

LIKE US ON FACEBOOK!International SPA

Association


DO YOU HAVE WHAT IT TAKES TOSURVIVE THE ISPA CONFERENCE?

MARIO

N PH

OTO

GRA

PHY STU

DIO

—MAE MAÑACAP-JOHNSON, EDITOR@ISPAPULSEEDITOR

DREAM. DISCOVER. DO.

“Ultimately, when it comes to ISPAConference, paceyourself. Remember:it’s a marathon, not a sprint.”

A ttending the ISPA Conference can sometimes feel like survival of thefittest. With so many highlight events to attend to and several industryleaders to connect with, three days of ISPA Conference can easily become

taxing if you fail to plan ahead.

1. Pack the networking essentials. Conference is a time to build your profes-sional network and there’s no shortage of networking opportunities at the ISPAConference & Expo. Whether sharing a cup of coffee during an Energy Break,enjoying the complimentary daily lunch or toasting a glass of wine during the ExpoOpening, be sure to bring the essentials, including business cards to hand out topeers and business contacts.

2. Speak to speakers. Familiarize yourself with this year’s speakers and their topicsessions to help you decide which sessions to attend. How to maximize your timewith experts? Don’t simply walk out after an educational session is over; instead,spend time to speak with Professional Development Session speakers (In TheirWords, page 32) and Ruth Stricker’s Wise Voices speaker Louis Fox (Ask the Expert,page 50). You’ll be amazed by how a friendly thank-you could open other doors ofopportunities.

3. Prioritize and plot your path. Because you’ll likely be pulled from all direc-tions, be strategic. Set up appointments and plot your experience ahead (Gears ofInnovations, page 40). Make it top priority to hear inspiring stories and insights fromtop-caliber General Session speakers Simon Sinek and Brené Brown (Conversations,page 30).

4. Find time to disconnect. The only way for you to survive three days of nonstopnetworking and educational sessions is to find time to recharge your energy. Set upa treatment appointment at the Relaxation Area or, if your idea of refueling yourbattery involves letting your hair down, join the Farewell Party at TAO Las Vegas andparty like it’s the 80s!

Ultimately, when it comes to ISPA Conference, pace yourself. Remember: It’s amarathon, not a sprint.

GEARSINNOVATION

OF

JULY2016


VOLUME 26ISSUE 5

VOICESHelping Doctors “Teach Their Patients Well”BY DAMON CORY-WATSON

36

2016 ISPA Dedicated Award Recipient: Jean KolbLeading Through ServiceBY MAE MAÑACAP-JOHNSON

26

40

FIRST OF THREE-PART SERIES

In Their WordsGet to Know the Expert SpeakersBY MAE MAÑACAP-JOHNSON

32

2016 ISPA Conference & Expo SponsorsPlatinum, Gold and Silver Sponsors62

ISPA Foundation Live & Silent Auction Donors57

AT THE 2016 ISPA CONFERENCE & EXPO

BY MAE MAÑACAP-JOHNSON

26

36


2 From Your Chairman

6 Pulse Preview

14 Pulse Points

16 Member Profile: Williams Island Club & Spa Serving the Needs of Residential Spa GuestsBY ANDREW DEWSON

20 Member NewsBY TARA SALAH ELDIN AND BRIANA LEE

24 SEE + BE SEEN

30 Conversations: Brené Brown2016 ISPA Conference & Expo Keynote Speaker,Author and Research ProfessorBY MAE MAÑACAP-JOHNSON

pulse.experienceispa.com

Innovate is the 2016 ISPA Conference & Expo theme.Using "light bulb" as a metaphor to the spark of creativegenius that often leads to innovation, the covercaptures the spirit of creativity needed to light theway toward bigger ideas and better solutions.

COVER PHOTOS © SHUTTERSTOCK

30 50

61

54

58IN EVERY ISSUE

50 Ask the Expert: Louis FoxFree Range Studios Co-Founder and Filmmaker

53 ISPA News and ISPA Calendar

54 Success Stories: Gary RobieFounder and CEO,Ready Care Industies.

58 A Day in the Life: Lawrence BiscontiniSpa Consultant and Mindful Movement SpecialistBY MAE MAÑACAP-JOHNSON

59 ISPA Foundation

60 Product Spotlight

61 Social Connections:Dr. Bryan K. WilliamsOwner, B.Williams Enterprise, LLCWashington, D.C.

89 ISPA Snapshot Survey

92 End Notes

ABOUT THE COVER

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16


PULSE POINTS

2016 Yoga in American Studies Indicates Significant Increase of Yoga Practitioners

According to the 2016 Yoga in America Study,yoga practitioners have increased to more than36.7 million, significantly more compared tothe estimated 20.4 million yoga practitionersin 2012.

Commissioned by Yoga Journal and Yoga Alliance, the studyindicates that 72 percent of yoga practitioners are female, butthere’s a growing interest among male and older demographics. Infact, 34 percent of surveyed respondents said they are likely to tryyoga for the first time in the next 12 months.

From a business standpoint, there’s more positive news for spaand fitness centers. With the growth in numbers, yoga practi-tioners are not only more willing to spend on yoga classes, butare also spending on yoga apparel, equipment, and accessories.In fact, total yoga-related spending rose to US$16 billion, up fromUS$10 billion over the past four years.

Additional key data from the study include:l Practitioners are significantly more involved in many other

forms of exercise, such as running, cycling and weightlifting,than nonpractitioners.

l The 30- to 49-year-olds make up 43 percent of the practicingpublic, followed by those ages 50 and above (38 percent) and18- to 29-year-olds (19 percent).

l 74 percent of American practitioners have been doing yoga forfive or fewer years.

l The top five reasons for starting yoga are: flexibility (61percent), stress relief (56 percent), general fitness (49percent), improve overall health (49 percent), and physicalfitness (44 percent).

l 86 percent of practitioners self-report having a strong sense ofmental clarity, 73 percent report being physically strong, and79 percent give back to their communities.

l Respondents surveyed agree that warm and friendlydemeanor, clarity, and knowledge of yoga poses are character-istics that make for a great yoga teacher.

l Two yoga practitioners in every one current teacher is interested of becoming a yoga teacher.

l Half of yoga teachers have been teaching for more than sixyears. n


MEMBER PROFILE

A s a private luxury residential community, Williams Island Club & Spais focused on serving the needs of its exclusive residents. From abusiness standpoint, it is an advantage to have such a targetedmarket, as it allows the spa to intimately know its guests and provide

them the upscale yet home-like comforts each time residents visit the spa.Located in Aventura, Florida, Williams Island was built in 1984 on an 84-acre

land. It became a construction project that lasted the best part of 30 years, finallyending as the last home was completed in 2013. Today, there are a total of 2,000homes within the luxury residential community. “Our resident population has tripledwith our current demographics consisting of the younger population focused onhealthy living and fitness,” says Director of Spa Cheryl Patella.

WILLIAMS ISLAND CLUB & SPA

Serving the Needs ofResidential Spa Guests BY ANDREW DEWSON

Williams Island Club & Spa residents are spoiled with amenity-rich lifestyle, including a 27,000-square-foot spa and fitness center. “Our resident population

has tripled with ourcurrent demographicsconsisting of theyounger populationfocused on healthy living and fitness.”

— CHERYL PATELLA, DIRECTOR OF SPA

July 2016 � PULSE 17

The “Florida Riviera”Not only is Williams Island one of themost luxurious developments in the area,it has also been home to a handful ofhigh-profile residents, including celebritieslike Sofia Loren and Eartha Kitt, musicalartist Missy Elliot and athletes SammySosa and Jimmy Johnson.

The “Florida Riviera,” as it becameknown, has maintained its reputation forthe highest quality amenities and servicesfor its residents. Here, residents arespoiled to an amenity-rich lifestyle thatincludes an all-new US$5 million, five-star

and 27,000-square-foot spa and fitnesscenter. Aside from the spa, thecommunity also has a Grand Slam-inspired tennis center with 16 tenniscourts, an inviting cafe, a magnificentmarina, and a refurbished Island Club—the center of Williams Island’s social life.

In the earlier years, spa membershipdid not come automatically with one’sresidence, but this was later changed sothat spa access has now become part ofthe package when new residentspurchase a property within thecommunity. The club has always had to

work to educate residents thatmembership has more than enoughbenefits to justify the expense of joining.

Patella says its amenities are hard tomatch even in an area that has seenhuge development. “So many condo-minium and private communities havebeen built here but none with theamenities we offer,” she says.

Overcoming ChallengesThe fact that so much of thesurrounding area has been developedcreated a new challenge for WilliamsIsland in 2013 when the club decided torenovate the spa, which was originallycompleted in 1985. “It had always beenvery popular with residents,” saysPatella, “and often the problem was notfinding people to use it but findingenough space within the spa to accom-modate the demand.”

Having a fixed building size meantthere was a limit to how the new spafacilities could be incorporated into theexisting structure at Williams Island.The resulting new design and treatmentoptions have been a great success, withmembers as excited by the new facilitiesas staff. “It has been an outstandingsuccess,” says Patella, “well-received byresidents and members while giving us anew focus on quality of life, longevityand health. The new facilities and treat-ments perfectly fit into our new spatheme: ‘Love Life, Live Healthy.’”

Wellness ProgramsThat theme is perfectly reflected in thetreatments offered at Williams Island.

Williams Island, where the residentialcommunity is located, is also known as "FloridaRiviera" for its upscale developments and high-profile residents.


MEMBER PROFILE

Their wellness program offers over 70weekly classes including High IntensityInterval Training (HIIT), Breathing,Pilates, Yoga, Spinning and RestorativeAqua. Their residents’ favorite beautytreatments include the Williams IslandSignature Facial, Signature Massage andHydraFacial MD. Given that a significantmajority of members are also residents,the spa has found that lifestyle guidanceand classes are also very popular.“Classes on common medical issues,weight control and probiotic cooking arevery popular with residents who want toalter their everyday lifestyle and habitstoward better health, not just during thetime when they are in the spa,” saysPatella.

To keep up with the latest health andspa trends, the spa makes it a point toregularly update its menu. “We are in

the process of updating our menu asnew services, such as HydraFacial MDhas been added. The spa industry isconstantly growing and we strive toprovide the best of those services for ourmembers,” she says.

In addition, Patella also looks intothe manner in which information abouttreatment updates is delivered to itsmembers. “We are moving toward anelectronic menu with a basic generalbrochure. This would allow for briefvideo presentations of programs andservices, with current information tobetter describe the benefits to ourresidents,” she says.

Unique MarketingBeing part of a residential communityalso means that the spa has to marketitself a little differently. “We do not

want to inundate our residents withmarketing collateral,” says Patella, “butwe use our own television station topromote events that are planned on amonthly basis.”

Knowing its place within a diverseresidential community has allowed thespa to get a better understanding ofwhat its members want, such as themednights catered by its Food and Beveragedepartment and a thriving Cultural Artsand Entertainment Committee. “Ourclient base consists of residentmembers, with a small outsidemembership of 150 members. Ourresidents come from all over the world:Mexico, Eastern Europe, North America,Asia, Africa, England, and more,” Patellasays.

From the groundbreaking in 1984,Williams Island Club & Spa hasmaintained, developed and refined itsprimary commitment to residents. Itsmarina and tennis facilities are common-place in Florida residential communities.What is less common are the club’scommitment to everyday health like dogwalking, children’s playgrounds andhealthy dining.

Left: The spa's interior is modern and sleek. Top:The fitness center is equipped with the latestfitness equipment.

“Our members expect the highest level ofservice and hospitality—and we work hard tomaintain this.”

Spa Square footage: 27,000 square feet

Treatment rooms: 2 facial rooms, 2massage rooms, one treatment junior suiteand one couples’ treatment suite

Number of spa staff: 25 full-time and 12part-time, plus 70 trainers and therapists

Guest ratio percentage (female vs.male): 60 vs. 40

Signature treatment: Williams IslandSignature Massage and Signature Facial

Product lines used: Skinceutical,Eminence Organic Skin Care, Pure Fiji,Thalgo, HydraFacial MD

Contact:Williams Island Club & Spa5300 Island Boulevard Aventura, Florida 33160

Phone: 1.305.935.5555

Email: [email protected]

Website: williamsislandclub.com

ABOUT THE SPA

Finding the Right PeopleUltimately, the spa’s success is notmerely due to its resort-like amenities,but also because of having the rightpeople, including resource partners thatwork with the spa’s success in mind.“Vendors that we choose to work withneed to partner with us by beinginvolved in our events and showing agenuine concern for meeting ourmembers’ needs. It is only through asuccessful partnership that we canpromote products and services, andthere are many creative ways to accom-plish this,” she says.

Patella also says having the rightteam member is equally important. “Wecurrently recruit through our website,and at Johnson and Wales and FloridaInternational Universities’ HospitalitySchools,” she says. “Our training beginswith Human Resources providing awarm welcome to all applicants,followed by an orientation. Eachapplicant has a two-week on-the-jobtraining following Forbes Five Startraining guidelines. Our members expectthe highest level of service and hospi-tality—and we work hard to maintainthis.” n

NEW ON THE MENU1. Skaná Spa at Turning Stone Resort Casino in Verona, New York has announced the addition of

the Himalayan Salt Stone Massage from Saltability to their service menu. With the newmassage offering, Skaná will continue to offer hot stone massage but with added healthbenefits through the use of Saltability’s Himalayan salt stones instead of traditional basaltstones.

2. Hotel del Coronado in Coronado, California has launched an innovative new spa menu whichincludes microderm and oxygen facials, Wellness Journeys for couples, and special offerings forfamilies such as the “Mom & Me” side-by-side pampering.

3. Hyatt Regency Waikiki Beach Resort and Spa launched two new aromatherapy treatments atthe Na Ho’ola Spa. The Nanea-Aroma Stone Tranquility and Malie-Sweet Serenity treatments usethe Hawaiian techniques to sooth dry skin. The aromatherapy specials will be offered throughAugust.

4. Spa Gregorie’s in Newport Beach, California is offering a full lineup of tropical-inspired treatmentsincluding a papaya-pineapple scrub, kukui coconut milk bath, detox seaweed treatment and more.

� Holly Edgin has been appointed Spa Director at Hotel del Coronado inCoronado, California.

� Ginger McLean joins The Bell Tower Salon and Spa in Wyomissing,Pennsylvania.

� Naturopathica has named Barry McCaffrey as Senior Vice President of SpaSales.

� Kayleigh Pascual has been appointed Assistant Spa Director at Serenity By TheSea Spa - The Spa at the Hilton Sandestin Beach in South Walton, Florida.

� Rancho Las Palmas Resort & Spa Las Palmas in Rancho Mirage, Californiahas appointed Mark Piatkowski as General Manager.

� Glen Ivy Hot Springs CEO and President Jim Root will step down from operational duties to assume a new role as advisor to the board of directors.Root served as CEO and president at Glen Ivy for eight years. Clive McNish will assume responsibilities for the operation and development of Glen Ivy HotSprings which GOCO Hospitality, the company that acquired the historicCalifornia hot springs, plans to turn into a GOCO Retreat.


BRILLIANT IDEA For its science-based sustainability initiatives, Jurlique won its first-ever CosmeticExecutive Women (CEW) Eco Beauty Award. CEW’s more than 6,000 members selected 212 finalistsfrom more than 800 entries. Jurlique’s 30-year expertise ensures a “seed to skin” process, wherein everystep—from growing and extracting potent ingredients at their Adelaide Hills farm to crafting productformulations at their factory in South Australia—meets the brand’s sustainable model.

MEMBER NEWS

THE SPA SHIFT Announcements marking spa industry players on the move.

BY TARA SALAH ELD IN AND BR IANA LEE

Ginger McLean

Mark Piatkowski

Kayleigh Pascual

Ingo Schweder & Jim Root

Barry McCaffrey

Holly Elgin

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MEMBER UPDATES

1. Activewear brand Mind in Motion is expanding its presencein the resort and spa markets. The collection of clothing andaccessories is made from eco-friendly bamboo and supimacotton and is designed to inspire people toward self-improvement.

2. To celebrate the 28th Annual Vail International Dance Festival,Spa at Sonnenalp is offering a lodging package that includes aspacious suite, gas log fireplace and price-reduced spa services.The festival celebrates the 10th anniversary of its artisticdirector, former New York City Ballet star Damian Woetzel.

3. The Four Seasons Resort Hualalai in Kona, Hawaii hasannounced a series of wellness retreats with health and fitnessexperts. Retreats include the Hawaii Island Boot Camp withZack Schares, Intense Yoga Immersion Retreat with Sean Phelps,and Total Wellness Made Sexy with Fern Langham and NikkiSharp.

