pumpkin spice chemistry infographic - pat polowsky
TRANSCRIPT
Flavor Chemistry ofPUMPKIN SPICE
History and Sales
Flavor Chemistry
Starbucks pilots thePumpkin Spice Latte
(PSL) in 100 stores
Launch of the PSLincreased total salesfor Starbucks by 11%
in its first year!
2003PSL is released acrossthe United States, and
is an icon is born 2004
Fun Fact!
Fresh & vegetal aromas associatedwith actual raw pumpkin is caused
by compounds like hexenol
Another Fun Fact!
Total Pumpkin Spice product salesare now over $600,000,000 annually
The unique flavor and aroma of pumpkin spice is associatedwith the spices used in pumpkin pie filling, not actual pumpkin!
Cinnamon Nutmeg Ginger Clove
Content and design by Pat Polowsky | patpolowsky.comContent and design by Pat Polowsky | patpolowsky.com
O
H
cinnamaldehyde sabinene zingiberene eugenol
OH
O
OH
3-hexen-1-ol