Ifrah Kanwal

creatinggrowthwithifrah@gmail.com

806-367-1964 Cell Professional Profile

Pursuing a career with your team will enable my effective communication skills, business background, and legal background to be fully utilized. I will grow as a person and create positive progress by better uncovering the needs of current and potential customers/clients, and our growing team. Learning the importance of effective communication at a young age, I strived to create an environment of comfort, understanding, and respect while helping customers at Bath & Body Works, helping clients at the law firm, and teaching students at West Texas A&M University. The need to create an environment of understanding between persons has caused me to realize the importance of linguistics, causing me to pursue a Bachelor’s degree in English where I can create meaningful encounters and memories. I have worked tirelessly in mastering English, further improving my fluency in Hindi, and changing my proficiency in Spanish from admirable to a state of awe.

My career will enable me to communicate with people, advertise and market more effectively, understand and analyze data such as financial statements, and work with team members in an environment conducive to learning, growing, and evolving.

I graduated with my Bachelor’s degree in English from West Texas A&M University in December of 2011, to start my MBA with an emphasis in Marketing in January of 2012 at West Texas A&M University – to graduate and earn my Master’s degree in December of 2013 from an AACSB Accredited learning institution. I recently graduated from Cornell University in

Director Of Sales And Marketing At Amarillo Hut. Indian Restaurant. Affordable & Authentic Indian Cuisine.

Amarillo Hut, a locally owned family run restaurant, serving Indian food for takeout, patio dining, and catering - serving both affordable and authentic Indian cuisine. Amarillo Hut. Indian Restaurant. Affordable And Authentic Indian Cuisine. Indian Dishes And Drinks. Each Meal Under $10, With A Free 16 Oz Soft Drink - That Includes The Price With Tax. Freshly Prepared. Healthy. Legendary Customer Service.

I contribute to the growth of Amarillo Hut through marketing (SEO/SEM), blogging, branding, social media management, customer service and team training, and human resources.

I am a growth hacker through the creation of promotional content and continuous advertising on Facebook, LinkedIn, Google Plus, Twitter, Pinterest, and more. I monitor reviews and actively participate in social media management on Facebook, Google Reviews, Yelp, Urbanspoon, TripAdvisor, and more. I contribute to the content production, distributing the content across various social media platforms, and then measuring the success of campaigns, projects, contests, and more through analytical data. I also communicate with current and potential customers via email campaigns through MailChimp as another form of communication.

Our team is dedicated to providing Affordable and Authentic Indian Cuisine. Not only is the food at Amarillo Hut affordable, but we are working hard to make your dishes and drinks freshly prepared, healthy, and undeniably delicious. We have a well-oiled system in place to have you in and out of our restaurant for takeout, to help save you both time and money– with food that is fast, freshly prepared, healthy, and food that is served with legendary customer service. We are a locally owned, family run restaurant.

Social Media Marketing Manager

C&B Marketing Solutions

As a Social Media Marketing Manager, I help C&B Marketing Solutions substantially increase their sales and web presence through social media, marketing, and selling by having earned an MBA and having acquired years of working experience, knowledge, and passion. Joining the C&B team, joining a team with over 50 years of experience - allows both C&B Marketing Solutions and myself to find pleasure in creating positive progress for Amarillo companies by creating and providing high quality products and services. 

Through the course of time, C&B Marketing Solutions has survived tough economic times and has come out stronger by reinventing the wheel, spinning forward by keeping the core values of an old fashioned strong work ethic and a strong sense of pride in producing perfection. While realizing that the Printing industry is changing and instead of fighting reality – C&B embraced the change, and encouraged a holistic integration. C&B embraced the change, giving birth to catering traditional Printing and Modern Day Web & Mobile Tools, Printing, Promotional Items & Ideas, and Creative Design. C&B has invested in diversifying the products and services to serve the modern day business company who is hungry for quick and current information on how to create a stronger web presence to get found on the web to gain and retain more customers. C&B believes that if you and your company are “Tired Of Being Lost – Get Found”, there is the chance to gain and retain customers for increasing overall business profits through the means of integrating marketing, social media, and sales.

I help generate more traffic and volume of potentially interested clients by helping greater strengthen an online presence and branding, creating content, social media management, marketing, and sales.

