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Punta del Este, November 19th, 2018
State of the Vitiviniculture
World Market
Jean-Marie Aurand
Director General© OIV
Topics
Potential of viticultural production
Production of grapes
Production of wine
Consumption of wine
International wine trade
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Vineyard Surface Area
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The Potential of Viticultural Production
*Vineyards destined for the production of all type of grapes, both bearing and non-bearing.
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7,0
7,2
7,4
7,6
7,8
8,0
8,2
million ha
Evolution of the world area under vines*
Since 2014 world vineyards have stabilised at around 7.5 million hectares
7.5 million hain 2017
5 countries represent half of world
vineyard
Vineyards Surface Area*
Spain
13%
China
12%
France
10%
Italy
9%Turkey
6%
Rest of
the
world
50%
*Vineyards destined for the production of all type grapes, both bearing and non-bearing
Vineyard Surface Area Trends, 2000-2017
Surface area decreases
mainly concentrate in
Europe, Turkey and Iran
Significant growth of
Chinese vineyard area
Stabilisation in the USA and
the majority of countries in
the Southern Hemisphere
Since 2000:
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967870
786699
448 441
0
400
800
1 200
thousand ha
223 222 215 194 191145 142 140 131 125 106 103
0
100
200
300
400
thousand ha
Grapes Production
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Major grapes producers (all uses)
Since 2000:
Consistent growth in
mainly table grape
producing countries such
as China, India, Egypt and
Uzbekistan
Decreasing trend or
stabilations in traditional
wine making countries
such as Italy, France, and
Spain
13,7
6,9 6,7
5,55,0
4,2
2,6 2,2 2,12,1
0
2
4
6
8
10
12
14
16
China Italy USA France Spain Turkey India Australia SouthAfrica
Argentina
million tons
2,0
1,91,7 1,7 1,2
1,0 1,0 1,0 0,9
0
1
2
3
4
Chile Iran Brazil Egypt Uzbekistan Germany Romania Greece Portugal
million tons
Trend 2000-2017
GrapeMajor grape producers in 2017
Uruguay is the 48th grape producing
country in the world
96,2%
3,8%
GrapeWhat happens to the
73.3 million tons of grapes harvested in 2017?
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Wine Production
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World Production of Wine
With a 13% increase comprared to 2017, wine production (excluding juice & musts) in
2018 is estimated to be one of the highest since 2000
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220
240
260
280
300
320
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Prov.
2018
Prel.
million hl
279 million hl preliminary estimate for 2018
63% of wine is produced in 5 countries
Wine Production in 2018
Italy
18%
France
17%
Spain
15%USA
9%Argentina
5%
Rest of
the world
37%
* Figure for 2017
Top 10 Wine Producers
In 2018:
High production levels in major producing countries in Europe and the Americas
Average production levels in Oceania and South Africa
*Five-year Olympic average
** 2018 Figure not yet available © OIV
48,546,4
40,9
23,9
14,5 12,9 12,59,8 9,5
0
10
20
30
40
50
60
Italy France Spain USA Argentina China ** Chile Australia Germany South Africa
98-02* 03-07* 08-12* 13-17* Forecast 2018
Wine Consumption
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World Wine Consumption
244 million hl
in 2017
Global wine consumption has quasi-stabilised after the economic crisis of 2008 at around 240-245 mhl
Positive trend since 2014 mainly driven by the increase in wine consumption in Asia and in Western Europe
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200
220
240
260
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Prov.
million hl
Top 10 Wine Consumers
In 2017:
USA continues to increase its consumption and confirms its place as the world’s largest consumer
Consumption increased slightly in Italy and in China
Consumption quasi stable in France, Germany, UK and Spain
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32,6
27,0
22,620,1
17,9
12,710,5
8,9 8,95,9
0
10
20
30
40
USA France Italy Germany China UK Spain Argentina Russia Australia
million hl
Trend 2000-2017
World Wine Consumption
5 five countries consume half of the world’s wine
1,5
2,0
3,2
7,5
11,2
12,4
15,3
16,0
23,4
24,0
24,5
24,8
26,4
26,8
28,2
28,9
28,9
30,0
31,6
32,2
37,0
44,0
50,7
58,8
China
Brazil
Japan
Russia
South Africa
USA
Chile
Canada
UK
Greece
Netherlands
Romania
Spain
Argentine
Germany
Sweden
Hungary
Australia
Belgium
Austria
Switzerrland
Italy
France
Portugal
Per capita (+15) consumptionlitres per capita
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Wine Consumption in 2017
2,2
2,3
2,4
2,4
2,4
2,7
3,0
3,3
3,5
3,5
4,1
4,5
4,9
5,2
5,9
8,9
8,9
10,5
12,7
17,9
20,1
22,6
27,0
32,6
Chile
Greece
Sweden
Hungary
Austria
Switzerrland
Belgium
Brazil
Netherlands
Japan
Romania
South Africa
Canada
Portugal
Australia
Russia
Argentine
Spain
UK
China
Germany
Italy
France
USA
Total consumptionmillions hl
Breakdown of these
countries by consumption
per capita
OIV Focus 2018
Industrial Use of Wine
Focus 2018
Industrial use of wine
Why this report? Understand the breakdown of the ~12%(~33 Mhl) of wine produced and utilised industrially each year
What is the industrial use of wine? Industrial use of wine is intended to be a transformation of wine (eg. distillation, acetic fermentation, modification
of compounds, etc.)
