mario garcia

128

Publications of the futureThe publication of the year 2020 will:

Be small. Readers of all ages prefer small formats in magazines

and newspapers.

Be linked to electronic media, such as websites, CD components,

and so on.

Have color on every page, in photography and on highlighted

texts.

Include effective navigational devices to move the reader inside,

and to guide him or her to the publication’s web site

Be minimalist in style. The more screens fill up with buttons,

gadgets, and more and content bits, the more print will do the

opposite.

Have more white space, bigger and fewer photos, and have a sim-

ple, skeletal, accessible look. From gutters to space between lines of

headlines and text, everything will be more open.

Make advertising a top priority. Especially on websites, advertising

will become more prominent than it has ever been in print, more

powerful and full of visual impact. As a generation of Web users

grows, so will the role of advertising on printed matter. We have

not even seen the tip of the iceberg in this area.

pure design

129

More color for sure: When theAmerican Press Institute invited agroup of designers to gather and propose newspaper models of thefuture, I worked with my BuenosAires team, headed by Rodrigo Finoand Paula Ripoll, on our vision for asmall-format daily (8.5 x 11 or A4).We used color everywhere, includingtypographic treatments, and a goodinterplay of longer and shorter texts.