4. Fitness On Demand has exclusively partnered withBeachbody to release eight new P90x and Insanity workoutsproduced specifically for virtual fitness. All classes are 30minutes in length and target specific areas.

5. The Osthoff Resort in Elkhart Lake, Wisconsin has intro-duced their Summer Pleasures program which provideschildren from four to 10 years of age the opportunity to explorenew adventures, such as cooking, treasure hunting and fishing.Families also have an array of activities to enjoy together,including lake cruises and bonfires complete with s’mores.

6. Omni Barton Creek Resort & Spa in Austin, Texas hasrevealed the lineup for its fourth annual summer music series,Barton Creek LIVE presented by Jim Beam. Kicking off with LeeAnn Womack, the lineup also includes Deana Carter, LarryGatlin & The Gatlin Brothers, Radney Foster and MarkChesnutt. The performance is open to resort guests andcountry club members only.

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GIVING BACKÉminence Organic Skin Care, Vancouver, British Columbia, Canadahas announced a company milestone as they reach a total of five milliontrees planted through their Forests for the Future initiative.

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Embrace a new way to take care of your clients’ beauty – inside and out. Through our integrated approach to skincare based on advanced products, expert treatments and a sustainable lifestyle, you can visibly improve your clients’ skin, bodies and minds. With our ongoing multidisciplinary training, you can further develop your expertise and enjoy a healthy, profitable growth.

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MINERAL OILS, ARTIFICIAL COLORS, ANIMAL DERIVATIVES.

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RUNNING FOR MASSAGERESEARCH. Nicole Bucar,associate product manager ofTheraBand—a sister brand ofBioFreeze, Bon Vital’ andThera-Pearl—participated at the2016 Boston Marathon. Bucar ran aspart of The Massage TherapyFoundation’s Running for ResearchTeam (TEAM MTF), whose missionis to bring awareness to the benefitsof massage and the need for moremassage research funding.

SKATING ON ICE. Guinot was a proud sponsor of the 2016World Figure Skating Championships held in Boston,Massachusetts. More than 170 figure skaters competed to becomethe next world champions.

SEE + BE SEEN

GIVE THANKS AND CELEBRATE. To helpinspire gratitude, TallGrass Aveda Spa and Salon inEvergreen, Colorado encourages guests to celebrate life.With its message “celebrate life in some way big orsmall every day,” TallGrass is taking the celebrationtheme a step further by encouraging guests to thinkabout celebrating the everyday events.

GLOBAL WELLNESS DAY. The ISPA community celebrated GlobalWellness Day (GWD). 1. Island Spa Catalina—located in Avalon, California—joinedthe GWD celebration. 2. Kerstin Florian International partnered with MontageResort & Spa in Laguna Beach, California and dedicated the event to remember thelate Charlene Florian. 3. ISPA Media Event sponsors showed support to GWD. 4. Yelo Spa in New York joined in celebrating GWD. 5. Sandals Red Lane Spa in the Carribbeancelebrated GWD as one community.

Photo cou

rtesy of Jay Adeff/U

.S. Figure Skatin

g.

WANT TO BE SEEN IN PULSE? Send your post-eventnews and photos to [email protected] and find yourself on the pages of a future issue of Pulse magazine.

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CONNECTINGWITH ISPAMEMBERS. ISPAChairman MichaelTompkins was out andabout, personally visitingISPA members. Clockwise:Tompkins at The CarnerosInn in Napa California (withSpa Director Clint Wall);Nemacolin WoodlandsResort & Spa inFarmington, Pennsylvania(with Ben Campsey andLa Rissa DeWitt); CavalloPoint in Sausalito,California (with SpaDirector Jenny Hellingand team); Spa Shiki inLake Ozark, Missouri (withAnn Brown and the spateam) and TechnogymWellness Village inCesena, Italy.


By all definitions, Jean Kolb is a service leader. She has spent all herprofessional life with a mission to serve the needs of spa guests whileguiding and mentoring young spa professionals to become future

industry leaders. Apart from leaving her role as director of wellness businessat Kohler Co. before she retired last year, Kolb has also served for severalyears on the ISPA Board. Part of her legacy is her leadership as ISPA chairman,leading a stronger ISPA community in the face of an economic downturn. Yetwith all her contributions to the spa industry, Kolb has more to give. “When it comesto my biggest accomplishment, I choose to think I haven’t achieved it yet. There’s so much morewe all can do,” she says.To get a glimpse of this year’s ISPA Dedicated Contributor Award recipient’s journey in the spa

industry, here’s a timeline that reflects a few of her career highlights.

Childhood age when Kolb firstdiscovered her love of spaand fitness.

“I was 10 years old when my momtook me to an aerobics class. Notlong, this gangly and awkwardlittle girl became coordinatedand confident,” she says,recalling the moment when shefirst learned the benefits of spa,fitness and health.

The year whenKolb was first

introduced to ISPA and startedworking at the Kohler health club called Sports Core. “We had four treatment rooms that were converted from oldclosets. I knew we could do better. A professional speaker, MikkiWilliams, who I knew from the health club industry suggested Iattend the ISPA Conference & Expo. I thought: ‘What can ithurt? I may learn a thing or two!’”

That same year, Kolb also met some of the spa industry’spioneers, including Erica Miller, Frank van Putten and Jeff Kohl,who was then with PGA National Resort & Spa. To help herbecome more familiar about the spa industry, Kolb also touredday spas and met with Noelle DeCaprio, founder of Noelle DaySpa.

A highlight year for Kolb’s careerat Kohler Spa.

On December 18, 2000, Kohler Waters Spa opened inthe tiny village of Kohler, Wisconsin. “It opened with

high expectations and we were going to make surewe did not disappoint. The months leading up toit were just like pregnancy, and then the 72hours before were pure labor pains,” Kolbrecalls. “We not only had a beautiful andworld-class facility, I felt very strongly abouthiring world-class staff members who were

going to lay a strong foundation for the future. Itwas a memorable time.”

Year when Kolb first served asISPA Chairman.

Several years prior to serving as ISPA Chairman, Kolb hadalready served as an officer on the ISPA Board. “My good friend,Jim Root, just finished his chairmanship and the opportunity forme to throw my name in the hat was there. I felt a sense ofduty and honor in even being considered for the role,” she says.The timing couldn’t have been any more perfect. At that time,both of her sons were already in college and she also justfinished her own college studies. “I knew I had more tocontribute. What I didn’t know then was that the economy wasgoing to tank. However, looking back, I still would have done it.It was a time of great debate on many issues, but also strong

LEADING THROUGH SERVICEJEAN KOLB

2016ISPADEDICATED CONTRIBUTORAWARDRECIPIENT

(CONTINUED ON PAGE 28)


resolve to keep the association healthyduring these times.”

While she admits it is difficult to picka memorable moment during her time ofservice on the ISPA Board because therewere way too many, Kolb says the NewOrleans board meeting, complete with abeignet powder sugar shower, was rightup there!

Kolb’s mostchallenging year.

“The year 2009 was when the economytanked. Six months earlier, we had justopened up the second of three KohlerWaters Spas. It was also when I was thechairman of ISPA. The ISPA Board had tomake difficult decisions in order to keepthe association strong and healthythrough the turbulent times. With mypersonal life, it was the same year myfather was diagnosed with cancer andpassed away one month later to the day,”Kolb recalls.

But with optimism and faith, sheembraced the challenges along with thelessons that life has to offer. “I learnedthat life is really about a natural ebb andflow. One has to realize the very lowestof times in order to appreciate the highsof life, whether personally or profes-sionally. Perhaps that is one reason whyI was drawn to the spa industry. Somuch of what we do is an ebb and flowon a daily basis—from our therapytreatments to interacting with guests,supporting our staff and dealing with

slow Tuesdays or ‘crazy busy’ Saturdays.Our industry is a reflection of life itself. Iam very grateful for all of it.”

Kolb’s mostmemorable ISPA

Conference & Expo year. ISPA’s 20th anniversary celebrationduring its 2010 ISPA Conference & Expoat The Gaylord National Resort andConvention Center in the WashingtonD.C. area left the most lasting memoryfor Kolb. “We had Doc Hendley, founderof Wine to Water and 2010 ISPA AlexSzekely Humanitarian Award recipient,on the General Session stage. I thoughthe had an incredible story, not tomention, he was pretty easy on theeye,” Kolb says.

“At that time, I had a large hotel suitewhere we had all the Kohler teammembers attending the event stay in—some even on roll-away beds. Yes, wewere on a budget! It became one bigpajama party at the end of the day withall of us sitting around, opening andsmelling lotions, candles, scrubbing ourskin with Supracor mitts and drinkingwine. It wouldn’t quite work now that

Kohler Waters Spas & DevelopmentDirector Garrett Mersberger has joined theKohler leadership ranks!” Kolb says with ahint of humor.

Year Kolb retiredfrom Kohler Co.

In May 2015, Kolb retired from Kohler Co.but continues to contribute to the spaindustry through Well by Choice, acompany she founded which allows herto professionally speak in front of spapeers on topics like leadership andwellness. “I am continuing to do so muchand loving every minute of it,” she says.Aside from her professional speakingengagements, she also offers individualone-on-one coaching sessions for spaprofessionals.

On other days when she’s not caughtup with work, she spends her time withfamily, especially with her grandson. “Itake care of my grandson, Cameron, oneday a week or sometimes, more if I canget him,” she says. “Life continues to fillin and hopefully bear much fruit. Thethings we worry about on a daily basis arenot worth the space they occupy in ourheads. Family, friends, health and love—these are what matter.” n

JEAN KOLB(CONTINUED FROM PAGE 26)

JOIN THE REST OF THE ISPACOMMUNITY as we honor Kolbfor her work and contributions.

Tuesday, Sept. 139:30 – 11 amGeneral Session

Kolb enjoys a spa visit post-retirement with herhusband, Dan.

Kolb's weakness: grandson Cameron.


PULSE: There has always been this nagging myth thatvulnerability is weakness. Where do you think this falseperception about vulnerability comes from?Brené Brown: The perception that vulnerability is weakness isthe most widely accepted myth about vulnerability—and themost dangerous. Vulnerability is the core of all emotions andfeelings. Our rejection of vulnerability often stems from associ-ating it with dark emotions like fear, shame, grief, sadness anddisappointment—emotions that we don’t want to discuss,even when they profoundly affect the way we live, love, workand even lead.

What most of us fail to understand and what took me adecade of research to learn is that vulnerability is also the cradleof the emotions and experiences that we crave. Vulnerability isthe birthplace of love, belonging, joy, courage, empathy andcreativity. It is the source of hope, empathy, accountability andauthenticity. If we want greater clarity in our purpose or deeperand more meaningful spiritual lives, vulnerability is the path.

P: You said vulnerability is the birthplace of innovation,creativity and change. Why do we need to be vulnerablefirst before we can unlock our creative self?B: Innovation requires failure and risk. We have to be willing totry new things, to take chances, to have bold ideas. When we’re

too afraid to fail, we stop innovating. Shame is one of the mostpowerful reasons that we’re afraid to fail. “What will peoplethink?” “I’ll be judged.” “They’ll think less of me.” These are theshame tapes that play in our heads when we’re considering tryingsomething a new way or testing a new idea. Shame is paralyzing.

Vulnerability on the other hand is daring. That’s when we say,“This might not work, but I’m going to try it. If I fail I’ll learn frommy mistakes and move forward. The idea or project might fail, butthat doesn’t mean that I’m a failure. It means I’m an innovator.”

P: Of all the findings in your research about shame andvulnerability, what stood out the most for you? B: Definitely the finding that vulnerability is our most accuratemeasure of courage—are we willing to show up and be seenwhen we have no control over the outcome?

P: One powerful insight from your book is on givingoneself the permission to belong. Why do you think it’soften difficult for some of us to give ourselves thepermission to be involved, to be part of others and to feelworthy?B: Belonging is the innate human desire to be part of somethinglarger than us. Because this yearning is so primal, we often try toacquire it by fitting in and by seeking approval, which are not only


BRENÉ BROWN, at the core of it all, is a storyteller.“Stories are just data with a soul,” she says. This year’sISPA Conference & Expo opening keynote speaker,Brown became a household name when her TEDx Talkin 2010 on the power of vulnerability became viralwith more than 25 million views. Since then, theresearch professor has empowered those afraid of theidea of vulnerability to embrace it with courage.

Her latest book, Rising Strong, offers insights on how to rise up when onestumbles in life. “There is no greater threat to the critics and cynics and fear-mongers than those of us who are willing to fall because we have learnedhow to rise,” she says.

In this Pulse interview, she offers a deeper perspective on why we fearvulnerability and why we need to embrace it in order to innovate.

CONVERSATIONS WITH BRENÉ BROWN

2016ISPACONFERENCESPEAKER


hollow substitutes for belonging, but often barriers to it. Becausetrue belonging only happens when we present our authentic,imperfect selves to the world, our sense of belonging can neverbe greater than our level of self-acceptance.

HOW DOES ONE FIND the courage to show up when fear and shame start to becomecrippling? Click here to read more powerfulinsights from Brown.

P: What do you tell people who are afraid to bevulnerable because they fear of being taken advantage ofby others who equate vulnerability with weakness? B: The vulnerability journey is not the kind of journey we canmake alone. We need support. We need folks who will let us tryon new ways of being without judging us. We need to honor ourstruggle by sharing it with someone who has earned the right tohear it. Sharing our vulnerabilities is about building trust, intimacyand connection.

We’re called to be authentic in all areas of our lives, but oneof the most powerful benefits of real vulnerability is learninghow to set boundaries. If there are people at work or homewho exploit our vulnerabilities, they haven’t earned the right tohear our stories.

There is no trust test, no scoring system, no green light thattells us that it’s safe to let ourselves be seen. Trust is a product ofvulnerability that grows over time and requires work, attention,and full engagement. The research participants described trust asa slow-building, layered process that happens over time. n

I feel the most vulnerable when: I’mhaving honest conversations with Steveand when I’m parenting

The last book I read cover to cover was:An Everyone Culture by Robert Kegan,Lisa Laskow Lahey, Matthew L Miller,Andy Fleming and Deborah Helsing

The best piece of advice I’ve everreceived was: Courage over comfort (fromthe research participants)

The apps I can’t live without are: Instagramand Slack

As a mother, I find joy in: Watching my kidsbe brave

I live the spa lifestyle by: Practicing self-care as often as I can

IN THE WORDS OF BROWN, “showing up is ourpower.” Be sure to show up and join Brown at theISPA Conference & Expo General Session.Tuesday, Sept. 139:30 – 11 am • Opening General Session

If you roughly divide the men and women I’ve interviewedinto two groups—those who feel a deep sense of love andbelonging, and those who struggle for it—there’s only onevariable that separates the groups: Those who feel lovable, wholove, and who experience belonging simply believe they areworthy of love and belonging. They don’t have better or easierlives, they don’t have fewer struggles with addiction ordepression, and they haven’t survived fewer traumas orbankruptcies or divorces, but in the midst of all of these struggles,they have developed practices that enable them to hold on to thebelief that they are worthy of love, belonging, and even joy.

P: You said that, to be vulnerable, we need to practicegratitude. How is gratitude an important part of theprocess?B: Practicing gratitude is how we acknowledge that there’senough and that we’re enough. I use the word practicing becausethe research participants spoke of tangible gratitude practices,more than merely having an attitude of gratitude or feelinggrateful. In fact, they gave specific examples of gratitude practicesthat included everything from keeping gratitude journals andgratitude jars to implementing family gratitude rituals.

PERSONAL SIDE NOTES

“Vulnerability is the birthplace oflove, belonging, joy, courage,empathy and creativity. It is thesource of hope, empathy, accounta-bility and authenticity. If we wantgreater clarity in our purpose ordeeper or more meaningful spirituallives, vulnerability is the path.”


1. I define innovation as: The sum of idea + vision + implementation.

2. In my view, the greatest innovation in today’s time is: Clean water and anyadvancement in the medical space.

3. Of all the world’s innovators, I most admire: Bill Gates. I admire the work he didwith Microsoft but, more importantly, the work he and Melinda Gates are doing withtheir foundation.

4. In the area I’ll be speaking about, the most disruptive idea I’ve seen is: The idea(now backed by science) that our brain cannot tell the difference between a thoughtand an actual event. Before any innovation, there is a thought. The power lies in whichthoughts do we choose to take on as our truth.

5. In the health and wellness space, the most inventive idea I came acrosswith is: The Standing Desk by Varidesk. To be at your most creative, energetic,vibrant and influential—you need to be up and out of your chair.

6. If I can invent one thing, I would invent a: Magic makeover. Imagine waking up inthe morning with makeup and hair all done. It would save women around the world somuch time that we’ll have more time changing the world versus changing our hairstyles.

