put your money where your south is! 2019 · 2019-01-24 · • 90% report to the aba indie...

2019

Southern Independent Booksellers Alliance (SIBA) |51 Pleasant Ridge Drive, Asheville, NC 28805Contact: Executive Director Wanda Jewell | [email protected] | 803-994-9530 | Sibaweb.com

Put Your Money Where Your South Is!

Who We AreSIBA is a trade alliance representing over 150 bookstores and thousands of booksellers in Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee,and Virginia.

Our Reach: More than 1.5 Million Readers

• 90% report to the ABA Indie Bestseller List

• 80% of SIBA’s bookstore members report to the New York Times Bestseller List

• 80% review books on Edelweiss, submit to IndieNext, publishers, and SIBA

• 80% maintain extensive media lists

• 60% of member stores attend SIBA’s Discovery Show

• SIBA’s stores support over 1100 book clubs of all genres

• SIBA member stores host over 15,000 events annually

• Lady Banks Newsletters60K readers weekly see The Lady Banks’ Commonplace Book, a newsletter of member bookstore news and events

• Okra Picks500K bookmarks distributed annually by bookstores to customers looking for the next great Southern read

• Holiday Catalog900K holiday catalogs distributed by SIBA Bookstores

• Circle of Sites2 million impressions annually on member bookstore websites via Circle of Sites banners

SIBA, SociallyFacebook: 22,000 followers @SouthernIndependentBooksellersAlliance, @ReaderMeetWriter, @WandaJewell, @LadyBanks, @LindaMarieBarrett

Twitter: 5000 followers@SIndies, @LadyBanks, @RubyJewell, @lindamariebarr1, @readermtwriter

Instagram: 1100 followers@SIBA_Books, @HerLadyshipTheEditor, @RubyJewell, @LindaMarieBarrett

• every SIBA Bookstore reaches an average of 10k readers weekly

• SIBA stores generate $115 million in book sales annually (source: ABACUS)

The collective clout of SIBA and her member stores:

SIBA stores generate $115 million in book sales annually. (Source: ABACUS)

Dear Book Industry Friends of Southern Indie Bookstores,

Welcome to the Southern Independent Booksellers Alliance (SIBA), your connection to reach-ing hundreds of booksellers (and thousands of their customers) in the South. In this brochure you will fi nd an explanation of the benefi ts of being an industry member of SIBA, as well as a description of our programs and services, and a comprehensive listing of the advertising and marketing opportunities available. SIBA makes it easy for you to target your advertising and marketing dollars effectively through a wide range of print and online advertising and spon-sorship options designed to reach booksellers, media, and consumers.

Are you a member?Publishers, authors, vendors, book industry media and book industry nonprofi ts are eligible to join SIBA as Industry members. Membership dues are $195/year. You may join as an indi-vidual or an organization.

Industry Membership Benefi ts:

• Free membership list (including email addresses) of all SIBA Bookstores on demand (valued at $500)

• Promotion for authors: listing(s) on the STARS Directory

• Special discounted rates on selected advertising

• Reduced rates on exhibit space rentals at the Discovery Show

• Join the SIBA “Watercooler” discussion group on Google

• Early Bird opportunities

But the most important benefi t? SIBA gives you access to hundreds of gorgeous, enthusiastic and passionate independent booksellers.

IndieNextDiscount!

A 25% discount will be extended to any book chosen as an IndieNext title. The only exemption is the Holiday Catalog to which no discount is being extended as it is a shared revenue product.

All books advertised with SIBA must be available through regular channels and listed at IndieBound.org.

Which Promotion is Right for Your Book?

Industry TargetedeBlast galleys & giveaways website banners regional banners sponsorships

Consumer Targetedcircle of sites holiday catalog website banners lady banks okra picks TRIO social blast

Pre PubeBlast galleys & giveaways website banners regional banners okra picks extended discovery show

Launch Datecircle of sites lady banks okra picks extended discovery show social blast

Post Seasonholiday catalog circle of sites lady banks TRIO

EmaileBlast galleys & giveaways lady banks

Websitewebsite banners regional banners circle of sites

Social Mediacircle of sites lady banks social blast

Printholiday catalog okra picks extended discovery show

In-storeokra picks extended circle of sites holiday catalog

TARGET YOUR AUDIENCE TIME YOUR PROMOTION YOUR DELIVERY METHOD

Welcome to SIBA

Southern Independent Booksellers Alliance | 51 Pleasant Ridge Drive. Asheville, NC 28805803.994.9530 | 309.410.0211 (fax) | [email protected] | www.sibaweb.com


25% IndieNext Discount on all advertising (excluding the Holiday Catalog)

2019

DISCOVERY SHOW:

1) show sponsorship: < $5,999• Logo placement on Discovery Show website and emails.

