purposeful storytelling (for crowdfunding)

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www. Randall Libero .com Media Producer & Marketing Consultant in the interactive media industry Thursday, December 6, 2012

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How to tell an engaging and compelling story that emotionally transports the listener and engages them in the purpose behind your story. Currently using this in presentations for people preparing crowdfunding pitches for both video and person to person.

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Page 1: Purposeful Storytelling (for Crowdfunding)

www. Randall Libero .comMedia Producer & Marketing Consultant in

the interactive media industry

Thursday, December 6, 2012

Page 2: Purposeful Storytelling (for Crowdfunding)

purposeful storytelling

cultivating superfans with authentic content

Thursday, December 6, 2012

Page 3: Purposeful Storytelling (for Crowdfunding)

Story Example: Donkey in the Well

Thursday, December 6, 2012

Page 4: Purposeful Storytelling (for Crowdfunding)

audiences are changing

Thursday, December 6, 2012

Page 5: Purposeful Storytelling (for Crowdfunding)

Thursday, December 6, 2012

Page 6: Purposeful Storytelling (for Crowdfunding)

• Connect not disconnect

• Inspire not persuade

• Invite not invade

• Be direct not distracting

• Be transparent not deceptive

• Abundance languaging not scarcity

• Collaboration not competition

Thursday, December 6, 2012

Page 7: Purposeful Storytelling (for Crowdfunding)

telling the story

Thursday, December 6, 2012

Page 8: Purposeful Storytelling (for Crowdfunding)

motivation

Thursday, December 6, 2012

Page 9: Purposeful Storytelling (for Crowdfunding)

audience

Thursday, December 6, 2012

Page 10: Purposeful Storytelling (for Crowdfunding)

goal

Thursday, December 6, 2012

Page 11: Purposeful Storytelling (for Crowdfunding)

interactive

Thursday, December 6, 2012

Page 12: Purposeful Storytelling (for Crowdfunding)

content

Thursday, December 6, 2012

Page 13: Purposeful Storytelling (for Crowdfunding)

• Capture your audience’s attention

• Motivate by demonstrating authenticity

• Build your telling around “what’s in it for them”

• Change passive listeners into active participants

• Use “state of the heart’ technology online and offline to make sure audience commitment remains srong

Thursday, December 6, 2012

Page 14: Purposeful Storytelling (for Crowdfunding)

Thursday, December 6, 2012

Page 15: Purposeful Storytelling (for Crowdfunding)

• add dramatic tension

• use comedy with intention

• do something memorable

• do something outrageous

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Page 16: Purposeful Storytelling (for Crowdfunding)

continuing the story

Thursday, December 6, 2012

Page 17: Purposeful Storytelling (for Crowdfunding)

Online

• Continue Your Story into digital marketing channels

• Turn it into a compelling video that moves your viewers hearts and their feet and wallet will follow

Thursday, December 6, 2012

Page 18: Purposeful Storytelling (for Crowdfunding)

www. Randall Libero .comMedia Producer & Marketing Consultant in

the interactive media industry

Thursday, December 6, 2012