7. The one piece of advice I’d give to help foster a culture of innovation is: Beprepared to fail, fail more and fail again. But never forget fail equals first attempts inlearning. Innovation happens on the other side of everything we think we know.

8. The app I am hooked on is: theSkimm—bite-sized world news delivered to yourinbox every morning.

9. If I can only keep one book to read, I’d pick: The Four Agreements by Don MiguelRuiz. That small book always seems to give me just what I need to push through.

10. The single most important takeaway attendees can gain from attending mysession at ISPA Conference is: The power that lies in creating a positive mindset tocreate a positive life. I will be sharing tools and strategies to help you leverage thethoughts that will leverage your life so you can soar into your full potential.

Petra KoblerEXPERTISE: Leadership/Management

SESSION: The Perfection Detox—Dropping the Weight ofPerfection So You Can Soar

SESSION: The HappinessEpidemic—Catch It If You Can

I nnovation and education go hand in hand. When you embraceeducation, you welcome new ideas. Without new ideas,innovation cannot take place. To help you innovate, be sure toattend the Professional Development Sessions (PDS) at this

year’s ISPA Conference & Expo. The educational sessions featureexperts in business strategy, marketing, retail, social media,leadership, customer service and many others.

Who exactly are this year’s speakers? Get to know them intheir own words—and find out why they’re worth your time at

the ISPA Conference.

IN THEIR WORDSGet to Know

the ExpertSpeakers

First of

Three-Part

Series


1. I define innovation as: Honoring the past but looking forward with a new or improvedsolution to a problem.

2. In my view, the greatest innovation in today’s time is: Digital technology, startingwith smartphones and apps that have connected the community on a global basis.

3. Of all the world’s innovators, I most admire: Thomas Edison. He once said: “Ourgreatest weakness lies in giving up. The most certain way to succeed is always to try justone more time.”

4. In the area I’ll be speaking about at this year’s ISPA Conference, the mostdisruptive idea I’ve seen so far is: The phenomenal growth of online retailing withextensive shopper metrics. This has turned the entire “buy local, buy small” trend into amovement. The key phrase in retail right now is “small is the new big.”

5. In the health and wellness space, the most inventive idea I came across with is:The professional course called Elder-sage: The Art and Science of Massage for AgingAdults. The course was a one-day evidenced-based look at the health, wellness andmental health benefits of developing massage programs for adults 50 years and above.

6. If I can invent one thing, I would invent a: Virtual dog walker that would give my dogtreats, carry a poop scoop and pet the entire neighborhood dogs and cats.

7. The one piece of advice I’d give to help foster a culture of innovation is: If youdon’t give yourself permission to try new things, and sometimes have to admit that it didnot work out, you will never move forward. Innovation is not a straight upward line! Oneof my favorite quotes is “The view is always the same unless you are the lead dog.”

8. The app I am hooked on is: Waze. I also like Pinterest which lets you buy as you browse.

9. If I can only keep one book to read, I’d pick: A Christmas Carol by Charles Dickens.Hope, redemption, second chances—it shows how much impact one person can havewhen he or she is open to it!

10. The single most important takeaway attendees can gain from attending mysession at ISPA Conference is: That retail sales are more than just a boost to thebottom line. They help to create the buzz and experience, build loyalty and increaseretention rates.

Patti BiroEXPERTISE: Sales/Retail

SESSION: Ten Things You Need toKnow About Spa and LifestyleRetail

Dawnna St. LouisEXPERTISE: Business Strategy

SESSION: Craved, Envied, andBuzzworthy—Sales and ServiceYour Customer Can’t Resist

1. I define innovation as: An improvement in the consumer experience that makes thingseasier, faster, more valuable, or better.

2. In my view, the greatest innovation in today’s time is: The 3D printer.

3. Of all the world’s innovators, I most admire: Elon Musk.

4. In the area I’ll be speaking about at this year’s ISPA Conference, the mostdisruptive idea I’ve seen so far is: The 3D printer.

5. In the health and wellness space, the most inventive idea I came across withis: Theranos, which is driven to reinvent laboratory testing.

6. If I can invent one thing, I would invent a: Way for people who were injured to walk.

7. The one piece of advice I’d give to help foster a culture of innovation is: Leveragea “murder board” to “kill” weak ideas and strengthen great ones.

8. The app I am hooked on is: LinkedIn.

9. If I can only keep one book to read, I’d pick: The Four Agreements by Don MiguelRuiz.

10. The single most important takeaway attendees can gain from attending mysession at ISPA Conference is: Learning how to transform their eight-hour days into aprofit-producing performance in six simple steps.


1. I define innovation as: Observing “the way things are” and daring to ask: Is there abetter or smarter way?

2. In my view, the greatest innovation in today’s time is: FaceTime or video conferencing.

3. Of all the world’s innovators, I most admire: Sara Blakely, founder of Spanx.

4. In the area I’ll be speaking about at this year’s ISPA Conference, the mostdisruptive idea I’ve seen so far is: Snapchat!

5. In the health and wellness space, the most inventive idea I came acrosswith is: Mobile app appointment booking.

6. If I can invent one thing, I would invent a: Cure for cancer. After that, a way tomake vegetables taste like pizza!

7. The one piece of advice I’d give to help foster a culture of innovation is:Pause before responding to anyone’s idea.

8. The app I am hooked on is: Yoga.com’s “All In One Yoga.” You can make any spacean instant yoga studio, no matter where you are!

9. If I can only keep one book to read, I’d pick: Lean In by Sheryl Sandberg.

10. The single most important takeaway attendees can gain from attendingmy session at ISPA Conference is: Social media helps you work smarter, notharder—but only if you understand where and how to spend time so it actually putspoints on the board for your business.

Erin GarganEXPERTISE: Social Media

SESSION: Attracting MillennialClients: 5 Social Media SuccessSecrets

1. I define innovation as: Creating ideas through the “eyes” of the guests.

2. In my view, the greatest innovation in today’s time is: Evernote. It pulls allthe pieces together, prevents you from dropping the ball and helps you holdothers accountable.

3. Of all the world’s innovators, I most admire: Steve Jobs.

4. In the area I’ll be speaking about at this year’s ISPA Conference, the mostdisruptive idea I’ve seen so far is: I don’t see one disruptive idea in particular,but there are so many ideas brought to the ISPA Conference.

5. In the health and wellness space, the most inventive idea and treatment Icame across with is: The Custom Blend Bar and HydraFacial MD. All three ofmy spas have double-digit growth in the facial departments because ofHydraFacialMD.

6. If I can invent one thing, I would invent a: Skin-care regimen card or mobileapp that could be used with all treatment lines.

7. The one piece of advice I’d give to help foster a culture of innovation is:Shop your competitors and ask your guests: “How can we improve what we doevery day to exceed your experience?”

8. The app I am hooked on is: 5K Runner.

9. If I can only keep one book to read, I’d pick: Good to Great by Jim Collins.

10. The single most important takeaway attendees can gain from attendingmy session at ISPA Conference is: A plan for success. Everyone will have thespecific tools to measure and a tracking system to use that has proven-resultsplus I will teach them how to build a training website that’s easy and will have apositive impact on their business.

Terri SmithEXPERTISE: Sales/Retail

SESSION: Taking Your Day Spa tothe Next Level


1. I define innovation as: Combining things, ideas and people that already exist indynamic new ways.

2. In my view, the greatest innovation in today’s time is: Hamilton, the musical.

3. Of all the world’s innovators, I most admire: Shakespeare.

4. In the area I’ll be speaking about at this year’s ISPA Conference, the mostdisruptive idea I’ve seen so far is: Creating a “Delta Sky Lounge” experience at a liveevent for a company’s top customers.

5. In the health and wellness space, the most inventive product I came acrosswith is: The on-demand massage therapist app called Zeel.

6. If I can invent one thing, I would invent an: Automatic laundry folder and sorter.

7. The one piece of advice I’d give to help foster a culture of innovation is: Thatan innovative culture means there will be failure. Top leaders must create anenvironment where it is ok to fail. The best way to do that is to try and fail within viewof your people.

8. The app I am hooked on is: FaceTime.

9. If I can only keep one book to read, I’d pick: The Alchemist by Paulo Coelho.

10. The single most important takeaway attendees can gain from attending mysession at ISPA Conference is: Tips and strategies on how to create a live event thatconnects their clients to each other and creates a fiercely loyal community of customersand brand advocates. n

Tanya ChernovaEXPERTISE: Sales/Retail

SESSION: Reinventing Retail

1. I define innovation as: A genuine breakthrough in creative thinking that drives usforward and solves a problem or makes things easier in any category of life.

2. In my view, the greatest innovation in today’s time is: The internet.

3. Of all the world’s innovators, I most admire: Albert Einstein and Guy La Liberté,co-founder of Cirque du Soleil.

4. In the area I’ll be speaking about at this year’s ISPA Conference, the mostdisruptive idea I’ve seen so far is: The subscription-based model—memberships,auto pay and auto ship.

5. In the health and wellness space, the most inventive treatment I cameacross with is: Laser treatment and the Time-Reverse Facial Support System nonsur-gical facelift.

6. If I can invent one thing, I would invent a: Transporter to instantly “upload anddownload” people to any destination in seconds.

7. The one piece of advice I’d give to help foster a culture of innovation is:Don’t let the naysayers define your course and great things happen when you go for it!

8. The app I am hooked on is: Email.

9. If I can only keep one book to read, I’d pick: My daily book of affirmation.

10. The single most important takeaway attendees can gain from attendingmy session at ISPA Conference is: How to reinvent your concept of retail and turnit from a monologue into a dialogue to engage your clients and drive consistent sales.

Sarah RobinsonEXPERTISE: Marketing

SESSION: Leveraging a FiercelyLoyal Internal Team to MarketYour Spa


W e in the ISPA communityunderstand, celebrate andshare our wisdom

regarding the essential role nature plays inhuman health. We are the modern-daykeepers of a healing tradition that datesback to when plants were medicine,exercise was a part of daily life andsurvival, and nature surrounded us, fuelingthe human mind, body and spirit.

The scientific advances in medicine inthe last 150 years are truly remarkable, yetit seems that with this achievement,health care has drifted away from some ofthe natural forms of healing. While wenow rely on a pill or treatment for manyailments, the simple curative and preven-tative properties of the food we eat—andkeeping our bodies fit—are often ignoredor given short shrift when it comes toreceiving medical advice.

A bill to help bring some of thetimeless truths of good diet andexercise into our health care now waitsin Congress.Representative Tim Ryan (D-OH-13) intro-duced it over a year ago, and he calls it

Helping Doctors “Teach Their Patients Well”The ENRICH Act will give medical students a more thoroughand up-to-date education on the benefits of nutrition andexercise. Nine out of 10 doctors say, “It’s time!” We in spashould too.

DAMON CORY-WATSONis chief correspondent anddirector of development atwellnesswarrior.org, a nationalhealth and wellness nonprofiteducation and advocacy organi-zation started by spa pioneer,Deborah Szekely. The organi-zation shares current wellnessnews and issues with spaprofessionals and the public. A long-time advocate,community organizer andeducator on sustainability, Cory-Watson has more than 15years of experience studyingand teaching ways in which wecan lessen our impact on thenatural world and improve ourown health and wellness.

VOICES

EDITOR’S NOTE: While the ENRICH Act onlyaffects the U.S. health care and spa industry,there’s no reason not to think global. ISPAmembers outside the U.S. can model theirefforts after the organization’s initiative byfinding ways to partner with a political leaderwho can help draft and pass their version of theENRICH Act in their own country.

the ENRICH Act (officially known as H.R.1411: “The Expanding Nutrition’s Role inCurricula and Healthcare”). ENRICHwould establish grants to accreditedmedical schools so they can do a betterjob teaching the benefits of integratednutrition and physical activity. In short,doctors-to-be in medical school will learnmore about how to “prescribe” adviceregarding good-for-you foods and exercise!

It’s no surprise that Rep. Ryansponsored the bill. First, he has his state’sinterests at heart. Ohio currently has the8th highest rate of obesity compared tothe rest of the nation, and some of thehighest death rates from cancers. He feelsthis bill could help change those statisticsin his home state as well as across thenation, and research and the opinions of amajority of doctors back him up.

Secondly, Rep. Ryan is a personaladvocate of the body’s natural ability toheal and maintain good health throughgood diet and activity. He addressed ourspa community in 2012 when he spoke atthe Washington Spa Alliance AnnualSymposium about his book, “A MindfulNation.” Since then, he has become a



(CONTINUED FROM PAGE 36)

powerful sustainable foods advocatethrough his book “The Real FoodRevolution,” and he has been outspokenabout making mindfulness and meditationpart of his stress-release routine to offsetthe demands of political life. Regardingthe ENRICH Act, he recently told us:

“An understanding of proper diet andexercise is crucial to our good health, andcritical for future physicians to learnduring any medical education. With U.S.health-care expenditures continuing to riseto unprecedented levels, we must doeverything in our power to improvepreventative health in our nation; raisingawareness and reducing our risk ofchronic diseases like heart disease, cancer,stroke and diabetes that are plaguing ournation. These diseases are directlyconnected with diet and lifestyle choices,something long understood by those inthe spa and wellness community.”

Spa pioneer Deborah Szekely, now 94,speaks frequently on the benefits ofpreventing disease and infirmity. “Our lives are about making choices,” shesays, “and the wisest choice one canmake is to preserve and protect our ownhealth. The body is wise. It knows whatto do. We need only support thatwisdom and not weaken it throughinactivity and eating highly processedfoods. Foods have to be as alive aspossible to give us the nutrients—thevitality—our bodies crave.”

Is the general public getting themessage? Not yet. In the next few yearsnearly half of our citizens will have eithertype 2 diabetes or prediabetes1. In 2014,our country spent an estimated US$3.8trillion on health-care costs2. About 75percent of these health-care costs go topay for chronic diseases that are largelypreventable—diseases such as type 2

represents a significant deficit in ournational health care. Research showsthat an extra 5.5 minutes of consultationabout nutrition from a primary caredoctor can lead to five pounds ofweight-loss, lower saturated fat intakeand improved cholesterol levels9.

Here at Wellness Warrior, we firstheard about the ENRICH Act from ISPAPresident Lynne McNees. McNees pulled the Wellness Warriorteam aside at a Washington Spa Alliance(WSPA) Symposium in the nation’scapital a year ago. She proposed that itwould need champions to help push itthrough. We believe that we can bethose champions, and support the manyphysicians who feel the same way.

“The ENRICH Act puts nutritionwhere it urgently needs to be,” says Dr.Neal Barnard, president of the nonprofitPhysicians Committee. “Nutrition needsto be incorporated into medical schools,present in every patient waiting room,and in the minds of every health-careprovider. In the field of preventivemedicine, our entire population is nutri-tionally underserved.” n

diabetes, heart disease and stroke, whichclaim the lives of over 300,000 peopleevery year3. It takes almost US$100,000 intaxes4 to cover the lifetime health-carecosts of a single adult suffering from theeffects of obesity. We need to reversethese trends!

Solving our country’s health crisis mayseem extremely complicated, but we inthe spa profession know that at leastsome of the solutions are relatively simpleand hinge on nutrition and exercise, ratherthan pharmaceuticals and hospital visits.

What if everyone could turn to theirdoctor for help in making healthylifestyle choices?Research shows that medical schooldeans believe that physical activityeducation is important5, and 94 percentof physicians believe6 that primary carevisits should include nutritioncounseling. However, most physicians—around 85 percent—don’t feel qualifiedto give nutrition advice. In other words,nine out of 10 doctors agree that it istime to make some changes in how weeducate medical professionals.

Only 27 percent of medical schoolscurrently meet the minimum require-ments set by the National Academy ofSciences (NAS) for nutrition education7.Similarly, only 13 percent of medicalschools8 have required courses onphysical activity. This knowledge gap

TAKE ACTION! As leaders in the spa and wellness community who careabout the health of our clients and our nation, we can learn more about thisbill and encourage its passage by writing our Representatives and urging themto co-sponsor the ENRICH Act. Wellnesswarrior.org has created a portal ActionPage wellnesswarrior.org/action to help you draft such a letter today, or tojust learn more about the ENRICH Act. Subscribing to “The Well,” a regular e-newsletter, is also a helpful way to stay up-to-date on other importantwellness issues as they arise and need our support.

VOICES

TO CHECK all surveyreports and research refer-enced in this article, clickhere.