Special sponsor drape on all exhibit tables

• Enhanced listing in the Discovery Show Directory valued at $300

• All author confi rmation fees are waived

2) premiere sponsorship: $5,999• Logo placement on Discovery Show website and emails

• Special sponsor drape on all exhibit tables


• Exclusive Event Opportunity at the Discovery Show valued at $4,800

• One Free Exhibit Table at The Discovery Show valued at $645

• All author confi rmation fees are waived.

TOTAL VALUE IS $8900**

INKREADIBLE SPONSORSHIP: $8,999

• Logo placement on Discovery Show website and emails

• Special sponsor drape on all exhibit tables


• All author confi rmation fees are waived

• Exclusive Event Opportunity at the Discovery Show valued at $4800

• Unlimited Industry Targeted SIBA Advertising includes eBlasts, galleys & giveaways, sibaweb.com banner ads, combined regional banners, and print ads in the Discovery Show Directory valued up to $23,400

• Two Free Exhibit Tables at The Discovery Show, valued at $1290

• Standing offer to deliver education session at Discovery Show

TOTAL VALUE IS $31,000**

**Depending on the number of authors and the amount of advertising placed.

ADDITIONAL OPPORTUNITIES:

SIBA loves to work year-round with anyone who is interested in a special project: from Revivals to Re-treats, Tours to Meetings of the Minds, to educational opportunities and author/bookseller interactions, SIBA welcomes creative ideas for engaging our members.

Sponsorship Opportunities

sibaweb.com/trade-show-info



POC Discount: 35% off advertising for books by persons of color (excluding the Holiday Catalog)

2019 2019

E-mail MarketingeBlast An email postcard dedicated to your message, and SIBA’s most popular email promotion: so much so we were forced to limit the schedule to one per day!

Stats: Average Open Rate: 33%, Average Click Through Rate: 6%Reach: 850 booksellersAudience: IndustrySupport: Optimized for mobile devices, shared on SIBA’s Bookseller Member Facebook group, detailed campaign results available upon requestTips: Issue a call to action to collect the contact info of interested booksellers or link to EdelweissRun time: One time, as scheduledDeadline: Five business days before run dateSpecs: 800x800, jpg, gif, png, URL links and eblast subject lines must be provided by clientCost: Member Price: $549 / Non Member Price: $799

Galleys & GiveawaysA dedicated blog post and listing for ARE and ARC offers. In “SIBALAND” — SIBA’s weekly newsletter to bookstores — guaranteeing an extremely high open and view rate.

Stats: Average Open Rate: 50%Reach: 850 booksellersAudience: IndustrySupport: Blog post with link from newsletterTips: Get books to booksellers who will hand sell them, and capture the email addresses of people truly interested in your booksRun time: One week, with partnered blog postDeadline: Five business days before run dateSpecs: Jacket image fi les should be submitted as jpg fi les. Copy can be up to 250 words, and should include bibliographic data and the contact email for requesting review copiesCost: Member Price: $99 / Nonmember Price $299

SIBALAND Header BannerThe only promotional banner space available in SIBA’s weekly SIBALAND newsletter, and the fi rst thing a reader sees when they open the email.

Stats: Average Open Rate: 50%, average of 265 impressions per bannerReach: 850 booksellersAudience: IndustrySupport: Stats provided upon requestTips: Ask about our 5-week run special; increases visibility and saves moneyRun time: One weekDeadline: Five business days ahead of run dateSpecs: 600x150, jpg, gif, pngCost: Member Price: $399 / Nonmember Price: $599

eBlast sample

Header banner sample




2019

Sibaweb.com Sibaweb.com: the online home of SIBA and the fi rst port of call for anyone seeking information about SIBA membership, benefi ts, programs, or events.

Stats: 1750 visitors & 9900 page views per monthReach: Industry-wideAudience: IndustrySupport: Stats provided upon requestTips: Inkreadible Sponsorship includes free industry advertisingRun time: One monthDeadline: Five business days ahead of run dateSpecs: 440x125, jpg, gif, pngCost: Member Price: $399 / Nonmember Price: $599

AuthorsRoundTheSouth.com (ARTS):SIBA’s consumer-targeted site promoting southern literature and writers, and book reviews from SIBA member booksellers. It is also the online home of the Lady Banks Commonplace Book Newsletter and the Southern Indie Bestseller List.

