PUMfilms, a secure promotion & marketing tool for distributors

Europa Distribution ConferenceEstoril, November 12th, 2009

UbicMedia

• Founded in 2006 by Alain Rosset• Strong technological background permitted

the development of secure distribution and viewing rights management platform.

• Privately funded• Offices in Lyon and Los Angeles (summer 09)

Our Beliefs

• Preventing copy is a «wish dream»• DRM based protection is unsafe and too constraining• Content should be trackable &manageable once it’s

distributed• As higher quality content is expected by internet

users, adequate content securisation must be achieved

PRINCIPLE

• Generate a modified file that can be copied freely, only 0.5 – 1 % of the data is modified

• Provide an authorization back office tool• Once authorized the viewer will receive a

stream of reconstruction information from a separate server.

MARKETS

PUMfilms

ADVANTAGES for DISTRIBUTORS

• Offer true HD up to 1024p content in a 100% secure mode without “ Caching” interruptions even over lower bandwidth connections

• No more DVD shipping• Track viewings /habits – use it as a marketing tool• Authorize/block individual viewing at any time• No more need to invest in secured servers/sites• PUMfilms integration cost within an existing website in

nominal• Support of the green economy! pumit works on any PC.

Case Study 1 Background:Infoway is one of the most prominent film related publisher in France within cinema promotion and « côté Cinéma » the most red magazine in the distributor-Exhibitor market with 3500 members. CD-ROM disrtribution to exhibitors was stopped and needed to be replaced by an online solution

Needs: Extend the reach of the magazine advertisers using virtual screening rooms• Fast & easy implementation – 10 days to execute• Easy to manage independently • Reliable Security wise (sensitive content°)• A great quality « gift » for exhibitors• Detailed viewings Statistics ( who, when, how)• Little constraints on exhibitors’ viewing experience (No DRM enrollement etc…)

SOLUTION: •Simple link insertion on related web page•Transparent integration with Infoway’s CRM to avoid any code input on the exhibitor side

Exhibitor’s advantages• Access from anywhere on any machine, 7/7 24h• No more DVD stocking

Distributor’s advantages• Easier for exhibitor to view film• Less expensive, than DVD• Safer than DVD• Better management of viewings

Case Study 2Haut et Court Distribution « Simon Konianski»Background:French distributor “Haut et Court” has created its private screening room with PUMfilms. Therefore, the theater operators invited by the distributor were able to view the film " Simon Konianski“ much before the theatrical release to encourage them to pick up the film in their theaters.

Needs: •A tool to showcase upcoming films to exhibitors•Reliable Security wise (sensitive content)• Flexible and easy to integrate within existing pages• Economical

SOLUTION: •A simple link insertion next to the film’s picture•Everything else was handled by UbicMedia•Backoffice tools

Exhibitor’s advantages• Access from anywhere on any machine, 7/7 24h• No more DVD stocking

Distributor’s advantages• Easier for exhibitor to view film• Less expensive, than DVD• Safer than DVD• Better management of viewings

Other ReferencesB to B• Europa Distribution/Cidinet• Académie des César• Jour 2 fête distribution • Pierre Grise distributionB to C• Avalanche productions• Kanari Films• Rue de la VOD• Festival Cinema Nouvelle Génération

PUMit System Advantages• UbicMedia™ is part of a new generation of companies that believe that

content needs to be able to move within the internet freely. Large media hubs concentrating terabytes of content in one spot don’t make sense in today’s economy for many reasons: Too costly to operate

• Too costly to maintain• Ads are their properties and are independent of content!!• Secure Streaming of high quality contents are probably economically not

viable• Legal problems linked to the ownership of content published online, are

more and more crucial• Negative ecological impact• Bandwidth is constantly insufficient by definition• More and more security risks through browser plugins• Hi def and added value content are degraded to “fit the pipe”• No hub will contain as much content as a distributed network

The PUMit system brings a unique solution to all those problematic issues

PUMit System

THANK YOU! …ANY QUESTIONS?