Your business, like a well-oiled machine, needs to have the right gears tohelp it operate efficiently. Every gear, whether that’s retail, marketing,branding or customer service, should fit perfectly into each componentof your business. Unfortunately, when left unmaintained, these gears

are also at risk of becoming unreliable and rusty. Education and networking are two ways to ensure your business operates at

optimum level. Both are offered at the 2016 ISPA Conference & Expo, which givesyou vast opportunities to expand your business knowledge as well as connect withpotential business partners, industry peers and leading mentors so you cancontinue to innovate your way to success.

GEARS

innovateAT THE 2016 ISPA CONFERENCE & EXPO

INNOVATIONOF

REGISTER NOW!

attendISPA.com



Are you an ISPA Conferencefirst-timer or a returningattendee who needs a quickrefresher about how best tomaximize your investmentand experience? Let ISPAConference veterans and yourspa industry peers guide you inthis introductory session that alsooffers great networking opportunities.

3 – 4 PM • MONDAY, SEPT. 12

Have you ever felt the need to follow “the flow”?Let award-winning filmmaker Louis Fox guide you toward thephilosophies that help explain this Zen-inspired phenomenon

as he shares through his film and stunningvisuals the importance of embracing “theflow” in one’s life. To learn more aboutFox and his innovative work, read Askthe Expert (page 50).

4:30 - 6 PM • MONDAY, SEPT. 12

Education is indispensable in the age ofinnovation. Be sure to make it a priority to

attend the Professional Development Sessions(PDS) so you can expand your knowledge in keybusiness areas like retail, marketing, leadership and

many others. These expert-led sessions, carefully curatedby a volunteer task force composed of your own industrypeers, offers actionable takeaways, practical how-tos andhigh-level insights to help you explore new business opportu-nities or elevate your professional brand. Sessions areconcurrent and slated at various times during the three-dayevent, which means you’ll have every opportunity tocustomize your educational experience according to yourmost pressing business needs.

8 – 9 AM • TUESDAY, SEPT. 13

8 – 9 AM AND 3 – 4:30 PM • WEDNESDAY, SEPT. 14

8 – 9 AM, 3 – 4 PM AND 4:30 – 5:30 PM • THURSDAY, SEPT. 15

SPONSORS: BABOR AND SPASOFT

PROFESSIONALDEVELOPMENT

SESSIONS

A FIRST-TIMER’S

ORIENTATIONTO ISPA

FOR MORE ISPA CONFERENCE INFO, VISIT ATTENDISPA.COM.

RUTHSTRICKER’S

WISEVOICES

SPACE IS LIMITED. EMAIL [email protected] TO REGISTER FOR THIS SESSION.


A must-not-be-missed part of the ISPA Conference & Expo,the General Sessions will feature high-profile keynote speakers, namelyRising Strong author Brené Brown and Leaders Eat Last author SimonSinek. Bryan Williams, a top-rated ISPA Conference speaker and customerservice expert, will also be on stage to share his expert insights on serviceleadership. In addition, the ISPA community will recognize on stage thisyear’s ISPA Dedicated Contributor Award recipient Jean Kolb and ISPAVisionary Award recipient, the late Geraldine Howard.

9:30 – 11 AM • TUESDAY TO

THURSDAY, SEPT. 13-SEPT. 15

SPONSOR: HYDROPEPTIDE

Switch gears from businessto networking for a cause.Stop by the ISPA Foundation Live &

Silent Auctions (located at the Hub) to notonly bid on great escapes, products andone-of-a-kind collectibles generously

donated by the ISPA community, but also share high-spirited moments with spa industry peers. Bid or donategenerously, all proceeds will help support the ISPA Foundation’seducational and research initiatives. To donate, go to the Auctionpage of attendISPA.com or email [email protected].

ISPA FOUNDATION SILENT AUCTION ON-SITE BIDDING

11:15 AM – 6 PM • TUESDAY, SEPT. 13 &

11:15 AM – 6:30 PM • WEDNESDAY, SEPT. 14

ISPA FOUNDATION LIVE AUCTION

5 – 6:30 PM • WEDNESDAY, SEPT. 14

SPONSORS: GROUNDED BEAUTY AND MATRIX FITNESS

Meals are better when shared.Enjoy the daily complimentary lunch

(adjacent to the Expo and the Hub) and usethis time to exchange friendly conversationswith colleagues or network with futurebusiness partners.

12 NOON – 1:30 PM • TUESDAY TO THURSDAY,

SEPT. 13 – SEPT. 15

ISPAFOUNDATIONLIVE & SILENTAUCTIONS

GENERALSESSIONS

COMPLIMENTARYLUNCH




GEARS OF INNOVATION(CONTINUED FROM PAGE 42)

Discover innovative products, technology and solutions foryour spa and business at this year’s Expo. Tomake the most of your Expo time, be sure to set upappointments in advance using the My ISPAPlanner to connect with this year’s exhibitors.Log on to attendISPA.com to access a virtualExpo Floor Plan and look up contact informationso you may pre-plan your booth visit.

Every year, the Expo features an estimated60 new product launches and many trustedbrands that offer the best possible retail potential foryour spa. Be sure to look for special floor stickers toeasily spot exhibitors launching new productsthis year.

GRAND OPENING OF THE ISPA EXPO

11:15 AM • TUESDAY, SEPT. 13

PLATINUMElemisHydroPeptide

Matrix FitnessNelly De Vuyst

ResortSuiteTechnogym

GOLDAveda

BABORCOOLA SuncareDecléor USA Inc.

Dr. Dennis Gross SkincareImage Skincarejane iredaleJurliqueKerstin Florian InternationalSanitas SkincareSpaFinder Wellness 365Urbana by Sobel Westex

SILVERAmSkier Agency Inc.FarmHouse FreshGrounded BeautyNuFaceOrganic Male OM4RevitaLashSpa & Club Ideations LLCSpaSoftZents Body Care

BRONZEAromatherapy AssociatesGrandeLASH-MD | Grande NaturalsIntrinsicsMargot Elena Companies & CollectionsNoel Asmar Group Inc.SaphiraSkin Inc. MagazineThe Madison CollectionYoungblood Mineral Cosmetics

Thank You, Sponsors!Your Generous Support Means a Lot to the ISPA Community.

As of May 18, 2016

EXPO HOURS11:15 AM – 6 PM

TUESDAY, SEPT. 1311:15 AM – 5 PM

WEDNESDAY, SEPT. 1411:15 AM – 3 PM

THURSDAY, SEPT. 15

ISPA EXPO



ISPA EXPO GRAND OPENING SPONSOR: ELEMIS

GEARS OF INNOVATION

Looking for bite-sized education? The Second Stage,located at the Hub, offers mini educational presentations soyou’ll gain additional business takeaways that are easy todigest, share with team members back at your spa orimplement immediately after ISPA Conference.

SPONSOR: ELEMIS

Put a pause on that selfie for a minute. Instead, haveyour photo taken professionally at the Headshot Stationlocated at the back of the Expo Floor. A popular service at theannual event, the Headshot Station, which will be openduring Expo hours, provides attendees an opportunity toupdate their professional headshot or take team photos. Go toattendISPA.com to pre-schedule your appointment.

EXPO FLOOR • APPOINTMENT TIMES VARY

TUESDAY TO THURSDAY, SEPT. 13 - 15

SPONSOR: ORGANIC MALE OM4 AND ZENTS BODY CARE

SECONDSTAGE

HEADSHOTSTATION

(CONTINUED FROM PAGE 44)

Amidst your hectic ISPA Conference schedule, find time torecharge your creative energy. Your mini spa sanctuary atISPA Conference, the Relaxation Area offers a quiet space to

experience relaxing spa treatments and connectwith potential business partners. Some sponsors

require appointments so make sure to set oneahead of time. The Relaxation Area will not be

available during General Sessions and the ISPAFoundation Live Auction.

APPOINTMENT TIMES VARY

TUESDAY TO THURSDAY, SEPT. 13 – 15

Need help? Head out to the ISPA ResourceCenter at the Hub to find helpful resources likethe ISPA Conference & Expo map, brochure and

ISPA Foundation Auctions catalog. It’s also agood place to connect with an ISPA staff on

any other information you may need. While there,make sure to also purchase valuable ISPA research

and resources, including the Professional DevelopmentSessions Recordings, offered at special Conference rates.

RELAXATION AREA SPONSORS:

AVEDA, BABOR, COOLA SUNCARE, DECLEOR,

DR. DENNIS GROSS SKINCARE, IMAGE SKINCARE, KERSTIN FLORIAN INTERNATIONALAND SANITAS SKINCARE

RELAXATIONAREA

ISPARESOURCECENTER

ISPA RESOURCE CENTER HOURS:7 AM – 6 PMTUESDAY, SEPT. 137 AM – 6:30 PMWEDNESDAY, SEPT. 147 AM – 6 PMTHURSDAY, SEPT. 15


98%

Need access to your email or to printout educational handouts? Do all ofthese at the ISPA Technology Centerlocated in the Hub and Foyer.

SPONSOR: SPAFINDER

WELLNESS 365

FOLLOW THE LATEST NEWS about ISPAConference & Expo on social media using#ISPA2016.

Build a sense ofcamaraderiewith

industry peersover hor d’oeuvres,good music and

cocktails at the Farewell Party at TAO Las Vegas. All fullConference registrations includeone Farewell Party ticket. Be sure to purchase any additionaltickets (US$125) in advance for guests and show staff. n

TAO LAS VEGAS

7:30 PM • THURSDAY, SEPT. 15

SPONSORS: TECHNOGYM AND

URBANA BY SOBEL WESTEX

FAREWELLPARTY

ISPATECHNOLOGYCENTERS

GEARS OF INNOVATION(CONTINUED FROM PAGE 47)


ASK THE EXPERT

Author and filmmaker LOUIS FOX has helped shed light on some of today’s most controversial social issues

through his award-winning films and animations. His most successful projects—The Meatrix, Grocery Store Wars

and the ongoing Story of Stuff series—have earned him top honors in many international film festivals.

Ruth Stricker’s Wise Voices speaker at this year’s ISPA Conference & Expo, Fox admits to have been drawn by

“the force” of filmmaking after watching the original Star Wars movie in a dark theater back in 1977. “Since then,

my appreciation for filmmaking, and the cultural influence it can have, has only grown,” Fox says. “If skillfully done,

a film can plunge an audience’s consciousness completely into another world. It can be a very intimate and

powerful experience.”

Back in 1999, he co-founded the values-based communications firm, Free Range Studios, which launched highly

successful online “cause marketing” campaigns for clients like Amnesty International, The Organic Trade

Association, Patagonia and Greenpeace. For his work, he was named by Fast Company Magazine as one of the 50

most influential social innovators of 2007.

Since he left the firm, Fox has co-authored a book entitled Sustainable [R]evolution - Permaculture in

Ecovillages, Urban Farms and Communities Worldwide. He has also started production on his first feature-length

film entitled The Flow, which takes the audience on an epic journey of human experience in search of a mysterious

phenomenon known as “being in the flow.”

LOUIS FOX BY MAE MAÑACAP-JOHNSON


Pulse: As an entrepreneur and co-founder of values-basedcommunication firm, Free Range Studios, what has beenthe most important lesson you’ve learned about runningyour own business?Louis Fox: I’ve learned the importance of working on things youtruly believe in. Knowing that you have left the world a betterplace and that you have integrity is more rewarding than workingon something you don’t feel good about, but pays well.

P: What was the motivation that led you and your firm tofocus on social cause marketing versus other types ofmarketing?F: Aside from being extremely rewarding, working on socialcause marketing is a stimulating challenge. Projects that reallyneed the exposure require one to jump through several extrahoops. You often have to break though psychological blindersthat people have adopted in order to avoid difficult issues. Ilove the challenge and the thrill of sometimes breaking throughand changing the way people see and act in the world.

P: What’s the one habit you are trying to develop in orderto help recharge your creative energy?F: The simplest habit is to get enough sleep. Unfortunately, Istill haven’t fully developed this habit yet. I struggle withshutting down at night and end up not always at my fullcreative potential during the day—but I’m working on it.

P: In the past few years, what has been some of the game-changing innovations you’ve seen in the field of marketing?F: I can’t really say. “Empowerment Marketing” was a term coinedby my co-founder at Free Range, Jonah Sachs, which refers to thepractice of placing the customer in the role of “hero”, and makingthe brand the “mentor”, instead of the the brand the hero.

P: How do you keep the creative spark and inspire yourteam to always innovate?F: I find that it helps to be inspired yourself, and not just aboutaesthetics or the creative task at hand, but about things thatreally matter, such as the context in which all of us exist, whatthe world could be, imagining the big, best-case scenarios.

Go with the flow and join LOUIS FOX at this year’s

Ruth Stricker’s Wise VoicesMonday, Sept. 124:30 – 6 pm

Pulse:What prompted you to help fund Louis Fox’slatest film?Ruth Stricker: Last October,Taoist master Chungliang AlHuang asked if I wouldcritique a film that LouisFox was working on. Afterviewing a three-minutetrailer, I was in awe and knewthat his work and message mustbe known globally. After manyconversations and the discovery that both of usare very interested in “Relational Reality”, I decidedto help with funding the production of his film, TheFlow.

P: Why should ISPA Conference attendees attendRuth Stricker’s Wise Voices and listen to LouisFox?S: We need to hit pause to our busy agendas aswell as view and experience a poetic, lyrical andsubtle yet profound film of being in “the flow.” Thefilm suggests that we may simply need to look atthings in a different way; that when we are able to“lose ourselves” and dwell in the present, we canfind flow in anything. This message is conveyedwith a constant stream of images from pro athletesuperstars, scenes of making tea, and themigration of Monarch butterflies, to the everydayworld of bike messengers, window-washers andgraffiti artists. Louis Fox is sharing a gift with us[by giving us a sneak peek of visual clips from thefilm]. It is a wonderful way to kick off this year’sISPA Conference & Expo!

PREVIEW WITH RUTH STRICKER


ASK THE EXPERT LOUIS FOX CONTINUED

P: What's your greatest epiphany in the realm of causecommunications?F: I've come to the conclusion that the amount of change wecan create is limited by our worldview. Without shifting ourworld view, we are just polishing the brass on the Titanic. Wereally need another way of understanding ourselves and ourrelationship to the rest of the natural world. Diving below theissues to our core assumptions is where I'm focusing now.

P: In your view, how can the spa community be moreinvolved in helping to raise awareness on importantsocial issues of our times?F: There are several ways the spa community can be involved.First, I see spas as a place to return to one’s self, to groundone’s consciousness, a place that invites you to practice beingmore present. The more present you are, the higher are thequalities of your interactions with the world.

Second, being all about health, the spa community canrecognize the continuity of the microcosm of the individualvisitor and the macrocosm of the world in which the facilityexists. Commit to operations that treat the world surroundingthe spa with as much care as the human beings inside the spa,for they are part of one continuum. Show leadership andinnovate in order to find ways to run a truly sustainable andeven a regenerative facility. Look at the far-reaching impact youroperation has on the greater world, and have thecourage to strive for an even greater integrity.

There’s a big movement in the health-care industrycalled health care without harm, which extends thedoctor’s pledge to “do no harm” to the world outsidethe clinic walls. You can’t heal people inside your wallsand pollute the air they have to breathe when they walkout the door. I think spas could adopt this expandeddefinition of health and wellness.

P: What do you think is the biggest social issue weare collectively facing today? F: Human arrogance—the belief that we are apart from nature,that we can outsmart it and that its laws don’t apply to us.Many are in denial that we are all deeply interrelated. n

WANT TO READ MORE about the younginnovator? Click here to find out which book ison his reading list.

TO VIEW THESE FILM projects,click here and access the online links.

FILM FEATURESThe Story of Stuff “I had been thinking for years of some kind of abig picture diagram or film that could helpshow the whole system that we are a part ofand how all thedifferent ‘issues’ areinterrelated. WhenGreenpeace USAExecutive DirectorAnnie Leonard walkedthrough our door in2005 and asked us tomake a movie basedon the live presen-tation about thematerials economy and consumerism, I knewwe had found one of our most important clientsand partners. The rest is history. Despite being20 minutes long, The Story of Stuff went on to

become a bona fide viral hit andspawned a vibrant organizationand movement that is still goingstrong today.”

Grocery Store Wars “This one was just so much fun tomake. Think Star Wars with an alledible cast that teaches millionsabout the battle between Organic

Rebel Alliance against Argochemical industryand the dark side of the Farm—plus, I did all thevoices!


Canada Day (Canada)

Independence Day (U.S.)

14

July is...� National Parks & Recreation Month� UV Safety Month

ISPA NEWS

Display your

ISPA

member

decal in your store-

front window to let

spa guests know

you’re a proud

member of the ISPA

community. As part of your ISPA membership, the ISPA logo

is available for use as your business needs. Download the

ISPA logo from the “Member Benefits” section of

experienceispa.com. With the 2016-2017 ISPA membership year officially

kicking off on July 1, there is no better time to make sureyour company’s products and services listing is up-to-date.