Stats: 2500 visitors & 8000 page views per monthReach: ConsumersAudience: ConsumersSupport: Content is shared on social networks regularlyTips: All banners link to indie bookstore for purchase where appropriateRun time: One monthDeadline: Five business days ahead of run dateSpecs: 440x125, jpg, gif, pngCost: Member Price: $499 / Nonmember price $699

Circle of Sites (CoS) One-stop shop your banner ad on nearly 50 bookstore web-sites simultaneously.

Stats: Impressions average 40,000Reach: Bookstore customers + ARTS visitors + Lady Banks newsletter Audience: ConsumersSupport: Titles are promoted in the SIBALAND newsletter every week to 850 booksellersTips: Circle of Sites banners are hyperlinked to store-specifi c product pages, so they should not contain action wording like “click here to visit the author’s website” or other wording that implies the browser will be directed to a specifi c page. Third party tags and click-tracking urls are not allowedRun time: One week, exclusiveDeadline: Five business days before run dateSpecs: 440x125 & 125x440 (both formats are required per campaign), jpb, gif, pngCost: $899

Combined Regional Banners Your ad appears simultaneously on the websites of the nine regional associations.

Stats: 5500 impressionsReach: National industryAudience: IndustryRun time: One weekDeadline: Five business days before run dateSpecs: 440x125 & 125x440 (both formats are required per campaign), jpb, gif, pngCost: $999

Website Marketing

Sample Banners for Websites and Circle of Sites



POC Discount: 35% off advertising for books by persons of color (excluding the Holiday Catalog)

2019 2019

Okra Picks. . .extended!Demonstrating the power of indie bookstores to break out new southern titles.

Stats: 500,000 bookmarks are distributed annually by bookstores, fi rst chapter downloads average 60 per titleReach: 150 bookstoresAudience: ConsumersSupport: Okra Pick titles are featured in Lady Banks Commonplace book news-letter & The Calendar of Events @ Lady Banks, #OkraPick for social media, #Okra-Pick email newsletter provided for storesTips: Okra Pick authors are invited to submit a short (~500 word) piece from the author about the impor-tance of indie bookstores, or about their own hometown indie, or “What I’m reading now” or “Books that changed my life” book listRun time: 3 monthsDeadline: 15 days prior to announcementSpecs: Hires book jacket, and pdf of fi rst chapterCost: $999

Okra Picks

N A TENNESSEE FARM

lived a pitchforkin’ Pa Paw

and his fearless grandchild.

Snakes didn’t scare her and neither did spiders.

Lorraine had a cartload of COURAGE inside her.

Q

where the music grows wild

Lorraine_INT.indd 4-5 5/9/18 11:03 AM

#OkraPick#OkraPick

Scan to read the fi rst chapter!

TRIOIt begins with a book: A unique collabora-tion between writers, musicians, and artists to create creative work inspired by a great story. The traveling exhibit moves around the South, hosted by SIBA Bookstores and Southern book festivals, garnering unique media interest and a memorable experience for every visitor.

Stats: 2018 exhibit visited 11 stores across fi ve states. TRIOLive events draw on average 50 people, including many new customers from the musicians’ fans. Books receive additional exposure when original songs are performed in concert, reaching even more potential customersReach: A full year of cross-promotions on social media from the songwriter, visual artist, TRIO Facebook page, and SIBA’s 50,000 social media contacts plus 11 store promotionsAudience: ConsumersSupport: Each Trio title is featured in Lady Banks email newsletter and at the ARTS websiteTips: Price includes $1200 rebate in SIBA advertisingRun time: 10 monthsDeadline: April 1Specs: Space is limitedCost: $2999

A full-color consumer holiday catalog features titles of both national and regional interest. Bookseller members consistently rate the SIBA Holiday Catalog as one of the most popular and valu-able SIBA benefi ts..

Reach: 800,000Audience: Bookstore customersSupport: HTML online catalog is provided to all stores, stores are provided 6 catalog emails to customers over the seasonTip: May 15 Early Bird deadline qualifi es for freebiesRun time: Oct-JanDeadline: Early AugustEarly Bird Deadline: May 15Specs & Cost:Contact [email protected] or 615.213.5381

Holiday Catalog

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2019

Lady Banks’ Commonplace BookLady Banks Commonplace Book:Front Porch Literary Gossip from your favorite southern book-shops.

Stats: Averages 47% open rate / 40% click thru rate weeklyReach: 30,000 readersAudience: ConsumersSupport: Lady Banks newsletter is shared across social networks and archived at ARTSTips: Her ladyship, the editor, gladly entertains interview requests.Run time: Weekly

The Calendar of Events at Lady Banks:State-specifi c email to readers about events happening at stores in that state.

