push or pull marketing: which should you do?
TRANSCRIPT
PUSH OR PULL?
Push or Pull Marketing
Which Should You Do?
Often Businesses
And Marketers
Lean In One
Direction Or
Another
The Problem
With Looking
At Marketing
As One Or Another…
Is That Push And Pull Strategies
Often Complement One Another
Or Their Benefits Are
Based On Circumstances
Most Important!
What Works Best For YOU?
Push Marketing Is
Taking Your Product To Market
Examples of Push Marketing
Events And Conventions
Examples of Push Marketing
Packaging And Display
Examples of Push Marketing
In-Store Promotions/Add-on Sales
Benefits of Push Marketing
Direct, Near-Immediate Value
Pull Marketing Is
Bringing In Customers
Examples of Pull Marketing
TV And Radio Commercials
Examples of Pull Marketing
Printed Media & BillBoards
Examples of Pull Marketing
Digital Advertising
Branding And Advertising
Keep YOU Top-Of Mind Of Your Target
This is Very Useful
For Low-Involvement Sales
How Often Are Your Approached By
A Salesman To Buy A Coca Cola?
Now Think About How Often You
See Their Ads….
Some Marketing Techniques
Fall In The Middle
Email Marketing Is Both
Push And Pull Marketing
Emails Can Provide Buyer
Personalized Information = Push
Mass Audience-Based Emails
Make It “Pull” Marketing
Benefits of Both
“Push” And “Pull” Marketing
You Are Now Seeing All The
Pieces Of Your Marketing
Understand When And When
Not To Deploy “Push” And “Pull”
Learn By Trial And Error And
Testing Both Strategies
Test And Measure Your Results
To Improve Your Marketing!
Using Both “Push” & “Pull”
Marketing To Grow Your Business
Work Smarter Not Harder
RePurpose YOUR Content
Have Your Content Turned Into
A SlideShare Presentation Like This