For inquiries about membership renewal and how toget a member decal for your storefront, [email protected].

11

10–16START THE NEW ISPA MEMBERSHIPYEAR ON THE RIGHT FOOT

1. Log on to experienceispa.com.2. Click My Account.3. Choose Product & Services from the menu bar.4. Choose the appropriate products & services.5. Hit Save.

@ISpaDoYou

facebook.com/InternationalSPAAssoc

@ISpaDoYou

FOLLOW ISPA

13 Deadline to be eligible to be included inthe ISPA Foundation Live Auction

September Pulse ads due

Hammock Day

Last day to complete July Snapshot Survey

Put Your ISPAMembership on Display

Everybody Deserves a MassageWeek by the AssociatedBodywork & MassageProfessionals

15 July Snapshot Survey opens forparticipation

World Population Day

1922

Bastille Day (France)

30 International Day of Friendship

NATIONAL PARKS AND RECREATION MONTH


E very success story has itsown humble beginning. Inthe case of Ready Care

Industries, the company wasfounded in the late 1980s inside thegarage of its founder and CEO, GaryRobie. Before it became a leadingprovider of personal-care solutions tohotels, spas and health clubs, itstarted as a vending machinecompany selling disposable razors. “Iwas active in the health club scene in

Denver and, fortunately, chose the health club industry as mystarting point. I went to our first trade show in Dallas, Texaswhere I met our first customers, Greenwood Athletic Club andColorado Athletic Club in Denver, who both remain our clientstoday,” Robie recalls the early days of establishing the company.

In the first two years, he worked a second a job while sellinghis vending machine to the health club market. As the businessgrew and he was able to move to a small office, he hired his firstemployee, Ann Marie Nordholm, who is still with the companytoday and now serves as senior vice president of sales - hospi-tality division. Today, the company’s team has grown to morethan 90 employees and is headquartered in an 82,000-square-footfacility that houses more than US$2 million-worth of manufac-turing equipment.

Identifying a NeedAfter Robie identified the need for better locker room products, hebegan to build the company around locker room amenities. “Ourability to make a health club locker room beautiful and functionalcaught the eye of the spa world, which gave birth to Ready CareIndustries as a company that focuses on locker room supplies,spa supplies, private label and hotel amenities as well as manyother brands, including Pure Fiji,” he says.

SUCCESSSTORIESINSPIRING TALES OF STARTUPS, GROWTH AND OVERCOMING HARDSHIPS

GARY ROBIE Founder and CEO, Ready Care Industries, Aurora, Colorado

From Vending Machine to World-ClassPersonal-Care Solutions Company BY MAE MAÑACAP-JOHNSON

Years as an ISPA Member: Since 1998 during the ISPA

Conference & Expo in The Broadmoor in Colorado.

“We started with a 10 X 10 booth and we have

attended every Expo since then. While many vendors

did not exhibit during 2008 to 2010 because of the

recession, we wanted to show our support to ISPA and

the industry by attending it,” Robie says.

Motivation to Join ISPA: “While travelling to spas to

ask them what type of products they would like to see

from us, spa directors told me I should go and show

my products at ISPA Conference. Today, we utilize ISPA

Conference as a meeting place for our sales people

and, more importantly, an opportunity to meet and

thank all of our spa customers.”

In 2009, the company acquired the distribution rights to PureFiji. A year later, the company purchased Zendals and became thedistributor for other well-known brands, most recently, Lemi beds.

As a small company, its biggest challenge in the beginningwas its lack of financial investment. “All of our growth from dayone has been self-funded,” Robie says. “It took us eight years tohit our first million-dollar year. Since then, we have grown todouble-digit, including during the most recent recession thataffected the hospitality industry.”


Pure Fiji collection is one ofReady Care Industries'best-selling product lines.


ISPA Welcomes New Members to the ISPA Community

EDITOR’S NOTE: This includes new members from April 29 –June 1. You canaccess the online membership directory at experienceispa.com.

RESOURCE PARTNERCyrna Corp.

Enliven Books

Magneceutical Health

Pattern By Tiffany Lerman

Piper Wai Natural Deodorant

Shelton ManagementSolutions

Spa Vision Ltd

Spraytans Partners Inc.

The Fiske Group: PublicRelations and MarketingStrategies

Whish Body

SPAAuberge Spa at HaciendaAltaGracia

Azure Dream

Four Seasons Moscow

Four Seasons Resort Oahu at Ko Olina

Mirror Mirror Esthetics

Sense Spirit Holdings GroupLtd

Serenity Day Spa

Spa Anjali

Spa Miri Miri By Clarins

The Westin Lagunamar Ocean Resort Villas, Cancun

VIDA Fitness/Aura spa

Wellness Institute

STUDENTAllyson Hertzog

WHAT VALUABLE BUSINESS lessonsdid Robie learned, especially during the toughrecession? Click here to read more insights.

Keys to SuccessRobie attributes the company’s successful growth to its carefullyselected products and proprietary custom products. He saysinstilling the core business philosophy into its team members wasalso critical. In general, the company follows four business beliefs:1) The customer is always right. 2) Help the customer give abetter guest experience. 3) Ship every order the day you receive itwith no back orders. 4) Do today’s business today.

He says the company is fortunate to have few failures alongthe way. “While we have and will have some failures along theway, our customers tell us what products and services they needso it is easy to stay on course without the risk of making productsthat do not work or sell. Listen to your customers and make sure

a lot of research and testing is done on the products they askfor. This will ensure success.”

Innovate to GrowTo sustain its growth, the company knows the importance ofinnovation. One example of how the company innovates is itswillingness to accept a challenge presented by its clients. “In2009, I was asked to make a better hotel in-room dispenser by oneof our hotel partners. They had many parameters and, after 16months of research and development, we launched our new ecoeclipse dispensers. Today, we have sold thousands of these to thehospitality industry,” he says. Because of this innovative product,the company has helped its clients to financially save, whilegiving them a green footprint as less amenity bottles are nowwasted and end up in a landfill. n

SUCCESSSTORIES (CONTINUED FROM PAGE 54)

Careful product selection has helped the company succeed in key spa markets.


l Aromaflage

l Atlantis Casino Resort Spa

l BABOR

l Chuan Spa at The Langham,Chicago

l Circadia by Dr. Pugliese

l Circ-Cell Skincare

l Clarins

l Comphy Co.

l Continuum Pedicure Spas

l DOSSAGE

l Eastern Vibration

l Eau Spa at Eau Palm Beach Resort& Spa

l Eilan Hotel Resort & Spa

l Elemental Herbology

l Elemis

l Feeling Smitten

l Four Seasons Resort Dubai atJumeirah Beach

l Gwinganna Lifestyle Retreat

l Hawaiian Body Products LLC

l Hutchinson Consulting

l Huffman Hospitality Concepts

l ISPA Staff

l June Jacobs Spa Collection

l Jurlique

l Kneipp

l Knesko Skin

l Kohler Waters Spa

l LA BELLA DONNA

l La Quinta Resort & Club

l Luxury Therapeutics Inc.

l LVX NAIL LACQUER

l Makes Scents Natural Spa Line

l Mandarin Oriental, Las Vegas

l Moroccanoil Inc.

l Nelly De Vuyst

l Oncology Spa Solutions

l OSEA International

l Pevonia International, LLC

l Pure Spa at Pelican Grand Beach Resort

l ResortSuite

l RevitaLash

l Saltability

l Sanitas Skincare

l Sedona Resorts

l Serina And Company, LLC

l Spa & Wellness Mexico

l Spa Gregorie’s

l SpaRoom

l St. Regis Aspen Resort

l Supersmile

l The Industry Source

l The Lodge at Woodloch

l The Marsh, A Center for Balanceand Fitness

l Two Bunch Palms Resort & Spa

l Verve Jewelry

l Vios Spa GroupAS OF APRIL 27, 2016

ISPAFoundationLive & Silent

AuctionsDonors

T here are many reasons why you should donate to the ISPAFoundation Live & Silent Auctions. Aside from helping tosupport the ISPA Foundation’s research and educational

initiatives, donating to the Auctions also provides you and yourcompany an opportunity to showcase your brand at this year’s ISPAConference & Expo. Who are some of this year’s generous donors?Check out the list below:

DONATE NOW! It's never too late to donate to the ISPA Foundation Live & Silent Auctions. Email [email protected] to donate and support the ISPA Foundation.


ALife!

The life of a spa professional is a continuous cycle of dailyresponsibilities that help make the spa world go round. Pulseasks ISPA members to give us a sneak peek into their dailylives to help us understand the roles they play and the difference they make on a daily basis.in the

When Golden Door closed in PuertoRico, he says it was the universe’s way ofcalling him to the path of spa consultancy.The most challenging part of his job ismaking spa directors understand thatfitness in a spa is press-generating, whiletreatments are revenue-generating. “Theuniqueness in spa classes that underlinethe theme, message and mission of a spacan grab more press than we ever couldpay a PR firm to gather for us. Spaveterans like Laura Davidson, Gayle Bradyand Jeremy McCarthy have always under-stood this, and that restores my faith in theindustry.”On a typical work day, Biscontini starts

his day early.� 5:30 am Wakes up to enjoy the sunrise.

He meditates and writes his daily inten-tions on a piece of paper, which he addsinto his gratitude jar. � 6 am Logs on to social media, Voxer,Skype and sends email to partners in Asiaand Europe.� 7 am Move, Barefoot! “This is what thetraditional world would call ‘exercise’ butthat’s passé. We now know thatmovement is mandatory but exercise isoptional,” he says.� 8:30 am – 2:30 pm Mentors, consults,writes and makes a final call for same-dayservice to team and clients in Europe.� 3:30 pm Enjoys a 60-minute swimwith his furry bestfriend, Biskit.� 5:30 pm Connects with partnerslocated in the West Coast region. �

Day BY MAE MAÑACAP-JOHNSON

It is safe to say that there are no dullmoments with Lawrence Biscontini.In fact, the spa consultant andmindful movement specialist is

known for his infectious high energy. Hereturns this year as educational speakerand auctioneer at the ISPA FoundationLive & Silent Auctions. “Every ISPAConference brings me a new memory. Itwas a thrill to walk on the General Sessionstage to ‘interrupt’ a keynote speaker at a‘planned impromptu’ in my spa robe andface mask to promote the ISPA FoundationLive Auction,” he recalls. When he is not busy bidding off

getaways and prized collectibles donatedby the ISPA community to help raise fundsand support the educational and researchinitiatives of the ISPA Foundation, heworks closely with his spa clients to helpthem create the right fitness and wellnessprograms for their spas.Biscontini started his career in the spa

industry as group wellness manager forGolden Door Spa in Puerto Rico in 1999.“At Golden Door, I had a playground formany of my own fitness programs that Itrademarked, which includes Yo-Chi®, afusion of Yoga and T’ai Chi,” he says.

With “innovate” as this year’s ISPA Conference & Expo theme, whatwould you consider to be your biggest innovation?“My biggest innovation is my ‘Business fitCamp’ where ‘findLawrencefitCampers’ spend a week with me in Mykonos or Puerto Rico and fast-tracktheir career in five days.”

What can attendees expect from your Professional DevelopmentSession this year?“Attendees will learn some key trends in spa and traditional fitness as well asgain insights on how to attract those with disposable income, particularly theactive aging market.”

LAWRENCE BISCONTINI • Spa Consultant and Mindful Movement Specialist

Jackson Heights, New York

JOIN BISCONTINI at this year’s ISPA Foundation Live & Silent Auctions!

Tuesday, Sept. 1311:15 am – 6:30 pm • ISPA Foundation Silent Auction

Wednesday, Sept. 145 – 6:30 pm • ISPA Foundation Live Auction and Close of theSilent Auction

WHICH TOP TRENDS are reshaping the fitness world? Click hereto read Biscontini’s fitness trend picks, plus get his advice on how tocreate a fitness program that adds value to your spa brand.


MISSED YOUR CHANCE to check the donation box on the ISPA membership renewalform? You can still support the Foundation by donating to the ISPA Foundation Live& Silent Auctions. Be sure to donate on or before August 10 to be featured in theAuctions Donations printed catalog. To donate, visit attendISPA.com/auction oremail [email protected].

OFFICERS

CHAIRMAN Frank PitsikalisResortSuite

VICE CHAIRMAN Sharilyn AbbajayRed Door Spas

DIRECTORSTodd ShawISPA Vice Chairman

Michael TompkinsISPA Chairman

Lynne McNees ISPA President

MEDICAL ADVISORBrent Bauer, M.D.Mayo Clinic

HONORARY BOARD MEMBERSRuth StrickerThe Marsh, A Center for Balance and Fitness

Deborah SzekelyWELLNESS WARRIOR

The ISPA Foundation wishes to thank the following supporters for their generous contributions:

LUMINARY

Ruth Stricker

BENEFACTOR

Dr. Howard Murad

PATRON

Massage Envy Franchising, LLC

Red Door Spas

ResortSuite

FOUNDATION

ISPA FOUNDATIONBOARD OFDIRECTORS

2016

ISPA FOUNDATION

—FRANK PITSIKALIS, ISPA FOUNDATION CHAIRMAN

Have you already renewed your ISPAmembership? If so, did you check thedonation box to help support theresearch and education initiatives of the

ISPA Foundation?Every year, in time with ISPA membership renewal,

ISPA offers you the opportunity to help advance thespa industry by committing to support the ISPAFoundation. Your donation helps fund the ISPAFoundation Mary Tabacchi Scholarship, whose missionis to support the future leaders of the spa industry.

Since its inception, the ISPA Foundation MaryTabacchi Scholarship has been awarded to 10 deservingstudents pursuing a career in spa management. Inaddition to receiving an endowment to fund their education, scholarship recipients are assigned anindustry mentor who can provide them professional advice and facilitate valuable industry connec-tions. With your help through your donation, these scholarship recipients will eventually provide careto future clients and serve as inspiration to other aspiring spa professionals.

Your donation also supports the ISPA Foundation’s many research initiatives. Since 1999, ISPAhas partnered with PricewaterhouseCoopers to conduct both consumer and industry researchstudies to provide data-driven information which help to better inform your business’ decision-making and strategy. This industry-wide research allows ISPA members to not only betterunderstand customers but also benchmark your business against your peers.

Continuing with the theme of knowledge and education, ISPA Foundation donations make itpossible for ISPA to further develop a comprehensive spa management curriculum to be used inhigher learning institutions worldwide.

On behalf of the ISPA Foundation, thank you for your unwavering support of these initiatives.I encourage you to check the donation box when you renew your ISPA membership and continueto support the ISPA Foundation, for doing so supports the spa industry as a whole.


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8. Zents’ UNZENTED collection is ideal forthose with skin sensitivities (allergies,eczema, psoriasis), prenatal and chemi-cally sensitive individuals. BothUNZENTED and SIGNATURE collectionsfeature luxe hydrators, anti-agers withclinicals and up to 98 percent organicformulas. ZENTS.COM | 1.888.463.4236

9. Pure Fiji’s Rollerball is alcohol-free andinfused with oils in top five fragrances:Coconut, Mango, Guava, Noni andStarfruit. PUREFIJI.COM | 1.800.477.4283

10. FarmHouse Fresh’s QuinsyberryBotanical Body Oil is a delectable blendof vitamin-rich blackcurrant extract andlight, botanical oils that add fragrance tothe skin with a soft apple blossomaroma. FARMHOUSEFRESH.COM | 1.888.773.9626

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ON THE SHELF

If you are looking for ways to update your shelfselection to attract more users to your retail area,here are some products worth the second look.

PRODUCT SPOTLIGHT

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Like a true community, let's make meaningful connections. Aimed at

helping ISPA members discover each other, share one another's passions

and inspirations, and hopefully kick-start warm introductions among peers,

this section called Social Connections is all about building bridges. Share

your passion with Pulse and see yourself featured in this section.

bwenterprise.net @bwenterprise Bryan Williams, DMBWEnterprise

Bryan K. Williams, DMOWNER • B.WILLIAMS ENTERPRISE, LLC

WASHINGTON, D.C.

SOCIAL CONNECTIONS:

1. BOOK CURRENTLY READING: The Greatest Salesman inthe World by Og Mandino. This is probably my fifth time toread this book.

2. A HOBBY FEW KNOW THAT YOU HAVE:Avid boxingenthusiast!

3. FAVORITE TRAVEL DESTINATION: Bali, Indonesia

FITNESS ROUTINE: High Intensity Interval Training (HIIT),mainly consisting of running, bodyweight and resistanceroutines four times per week

4. MOST USED APP: Evernote

FAVORITE INSPIRATIONAL QUOTE: Do not withhold goodfrom those who deserve it when it’s in your power to helpthem (Proverbs 3:27).