Stats: 9 state-specifi c and 1 generic calendarReach: 20,000 readersAudience: ConsumersTips: Products purchased for the Lady Banks Common-place Book newsletter are repeated in theseRun time: Weekly

Lady Banks’ Banners High-visibiliy placement in both weekly Lady Banks newslet-ters, the Commonplace Book and the Calendar of Events. doubling viewer exposure.

Stats: Averages 2850 impressions weeklyAudience: ConsumersTips: All banners link to indie bookstore for purchase where appropriateRun time: One weekDeadline: Five business days before run dateSpecs: 440x125, jpg, gifCost: Member price: $399 / Nonmember price: $599

Lady Banks’ Header The fi rst thing a reader sees.

Stats: Averages 3000 impressions weeklyAudience: ConsumersTips: All banners link to indie bookstore for purchase where appropriateRun time: One weekDeadline: Five business days before run dateSpecs: 600x160, jpg, gifCost: Member price: $499 / Nonmember price: $699

Lady Banks’ Bookshelf The most extensive consumer-targeted promotion offered.

Stats: LBB Banner averages 10,000 impressions, click thru .23% per month + FB promotion averages 30,000 impres-sions, click thru .1 % per monthReach: 40,000 readersAudience: Consumers Support: SIBA pays for boosted posts of the top-pinned post at Authors Round the South on Facebook. Featured booksellers are notifi ed and offer support to the postTips: LBB banner runs on ARTS site and in every Lady Banks newsletter in the month. Tag your author and share the postRun time: One monthDeadline: Second to last Friday of the preceding monthSpecs: jacket image of book (jpg, gif) and no more than 250 word ad copyCost: Member Price: $549 / Nonmember Price: $799

Lady Banks’ Social Blast Reach readers where they live (online).

Stats: Averages 4500 impressions, 25 clicks per blastReach: 4500 readersAudience: ConsumersSupport: Blast titles are featured in The Calendar of Events @ Lady BanksTips: Tag your author, designed for the Instagram audienceRun time: One dayDeadline: Five business days before run dateSpecs: 800x800, jpg, gif, pngCost: Member Price: $399 / Nonmember price: $599

Circle of Sites ($899)Week to run (Tue - Mon):

E-mail Advertising SIBA eBlast ($549 / $799) Date to run: ____/____/2019 Galley Giveaway $99 / $299 Month to run: SIBALAND Header $399 / $599 Date to run: ____/____/2019

Lady BanksLady Banks’ Bookshelf $549 / $799 select month(s):

Jan Feb Mar Apr

May Jun Jul Aug

Sep Oct Nov

Lady Banks’ Banner (per issue) $399 / $599 Weeks to run: ___ Starting ____/____/2019 (5-week run special for Lady Banks banners - $746) Lady Banks’ Header (per issue) $499 / $699 Weeks to run: ___ Starting ____/____/2019 Lady Banks’ Social Blast $399 / $599 Date to run: ____/____/2019

Holiday Catalog Contact Davina Powell at 615.213.5381 or by e-mail at [email protected]

Sponsorships Sponsor (contact [email protected])

Premiere Sponsor $5,999

Inkreadible Sponsor $8,999

Website Banners

SIBA $399 / $599 per month ARTS $499 / $699 per month, ARTS Jan Feb Mar Apr

May Jun Jul Aug

Sep Oct Nov Dec

Regional Banners Banner ___ # of weeks at $999/week Date to begin running: ____/____/2019

Okra Picks Extended Contingent on selection $999

TRIO Contingent on selection $2,999

2019 Rate Sheet & I/OCheck all that apply. Orange indicates member prices:

Name:

Company:

Address:

Phone:

Payment: __Invoice __Credit Card __Check

CC Number:

Exp. Date: / CVV:

Signature:

E-mail:

Yes! I want to renew my SIBA Membership for $195

Contact & Payment Information

GRAND TOTAL: $__________

Return to: SIBA 51 Pleasant Ridge Dr., Asheville, NC 28805

FAX: 309.410.0211 | email: [email protected]

Book Title:

Author:

Publisher/Imprint:

ISBN-13:

Pub Date:_____/______/2018

Available via: Ingram Baker&Taylor

Bookazine Direct

This book is eligible for the IndieNext 25% Discount!

Assets should be emailed to [email protected]. Ads which do not meet the specified dimensions incur a design fee of $100.

Title Information

put your money where your south is! 2019 · 2019-01-24 · • 90% report to the aba indie...

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