Search Engine Marketing Specialist

Interactive 360

I use the Google interface, Google AdWords, Google AdWords Editor, and Acquisio to often help me process the large amounts of data for each client, often processing data for each client and campaign based on campaign type, campaign subtype, budget, status, clicks, impressions, CTR, average CPC, and other factors. Using training and technical skills required to perform well for SEM account management, has to be combined with the willpower and the ability to learn new programs and techniques to clearly see if there is any way to optimize cost per clicks and gain more conversions while reducing budgeting spending to analyze data on a regular basis for keyword bidding and monitoring ad performance. I optimize current client accounts to help maximize their budgeting spending to generate the maximum amount of website traffic and customer conversions (increase customer purchases), by helping with regular day to day and monthly tasks that helps ensure continual care for clients. One of my tasks for helping ensure the smooth running of our current client’s SEM account is optimizing, changing KPIs within Acquisio, updating ads for new incentives by checking the promotional calendar, uploading various display ads from the banner sizes, and more. I also help with new clients during the Onboarding process to help set up clients from the very beginning for success, by helping create their account structure, which entails researching SEM Keywords, picking SEM keywords, and writing SEM ads. I also help search engine marketing needs by creating Google AdWords conversion code and creating remarketing code using the Google interface, while also importing campaigns in Acquisio/synchronize, integrating Google AdWords in Google Analytics, importing campaigns into Google AdWords, and more. Another responsibility in helping new clients be set up for success is adding location extensions, call extensions, and site links.

Please follow the links down below, stating my high quality of work performance that allowed me to be quickly promoted:

http://www.prweb.com/releases/2013/7/prweb10984375.htm

http://www.consumerelectronicsnet.com/article/Interactive-360-Inc-Adds-Another-Google-AdWords-Certified-Search-Specialist-2734505

http://www.watchlistnews.com/2013/07/31/interactive-360-inc-adds-another-google-adwords-certified-search-specialist/

http://technews.tmcnet.com/news/2013/07/31/7317674.htm

Project Manager

Interactive 360

I work with the Interactive 360 team to foster team work, collaboration, meeting deadline dates, and addressing issues in a proactive manner that increases productivity and encourages efficiency. I will help with the Onboarding Process to make the transition from contract to implementation smoother in nature, and helping ensure that current and previous projects were and are addressed.

Please follow the link down below, stating my high quality of work performance that allowed me to be quickly promoted:

http://www.prweb.com/releases/2013/4/prweb10588939.htm

Marketing Center Representative

Interactive 360

I contribute to sales growth through a combination of networking, outbound calls, and email marketing campaigns.

Regional Director for the Amarillo/Panhandle Area

The Borgen Project

I am so excited and honored to be the Regional Director for the Amarillo/Panhandle Area, for the Borgen Project. The Borgen Project addresses poverty here in the US and overseas in the hope of reducing and one day eliminating poverty, to have a world offering more opportunities to anyone and everyone for people to find three meals a day to eat, enjoy a roof over his or her head, reap the benefits of an employment opportunity, and have the chance to earn a honest living instead of restoring to violence, organized crime, and the dark dungeon of drugs. With the ability to reach to the masses of people in different countries, regardless of the countries, cultures, languages, and religions involved, there becomes a chance to educates ourselves and educate others on crimes to humanity with poverty, the lack of education, and more – causing existing problems to be addressed and taking preventative measures to not have those problems occur in the future.

Bath & Body Works Seasonal Sales Lead / Sales Associate

Bath & Body Works

Seasonal Sales Lead (October 13th, 2012 – January 13th, 2013)

I help develop the team members through positive coaching, to help the team members understand how to create and seal the sale by helping educate the team on how to uncover customer needs though the process of engaging – helping create memorable experiences of legendary customer service, helping with gifting needs, lending to people trying new products, and/ or being directed to their favorite product. Helping develop the sales floor team, has allowed to exceed the corporate sales goals by helping create add on items and helping create customer loyalty through legendary customer service. I was held accountable with the Store Manager, to help with the Holiday Season talent acquisition/ onboarding process, help teach and develop the new sales associates on the sales floor and register, help act as a liaison between management and associates, and help minimize tension and drama within the workforce by building a high team morale standard. 

Sales Associate (Feb 2009 – May 2014)

I helped and help assist customer’s by uncovering their needs through engaging statements and memorable experiences, to help point them in the right direction to help fulfill their gifting needs, try something new, and/or find their favorites in the store – to provide legendary customer service, while also increasing sales.

Team Lead

Target

I helped ensure that all phone calls within the department were answered promptly either by me or an associate, customers were taken care of and all questions were addressed, spills and cleanups were taken care of promptly, end caps and visual merchandising were completed in a timely manner, sales goals were being met and exceeded, and I helped keep the team morale high by reducing drama and gossip.