FAVORITE CHARITY/CAUSE TO SUPPORT: donorschoose.org

YOUR IDEA OF A GREAT LEADER: Someone who inspiresexcellence in others and helps them achieve it.

HOTEL AMENITY YOU CAN’T LIVE WITHOUT: High-speedWi-Fi

BEST PIECE OF ADVICE YOU’VE RECEIVED: My motheralways told me to only hang with people I can learnsomething from.

BEST ISPA CONFERENCE MEMORY: The line of people whostayed to meet me after my first ISPA session years ago atThe Venetian.

NETWORKING TIP ISPA CONFERENCE ATTENDEESSHOULD KEEP: Always look for ways you can add value tosomeone else instead of looking for what you can gain fromthem, especially when you just meet with someone. �

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SOCIAL

CONNECTIONS

CATCH WILLIAMS on stage at the opening General Session as well as at his Professional Development Session as he shares insightful ideas about service leadership.

Tuesday, Sept. 139:30 – 11 am • Opening General Session

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What makes your brand unique and innovative? Elemis is a luxury Britishskin care and spa brand that delivers pioneering, clinically trialed therapies andproducts for the face and body. Elemis is defined by its treatment-led philosophy,

using a combination of rigorous clinical trials and feedback from therapiststo perfect formulas. The masterful hands of Elemis therapists now

touch over six million faces a year and the products are sold all overthe world. Elemis’ commitment to excellence remains as resolute asthe day it was born. The experience is exceptional, the results real.Elemis has a proven track record building successful and profitablelong-term relationships around the world. Supported by an excep-

tional team that delivers the Elemis philosophy with passion anddedication, this premium skin care and spa brand offers a complete

business package with outstanding training, marketing and PR support.

What exciting new product is your company showcasing at the 2016ISPA Conference & Expo? More than three years of development and followingon the launch of the award-winning professional treatment, Elemis launchesBIOTEC skin care. BIOTEC is the truly innovative new energizing skin-care systemfrom Elemis. Scientifically proven to increase cell energy by up to 27 percent

(based on independent tests). The ground-breaking BIO-ENERGY� complex helps tore-boot skin’s performance for a thriving,vibrant and freshly revived complexion. Thisinnovative skin-care system, patented withground-breaking technology energizes skinfrom within, bringing a vitality to thecomplexion that is remarkable, no matterwhat your age or skin type.

How does your company create aculture of innovation? We start with avision and we make it happen. We love tolearn, share, evolve and never stand still. Theheart of every product is founded in Elemis’unique spa therapy menu. Through innovationand education, Elemis’ goal is to constantly

strive for new discoveries in skin science. Elemis is a way of living and embracing theever-changing needs of today’s hectic lifestyles.

Which innovation would youconsider to be a game-changer inthe spa industry? In 2013 we launched the award-winning BIOTEC Facials thatfuse technology and touch.Each facial combines a uniquehigh-potency activator,technology and speciallydesigned Elemis Skin Lift Touch.BIOTEC merges the science of naturewith the science of skin. This devel-opment is game-changing as it re-engageswith our 25-year clients loyal to the brand,plus it enables us to attract new clientswho will be loyal to the technology. Thisis about faster, better results. We arealways exploringhow we can bringthe science ofnature to thescience oftechnology andhow we can take itto another level.BIOTEC brings ourclients a powerfulnew way torevitalize the skin.

— Sean Harrington President

ElemisISPA Expo Grand Opening,Second Stage, Room DropBooth Number: 315elemis.com | 1.866.643.0856

2016 ISPA CONFERENCE & EXPO

PLATINUM SPONSOR AS OF MAY 23, 2016

SEPTEMBER 13-15 • THE VENETIAN, LAS VEGAS, NEVADA

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What makes your brand unique and innovative? HydroPeptide has revolu-tionized skin care through unique combinations of clinically tested ingredients,including bioactive peptides, botanical nutrients, antioxidants and moisturizing ingre-

dients—the perfect combination of science and aesthetics. Ourproducts and protocols are designed to enhance clinical proceduresand provide long-term health regimens for the skin. With over adecade of research and experience, HydroPeptide has estab-lished its reputation as the leading peptide-based anti-aging linethrough synergistic formulations that take advantage of thelatest peer-reviewed research while meticulously developing

formulations free of harsh chemicals, parabens and phthalates.The end result is a brand to which you can entrust your skin.

What exciting new product is your company showcasing at the 2016ISPA Conference & Expo? This year we will be promoting our See the Differencecampaign. At last year’s ISPA Conference & Expo, we were inspired by the story ofScott Harrison, founder of charity: water. We left the Conference with the goal offinding a way to contribute to clean water projects throughout the world. Our See the

Difference campaign is based around our most popularproduct, Eye Authority. We’ve committed to donatingthree dollars from every unit sold to charity: water andwe are looking forward to sharing our progress at theISPA Conference & Expo this year.

How does your company create a culture ofinnovation? HydroPeptide has spent the last decadeperfecting anti-aging. Our team of scientists andbeauty professionals work together to challenge tradi-tional beliefs and create a new approach to skin health.By embracing this unique vision, HydroPeptide appealsto the most discerning clients and retailers withupscale experience and flawless results.

HydroPeptideGeneral SessionBooth Number: 409hydropeptide.com | 1.800.932.9873





Which innovation would youconsider to be a game-changer inthe spa industry? We are seeing innovation in how anti-aging skin care can more effectivelyimprove skin health. I recentlytransitioned into the spaindustry because I saw a uniqueopportunity to bring the scienceof cellular health to the forefrontas a powerful tool. The innovationlies in establishing the correct combi-nation diet, exercise and rest as well asintelligently applied topical products tounlock that elusive “fountain of youth”we all wish to find.

— Neal Kitchen, Ph.D.VP of Strategy & Development

3:35 PM





What makes your brand unique and innovative? Matrix Fitness is thefastest-growing commercial fitness brand largely due to our culture and ourpeople. We live and breathe fitness, and it shows in our passion to deliverpremium solutions to our customers. We understand that fitness is part of aholistic approach to wellness. It influences a vast number of lifestyledecisions, including where to stay when traveling. For many of our clients’guests, fitness has become an expectation. Matrix Fitness can help clients turn

it into an experience.

What exciting new product is your company showcasingat the 2016 ISPA Conference & Expo? We will beshowcasing an assortment of our cardio and strength lineupsto allow attendees to get a flavor of the experience that facil-ities can provide to their guests. Due to overwhelming success

in the launch at the 2015 ISPA Conference & Expo, we will bebringing back our Johnny G In-Trinity® board with demonstrations

on how the program can enhance traditional practices like yoga, Pilatesand various martial arts. For those who are looking for solutions on thecutting-edge of technology, our 7xi consoles will showcase the myriad ways itkeeps users and facilities connected!

How does your company create a culture of innovation? We take anoutside-in approach to product development. We gather feedback from all key

stakeholders, listening to commentsand challenges to identify and exper-iment with solutions that not onlymeet, but exceed our customers’needs. “Believe in Better” is not justa campaign—it has become ourunofficial corporate motto.

Which innovation would youconsider to be a game-changer inthe spa industry? It’s not one innovation specifically,but the way technology haschanged the customerexperience can’t be ignored.Guests can now ensure theyare always connected to thethings they choose. Set upmassage on phone via app?Done. Grab a workout at the fitnesscenter while capturing calories burned,heart rate, oxygen levels and more to trackeffectiveness? Done. Sharing that workoutdata on your social media platform ofchoice? Done.

— jason balzerLifestyle Market

Matrix FitnessConference Guide and ISPA Foundation Live & Silent AuctionsBooth Number: 513matrixfitness.com | 1.866.693.4863


What makes your brand unique andinnovative? What makes Nelly De Vuyst shine is thefact that, over the years, we have been dedicated toprovide doctors and aesthetic professionals with themost innovative and results-oriented skin-care line,ongoing trainings, advanced educational programsalong with customized business and marketingsupport. We treat all our clients as our businesspartners, providing them with business solutions tohelp their continued development and success.

What exciting new product is your company showcasingat the 2016 ISPA Conference & Expo? The VitaLift-C HASerum is a truly revolutionary age-management serum thatcombines a new generation of vitamin C and hyaluronic acid toeven out skin tone as well as reduce the appearance of dark spots

and wrinkles. Microencapsulated in biocompatible biphasicliposomes, the actives are protected from oxidation and specifically

delivered into the skin in a controlled manner. Only when in contact withthe skin, the stable patented vitamin C gets delivered inside the cells in its activeform. Within 30 days, VitaLift-C HA Serum will brighten the complexion and will

provide a dramatic lifting effect.

How does your company create a culture ofinnovation? We create a culture of innovation by culti-vating the mindset to learn to see the industry in newways. The spa industry is always changing and the real

challenge is to be open to more change. Stayingopen, creative thinking, listening and collaborating

with experts from all around the world are thekeys to our innovation.

Which innovation would youconsider to be a game-changer inthe spa industry? The biggest game-changer in thespa industry is the new techno-logical advancements, bodytype analyses and personal-ization to proposepreventative and predictiveservices. Skin evaluationdevices have influenced thechoice of treatments and productsfor clinics and spas. They truly haverevolutionized the spa industry.

— Manon PilonRenowned Author, Spa/Med Spa Consultant,

Speaker, International Educator andDerme&Co VP

Nelly De VuystName Badge HolderBooth Number: 213nellydevuyst.com | 1.800.263.8888





What makes your brand unique and innovative? We strive to push theboundaries of innovation every day at ResortSuite. Our development and productteam are some of the most dedicated people you’ll find and they work tirelessly todeliver amazing new products and releases. ResortSuite’s multiple integrated

modules provide a unique niche in the industry, and help manymulti-amenity destination spas and resorts realize their visionof a single system. We also strive to push the boundaries incustomer care. Aside from our committed support team, wehave a customer success team whose specific role is totransfer knowledge to our customers and ensure they aremaking the most of the products they have purchased. Our

company takes pride in its ability to deliver a best-in-classsystem from multiple perspectives.

What exciting new product is your company showcasing at the 2016ISPA Conference & Expo? The ability for a guest tobook their entire spa day or even destination spa vacationhas never been easier! ResortSuite WEB now allows gueststo not only book a room, spa services, access their memberstatements and more, we’ve also added an ActivityScheduler which allows guests to view a calendar of events,activities and classes and book in real-time. Guests canplan their full itineraries and receive an email confirmationwith their schedule. The ResortSuite WEB booking engineis also responsive to any desktop, tablet or mobile device,

so your busy guests can book on the go.

How does your company create a cultureof innovation? Teamwork is at the core of ourinnovative culture. We are constantly having brain-storming sessions and impromptu stand-ups about

new ways to deliver what our customers want or need.Our innovative ideas often begin with a customerquestion or request, and we strive to take it to the nextlevel every time.

Which innovation would youconsider to be a game-changer inthe spa industry? The most game-changing innovation isengaging the guest with a revolutionaryonline guest experience that allowsfor exploring and booking every-thing a destination has to offer.From spa services to wellnessprogramming, classes, accommo-dations, activities, diningreservations and group spa experienceplanning.

— Frank PitsikalisFounder and CEO

ResortSuiteRegistration BagBooth Number: 203resortsuite.com | 1.866.4RSUITE




Simplify your Menu StructureStrategize to maximize the booking of high-end, high-margin specialty services to create more opportunities to improve revenue capture via upgrades and retail sales.

Apply Yield Management TechniquesUse dynamic availability and dynamic pricing to reduce the list of services (only offer highest margin) during peak times and provide discounts during non-peak times.

Compensate Employees to Deliver on your ValuesDevelop a compensation strategy (a mix of

that rewards the behaviors that produce the best results.

Maximize the Use of SpaceMonitor utilization and calculate revenue potential of repurposing space that can

Make Upgrades Easy Offer upgrade opportunities for popular services, have materials readily available in treatment areas, and create higher compensation incentives for staff.

The Top

Tips to Incr ease your Spaí s Pr ofitabi lity

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www. .com | (1.866.477.8483) |

PMS | SPA | F&B | CATERING | CLUB | GOLF | SKI | RETAIL | CONCIERGE | WEB | MOBILE

10:27 AM


What makes your brand unique and innovative? Technogym is theworld’s leading wellness company, producing one of the most high-tech, well-

designed and comprehensive lines of fitness equipment, favored byOlympic athletes and over 35 million people worldwide. Byoffering an extensive and comprehensive collection ofequipment, devices, services and content, Technogym is acomplete wellness solution that offers users high-perfor-mance training with an unparalleled, immersive experiencethat helps them achieve their personal wellness goals.

What exciting new product is your company showcasingat the 2016 ISPA Conference & Expo? Technogym is continually

researching and developing new products that support our customers and helpdrive the spa industry forward. Two recent product innovations are SKILLMILL andGROUP CYCLE CONNECT—both reflect the brand’s commitment to design,

technology, innovation and performance. SKILLMILL, theworld’s first non-motorized machine trains and improvespower, speed, stamina and agility. GROUPCYCLE CONNECT, the complete indoor cycling solution,offers remarkable feeling, accurate tracking, immersivecontent and an inspirational environment.

How does your company create a culture ofinnovation? Since Nerio Alessandri foundedTechnogym in his garage in 1983, innovation has beenthe heart and soul of the brand. Under Alessandri’sleadership, over 150 dedicated scientists, engineers anddesigners have researched and developed newTechnogym products that transcend industry standardsand push the boundaries of design and ergonomics.

Which innovation would youconsider to be a game-changer inthe spa industry? “Integrating cutting-edgetechnology has completelyredefined the spa experience.Technogym leads this trend,offering state-of-the-art cloudtechnology that directly connectsusers with their personal wellnessgoals and can be found in the world’stop spas.”

— Nerio AlessandriPresident and Founder

TechnogymFarewell Party and Energy BreaksBooth Number: 321technogym.com | 1.800.804.0952




AvedaRelaxation AreaBooth Number: 627aveda.com | 1.800.644.4831


GOLD SPONSORS AS OF MAY 23, 2016


What makes your brand unique and innovative? Aveda’s approach to skin transfor-mation is holistic and grounded in Ayurveda. It offers high-performance professional andself-care products and innovative treatments that address the top global skin-care concernsand meet the needs of guests. Treatment protocols are created using the Aveda facial designsystem, which promotes treatment customization and spending the most time during thefacial process that achieves the best results. Finally, it offers treatment series and packagesthat optimize guests’ skin transformation.

What exciting new product is your company showcasing at the 2016 ISPAConference & Expo? Aveda’s trifecta of new professional and retail products are groundedin our professional authority with the Aveda Professional™ line of high-performance,customizable products and treatments. With Botanical Kinetics™, we provide guests with aline of core essentials focusing on hydration, while still catering to the needs of all skintypes. Finally, with Tulasara™, we are introducing Aveda’s most advanced performance skincare, to accelerate the skin’s ability to restore itself with unparalleled treatments and rituals.

How does your company create a culture of innovation? Aveda is returning to itsAyurvedic roots with this re-launch of its professional spa and retail skin-care business. Thisnew holistic approach will focus on high-performance, result-driven products and treatments.This initiative system simplifies the Aveda professional spa and retail skin-care offering whileleveraging our expertise in Ayurveda.

BABORProfessional Development Sessions,Relaxation Area and Room Dropbabor.com | 1.800.333.4055

What makes your brand unique and innovative? The Art of Precision Skincare: Itall began in 1956 with a black rose, the symbol of infinite beauty. Since then, as thepioneer in professional skin care, BABOR has set the standard for skin-care research,made in Germany. Our precision formulas are based on the most innovative active ingre-dients. Their effect is enhanced by the expertise of BABOR estheticians in our luxurious,tailor-made treatments, which provide outstanding results and a uniquely indulgent spaexperience.

What exciting new product is your company showcasing at the 2016 ISPAConference & Expo? AMPOULE CONCENTRATES FP Active Night Fluid. This highlyinnovative formulation of all black ingredients works when it’s most needed: while you’reasleep. An extract of black algae regenerates the dermis, the layer of the skin that has ahigh content of collagen fibers, ensuring you look fresh and wrinkle-free, black truffleextract strengthens natural collagen production and remodels facial contours, while blackwillow extract increases cell turnover and skin renewal.

How does your company create a culture of innovation? As a pioneer ofprofessional skin-care, we create innovative precision formulations and expert solutionsmade in Germany. We amaze our partners and customers because we take beautypersonally. We trust in our expertise and recognize challenges as opportunities. We arefocused on the preservation of beauty and excellence in product and treatment results.