Products covered wine distillate, wine spirits, brandy
aromatised wines, wine based beverages
wine vinegars
Focus 2018Industrial use of wine
Objective of the study
To provide information on various industrial outputs of wine production
To improve each country’s vitivinicultural balance sheet, making detailed analyses of its wine utilization
First attempt to evaluate at world level the market of industrial products derived from wine (such as vermouth, brandy, wine based beverages, etc.)
Wine
Direct human
consumption
Transformation
Distillation of wine
Wine distillate
Wine spirits
Brandy/Weinbrand
Alcohols not intended for human
consumption
Modification of
compounds
Acetic fermentation
Incorporation in other
products
Wine based beverages
Aromatised wines (vermouth)
Beverage obtained by (or partial)
dealcoholisation of wine
Wine vinegars
Jam, sauces, sauerkraut
International Trade
of Wine
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Increase of 3.9%/2016 by volume (108 mhl)
Increase of 5.1%/2016 by value (30 bn EUR)
Global Wine Trade
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60 65 68 73 77 79 84 89 90 8896
103 103 102 104 106 104 108
50
90
130
mhl Volume
12 1215 15 15 16 18 20 20 18
21 23 25 26 2628 29 30
5
15
25
35
bn EUR Value
Bottle
57%
Sparkling
8%
Bulk
35%
Trade volume by type of product in %
2017
Bottle 72%
Sparking
19%
Bulk
8%
Tarde value by type of product in %
2017
Principal Exporters in 2017Wine exports are
dominated by Spain,
Italy and France that,
combined, represent
55% of the world
market by volume
France and Italy
continue to dominate
the export market with
30% and 19% of the
market value
respectively
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8989
5873
28141741 1727 1280 1054 956 752 713 583
0
2000
4000
6000
8000
10000
Million Euros
23,221,4
14,9
9,87,8
4,5 3,8 3,3 3,0 2,5 2,2
0
5
10
15
20
25
Spain Italy France Chile Australia South
Africa
Germany USA Portugal New
Zealand
Argentina
Million hectolitres
Principal Importers in 2017
The five principal
importers represent
over 50% of the global
imports value
Germany, the UK and the
USA imported 40.2 mhl
of wine, about 40% of the
world imports value
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5190
3453
2469 2458
16531388
1139897 878 812
0
2000
4000
6000
Million Euros
15,2
13,211,8
7,6 7,5
4,5 4,4 4,13,1 2,6
0
4
8
12
16
Million hectolitres
Internationalisation of the wine market
Wine traded internationally / Global wine consumption
29% 29% 30%32% 33% 35% 35% 36% 36%
39%42% 42% 42% 43% 44% 43% 44%
0%
10%
20%
30%
40%
50%
© OIV
Towards an increasingly internationalized sector: in 2000 29% of the wine consumed was imported, in
2017 this share reached 44%
Wine market: an increasingly globalized sector
• Supply grows, becoming more diversified
• Competition increases
More and more countries produce wine
• Consumption patterns have changed: from a traditional model to a “modern model”
Wine consumption is getting more and more globalized
• Consumers and citizens are better informed, are getting more and more educated, and so they have new demands
Consumers and citizens have new expectations and concerns
• In 2000 28% of the wine consumed was imported, nowadays this share reached 44%
Trade is, as well, getting more and more globalized
1
2
3
4
Major Future Challenges Environmental
• Environmental Concerns
• Natural Resources
Societal
Responding to Consumer
Expectations
• Identity / Authenticity
• Quality
• Food Safety
• Diversity
Economic
• Increasing Competitiveness
• Support of
Internationalisation
Thank you
www.oiv.int
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