SMF Purebred Unit- 2016/2017

SWOT Analysis

• Quality of our genetics

• Networking within the industry

• Background in the industry

• Short term management

Strengths Weaknesses

SWOT Analysis

• Genetic improvements

• Increasing herd size

• Marketing of herd

• Future students

• Biosecurity

• Pen availability

• Pasture availability

Opportunities Threats

Key Performance Indicators

Growth Open Cows

Length ofCalving Season Death Loss

G O

L D

Growth

Weaning Lowest

Weaning Highest

March Lowest

MarchHighest

Bulls 530 lbs. 930 lbs. 1050 lbs. 1568 lbs.

Heifers 564 lbs. 850 lbs. 902 lbs. 1266 lbs.

Open Cows

• Breeding mineral

• Vaccines

• Two bulls for breeding

Length of Calving Season

39%

42%

19%

74 days

January

February

March

Death Loss

• Total loss of 6 calves – 17% death loss

• Natural Calves

– 4 bulls, 1 heifer

• Embryo Calves

– 1 bull

DDeath Loss

Semen Testing

• Electro-ejaculation

• Checks fertility

• Two decision deferred

Calf Treatments

• Scours

– Penicillin

– Scour boluses

• 69E had contracted tendons

– Rompun

– Metacam

Health Checks

• Twice daily

• Preventative measures

General Health

• Vaccinated heifers

and bulls

• Palpated heifers

Sustainability and Stewardship

• Identify high risk areas

• Environmental Farm Plan

Carcass Ultrasound

• Record current herd status

• Set a target goal

Embryo Plans

• New contract with Commercial and Stockman’s Club

• Red and black embryos

• Putting embryos in 10-15 cows

New Herd Bull

• Purchased from Northern Alliance Bull Sale

– Lot 526 - PM TOP GUN 8216

– Purchased from Poplar Meadows for $11,000

Breeding Plans

• Turn out Poplar Meadows Top Gun with heifers

• Merit Source will breed cows

Culling

• 10W

– Arthrogryposis multiplex carrier, now used in recipient program

• 52C– Calf died, temperament, related to 10W

• 34C

– C-Section

Cow Herd Diet

• $1.71/ head/ day - dry cow

• $1.75/ head/ day - lactating cow

Yearling Bull Pen

• Goal weight of 1350 lbs

• Averaged 1379 lbs

• $1.97/ head/ day

Replacement Heifer Pen

• Goal weight of 1100 lbs

• Averaged 1128 lbs

• $1.43/ head/ day

Show String

• Country Junction ration

• Free choice hay

• Free choice mineral and cobalt salt block

Grazing Plan 2017

• Pasture rotation

• Mineral placement

A

B

D

C

E

Goals of Marketing

• Attracting new Beef Day clientele

• Marketing the purebred herd

• Promoting Lakeland College

Social Media

• Continued to be a success throughout the year

• Gained multiple new mailing contacts for Beef Day

• Gained one new bull buyer

Print Marketing

• Published an ad in Angus Edge and Angus Angle

• Goal was to increase Beef Day audience

Knowing Our Audience

• Different target groups

• Variety of marketing tools

Canadian Bull Congress

• Trade and livestock exhibition

• Unique venue

• Presence of quality cattle

Yearly Show Expenses

$920

$940

$900

$3,397

$1,335 $669

$1,120

$4,712 Lloydminster

Agribition

Camrose

Feed

Supplies

Transport

Food

Hotels

Show Recommendations

• Consider attending the National Angus show at Farmfair International

• Red influence in show string

• Maintain longevity of show females

Beef Day Results

• 13 bulls averaged $3,561

• 54D was the high seller at $5,000

• One lot of three embryos sold for $3,000

Beef Day Recommendations

• Include pick up/holding dates for bulls in sale catalogue

• Continue bringing in new buyers along with repeat customers

• Marketability of bulls throughout the year

Beef Day Recommendations

• Continue involving all Livestock SMF Units

– #OneTeam

• Earlier catalogue timeline

Revenue

$5,495

$49,850

$3,000 $935 $461

Cull Sales

Bull Calf Sales

Embryo Sales

Bull Rental

Miscellaneous

Total Revenue: $59,742.60

Income vs Yearly Budget

$5,496

$49,850

$3,000 $3,000

$58,500

$3,000

Cull Sales Bull Calf Sales Embryo Sales

Income

Budget

Expenses vs Yearly Budget

$31,742

$22,603

$6,665 $6,324 $4,051

$15,500

$5,000 $7,300

$3,000 $3,300

Feed LivestockPurchase

Beef Day Vet Show Supplies

Expenses Budget

Total Expenses: $69,079.75

Expenses vs. Industry Average

$400

$234

$120

$41

$15

$351

$90

$160

$75

$18

Feed Breeding Labor Registration Vet

Unit

Industry

Unit Total: $810/ headIndustry Total: $694/ head

Financial Summary

• Net Loss ($9,337)

• Adjusted Herd Inventory $159,600

• Accrual Net Profit $150,195

Accomplishments

• Generated interest

• Red embryo program

• Beef Day

• Increased networking

Recommendations

• Purchase assets

• Continue culling

• Embryo transfer

• Attend livestock shows

Thank YouLeila Hickman

Denise Martin

Josie Van Lent

Peter Wilkinson

Sharon Rieter

Jamie Anderson

Austin Partington

April Warrilow

Rusty Quam

Lakeland College Marketing Department

Dr. Kent Weir

Geoff Brown

Blair Dow

Marisa Moe

Bevin Hamilton

Janet Kerr

Jessica Hryciuk

Darrell Hickman

Tracy Quinton

Kyle Dodgson

Corey Bloder

Grayden Kay

Laura Bodell

Target Cattle Concepts

Lazy MC Angus

Poplar Meadows Farms

Rodgers Farms

Radford Trucking

Twine Design & Graphics

Diamond C McPhee Ranches

Hall’s Cattle Company

Turkey Snelgrove

Janelle & Ramon Green

SMF Units

UFA

New Holland

Amy Cusack

Tamara Martin

Questions?