Retail Sales Intern

Nordstrom

I was able to see how the sales floor associates, managers, and the store manager came together to help meet and formulate the corporate goals, and how those goals affected human resources, the cafe, the restaurant, loss prevention, the IT department, marketing, and much more.

Law Clerk in the Fines and Fees Collection Department

Perdue Brandon Fielder Collins & Mott LLP

I researched people on databases to find their current phone number and mailing address, to inform them that they have outstanding citations.

Supplemental Instructor for Political Science

West Texas A&M University

I created lectures and lesson plans, to help tutor in large masses to help students better understand the content material, so they or the students would be more successful in the classroom and within their academic studies.

While my studies in school and the work associated with my employment opportunity do consume a large portion of my days, I am also actively involved in helping those that cannot help themselves through active volunteer work and down below are a few links of the volunteer work I have contributed to.

http://amarillo.com/stories/122607/our_9227392.shtml

http://amarillo.com/stories/061808/our_10528472.shtml

http://amarillo.com/stories/050708/our_10183909.shtml

http://amarillo.com/stories/123108/our_ourtown2.shtml

http://www.amarillomagonline.com/outandabout/event/227

I am also passionate about seeing in person and experiencing how different countries cultures, languages, and norms affect business operations on a day to day basis and how it affects interaction with their counterpart team members on the other side of the world – seeing in person how globalization has affected the framework of business during my MBA studies, has allowed me to gain invaluable exposure and experience. I have visited Denmark, Sweden, and England for coursework in regards to my MBA, and down below are a few links in regards to my study abroad experience.

http://www.wtamu.edu/news/college-of-business-students-end-semester-with-trip-to-denmark-sweden.aspx

http://www.wtatdk.com/members/ifrah/

Due to my lifelong commitment to education, perfectionism, and educating others, I have been published several times, and down below is a link of a time that I have been published.

http://www.joomag.com/magazine/KNOW_The_Magazine_for_Paralegals/26432/p64

Due to my lifelong commitment to education, perfectionism,

and educating others, I have been recognized as a leader,

promoted several times within a short time span, and have had

numerous LinkedIn recommendations recommending my high

quality work, professionalism, and pleasant personality.

I am delighted to discuss the possibility of pursuing a career with your team.

I have provided a description of the work I contributed to, and illustrations displaying the results of the positive progress I helped create.

Please do learn more about me, by connecting with me on LinkedIn.www.linkedin.com/in/creatinggrowthwithifrah

If you have any questions or concerns, or if I can help provide any documents, please do email me at creatinggrowthwithifrah@gmail.com or contact me through my personal cell phone number of 806-367-1964. 

I would be grateful for the opportunity to converse with you and your team, to see if my working experience, education, passion, and my personality is a good fit for the team at this point and time.  Thank you for taking the time to evaluate my resume and my candidacy. I look forward to soon receiving and reading your response! Warm Well Wishes.

My LinkedIn social media account:www.linkedin.com/in/creatinggrowthwithifrah Links to the social media accounts I am currently managing:https://www.facebook.com/amarillohut https://twitter.com/amarillohut          https://plus.google.com/+AmarilloHutAffordableAndAuthenticIndianCuisine https://www.linkedin.com/groups/Amarillo-Hut-6728434 http://www.urbanspoon.com/r/81/1851891/restaurant/Amarillo-Hut-Amarillo http://www.yelp.com/biz/amarillo-hut-amarillo Links to previous client accounts I had managed:Accounts I had managed:www.facebook.com/CandB https://twitter.com/mycandb

I would like to help navigate the team with the Google Adwords campaigns, on how to start and close a successful sale, and how to create more web presence for greater traffic & engagement on the social media platforms of Facebook, Twitter, LinkedIn, and more.  I have helped C&B Marketing Solutions substantially increase their sales and web presence through social media, marketing, and selling by having earned an MBA and having acquired years of working experience, knowledge, and passion. I am requesting to join the team as I have earned my Master in Business Administration with an Emphasis in Marketing, and acquired working experience with sales as a Target Team Lead, a Wet Seal Assistant Store Manager, and a Bath & Body Works Sales Lead. I have acquired working experience in Marketing as Interactive 360’s Marketing Representative, Project Manager, and Search Engine Marketing Specialist.  I was previously employed as a Social Media Marketing Manager for C&B Marketing Solutions.  I am invested in being one of the best, to continually keep up to date with the latest trends, to hold myself to a higher standard by continually learning, growing, and creating positive progress – allowing me to be aware

