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Put your Social Media Strategy where the sun don’t shine

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Post on 29-Nov-2014

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A rant on the hyped "social media strategies". And how they're completely besides the point.

TRANSCRIPT

Page 1: Put your social media strategy where the sun don't shine

Put your Social Media Strategywhere the sundon’t shine

Page 2: Put your social media strategy where the sun don't shine

Where does the idea of a Social Media Strategy come from?

Page 3: Put your social media strategy where the sun don't shine

The Traditional model:

Page 4: Put your social media strategy where the sun don't shine

BRAND

BusinessProduct

Advertising Agency

Idea!

MEDIA

Page 5: Put your social media strategy where the sun don't shine

Unfortunately...

Page 6: Put your social media strategy where the sun don't shine

BRAND

BusinessProduct

Advertising Agency

Idea!

MEDIA

Page 7: Put your social media strategy where the sun don't shine
Page 8: Put your social media strategy where the sun don't shine

The Internet model:

Page 9: Put your social media strategy where the sun don't shine

BRAND

BusinessProduct

Advertising Agency

Idea!

MEDIA&

INTERNET

Page 10: Put your social media strategy where the sun don't shine

Unfortunately...

Page 11: Put your social media strategy where the sun don't shine

MEDIA&

INTERNET

“Social Media”

Idea!

Page 12: Put your social media strategy where the sun don't shine
Page 13: Put your social media strategy where the sun don't shine

Social Media Strategyimplies you need a strategy to reach people with your message. Thereby admitting they aren’t interested.

Page 14: Put your social media strategy where the sun don't shine

How about being Interesting?

Page 15: Put your social media strategy where the sun don't shine

Social Media is a way of giving a name to the fact that people don’t visit your websites no more. Thereby pretending you have it covered.

Page 16: Put your social media strategy where the sun don't shine

There is nosocial media. There is just an online reflection of people and culture.

Page 17: Put your social media strategy where the sun don't shine

Stop focusing on the Media part.

Page 18: Put your social media strategy where the sun don't shine

It’s about the Social part.

Page 19: Put your social media strategy where the sun don't shine

Interesting ideas&

Social ideas

Page 20: Put your social media strategy where the sun don't shine

BRAND

BusinessProduct

Advertising Agency

Idea!

MEDIA&

INTERNET

They don’t go here

Page 21: Put your social media strategy where the sun don't shine

BRAND

BusinessProduct

Advertising Agency

Idea!

MEDIA&

INTERNETThey go there

Page 22: Put your social media strategy where the sun don't shine

UpstreamUpstream

Page 23: Put your social media strategy where the sun don't shine

Advertising Agency

Idea!

This is as far downstream they can possibly start

Page 24: Put your social media strategy where the sun don't shine

Though declared “dead” 30 second TV spots can be interesting and social

Page 25: Put your social media strategy where the sun don't shine
Page 26: Put your social media strategy where the sun don't shine
Page 27: Put your social media strategy where the sun don't shine

So the advertising idea can be social

& interesting...

Page 28: Put your social media strategy where the sun don't shine

...but you get people engaging with

*the advertising for* a brand.

Page 29: Put your social media strategy where the sun don't shine

While they could be engaging with the

brand.

Page 30: Put your social media strategy where the sun don't shine

UpstreamUpstream

Page 31: Put your social media strategy where the sun don't shine

BRAND

BusinessProduct

Advertising Agency

Idea!Brands can be Social & Interesting

Page 32: Put your social media strategy where the sun don't shine
Page 33: Put your social media strategy where the sun don't shine
Page 34: Put your social media strategy where the sun don't shine

Brands that cultivate their multi-faceted personalities

and have interesting stories.

Page 35: Put your social media strategy where the sun don't shine

UpstreamUpstream

Page 36: Put your social media strategy where the sun don't shine

BRAND

BusinessProduct

Advertising Agency

Idea!

Products can be Social & Interesting

Page 37: Put your social media strategy where the sun don't shine
Page 38: Put your social media strategy where the sun don't shine
Page 39: Put your social media strategy where the sun don't shine
Page 40: Put your social media strategy where the sun don't shine

UpstreamUpstream

Page 41: Put your social media strategy where the sun don't shine

BRAND

BusinessProduct

Advertising Agency

Businesses can be Social & Interesting

Page 42: Put your social media strategy where the sun don't shine
Page 43: Put your social media strategy where the sun don't shine
Page 44: Put your social media strategy where the sun don't shine

So...

Page 45: Put your social media strategy where the sun don't shine

Today’s ModelToday’s Model

Isn’t really a model, but my wife. No glamour, butdown to earth. Affordable. Almost self-sufficient.Replicates.

Page 46: Put your social media strategy where the sun don't shine

Top 4 ingredients for Today’s Model

1. Have an interesting and social business.

2. Have an interesting and social product.

3. Have an interesting and social brand.

4. Have interesting and social advertising.

Page 47: Put your social media strategy where the sun don't shine

Thank you!

Get in touch:www.twitter.com/Crustywww.zeppelinrepair.com

http://www.twitter.com/Crusty
http://www.twitter.com/Crusty
http://www.zeppelinrepair.com
http://www.zeppelinrepair.com

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