Purrsuit

EVENT PAGESPanthers Purrsuit

Panthers.com

Event Registration System

Panthers Purrsuit Facebook Page

YouTube – Panthers Purrsuit

@PanthrsPurrsuit Twitter

PRE-PURRSUIT BLOGSPanthers Purrsuit

Charlotte Chamber Video – “WHAT IS THE PANTHERS PURRSUIT?”

Media Emerging Blogs

Cat Crave Blog

NFL.com

Jason Peck’s Sports Marketing Blog

Blog

Sports Networker Blog

MEDIA COVERAGEPanthers Purrsuit

WCCB Fox Coverage – Day Of Event

Article on Front Page of Charlotte Observer – Labor Day

WCNC Press Release Pick-up

http://www.wcnc.com/on-tv/Fans-face-off-for-Panthers-Purrsuit-105426693.html

video

WCNC Today Show Coverage

Not Approved, Unofficial Fan Site Created By A Participant

PARTICIPANT ENGAGEMENTPanthers Purrsuit

CLT Buzz – “The Decision”

Interaction

Sport Clips Facebook

Uniform Creation

Jon Beason Promo Video

Everette Brown Promo Video

PURRSUIT IN ACTION – Youtube Clips

RECAP BLOGSPanthers Purrsuit

Allen Tate Recap Blog

Social Sweat Blog

Goodwill Recap

Sports Media Challenge

Studiobanks Recap

RESULTSPanthers Purrsuit

Trends -Saturday 10/23/10 10pm

TrendsCharlotte: Sport Clips Haircuts, @sportclips is now trending in #Charlotte

TrendsCharlotte: Allen Tate, @allentate is now trending in #Charlotte

TrendsCharlotte: Duke Energy Storm, @dukeenergystorm is now trending in #Charlotte

TrendsCharlotte: AAA Carolinas, @aaacarolinas is now trending in #Charlotte

TrendsCharlotte: Duke Energy News, @dukeenergynews is now trending in #Charlotte

TrendsCharlotte: GoodwillSP, @goodwillsp is now trending in #Charlotte

Results from Trends Charlotte

http://trendsmap.com/us/charlotte

Statistics• 64: Contestants from 32 Teams• 1,200: Tweets about sponsors

day of the event• 174,000: Total Twitter reach of

contestants• 908: Average number of Twitter

followers for contestants• 2.1 million: Estimated total

Twitter impressions• 1,000: Facebook photos posted

to sponsors Walls

• Purrsuit sponsors made up 60% of the Twitter "Trending Topics" list in Charlotte on 10/23

• Nine Purrsuit sponsors or participants made the local Twitter trending list on Saturday

• #Purrsuit was the top trending picture topic on Twitter on Saturday 10/23

• 551: Average number of Facebook friends of participants

• 25,000: Total Facebook reach of contestants

• 1,275: Total YouTube channel views