pureit final new product launch
TRANSCRIPT
WATER PURIFICATION•Water purification is the process of removing undesirable chemicals, materials, and biological contaminants from contaminated water. The goal is to produce water fit for a specific purpose.
NEED FOR WATER PURIFICATION
• Clean water is one of the most important needs of our bodies. • Contaminants range from naturally-occurring minerals to man-made chemicals and by-products. • While many contaminants are found at levels not enough not to cause immediate discomforts or sicknesses , it is proven that even low-level exposure to many common contaminants will, over time, cause severe illness including liver damage, cancer, and other serious ailments.
• Even the chemicals commonly used to treat municipal water supplies such as chlorine and fluoride are toxic and are known to have significant adverse effects on the human body.
WHAT ARE WATER PURIFIERS?
• A water filter removes impurities from water by means of a fine physical barrier, a chemical process or a biological process. Filters cleanse water to various extents for irrigation, drinking water, aquariums, and swimming pools. • Dirty water is pumped via a screen-filtered flexible silicon tube through a specialized filter, ending up in a container. These filters work to remove bacteria, protozoa and microbial cysts that can cause disease.
PURE IT COMES WITH 6 DIFFERENT
MODELS THEY ARE…….
PURE IT CLASSIC PURE IT COMPAC
PURE IT CLASSIC AUTO FILL
PURE IT MARVELLAPURE IT MARVELLA RO
PUREIT INTELLA
PURE IT
• Pure it is a range of water purifiers made by Hindustan Unilever.• Pureit was first launched in Chennai in 2004.• Pureit claims to meet the E.P.A(united states environment protection agency)germ-kill criteria.
• Height – 491mm• Width- 247mm• Depth -253mm• Weight of purifier-2.4kg• Top chamber cap-5 ltr• Transparent chamber• Capacity-5 ltr
FEATURES1. Meets stringent international criteria of Environmental Protection Agency (EPA), USA, for harmful virus & bacteria removal. 2. It does not require a tap connection.Does not require gas and electricity3. Really simple to use. Easy to pour & Pureit will do the rest.4. Total capacity is 14 Liters. Purified storage capacity is 5 liters.5. It's compact design & size allows it to fit anywhere in your kitchen. 6. Clear, odourless and natural taste.
THE TECHNOLOGY BEHIND PUREIT
• Pureit works with a break-through 'Germkill technology'. • It has an advanced 4 stage purification which gives you water that's completely free from harmful germs. • Microfiber Mesh :-Removes visible dirt.• Compact Carbon Trap :-Removes harmful parasites and pesticides.• Germ kill Processor :-Uses ‘programmed chlorine release technology’ to target and remove harmful viruses and bacteria.• Polisher :-Removes chlorine and other contaminants to make water clear, odorless and great tasting.
PUREIT GIVES YOU FULL PROTECTION FROM DISEASES LIKE:
JAUNDICE CHOLERA
TYPHOID
PUREIT HAS DOUBLE ASSURANCE OF SAFETY1. Assurance 1 - Germkill Life IndicatorPureit has a unique Indicator, which tells you a few days in advance, when to replace the 'Germkill Kit’.2. Assurance 2 - Advanced Auto-Shut-offIf the ‘Germkill’ is not replaced on time, Pureit’s advanced `Auto Shut Off’ mechanism will automatically stop the water flow until it is replaced. This ensures that your family members always drink safe water.
THE GERMKILL KIT
• Pureit has a replaceable set of consumables named as 'Germkill Kit’.• The Compact Carbon trap (1), the Germkill Processor (2) and the Polisher (3) that you see need to be replaced together after their life is over. • All 3 components are available in a single pack called the 'Germkill Kit™'. You cannot buy the individual parts of the 'Germkill Kit™'.
Why is PUREIT better than other methods??
KEY FEATURES PUREIT BOILING
PROCESS
LEADINGUV INLINEPURIFIER
OTHER STORAGE PURIFIERS
Meets stringent international criteria of Environmental Protection Agency (EPA), USA, for harmful virus & bacteria removal.
Need toboil for30-40 min
End of life indicator
Auto shuts off when unsafe to use
Great, clear taste and removes odour
Doesn't need expensive gas,electricity or continuous tap water
No plumbing or expensive maintenance required
Low on-going cost
1 CRORE SAFETY CHALLENGE
We came up with a chellenge called 1 crore safety chellenge where we garuantee that no other water purifier is as great as pure it…..If you prove us wrong then u have a chance to win 1 crore rupees.
1 crore safety chellenge status check
1. It must meet the world-class tests to germ kill safety.2. It should ensure that your family never has a unsafe
water by being able to switch itself off when the germ kill is over.
3. It should give this level of safety without depending whom electricity or pressurized tap water.