put the paws on population, before one cat turns into 10 by team 4: jackie albright, alex concilus,...
TRANSCRIPT
Put the PAWS on Population, Before One Cat Turns into 10
By Team 4:
Jackie Albright, Alex Concilus, Steph Galing, Lindsey Monroe, Mandy Smoot
The Situation
Strengths: Relationships with clinics Name recognition TNR Successful adoption rate
Weaknesses: No storefront Capacity shortage Lack of funds 1,000 cat waiting list
Opportunities: Early spay/neuter ability Youth demographic Potential for more foster homes
Threats: Dogs over cats Lack of TNR knowledge “Cats can fend for themselves” Lack of adopters Early cat pregnancy
Demographic Research
Our Audience Women in the $44,000 plus income bracket, between the ages of 35 and 65, married or single, in the Shenandoah Valley.
Women in the $20,000 or less income bracket, between the ages of 35 and 65, married or single, in the Shenandoah Valley.
Our Goals and ObjectivesGoals
Organization Goal: To save more cats’ lives by obtaining more early action calls
regarding stray cats that need to be spay and neutered.
Communications Goal: To increase the awareness of Cat’s Cradle as an information and
service outlet concerning care for stray cats in the Shenandoah Valley area.
Objectives
To raise early awareness among target market by 30% by December 2009.
Our Research Procedure:
We handed everyone a survey that they could fill out anonymously. There were a total of 17 people surveyed.
Results:
Have you heard of any of the following? Mark all that apply. a) SPCA: 94%b) Friendly Paws: 11% c) Cat's Cradle: 70%d) Humane Society: 65%
If you were to encounter a stray cat, would you contact one of the above outlets? 15 out of 17 (88%)
If so, when?a) first day: 67%b) first week: 40%c) first month: 0% d) more than 1 month: 7%
Our Message
Call Cat’s Cradle as soon as one stray cat shows up at your door, so one cat doesn’t turn into ten. Cat’s Cradle can provide vital information on what to do
with the stray.
Church Advertising
To appear as a corner ad in the weekly newsletter.
Flyer Advertising
Local Restaurant Advertising
Magnet Advertising
Interpersonal Advertising
Blog http://catscradleva.blogspot.com/
Evaluation Benchmark research:
- Every 4 months
- Distribute the original survey to individuals in target market
- Aggregate and compare to preliminary research
Thank youAny questions?