COOLA SuncareRelaxation Area, Room DropBooth Number: 439coolasuncare.com | 1.760.940.2125




What makes your brand unique and innovative? COOLA Suncare is passionate aboutmaking healthy sunscreens people love to wear. Our full line of luxury sun and skin-care productsincorporate a Farm to Face® sourcing philosophy, using the freshest and most natural ingredients,whenever possible. Our organic formulas contain more than 70 percent certified organic ingre-dients. We formulate with Plant Protection®, allowing us to achieve clinically tested, broadspectrum and antioxidant-rich protection while using fewer traditional actives. Better for your skin,better for the environment.

What exciting new product is your company showcasing at the 2016 ISPA Conference& Expo? In addition to launching new products within our Classic Face and Spray Collection, webuilt upon the wild success of our award-winning SPF 30 Organic Makeup Setting Spray, anddeveloped a new collection called Beauty. Our goal is to bridge the divide between suncare andmakeup, and provide lasting color to a high-performance SPF. We are proud to launch ourDaydream™ Mineral SPF 30 Makeup Primer, our Rosilliance™ SPF 30 BB+ Face, and a six-shadeTinted Mineral SPF 30 Liplux® Collection.

How does your company create a culture of innovation? COOLA Suncare is proud to havebeen named one of San Diego’s Coolest Companies. In an area filled with top-level brands, wemust be doing something right! We recently moved into a brand-new 44,000 square feet space inCarlsbad, where you will find amazing art, surfboards, dogs, and an office filled with friendly staff.

A true botanical powerhouse in your handsAs the pioneers of aromatherapy, DECLÉOR harnesses the natural power of essential oils & scientifi c

expertise to deliver powerful skincare. DECLÉOR brings results to skin at spa and at home.

Discover more about our business support and in-depth education designed to help your spa succeed.

www.decleorusa.com • 888.852.2829

Decléor USA Inc.Relaxation Areadecleorusa.com | 1.888.852.2829

What makes your brand unique and innovative? As pioneers of aromatherapy skincare, Decléor is a botanical powerhouse committed to harnessing the natural ability of essentialoils to deliver effective skin-care solutions with a holistic wellness approach for the skin, bodyand mind. Founded by an esthetician, Decleor marries 40-plus years of expertise with the latestdiscoveries in plant science to develop innovative, natural products and treatments. Decléor is aglobally trusted leader in aromatherapy and professional skin care.

What exciting new product is your company showcasing at the 2016 ISPAConference & Expo? At the heart of Decléor’s expertise are AROMESSENCE, 100 percentnatural, pure, active essential oil treatment serums and balms. AROMESSENCE oil serums andbalms effectively drain toxins, enhance radiances, and boost the efficacy of your day cream.Our latest innovation is AROMA BLEND, tailor-made body rituals with a unique system thatincludes four body concentrates and three active oils, each with its own combination of simul-taneously blended aromatic notes adapted to the body concern.

How does your company create a culture of innovation? As part of L’Oréal Group,Decléor benefits from its culture of innovation, research and development. Recognized for morethan 40 years as the trusted expert in aromatherapy skin care, Decléor is truly a category leaderin essential oil formulation. We continuously research the world of plants to masterfully blendessential oils and develop innovative products that are used in the very best spas in the world.

REINVENTING HYDRATION

Dive into blue with Dr. Dennis Gross......Leave Refreshed, Replenished, Radiant

Join Us At ISPA In Our Relaxation RoomDiscover 3 new skin-transforming technologiesContact: [email protected] book an appointmentdrdennisgross.com

Dr. Dennis Gross SkincareRelaxation Areadgskincare.com | 1.646.747.5638

What makes your brand unique and innovative? Dr. Dennis Gross Skincare, known forits number one at-home peel, is the ultimate resource for all things peel. Founded by skin-careexpert Dr. Dennis Gross, his patented formula revolutionized skin care in 2000. Sixteen yearslater, Dr. Gross continues to improve his patients’ complexion, both inside and outside hisNYC office. Dr. Dennis Gross Skincare has brought these sophisticated, yet simple patentedformulas and skin-care regimens to the spa—all you have to do is relax and enjoy!

What exciting new product is your company showcasing? Dr. Dennis Grossunveils his secret to achieving the ultimate post-peel results: the Hyaluronic Marine HydrationModeling Mask. This professional transforming alginate mask moisturizes and cools the skin,leaving complexion glowing and hydrated. The new C + Collagen Perfect Skin Set & RefreshMist uses an antioxidant-rich, micellar technology formulated to penetrate skin through yourmakeup, providing protection and hydration—helping your makeup work for you, not againstyou

Can you share one important tip to help attendees prepare for and explore the 2016ISPA Conference & Expo? Dr. Dennis Gross and his thriving aesthetic dermatology practicehave always been the heartbeat of our brand. Acting as an incubator for new concepts as wellas detecting need gaps expressed by the doctor’s patients, our dermatology office serves as aliving lab to help bring the very latest in skin-care technology to a broader client base.




Image SkincareRelaxation Area and Room DropBooth Number: 322imageskincare.com | 1.800.796.SKIN

What makes your brand unique and innovative? Image Skincare is an evidence-based clinical skin-care company, providing professional skin-care products and effectiveskin-care solutions. The most innovative brand in the industry, Image Skincare consistentlyproduces the latest anti-aging, balancing, hydrating and illuminating technologies to furtherits mission of helping the world to age later.

What exciting new product is your company showcasing at the 2016 ISPAConference & Expo? As a company that’s built upon a foundation of constantinnovation, we eagerly look forward to our latest product release, scheduled for July 2016.This new product represents everything we stand for. Curious? We thought you might be.Our newest product is set to launch in July 2016. Please visit imageskincare.com and follow@imageskincare on social media for more information.

How does your company create a culture of innovation? In March, Image Skincarerevealed our most ambitious product launch to date with 10 new products, an entirely newcategory and a beautiful high-end upgrade to our I CONCEAL Collection’s packaging.Included in our launch items is also an amazing neck and décolletage lift thatproduces incredible results while helping to defy age. Although we are certainly humbled andexcited by the overwhelming success of the biggest launch in company history, we eagerlylook forward to the reveal of our newest product, coming in July 2016.

PurePressed Base Mineral FoundationNow in 24 perfect shades.Cover, conceal and protect, like no other! Our best-selling PurePressed® Base has eight new, deeper shades of beautiful.

• 4-in-1: a foundation, powder, concealer and broad spectrum sun protection all in one

• Antioxidant-rich and synthetic-free

• Lightweight, sheer and oil-free

• Gives beautiful, lasting coverage

I love know ing that every woman can f ind her perfect match of our best-sel l ing foundation.

• Gives beautiful, lasting coverage

BECOME A JANE IREDALE PARTNER TODAY.THE SKIN CARE MAKEUPTM HYPOALLERGENIC & DERMATOLOGIST TESTED. LEARN MORE AT JANEIREDALE.COM OR CALL 844.350.1610.

NEW Compact

made in her shade

jane iredaleConference Journals, Green Room MakeupBooth Number: 301janeiredale.com | 1.844.350.1610

What makes your brand unique and innovative? For more than 20 years, jane iredale -THE SKIN CARE MAKEUP™, has been innovating cutting-edge mineral makeup and skin-careproducts formulated with the highest-quality botanicals, oils and extracts to nourish and protectthe skin. Women in more than 50 countries use our full line to enhance their beauty with the soft,luminous look of pure minerals. The result is a complexion that is nourished, nurtured andnaturally radiant beauty inside and out.

What exciting new product is your company showcasing at the 2016 ISPAConference & Expo? Look for our new fall collection: ‘Fashion Forward’ features Smooth Affair®for Eyes, a versatile cream-to-powder primer and eyeshadow with an innovative formula for long-wear, three shades of Retractable Brow Pencil with precision tip and Cindy PureMoist® Lipstick, atrue red that conditions and quenches. This holiday, we have pretty presents for anyone on theshopping list: travel-sized BeautyPrep skin-care, minis of our cult-favorite Hydration Sprays and atouch of sparkle with Champagne on Ice, featuring three gorgeous mini glosses.

How does your company create a culture of innovation? We’re inspired by oursurroundings, the beautiful Berkshire Hills of western Massachusetts, an area known for its holisticapproach to health and wellness. This unique approach inspires Jane Iredale to create innovative,cutting-edge beauty products that bring our holistic values to life in our products, as well as to thework environment that is healthy, balanced and progressive.




JurliqueHotel Room Keysjurlique.com | 1.310.264.6800

What makes your brand unique and innovative? We believe that when it comesto skin care, health and well-being, nature is the answer. At Jurlique, we grow and extractmany of our ingredients at our organic farm in South Australia. Our team of plant scien-tists constantly research to apply the latest discoveries and technologies for efficacy andsafety of our products. From seed to skin, we control every step of the process so you canenjoy the most effective natural skin care.

What exciting new product is your company showcasing at the 2016 ISPAConference & Expo? Our new and highly concentrated Activating Water Essence isthe essential step in every skin-care ritual, and for every skin type. It hydrates skin, whichin turn enhances the performance of serum and moisturizer, for rejuvenated skin. Thistruly innovative product captures the vital living energy of plants to continuously hydrate,soften and revitalize skin.

How does your company create a culture of innovation? Jurlique started with adream: to connect people back to nature. Nature has the ultimate power to create,nurture and soothe. We draw on knowledge of herbalism, alchemy, aromatherapy, natur-opathy and modern science to formulate products and the way we care for our skin.

Natural Ingredients. Advanced Formulations. Beautiful Results.

Inspiring Wellness & Beauty Our luxurious, innovative formulations and treatments are centered upon our holistic approach and the four cornerstones of well-being.

Proper Nutrition

Regular Exercise

Peace of Mind

Care of the Face & Body

Visit us at the Kerstin Florian Wellness LoungeISPA Relaxation Room 5 for a preview of our new products & treatments.

Luxury, Results-Driven Skin & Body Care CollectionsSignature Spa Services • Comprehensive Training & Support

[email protected] | www.kerstinflorian.com

Kerstin FlorianInternationalRelaxation Areakerstinflorian.com | 1.949.595.4300

What makes your brand unique and innovative? Kerstin Florian International embraces thephilosophy of outer beauty, inner health and promotes a sense of well-being through naturally sourcedspa products, clinically proven ingredients and professionally designed services. Kerstin Florian’saward-winning product lines have been uniquely crafted to address virtually any skin-care need.Thoughtfully selected natural, active, plant- and marine-based ingredients in advanced formulationsprovide visible results through beautiful regimens varied enough to fit any menu, any clientele.

What exciting new product is your company showcasing at the 2016 ISPA Conference& Expo? Kerstin Florian is showcasing a whole new look, new formula and new packaging with there-launch of the new Certified Organic Facial Oil Collection—a curated blend of organic seabuckthorn, argan, jojoba, meadowfoam and vitamin E oils, known for centuries to rejuvenate andrestore, replenishes what skin craves—hydration, nourishment and smoothness—as pure essentialoils offer unique and aromatherapeutic benefits. Available in Clarifying Lavender, Rehydrating Neroliand Rejuvenating Anti-Stress blends.

How does your company create a culture of innovation? Kerstin Florian has always beeninspired by nature, its energy and its intrinsic connection to wellness. Her gift for blending nature intoinnovative products and experiential treatments for unparalleled results continues each day at thecorporate office, through field education and throughout the world with the committed team of globalpartners.




Sanitas SkincareRelaxation AreaBooth Number: 633sanitas-skincare.com | 1.303.449.1875

What makes your brand unique and innovative? We control every aspect of our brand,from formulation, manufacturing, marketing to distribution. The human body is our inspiration.Every ingredient, every delivery system, every process we use is designed to leverage the body’sinnate ability to heal itself and to continually progress the health of the skin. In addition tohousing our manufacturing and distribution facility, our corporate headquarters in Boulder,Colorado is also home to the Sanitas Training Institute and R & D Spa.

What exciting new product is your company showcasing at the 2016 ISPAConference & Expo? This year, we are showcasing our new Progenerate Collection. Thiscollection features customized daily essentials in an easy, three-step system for sensitive, dry,normal, combination and oily skin types. These precision programs blend progressive skinscience with targeted dual-delivery systems to balance, restore, correct and vitalize the skin. Asimple regimen of cleanser, serum and moisturizer catalyzes skin health and prepares the skin toprogress to our Activate and Optimize categories for rapid skin improvement.

How does your company create a culture of innovation? We have a very diverse teamof formulators: cosmetic chemists, master herbalists, a fragrancer, a toxicologist, a biologist anda nutritionist. The diversity of our team allows for an innovative and multifaceted approach tothe lines we create. We are constantly researching new, progressive ingredients and formulationtechniques from across the globe.

PRESENTS THE

SolTec Lounge

Visit booth 611 at the 2016 ISPA Conference & Expo Experience the SolTec Lounge yourself. 702-701-6874.

� Profoundly relaxes you physically, emotionally and mentally.

� Produces a synchronized sound, vibration and magnetic therapy session. Includes specially designed layered music – multiple melodies play simultaneously to turn off your thinking brain.

Spafinder Wellness 365Technology Centersspafinder.com | 1.305.307.5852

What makes your brand unique and innovative? As the world’s largest marketing,gifting, incentives and rewards company for the wellness industry, Spafinder Wellness 365 usessmart technology to connect wellness seekers with its global network of more than 25,000 spa,wellness, fitness and beauty partners. Spafinder Wellness 365 is recognized for bringing manyinnovative firsts to the industry, including The Wellness App. The company inspires its partners,consumers and employers with knowledge and ideas that make keeping well accessible, each andevery day.

What exciting new product is your company showcasing at the 2016 ISPAConference & Expo? With the Wellness App, by Spafinder Wellness 365, users can—for thefirst time—find, book, review, pay for services and earn rewards at an unprecedented globalnetwork of spa/wellness providers, all from their mobile phones. The App unites a fragmentedindustry through a sophisticated payment platform and delivers a cross-brand, cross-locationloyalty program. Spas and wellness providers can now connect with the vast number ofconsumers who are using smartphones to do business.

How does your company create a culture of innovation? Spafinder Wellness 365creates a culture of innovation by creating a culture of wellness. We believe happy, healthyemployees are more creative and excited to come to work. Free on-site yoga classes and massageare just a few ways we inspire employees to be innovative and thrive, both at work and home.




Urbana by Sobel WestexFarewell PartyBooth Number: 113urbanaspa.com | 1.702.524.6647

What makes your brand unique and innovative? We have a keen eye forupscale products and design matched by our innovative trends in the spa and hospi-tality industry. An eye for upscale design is our forte, coupled with anever-expanding creative product line..

What exciting new product is your company showcasing at the 2016 ISPAConference & Expo? We have introduced a full line of chenille handmade blanketsthat are super-soft and luxurious and available in four great earth tone colors. Wehave also introduced an innovative way to offer our spas and hotels free embroidery.

How does your company create a culture of innovation? Westart at the top with our CEO, Walter Pelaez, setting the tone ofbeing at the forefront of innovation, style and quality. We make it apoint to pass along his visionary ideas and enroll the great peoplewho make up the great company that Urbana by Sobel Westexportrays.


AMSkier Agency Inc.Morning Refresheramskier.com | 1.570.226.4571

FarmHouse FreshWomen’s Restroom AmenitiesBooth Number: 501farmhousefreshgoods.com | 1.888.773.9626

Grounded BeautyISPA Foundation Live & Silent Auctiongroundedbeautywholesale.com1.855.292.7935

What makes your brand unique andinnovative? Grounded Beauty’s mission isto share the vital and life-changingknowledge of grounding. Research showsthat connecting directly to the earth’senergy, or grounding, restores and maintainsyour body’s most natural electrical state,supporting optimum health and function.

What exciting new product is yourcompany showcasing at the 2016ISPA Conference & Expo? We lookforward to unveiling our new GroundedBeauty zero gravity Relaxation Chair at the2016 ISPA Foundation Live & SilentAuctions. Clients will connect to the earth’shealing energy in the peaceful comfort ofyour relaxation room, to quiet the mind andsoothe the body. Grounding improves circu-lation, and will give an overall feeling ofrelaxation before your client’s spa serviceshave begun. We strive to help improve thespa client’s overall experience.

How does your company create aculture of innovation? We embraceboth mother earth’s ancient wisdom alongwith our modern culture’s luxury-drivenlifestyle to promote health and wellness inbody, mind, and spirit.