of how to create a wider digital foot print through Facebook, Twitter, LinkedIn, Google Adwords, Bing Ads, in person sales, project management, and more. I am invested in continually growing, and helping your company grow – that is why I recently earned a continuing education degree from eCornell for continuing education, to be the best and bring you the best. With my education, working experience, skill set of knowledge, passion, the tenacity I have to create positive progress, and with the results that I have currently produced and will continue to produce – I believe that my proposal to join the team is one that is mutually beneficial.  Thank you again for the opportunity to allow me to submit an application, and the opportunity to possibly pursue a career with your team.  I look forward to soon working with you and the team, while creating positive progress. More Information Regarding My Social Media Performance:  In the four weeks I worked with C&B Marketing Solutions, I became an integral member of the team and accomplished a great deal. For example, in four weeks alone, I increased the Facebook likes from 262 to 402 (140 more likes within a short time span). I had not only increased the number of Facebook likes within a short time span, but I had also increased the level of Facebook engagement on the C&B Marketing Solutions page as seen through the Amarillo Chamber Of Commerce and The Locals Go Here sharing one of the events (visiting C&B Marketing Solutions for coffee and donuts).  While working with the C&B Marketing Solutions team, I significantly increased the Facebook “total page likes”, “weekly total reach”, and the number of “people engage[d]”.  I helped increase activity on another social media platform, Twitter. Since I joined the team at C&B Marketing Solutions, Nancy Shreiner, Amy Jumba, Amarillo Town Club, 96.9 KISS FM, and The Chambers Electric have started following C&B Marketing Solutions on Twitter. Since joining the team, I had been effective in increasing the number of people viewing the content and generating interest in the company, and had increased the engagement or the activity between C&B Marketing Solutions and the community members of Amarillo, Texas – as shown by the Amarillo YMCA sharing that they used C&B Marketing Solutions for a poster on Twitter, and as shown by Nancy Shreiner ReTweeting the C&B updates.   

I have also helped increase the volume of people viewing C&B Marketing Solutions by generating more traffic by increasing the network of people who C&B Marketing Solutions is connected to for a greater online presence for more of a digital footprint, and reintroducing current clients/customers, family, and friends as to who C&B Marketing Solutions is today and who C&B Marketing Solutions has grown into with the new expanded services.   With my efforts to expand the current LinkedIn network of connections, has allowed C&B Marketing Solutions to connect with Joe Valdez from Valmed Home Health & Pharmacy Solutions, Inc. for an opportunity to meet their organization in person and have a potential new client that moved forward by asking for price quotes. With the tenacity I had to help create positive progress for C&B Marketing Solutions and the social media efforts of the special events has led to potential orders from Shawn with 1-800-Plumber of Amarillo with stylus pens, from Joanne Garcia Flores with the Hunter & Kalinke law firm interested in stylus pens, shirts, magnet business cards, and note pads, and from RT Hicks from RT Hicks photography in ordering magnet business cards. With my education, working experience, skill set of knowledge, passion, and the tenacity I had to create positive progress – I had been so successful in helping C&B Marketing solutions grow, that Joann Flores, Duane Sanders, and George Raffkind have called upon me for Social Media marketing advice. I have also been utilizing my working experience as an SEM Specialist to help generate more traffic, volume, and interested persons to view C&B Marketing Solutions for short term and long term potential clients for an increase in work orders.  I had used my SEM knowledge to help utilize a promotional offer from Bing Ads worth $50 to help conduct research on which keywords to use for the ad, and have continually monitored the ad for optimization. Because of my past working experience as an SEM Specialist for Interactive 360 and having passion for both C&B Marketing Solutions and the realm of Marketing, that has allowed me to keep up to date with the latest trends to help C&B Marketing Solutions grow by taking advantage of limited time frame promotional offers. I looked into increasing the web presence for the creation of a greater digital footprint, by looking into a promotional offer if you spend $25 with Google Adwords you can receive $75 worth of paid advertising credit (PPC) for creating a highly effective ad that can be created and targeted to locals with Geo Targeting.  

I had also explored into expanding the LinkedIn presence even more, by looking into a promotional offer to create an ad for free of cost, valued at the worth of $50. With my knowledge of Google Adwords, I hope to soon take the Google Adwords certification exams (both Part I and Part II) in order to help bring in more certifications to the table to have even more bragging rights.