Put Your Best Face Forward on the World Wide Web

ACSA VII Regional ConferenceMay 1, 2010

Bob GausmanMatthew Kinzie

Technology is Becoming Ubiquitous

Pg. 17, Tip # 10:

“The Enemy is engaged in this battlespace and you must engage there as well.”

Web 2.0 Definition

Platform For:

Creating

Sharing

Linking

Reviewing

Interacting

By Anybody

A District’s Presence on the Web

Is no Longer a Single Website

Web 2.0 Allows 2-Way ConversationsWeb 2.0 Allows 2-Way Conversations

Superintendentexplains the budget on a Blog

Ning – Connect with Others

While Focused on the District

Common Look and Feel?

Schools Build their own Websites

Real World and Virtual World Overlap

Wiki – Group Contributions and share with Everyone

Moodle: Collaborate with

Students

Yes Company: Promotion on the Front Page

Give Recognition to Your Bloggers

Who Tweets?

Superintendent?

District?

Both?

Foursquare: Micro-blogging by Location

New Jersey School Budget Walk-Out

Social Media Monitoring• Significant Time Investment• Search Categories

– District/School Name– Board Member/Senior

Leadership staff names– Initiatives/Events – Other Districts/Schools

nearby– General Education Terms

• Preferably local Blogs

• Include Common Misspelling

Social Monitoring Tools

• Search Engines for Each Site– Twitter, YouTube, Flickr

• Ehanced Tools for single site– Tweetdeck, Facebook Insights

• Multiple Site Search & Free– Netvibes, Technorati, iGoogle, Google Alerts

• Google: watch for more!

• Analysis Paysites– Radian 6, Nielsen Buzzmetrics, Dow Jones Insight,

Cymfony, INgage

Social Monitoring Metrics

• Sentiment Analysis

• Sphere of Influence

• Number of Mentions

• Trends

Web 2.0 Rules of Engagement

• Be Authentic in your conversations• Post Useful and Relevant Information• Post Regularly and Respond in a Timely Manner• Once Posted, Never Taken Down• Mix Social Media with real world events• Use the popular platforms• Be consistent across platforms• No Spamming

DefineYourGoal

Define Your Audience

Devise a Plan

Activities

Timeline

Measurements

Execute MonitorAdjust

ACSA VII Regional Conference

May 1, 2010

Bob Gausman

Matthew Kinzie