What makes your brand unique andinnovative? Our farm-to-treatment spaofferings provide delicious, natural andorganic selections using regional ingredientsharvested from U.S. farms, like organicpumpkin puree, Texas honey, Californiabrandy and many more. Our warm, consci-entious support team and ever-changingproduct assortment has been voted byAmerican Spa readers as “Top 5 Favorite All-Natural Lines and Body Care” for manyyears.

What exciting new product is yourcompany showcasing at the 2016ISPA Conference & Expo? FarmHouseFresh Organics has been years in themaking. This certified line is delicious as canbe, and truly grown to delight! It’s formu-lated with notes of organic coconuts,pineapple, red berries and more.

How does your company create aculture of innovation? We are a dreamfactory! It begins with hiring team memberswho share our enthusiasm for life. We sharegreat food, drinks, articles, websites, videosand products on a daily basis as a totalcompany.

What makes your brand unique andinnovative? Now in the third generation offamily leadership, AMSkier partners withclients to provide first-class insurancesupported by “Broad Shoulders, BrightIdeas,” an innovative and unique approachthat goes far beyond just being an insuranceprovider. AMSkier is a distinguishedinsurance resource and true, caring partnerdedicated to creating a culture of safety forits clients—whether it’s business andpersonal insurance, their exclusive worldwideprogram for children’s camps or top spas andresorts.

What exciting new product is yourcompany showcasing at the 2016ISPA Conference & Expo? After years ofpartnering with resorts, spas and hotels on aregional basis, AMSkier has launched aworld-class partnership for leading resortsand spas across the country. We havecreated an inspired insurance program withcost-reduction strategies for workers’compensation, reduced health-care costswith approved providers and provenprevention strategies, and workplace safetybest practices that improve claims outcomes.

How does your company create aculture of innovation? A familiar sayingat AMSkier is “when you say you can’t, thenyou have to.” It is an approach and mindsetto innovation that welcomes unusualinsurance, safety and business challengesand seeks solutions that most insurers wouldnever consider.


SILVER SPONSORS AS OF MAY 23, 2016



NuFACEMorning CoffeeBooth Number: 425mynuface.com | 1.888.360.9171

Organic Male OM4Headshot StationBooth Number: 436om4men.com | 1.877.898.MALE (6253)

What makes your brand unique andinnovative? RevitaLash Cosmetics beganwith a unique eyelash conditioner, createdby Dr. Michael Brinkenhoff for his wife,Gayle, during her courageous fight againstbreast cancer. Gayle’s courage inspired anentire collection of cosmetics designed torevitalize the natural beauty and spirit ofwomen. Our award-winning lash and browconditioners feature a proprietary blend ofscientifically advanced technology andbotanicals to enhance the natural beauty ofthe eyes.

What exciting new product is yourcompany showcasing at the 2016ISPA Conference & Expo? This year,RevitaLash Cosmetics proudly introduced acomplete packaging rebrand to celebrate our10-year anniversary. The new look of ourlash and brow beautification products bringsa modern-beauty aesthetic and a strongshelf presence to the 10-piece collection.Our rebrand, 10th year anniversarymilestone, and newest product launch—Defining Liner Eyeliner—make for anexciting year.

How does your company create aculture of innovation? RevitaLashCosmetics has a strong heritage celebratingwomen of courage and beauty. We areinspired to carry on that legacy, helpingwomen of all ages and ethnicities feel morenaturally beautiful.

RevitaLash CosmeticsDessert CartBooth Number: 431revitalash.com | 1.877.909.5274

What makes your brand unique andinnovative? In 2010, Organic Male OM4revolutionized the industry by creating thefirst skin type and condition-specific men’sline to bust the myth that all men’s skin iscreated equal. Advanced green sciencetechnologies are leveraged to create biologi-cally precise skin wellness solutions thatachieve immediate and noticeable results.Choose Organic Male: OM4, leaders inmen’s services and retail business devel-opment.

What exciting new product is yourcompany showcasing at the 2016ISPA Conference & Expo? OM4 Body -Green Science Organics is the “destination”for the third quarter of 2016 and an ISPAConference & Expo exclusive debut.

How does your company create aculture of innovation? Organic Male:OM4 fosters a culture of innovation byrewarding ownership and initiative in newproduct development, sustainable supplychain evolution and service delivery.

What makes your brand unique andinnovative? NuFACE is the beautiful skinexpert from Southern California, where skinis in the spotlight all-year long. Our goal isto reshape your beauty routine with our at-home microcurrent devices, so we tooktechnology and made it sexy. We made itbeauty-friendly, user-friendly and pushedpast the beauty boundaries to help ourclients’ inner beauty emerge.

What exciting new product is yourcompany showcasing at the 2016ISPA Conference & Expo? NuFACE isconstantly bringing new and multi-solutionproducts that deliver beautiful results. Weare focused on delivering clinically provenproducts for ideal skin health. Because ofour drive to deliver the best products for ourclients, we ask for you to stay tuned for thisFall for our latest product launch.

How does your company create aculture of innovation? We embracechange. We know that change leads togrowth, and growth leads to greatness. Weput our nerves and fears aside and stretchourselves to dive into new innovation.


Spa & Club IdeationsBooth Number: 611spaclubideations.com | 1.702.701.6874

Zents Body CareHeadshot Stationzents.com | 1.303.430.3124

SpaSoftProfessional Development SessionsBooth Number: 328spasoft.com | 1.802.253.7377

SILVER SPONSORS AS OF MAY 23, 2016

What makes your brand unique andinnovative? Zents is a mindful companycommitted to bettering the world. Givingback: We are committed to raising moneyand awareness for global nonprofits, and wejoin forces with our spa partners to benefitlocal charities. Sourced with love: Our hand-harvested shea butter benefits women inAfrica. Our Concreta stones support Indianartisans. Locally sourced ingredients fromsmall U.S. organic and biodynamic farmersminimize our carbon footprint.

What exciting new product is yourcompany showcasing at the 2016ISPA Conference & Expo? Come learnabout our unique new probiotic, stress-busting, age-defying, and prenatal offerings.We’ve addressed stress not only inunscented and bespoke treatments but alsoin every retail product, which are nowinfused with our zen blend—a stress-busting, healing tonic. We love thattherapists receive the same stress reliefbenefits as their guests as they performtreatments.

How does your company create aculture of innovation? Cutting-edgetopical supplements for the skin, like probiotics and biodynamic flower essencesare at the core of our new formulas. We’vealso created unique enhancements to basicmassages, including a probiotic booster, astress-busting booster and an age-defyingbooster.

What makes your brand unique andinnovative? Designed specifically for theneeds of spas, SpaSoft simplifies thecomplex management of large luxury spasall over the world. SpaSoft has uniquedomain experience in the spa industry,providing the high-touch technology thatallows for high-touch guest service. Inaddition, SpaSoft has been on the forefrontof data and payment security, allowing yourspa guests to relax deeply knowing theirinformation is protected.

What exciting new product is yourcompany showcasing at the 2016ISPA Conference & Expo? Spa directorsand corporate management are looking formore information about their business tohelp them make informed decisions. SpaSoftis excited to add a Business Intelligencesolution that will help spas gather, analyzeand leverage their data for a competitiveedge. In addition, look for enhancements tothe Online Booking Engine and greaterefficiencies for spa management.

How does your company create aculture of innovation? Our spacustomers around the world are constantlyinnovating and look to SpaSoft to supporttheir efforts. We work together to launchnew and exciting technology initiatives intothe market.

What makes yourbrand unique andinnovative? Led byhospitality veteransJeff and Michele Kohl,Spa & Club Ideationsis a full-service

consulting agency in the spa and wellnessindustries. Unique and innovative in thescope of consulting services and productdistribution offered and the broad range ofclients served. The Kohl’s specialize inworking with hotels/resorts, spas & salons,country & private clubs, fitness/health clubs,private communities and medical facilities.

What exciting new product is yourcompany showcasing at the 2016ISPA Conference & Expo? ISPAConference attendees will be invited to relaxin the new SolTec Lounge. SolTectechnology is perfect for the spa industry asit improves the guest’s sense of well-being,peace and tranquility simply by restingcomfortably. The SolTec Lounge delivers asound, magnetic and vibration therapysession, making it a welcome addition torelaxation areas and a tool for creating treat-ments that don’t require a therapist.

How does your company create aculture of innovation? Spa & ClubIdeations’ innovations include: continuallybringing new products into the wellnessmarketplace; global distribution of SolTecLounge and HOPSports; surmountingindustry-first challenges in developing andopening a medical spa to meet requirementsin sterilization, infection control and productselection.

2016 ISPA CONFERENCE & EXPO SEPTEMBER 13-15 • THE VENETIAN, LAS VEGAS, NEVADA


DON’T MISS OUT on a quick and easy way to stay current on the latest business and spa industrytrends. Be sure to participate in the next Snapshot Survey.

The March Snapshot Survey focused on generating new revenue. This month’s survey results

were packed with great information from both spa and resource partner members. The survey

topics range from finding out whether companies hold formal brainstorming sessions or not,

and if so, how frequently, to exploring incentives or rewards to employees who help identify new

revenue-generating ideas.

One interesting question centered on what respondents consider their spa’s most successful

revenue-generating ideas. In terms of retail, popular answers included bundling products, “buy one, get

one” promotions, bringing in new retail offerings which include seasonal promotions, hosting events,

gifts with purchase and partnering with vendors. When shifting the focus to marketing promotions and

special packages, responses ranged from creating destination and special holiday packages, pairing

service and retail offerings together, and monthly promotions. In regards to special events, popular

responses among spa respondents included holding customer appreciation events, spa socials or open

houses, hosting school or charity fundraisers and vendor demos/features inside of the spa.

Lynne McNees • President

[email protected]

1.859.226.4260

Crystal Ducker • Vice President of Research & Communications

[email protected]

1.859.226.4427

Jennifer Duckworth • Senior Director of Events

[email protected]

1.859.226.4254

Megan Browning • Marketing Manager

[email protected]

1.859.219.3549

Tara Finn • Sales Manager

[email protected]

1.859.226.4372

Allie Hembree Martin • Public Relations Manager

[email protected]

1.859.425.5072

Briana Lee • Project Manager

[email protected]

1.859.219.3527

Mae Mañacap-Johnson • Editor

[email protected]

1.859.425.5062

Allison Martin • Membership Account Executive

[email protected]

1.859.226.4334

Jessica Pfister • Fulfillment Coordinator

[email protected]

1.859.687.7014

Autumn Phelps • Trade Show Manager

[email protected]

1.859.226.4207

Amber Phillips • Events Manager

[email protected]

1.859.226.4420

Elizabeth Pulliam • Membership Experience Specialist

[email protected]

1.859.219.3512

Ashley Roberts • Project Coordinator

[email protected]

1.859.219.3621

Tara Salah Eldin • Project Coordinator

[email protected]

1.859.219.3615

Samantha Smith • Project Manager

[email protected]

1.859.219.3619

Jenny Wallace • Strategic Communications Manager

[email protected]

1.859.226.4354

ISPA STAFF

MISSION ISPA advances the spa industry by

providing invaluable educational and networking

opportunities, promoting the value of the spa

experience and speaking as the authoritative voice

to foster professionalism and growth.

VISION To be the leader in promoting and

enhancing the well-being of the spa industry and the

people it serves.

PROUDLY SERVING ISPA AND THE ISPA FOUNDATION


Bold indicates year-round Pulse advertisers and 2016 ISPA Conference & Expo sponsors.

ISPA would like to thank the following Pulse advertisers for their support of the association:

AD INDEX

46 AMSkier Agency Inc. amskier.com 1.570.226.4571

74 Aveda 1.800.283.3224 aveda.com

46, BABOR75 1.561.802.6160 babor.com

15 Biotone Professional Massage and Spa Products 1.800.445.6457 biotone.com

13 Blue Beautifly 1.510.788.7543 bluebeautifly.com

IBC Bon Vital 1.800.253.6466 bonvital.com

39 Celluma by BioPhotas 1.714.838.1956 biophotas.com

22, 23 [ comfort zone ] north America 1.212.924.2454 comfortzoneit.com

76 COOLA Suncare 1.888.682.6652 coolasuncare.com

77 Decléor USA Inc 1.888.852.2829 decleor.com

78 Dr. Dennis Gross Skincare 1.212.752.0777 drdennisgross.com

63 Elemis 1.866.643.0856 elemis.com

IFC, Éminence Organic Skin Care1 1.888.747.6342 eminenceorganics.com

7 ESPA International (US) Ltd. 1.786.350.1192 us.espaskincare.com

11 Europelab Inc. 1.866.929.6765 europelab.ca

29 EuroSpa Aromatics 1.800.395.6478 eurospaaromatics.com

47, FarmHouse FreshINSERT 1.888.773.9626 farmhousefreshgoods.com

27 GMC Skin Care USA Inc 1.800.341.1531 gmcollin.com

37 GrandeLASH-MD 1.877.835.3010 grandelashmd.com

25 Grounded Beauty 1.888.223.8454 groundedbeautywholesale.com

8, 9 HydraFacial MD – Edge Systems LLC 1.800.603.4996 edgeforlife.com

65 HydroPeptide 1.800.932.9873 hydropeptide.com

79 Image Skincare 1.800.796.7546 imageskincare.com

80, jane iredale –

BC THE SKIN CARE MAKEUP

1.844.350.1610 janeiredale.com

81 Jurlique 1.800.854.1110 jurlique.com

82 Kerstin Florian International 1.888.537.7846 kerstinflorian.com

67 Matrix Fitness 1.866.693.4863 matrixfitness.com

43 Moroccanoil Inc. 1.514.448.8967 moroccanoil.com

69 Nelly De Vuyst 1.800.263.8888 derme.ca

19 NuFACE 1.760.734.4545 mynuface.com

19 Organic Male OM4 1.877.898.6253 om4men.com

45 Philip Stein Holding, Inc. 1.800.237.9477 philipstein.com

5 Phytomer Group Brands 1.800.227.8051 phytomerusa.com

55 Ready Care Industries 1.303.341.7171 purefiji.com

3, 71 ResortSuite 1.866.477.8483 resortsuite.com

47 RevitaLash 1.877.909.5274 revitalash.com

49 Sanitas Skincare 1.888.855.8425 sanitas-skincare.com

83 Spa & Club Ideations LLC 1.702.701.6874 spaclubideations.com

84 Spafinder Wellness 365 1.646.374.4945 spafinder.com

83 SpaSoft 1.802.253.7377 spasoft.com

73 Technogym 1.206.623.1488 technogym.com

85 Urbana by Sobel Westex 1.702.524.6647 urbanaspa.com

48 Youngblood Mineral Cosmetics 1.800.216.6133 ybskin.com

25 Zents Body Care 1.888.463.4236 zents.com

E ach time I hear Tim McGraw’s new song, “Humble and Kind,” I amreminded to live a life of gratitude and humility. When was the lasttime you’ve decided to give back because you’ve been blessed more

than you think you deserve? Have you ever returned a good act by paying itforward?

If there’s someone I know who didn’t forget to “turn back around and help the nextone in line,” it has to be this year’s ISPA Dedicated Contributor, Jean Kolb. A dear friendto me and to so many others in the spa world, Jean dedicates her time and energy tomentor and help others simply because it is in her DNA to be humble and kind. Her contri-butions and journey within the spa industry are highlighted in this Pulse issue )page #, and Ihope her story inspires you to give back to causes that have the most meaning to your life.

To many, one such cause is cancer. This year, cancer has hit close to home as several ISPAmembers lost their battle to the disease, including this year’s ISPA Visionary Award recipient, thelate Geraldine Howard. Because of the devastating impact cancer has had on our industry, ISPA hascollaborated with ResortSuite so that, for each registration bag handed out at the ISPA Conference& Expo, a donation will be made to Stand Up To Cancer on behalf of the ISPA community. We alsorecognize and support the countless organizations that are members of ISPA, who are dedicated togiving back and fighting cancer.

We love when we are able to celebrate important causes and introduce charities to the ISPAcommunity like we have done in the past with FEED, TOMS, and charity: water. We are proud towatch so many ISPA members step up and develop partnerships that are truly making an impact!Thank you.

This year, however, it is personal. Cancer has affected every one of us in one way oranother. How will you Stand Up To Cancer?


CONNECT WITH MEON FACEBOOK!Lynne Walker McNees

STYLIN

G & PH

OTO BY

ECHOSTA

RMAKER.CO

M

“When you get where you’re goin’Don’t forget to turn back aroundAnd help the next one in line. Always stay humble and kind.”

— “Humble and Kind” by Tim McGraw

NEED A LITTLE DOSE of inspiration? Clickhere to watch TimMcGraw’s “Humble andKind” music video.

—LYNNE McNEES, ISPA PRESIDENT

pulse spa magazine july 2016

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