Examples of

purpose

Purpose example # 1

Tomato producers

Produce tomato products and services that consistently achieve the quality and service expectations of customers.

http://hbr.org/2011/12/first-lets-fire-all-the-managers/ar/4http://www.managementexchange.com/video/paul-green-mashup-talk

Purpose example # 2

Tea producers

https://www.honesttea.com/about-us/our-missionhttp://blog.hubspot.com/marketing/inspiring-company-mission-statements

Create and promote great-tasting, healthier, organic beverages.

Purpose example # 3

Makers of tools for farmers

http://money.cnn.com/2013/08/29/leadership/deere-sam-allen.pr.fortune/index.html

Help farmers do a better job feeding the world.

Further inspiration

https://www.teacherspayteachers.com/Product/Farming-innovation-1711981

Purpose example # 4

Supermarkets

Make food shopping a joy, not a chore.

http://biztimes.com/article/20121001/BLOGS/121009990

Purpose example # 5

Search companies

http://www.google.com/intl/en/about/company/

Organize the world’s information and make it universally accessible and useful.

Idea

Help people find what they need when they need it.

Purpose example # 6

Blogging platforms

I was very excited about the idea of democratizing media, and that’s what mattered.

Livingston, Jessica: Founders at Work, p. 118.

Evan Williams

www.twitter.com was born when its creators

noticed how alive and engaged they felt

when communicating with each other in real time over SMS.

http://www.mckinsey.com/Insights/Managing_In_Uncertainty/Delighting_in_the_possible

https://twitter.com/about

Help people create and share ideas and information instantly, without barriers.

Further inspiration

https://www.teacherspayteachers.com/Product/Twitter-for-education-2243736

Purpose example # 7

Education services

Helping people find and pursue their passion.

https://twitter.com/raymond_hofmann/status/532940141393088512

Creating the conditions that

help a person to grow.

http://larryferlazzo.edublogs.org/2012/06/04/you-cannot-make-a-plant-grow-you-can-provide-the-conditions-for-growth/

https://twitter.com/jimpknight/status/543005726588026880

Helping people understand the world

around them and the talents within them.

Further inspiration

https://www.teacherspayteachers.com/Product/How-can-we-rethink-education-1487725

Purpose example # 8

Hairdressing services

http://www.oprah.com/spirit/Discover-Your-Purpose-Robert-Holden/6

Help people feel good about themselves.

Purpose example # 9

Skincare products and services

Help women feel beautiful.

A.G. Lafley and Roger L. Martin: Playing to win. How strategy really works, location 720.

Purpose example # 10

Elderly care

Help elderly people become self sufficientand to keep attached to family and friends.

Lars Kolind: The Second Cycle, p. 40.

Purpose example # 11

Makers of health care tools

Help doctors and nurses save time, so they can serve more patients every day.

Adapted fromLars Kolind: The Second Cycle, p. 40.

Further inspiration

https://www.teacherspayteachers.com/Product/How-can-we-deliver-health-care-2318302

Purpose example # 12

Transportation services

http://blogs.hbr.org/taylor/2012/05/please_can_we_all_just_stop_innovating.htmlJoe Pulizzi: Epic content marketing, p. 118.

Democratize the travel experience.

Idea

Make the trip from a to b a social experience.

Purpose example # 13

http://hbr.org/2014/05/from-purpose-to-impact/ar/1

Be a relentless ally for the individual investor.

Purpose example # 14

Insurance services

https://www.iag.com.au/sustainable/reports/2011/purpose.shtmlhttp://blogs.hbr.org/2014/09/your-companys-purpose-is-not-its-vision-mission-or-values/

Help people manage risk and recover from the hardship of unexpected loss.

Make people healthier and enhance as well as protect their lives.

https://www.discovery.co.za/portal/individual/corporate-view-content?corporateNodeName=about-us

Purpose example # 15

Makers of electronic devices

Connect people and enable communication any place, any time.

A smartphone is just one way to accomplish that..

A.G. Lafley and Roger L. Martin: Playing to win. How strategy really works, location 720.

Further inspiration

https://www.teacherspayteachers.com/Product/Internet-of-Things-2056421

Purpose example # 16

Recycling services

http://www.blacksmithinstitute.org/

Purpose example # 17

Airbnb

Enable travelers to stay at people's homes.

https://www.airbnb.com/http://www.weforum.org/events/world-economic-forum-annual-meeting-2016/sessions/a-new-platform-for-the-digital-economy

Further inspiration

http://www.businessinsider.com/how-to-figure-out-your-life-purpose-2014-12http://creatingminds.org/tools/purposing.htmhttp://www.forbes.com/sites/stevedenning/2013/03/01/the-founder-of-21st-century-management-peter-drucker/https://hbr.org/2011/03/todays-innovative-idea-can-ris.htmlhttp://hbr.org/2014/05/from-purpose-to-impact/ar/1https://www.linkedin.com/pulse/purpose-comes-from-within-josh-bersinhttp://www.oprah.com/spirit/Discover-Your-Purpose-Robert-Holdenhttp://www.mktgsensei.com/AMAE/Strategy/HBR%20on%20Strategy.pdf p. 48.http://smartblogs.com/leadership/2014/05/02/3-dimensions-of-purposehttp://www.stevepavlina.com/blog/2005/01/how-to-discover-your-life-purpose-in-about-20-minutes/http://www.teachthought.com/learning/finding-purpose-teacher/http://www.wikihow.com/Find-Your-Life's-Purposehttp://youtu.be/R-66hqoNddkhttp://youtu.be/0TkEA3awGnchttp://youtu.be/iAZwvTV3CyQhttp://youtu.be/C8RVV57Mj3ghttps://youtu.be/iUdhJ_S_z3w

https://www.teacherspayteachers.com/Product/What-is-your-purpose-1438787

What is your purpose?