PowerPoint Presentation

Purpose of a music video

Availability of artistIn1964 a film directed by Richard Lester, A Hard Days Night, starred The Beatles whichwas their first feature film. Around a year later in 1965 they started to put things into other countries by doing promotional clips for distribution and broadcast.They did this so they could promote their record releases without having to make personal appearances. After the success of Bohemian Rhapsody by Queen it became a regular practice for artist single releases to produce promotional videos.Television shows such as Top Of The Pops would show these videos so that the artist didnt need to be there in person.

Availability of artistBack in the day in there 1960s before promo video's become popular, if artist was unavailable they would still have their music broadcast. Instead of the artistthey would have dancers to replace them, such as: Pans People. Pans People were big on top of the pops as they was always there incase an artist wasnt.Here is an example

PromotionalQuickly after Top Of The Pops music videos became the key promotional tool for artists and bands. For a large amount of time this was there main function. Fundamentally, a music video is a advertisement for the song. The music video draws attention to the song as it illustrates the song. A music video also appeals to a visual audience as they are able to view the song through a video and not just audio.

Here are two photos of screenshots from The Beatles and Queens music videos.

Appeals to a visual audience

Miley Cyrus- Wrecking Ball

This video is very unusual and different to all the other videos in the media.

Creating a brand Artists/groups are often sold as a brand. The music video is a product of the brand in the hope that the audience will want to buy into the brand. This is done through mise-en-scene. Mise-en-scene: the arrangement of scenery and stage properties in a play.Having consistent image will be an aim by the artist across a variety of range of platforms- music video, websites, cd covers etc. image is a greater importance than the quality of the product.One Direction is a good example.

Marketing an image

The 1975 Iggy Azalea

These two artist/band are completely different. In the music they write and the way it is performed. The 1975 are an indie band and Iggy is a rapper. The 1975 give off a grungey look whereas Iggy gives off a girly/pop look.